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Swot Matrix of Adidas

1. The company has strengths in brand value, a diversified portfolio, effective marketing strategy, and strong distribution networks. However, it has weaknesses in supply chain shortages, expensive products, limited product lines, and outsourced manufacturing. 2. Opportunities for the company include expanding into e-commerce, the growing sportswear industry, global expansion, and diversifying into sporting equipment. Threats are competitors like Nike and Puma, loss of trademarks, exchange rate fluctuations, fake products, and supplier dominance. 3. Strategies proposed to take advantage of strengths and opportunities include adding distribution networks, product lines, and investing in marketing and celebrity endorsements. Strategies to address weaknesses and threats include

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claire anne Caranguian
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329 views1 page

Swot Matrix of Adidas

1. The company has strengths in brand value, a diversified portfolio, effective marketing strategy, and strong distribution networks. However, it has weaknesses in supply chain shortages, expensive products, limited product lines, and outsourced manufacturing. 2. Opportunities for the company include expanding into e-commerce, the growing sportswear industry, global expansion, and diversifying into sporting equipment. Threats are competitors like Nike and Puma, loss of trademarks, exchange rate fluctuations, fake products, and supplier dominance. 3. Strategies proposed to take advantage of strengths and opportunities include adding distribution networks, product lines, and investing in marketing and celebrity endorsements. Strategies to address weaknesses and threats include

Uploaded by

claire anne Caranguian
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Strengths Weaknesses

1. Brand Value 1. Supply Chain Shortage


2. Diversified portfolio 2. Expensive Products
3. Effective Marketing 3. Limited Product Line
Strategy 4. Outsourced
4. Strong & Diversified Manufacturing
Distribution Network 5. Few Endorsements
5. Preference is teens and
young adult customers

Opportunities SO Strategy WO Strategy


1. E-commerce 1. Add more distribution 1. Create more product
2. Growing Sportswear networks to expand lines such as sporting
Industry globally and create goods(W3, O4)
3. Global Expansion strategic partnerships (S4, 2. Diversify suppliers and
4. Diversification into O3) manufacturing
sporting equipment 2. Add more product lines by partners(W1, W2, O1,
5. Investing in smart including sporting goods. O5)
materials (S2, O4) 3. Sponsoring high-profile
3. Create a more strong athletes and investing
marketing strategy for a in securing celebrity
perfectly balanced mix of endorsement for its
promotion, product. (W5, O2, O5)
advertisements, and the
use of digital
technology(S1, S5,
O1,05 )

Threats ST Strategy WT Strategy


1. Competitors like 1. Focus on quality and 1. Diversify suppliers and
Nike and Puma customer experience manufacturing partners
2. Loss of trademark particularly teen and to reduce its cost (W1,
3. Exchange rates young adults between 16 W2, W4, T1, T5)
4. Fake products and 24 yrs old (T1, S10, 2. More diversified in the
5. Supplier Dominance S11) product offering in the
2. Participate in hedging and market like sporting
currency management equipment or
techniques to lessen the customized (W3, T4 )
effect of the exchange rate 3. Provide products with
(S3, T3) high value that shows
3. Create more product luxury and premium.
innovation that will deliver (W2, T1, T2)
high performance and
high-quality products that
will enjoy by the customer
preferences ( S2, S5 T6)

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