Compass Records: Base Case
Compass Records: Base Case
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 5,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$) $8.57 Retail placement 5,000
Total–projected sales (units) 10,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 65% 25% 10% 0% 65% 25% 10%
U.S. forecasted units sold 0 3,250 1,250 500 0 3,250 1,250 500
U.K., Ireland, Europe forecasted units sold 0 1,300 500 200 0 1,300 500 200
Japan, New Zealand, Australia forecasted units sol 0 650 250 100 0 650 250 100
Canada forecasted units sold 0 325 125 50 0 325 125 50
Units sold by artist 0 975 375 150 0 975 375 150
Change in inventory ($7,341) $3,026 $1,121 $900 ($7,342) $3,026 $1,121 $900
Change in recoupables ($21,000) $8,011 $3,081 $1,233 ($24,000) $9,669 $3,719 $1,488
Free cash flow ($34,941) $34,453 $13,208 $10,123 ($39,742) $32,298 $12,379 $9,971
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $7,342 $4,316 $3,195 $2,295 $7,342 $4,316 $3,195 $2,295
Recoupables 21,000 12,989 9,908 8,675 24,000 14,331 10,613 9,125
$10,970 $11,420
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
BASE CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 8,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 13,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 65% 25% 10% 0% 65% 25% 10%
U.S. forecasted units sold 0 5,200 2,000 800 0 5,200 2,000 800
U.K., Ireland, Europe forecasted units sold 0 1,300 500 200 0 1,300 500 200
Japan, New Zealand, Australia forecasted units sold 0 650 250 100 0 650 250 100
Canada forecasted units sold 0 325 125 50 0 325 125 50
Units sold by artist 0 975 375 150 0 975 375 150
Change in inventory ($9,623) $3,904 $1,445 $1,170 ($9,623) $3,904 $1,445 $1,170
Change in recoupables ($21,000) $10,839 $4,169 $1,668 ($24,000) $13,081 $5,031 $2,013
Free cash flow ($37,223) $45,991 $17,632 $10,617 ($42,023) $43,076 $16,511 $9,989
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $9,623 $5,720 $4,275 $3,105 $9,623 $5,720 $4,275 $3,105
Recoupables 21,000 10,161 5,993 4,325 24,000 10,919 5,888 3,875
$7,430 $6,980
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
BASE CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 5,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 10,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 65% 25% 10% 0% 65% 25% 10%
U.S. forecasted units sold 0 3,250 1,250 500 0 3,250 1,250 500
U.K., Ireland, Europe forecasted units sold 0 1,300 500 200 0 1,300 500 200
Japan, New Zealand, Australia forecasted units sold 0 650 250 100 0 650 250 100
Canada forecasted units sold 0 325 125 50 0 325 125 50
Units sold by artist 0 975 375 150 0 975 375 150
Change in inventory ($7,341) $3,026 $1,121 $900 ($7,342) $3,026 $1,121 $900
Change in recoupables ($26,000) $8,011 $3,081 $1,233 ($29,000) $9,669 $3,719 $1,488
Free cash flow ($39,941) $34,453 $13,208 $12,123 ($44,742) $32,298 $12,379 $11,971
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $7,342 $4,316 $3,195 $2,295 $7,342 $4,316 $3,195 $2,295
Recoupables 26,000 17,989 14,908 13,675 29,000 19,331 15,613 14,125
$15,970 $16,420
Recoupables Recoupables
Production costs $20,000 Production costs $20,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $26,000 Total $29,000
BASE CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 2,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 7,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 65% 25% 10% 0% 65% 25% 10%
U.S. forecasted units sold 0 1,300 500 200 0 1,300 500 200
U.K., Ireland, Europe forecasted units sold 0 1,300 500 200 0 1,300 500 200
Japan, New Zealand, Australia forecasted units sold 0 650 250 100 0 650 250 100
Canada forecasted units sold 0 325 125 50 0 325 125 50
Units sold by artist 0 975 375 150 0 975 375 150
Change in inventory ($5,060) $2,149 $797 $630 ($5,060) $2,149 $797 $630
Change in recoupables ($21,000) $5,184 $1,994 $798 ($24,000) $6,256 $2,406 $963
Free cash flow ($32,660) $22,914 $8,783 $9,629 ($37,460) $21,520 $8,247 $9,954
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $5,060 $2,912 $2,115 $1,485 $5,060 $2,912 $2,115 $1,485
Recoupables 21,000 15,816 13,823 13,025 24,000 17,744 15,338 14,375
$14,510 $15,860
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
BEST CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 5,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 10,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 80% 15% 5% 0% 80% 15% 5%
U.S. forecasted units sold 0 4,000 750 250 0 4,000 750 250
U.K., Ireland, Europe forecasted units sold 0 1,600 300 100 0 1,600 300 100
Japan, New Zealand, Australia forecasted units sold 0 800 150 50 0 800 150 50
Canada forecasted units sold 0 400 75 25 0 400 75 25
Units sold by artist 0 1,200 225 75 0 1,200 225 75
Change in inventory ($9,036) $5,506 $785 $450 ($9,036) $5,506 $785 $450
Change in recoupables ($21,000) $9,860 $1,849 $616 ($24,000) $11,900 $2,231 $744
Free cash flow ($36,636) $44,184 $8,037 $7,255 ($41,436) $41,532 $7,540 $7,270
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $9,036 $3,530 $2,745 $2,295 $9,036 $3,530 $2,745 $2,295
Recoupables 21,000 11,140 9,291 8,675 24,000 12,100 9,869 9,125
$10,970 $11,420
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
BEST CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 8,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 13,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 80% 15% 5% 0% 80% 15% 5%
U.S. forecasted units sold 0 6,400 1,200 400 0 6,400 1,200 400
U.K., Ireland, Europe forecasted units sold 0 1,600 300 100 0 1,600 300 100
Japan, New Zealand, Australia forecasted units sold 0 800 150 50 0 800 150 50
Canada forecasted units sold 0 400 75 25 0 400 75 25
Units sold by artist 0 1,200 225 75 0 1,200 225 75
Change in inventory ($11,844) $7,139 $1,015 $585 ($11,844) $7,139 $1,015 $585
Change in recoupables ($21,000) $13,340 $2,501 $834 ($24,000) $16,100 $3,019 $1,006
Free cash flow ($39,444) $58,939 $10,727 $6,795 ($44,244) $55,351 $10,055 $6,390
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $11,844 $4,705 $3,690 $3,105 $11,844 $4,705 $3,690 $3,105
Recoupables 21,000 7,660 5,159 4,325 24,000 7,900 4,881 3,875
$7,430 $6,980
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
BEST CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 2,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 7,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 80% 15% 5% 0% 80% 15% 5%
U.S. forecasted units sold 0 1,600 300 100 0 1,600 300 100
U.K., Ireland, Europe forecasted units sold 0 1,600 300 100 0 1,600 300 100
Japan, New Zealand, Australia forecasted units sold 0 800 150 50 0 800 150 50
Canada forecasted units sold 0 400 75 25 0 400 75 25
Units sold by artist 0 1,200 225 75 0 1,200 225 75
Change in inventory ($6,228) $3,872 $556 $315 ($6,228) $3,872 $556 $315
Change in recoupables ($21,000) $6,380 $1,196 $399 ($24,000) $7,700 $1,444 $481
Free cash flow ($33,828) $29,429 $5,348 $7,716 ($38,628) $27,713 $5,026 $8,149
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $6,228 $2,356 $1,800 $1,485 $6,228 $2,356 $1,800 $1,485
Recoupables 21,000 14,620 13,424 13,025 24,000 16,300 14,856 14,375
$14,510 $15,860
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
BEST CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 5,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 4,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 12,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 80% 15% 5% 0% 80% 15% 5%
U.S. forecasted units sold 0 4,000 750 250 0 4,000 750 250
U.K., Ireland, Europe forecasted units sold 0 3,200 600 200 0 3,200 600 200
Japan, New Zealand, Australia forecasted units sold 0 800 150 50 0 800 150 50
Canada forecasted units sold 0 400 75 25 0 400 75 25
Units sold by artist 0 1,200 225 75 0 1,200 225 75
Change in inventory ($10,908) $6,595 $938 $540 ($10,908) $6,595 $938 $540
Change in recoupables ($21,000) $12,180 $2,284 $761 ($24,000) $14,700 $2,756 $919
Free cash flow ($38,508) $53,563 $9,745 $6,919 ($43,308) $50,287 $9,130 $6,655
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $10,908 $4,313 $3,375 $2,835 $10,908 $4,313 $3,375 $2,835
Recoupables 21,000 8,820 6,536 5,775 24,000 9,300 6,544 5,625
$8,610 $8,460
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
WORST CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 5,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 10,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 50% 25% 25% 0% 50% 25% 25%
U.S. forecasted units sold 0 2,500 1,250 1,250 0 2,500 1,250 1,250
U.K., Ireland, Europe forecasted units sold 0 1,000 500 500 0 1,000 500 500
Japan, New Zealand, Australia forecasted units sold 0 500 250 250 0 500 250 250
Canada forecasted units sold 0 250 125 125 0 250 125 125
Units sold by artist 0 750 375 375 0 750 375 375
Change in inventory ($5,647) $1,676 ($574) $2,250 ($5,648) $1,676 ($574) $2,250
Change in recoupables ($21,000) $6,163 $3,081 $3,081 ($24,000) $7,438 $3,719 $3,719
Free cash flow ($33,247) $25,850 $11,513 $18,725 ($38,048) $24,193 $10,685 $18,076
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $5,648 $3,971 $4,545 $2,295 $5,648 $3,971 $4,545 $2,295
Recoupables 21,000 14,838 11,756 8,675 24,000 16,563 12,844 9,125
$10,970 $11,420
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
WORST CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 8,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 13,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 50% 25% 25% 0% 50% 25% 25%
U.S. forecasted units sold 0 4,000 2,000 2,000 0 4,000 2,000 2,000
U.K., Ireland, Europe forecasted units sold 0 1,000 500 500 0 1,000 500 500
Japan, New Zealand, Australia forecasted units sold 0 500 250 250 0 500 250 250
Canada forecasted units sold 0 250 125 125 0 250 125 125
Units sold by artist 0 750 375 375 0 750 375 375
Change in inventory ($7,402) $2,149 ($776) $2,925 ($7,403) $2,149 ($776) $2,925
Change in recoupables ($21,000) $8,338 $4,169 $4,169 ($24,000) $10,063 $5,031 $5,031
Free cash flow ($35,002) $34,524 $15,411 $22,085 ($39,803) $32,281 $14,290 $20,783
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $7,403 $5,254 $6,030 $3,105 $7,403 $5,254 $6,030 $3,105
Recoupables 21,000 12,663 8,494 4,325 24,000 13,938 8,906 3,875
$7,430 $6,980
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
WORST CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 2,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 7,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 50% 25% 25% 0% 50% 25% 25%
U.S. forecasted units sold 0 1,000 500 500 0 1,000 500 500
U.K., Ireland, Europe forecasted units sold 0 1,000 500 500 0 1,000 500 500
Japan, New Zealand, Australia forecasted units sold 0 500 250 250 0 500 250 250
Canada forecasted units sold 0 250 125 125 0 250 125 125
Units sold by artist 0 750 375 375 0 750 375 375
Change in inventory ($3,892) $1,204 ($371) $1,575 ($3,893) $1,204 ($371) $1,575
Change in recoupables ($21,000) $3,988 $1,994 $1,994 ($24,000) $4,813 $2,406 $2,406
Free cash flow ($31,492) $17,177 $7,615 $15,366 ($36,293) $16,104 $7,079 $15,369
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $3,893 $2,689 $3,060 $1,485 $3,893 $2,689 $3,060 $1,485
Recoupables 21,000 17,013 15,019 13,025 24,000 19,188 16,781 14,375
$14,510 $15,860
Recoupables Recoupables
Production costs $15,000 Production costs $15,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $21,000 Total $24,000
WORST CASE
COMPASS RECORDS
Discounted Cash Flow Analysis for "License" and "Produce and Own" Alternatives
Using Base-Case Unit Assumptions
ASSUMPTIONS
Sales projections Units Pricing Marketing and promotion
U.S. sales 5,000 U.S. wholesale unit price $11.45 Print advertising $3,000
U.K., Ireland, Europe sales 2,000 Less distribution fee $9.05 Posters and photos 500
Japan, New Zealand, Australia sales 1,000 U.K., Ireland, Europe price (euro) EUR 7.00 E-card mailings 1,000
Canada sales 500 Euro/US$ exchange rate 1.224 Independent radio promoter 2,500
Units sold by artist 1,500 U.K., Ireland, Europe price (US$ ) $8.57 Retail placement 5,000
Total–projected sales (units) 10,000 Japan, NZ, Australia price (US$) $6.50 Total marketing & promo cost $12,000
Canada price (US$) $7.00
Weighted average cost of capital 12% Unit price for artist-sold units $6.00 CD mail-out units 2,000
Distribution fee 21% Cost per mail-out unit per unit $0.50
Postage and collateral per unit $2.00
Total cost for CD mail-out $5,000
CASH FLOWS
Own License
Years Years
0 1 2 3 0 1 2 3
Annual percentage sold in percent (totals 100%) 50% 25% 25% 0% 50% 25% 25%
U.S. forecasted units sold 0 2,500 1,250 1,250 0 2,500 1,250 1,250
U.K., Ireland, Europe forecasted units sold 0 1,000 500 500 0 1,000 500 500
Japan, New Zealand, Australia forecasted units sold 0 500 250 250 0 500 250 250
Canada forecasted units sold 0 250 125 125 0 250 125 125
Units sold by artist 0 750 375 375 0 750 375 375
Change in inventory ($5,647) $1,676 ($574) $2,250 ($5,648) $1,676 ($574) $2,250
Change in recoupables ($26,000) $6,163 $3,081 $3,081 ($29,000) $7,438 $3,719 $3,719
Free cash flow ($38,247) $25,850 $11,513 $20,725 ($43,048) $24,193 $10,685 $20,076
WORKING CAPITAL
Own License
Years Years
0 1 2 3 0 1 2 3
Assets Assets
Inventory, incl. overage @... 30% $5,648 $3,971 $4,545 $2,295 $5,648 $3,971 $4,545 $2,295
Recoupables 26,000 19,838 16,756 13,675 29,000 21,563 17,844 14,125
$15,970 $16,420
Recoupables Recoupables
Production costs $20,000 Production costs $20,000
Marketing & promotion (1/2) 6,000 Marketing & promotion (1/2) 6,000
Advance 0 Advance 3,000
Total $26,000 Total $29,000