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Introduction To Topic: "Customer Satisfaction Towards Shoppers Stop". It Is A Very

Shoppers Stop is India's premier retail chain of department stores founded in 1991. It introduced international shopping standards to India. Shoppers Stop has expanded nationwide and is recognized as a one-stop shop for apparel, accessories, and lifestyle products. It caters to urban consumers in the SEC A and B+ categories between ages 16-40. Shoppers Stop offers over 450 national and international brands across men's, women's, and kids' apparel and non-apparel categories like cosmetics and home goods. Mens apparel contributes the most to sales at 43% of total. The company aims to provide a high quality shopping experience backed by its product guarantee.

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60 views

Introduction To Topic: "Customer Satisfaction Towards Shoppers Stop". It Is A Very

Shoppers Stop is India's premier retail chain of department stores founded in 1991. It introduced international shopping standards to India. Shoppers Stop has expanded nationwide and is recognized as a one-stop shop for apparel, accessories, and lifestyle products. It caters to urban consumers in the SEC A and B+ categories between ages 16-40. Shoppers Stop offers over 450 national and international brands across men's, women's, and kids' apparel and non-apparel categories like cosmetics and home goods. Mens apparel contributes the most to sales at 43% of total. The company aims to provide a high quality shopping experience backed by its product guarantee.

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Download as DOCX, PDF, TXT or read online on Scribd
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Introduction to topic

I have got a very nice topic for marketing research which is


“Customer satisfaction towards Shoppers Stop”. It is a very
interesting project and I have learnt a lot from that. It is all about
research on customer satisfaction and perception of customer
towards retail shops in Shoppers Stop and tries to find out the new
idea about Shoppers Stop. At present time there are many Shoppers
Stop out lets open in LUCKNOWregion, through this
questionnaire I have collected information regarding comparative
analysis of different brands. I have done research through market
as well as colony where the business men, students gives their idea
frequently and My research shows the behavior of customer
regarding to the retail shops in Shoppers Stop to till date.
The objective of the research is to know the behavior, perception
attitude & knowledge towards retail shops in Shoppers Stop and
what should be modification and ideal media for advertising of the
Shoppers Stop.
Chapter 2
ORGANIZATION PROFILE
About Shoppersstop.com

Shoppersstop.com offers a truly remarkable shopping experience on the Internet. With an


unparalleled assortment of the leading international and national brands in mens clothing,
womens apparel, and kids clothes; gifts and fashion accessories like ladies watches, men's
watches, artificial jewellery, fine jewelry, handbags, fragrances, cosmetics, men's footwear,
women's footwear, home furnishing and decor products, we are an online shopping destination of
choice. Our customer centricity and relentless pursuit to set new benchmarks in retail has made
us the leading chain of department stores in India. We take immense pride in welcoming you to
our online department store, that offers you the convenience to shop for some of the best lifestyle
brands online anytime, anywhere. Explore our extensive range of men's, women's and kids
apparel and accessories from leading brands.

Shoppers’ Stop
I. Shoppers Stop Profile
Setting up shop in 1991 with its flagship store in Andheri, Mumbai, and Shoppers’
Stop is a member of the K. Raheja Corp. of Companies. Shoppers' Stop is the first
retail venture by the K. Raheja Corp. Promoted by Mr. Chandru L. Raheja, Mr. Ravi C.
Raheja and Mr. Neel C. Raheja, the K. Raheja Corp. have been leaders in the
construction business for over 48 years.

With its wide range of merchandise, exclusive shop-in-shop counters of international


brands and world class customer service, Shoppers' Stop brought international
standards of shopping to the Indian consumer providing them with a complete
shopping experience.

India - 2000 & Beyond:


Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai,
Ghatkopar, Pune (Mumbai) and most recently Calcutta, Shoppers' Stop is today
recognised as India's premier shopping destination. It was awarded the "Most Admired
Apparel Retailer" at the Images Fashion Awards 2000. With a customer entry of about
20,000 customers a day, a national presence with over 3,00,000 square feet of retail
space and stocking over 450 brands of garments and accessories, Shoppers' Stop has
clearly become a one stop shop for all customers.

Customer Profile
Shoppers' Stop's core customers represent a strong SEC A and B+ skew. They fall
between the age group of 16 to 40, the majority of them being families and young
couples with a monthly household income above Rs. 10,000.

Range of the Merchandise


The stores offer a complete range of apparel and lifestyle accessories for the entire
family. From apparel brands like Provogue, Colour Plus, Arrow, Levi's, Scullers, Zodiac
to cosmetic brands like Lakme, Chambor, Le Teint Ricci etc., Shoppers' Stop caters to
every lifestyle need. Shoppers' Stop has also introduced its own line of clothing in the
classic, value classic and value fashion segments. These are LIFE, STOP, KARROT and
KASHISH that are available across different categories. The merchandise at Shoppers'
Stop is sold at a quality and price assurance backed by its guarantee stamp on every
bill.

Shoppers’ Stop has 4 division the Men’s apparels, ladies apparels, kids wear and the
Non-apparels. Following is their contribution to the turnover.
Men’s 43% of sales
Women’s 18% of sales
Kids 8% of sales
Non-Apparels 31% of sales

It operates with 90 departments handling around 450 brands managing a combined


footfall of over 20,000 customers each day.

Shoppers’ Stop Motto: "We are responsible for the goods we sell".

Top Management
Shoppers' Stop is headed by Mr. B.S. Nagesh, Customer Care Associate, Managing
Director & CEO. The company has recruited top line professionals with hardcore retail
experience from the leading companies in India and the UK.

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