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Distribution System of Sunfeast

ITC uses a FIFO method for its Sunfeast distribution to reduce product expiry waste by keeping goods in constant movement from low to high sales areas. The company collects expired goods four times a year and destroys them, while requiring retailers to return expired or damaged products within six months for adjustment within three months. ITC also provides retailers with display equipment and benefits depending on sales volume and shop location.

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Apoorva Pattnaik
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191 views

Distribution System of Sunfeast

ITC uses a FIFO method for its Sunfeast distribution to reduce product expiry waste by keeping goods in constant movement from low to high sales areas. The company collects expired goods four times a year and destroys them, while requiring retailers to return expired or damaged products within six months for adjustment within three months. ITC also provides retailers with display equipment and benefits depending on sales volume and shop location.

Uploaded by

Apoorva Pattnaik
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DISTRIBUTION SYSTEM OF SUNFEAST

 ITC uses FIFO method to reduce the wastage of goods due to expiry.
 They also keep the good on constant move from low sales area to high sales area.
 The company collects all the expired goods four times a year, and destroys them.
 Retailers must return expired or damaged products within six months after the date of
expire.
 Adjustment for them is done in three months time.
 ITC provides their retailers with racks, hangers, etc to display the products.
 The benefits received by the retailers depend upon their sales volume and also the
location of their shops.
 ITC has hired IMRB to the market research.

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