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STNDRD - : Discovery Exploration Consolidation Realization

The document outlines the standard digital production process in 4 stages: 1) Discovery, 2) Exploration, 3) Consolidation, and 4) Realization. It describes the key activities that take place at each stage, including initial research, concept development, prototyping, feedback sessions, and final production. Pre-production, a pre-production meeting (PPM), presenting an offline version for feedback, and an online approval meeting are identified as important milestones in the process.

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John Milner
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Download as PDF, TXT or read online on Scribd
14 views

STNDRD - : Discovery Exploration Consolidation Realization

The document outlines the standard digital production process in 4 stages: 1) Discovery, 2) Exploration, 3) Consolidation, and 4) Realization. It describes the key activities that take place at each stage, including initial research, concept development, prototyping, feedback sessions, and final production. Pre-production, a pre-production meeting (PPM), presenting an offline version for feedback, and an online approval meeting are identified as important milestones in the process.

Uploaded by

John Milner
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Stndrd_ @

Digital Production Process

1
Discovery
2
Exploration
3
Consolidation
4
Realization
Brief Concept Development Pre-Production Production
Research Proposal Prototyping Feedback
Feedback Offline
PPM Feedback
Online
Test
Delivery

During the initial stage of a project, Taking all of the learnings from the The concept and creative execution Assets are generated. Production can
the client approaches a production briefing and research, a creative and are explored in their entirety. Extensive vary from live action, 3-D rendering,
partner with a clearly developed brief. technical treatment is developed. The planning, preparations and prototyping sound design to design visualization,
A short research period is conducted to production partner articulates all of uncover important considerations for etc. Assets continue to be refined
address the brief properly. Documents their ideas and associated costs into a final production. The PPM ensures that based on feedback. An Offline is
such as the Digital RFP Checklist will comprehensive proposal. the client and production partner are presented to client for further feedback
help establish the project requirements. fully synchronized before final produc- and approval. An Online is presented
tion begins. as a final approval meeting. The pro-
duction will be presented in its entirety.
Testing is conducted before final deliv-
ery takes place.

Visit http://www.stndrd.org for more information


Stndrd_ @

Digital Production Milestones

Pre-Production
This stage encompasses further development of the concept, creative execution, technical research, prototyping
and tests as well as wireframes, storyboards and establishing a design direction.

PPM
This meeting outlines and examines all aspects of the collaboration between the Production Partner and the
Client. The materials developed in pre-production should be approved during the Pre-Production Meeting (PPM)
which is attended by all clients needed for approval.

Offline
Preliminary site production (Offline Link) is presented to the client for consolidated feedback and approvals
needed to continue with more detailed and conclusive phases of the production. In most cases, a basic clickable
site is presented along with animations/movies that are to be included in the final result.

Online
The Online can be seen as a final approval meeting. All clients attend it and the production is presented in its en-
tirety. Any final tweaks are completed and testing begins. After successfully testing the production, final delivery
signals the completion of the project.

Visit http://www.stndrd.org for more information

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