Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.

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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching

experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many research
papers and case studies.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject

coaching / MBA Assignment help and MBA Project help. Many clients national
and international has appreciated Prof.Dr.N.Palaniappan.,MBA.,
MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA
subject coaching.

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Contact:

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

Mail ID: [email protected]

Ph: - 9025810064 (whatsapp available)

346 MBA General

Human Resource Management

1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws to that the practices will be effective and
legal”. Critically evaluate this statement.

2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not? Discuss
with justification.

3. Develop an incentive plan for the following positions:

i. Chemical Engineer

ii. Plant Manager

iii. Used car sales force

iv. First-line supervisor

4. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.

Marketing Management
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.

2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse the
statement.

3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.

4. Suggest a successful way to segment the market for the following products a)
Detergent Soap b) Designer Jewellery c) Breakfast Cereals.

Financial Management

1. “The consequences of over- capitalisation are far more serious and fatal than
under-capitalisation.” – Discuss.

2. “An optimal combination of the decisions relating to investment, financingand

dividends will maximise the value of the firm to its shareholders”. – Examine

3. The analysis of debt to equity ratios alone can be decreasing and an analysis of
the magnititude and stability of cash flows relative to fixed changes is extremely
important in determining the appropriate capital structure. Give your opinion.

4. “The success of a business concern depends upon the way in which it earnings
are computed, distributed and retained”- Comment on this statement.

Operations Management
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.

2. A manufacturer requires 10,000 items per year. Price discount as follows: a )

Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for
quantities above 4000. Ordering cost = Rs. 50.

b) Comparative inventory cost = 25% per year of average inventory price.

c) Determine the optimum purchase policy under discount.

3. Why are some Industries located near the source of raw materials, where as
some other Industries are located near the market for their finished goods? Discuss
with relevant examples.

4. Prepare PERT network for assembling a Motor Bike.

Project Management and Entrepreneurship

1. Describe two areas in a manufacturing project where there is a high level of

uncertainty. How do you tackle these uncertainties?

2. Explain how to break the total project works and some major parts of the works
into smaller and manageable item. Relate your answer to project phases, cost
account, work package, activities and project schedule.

3. Should we combine debt – related cash flows with project cash flow? Why?
Discuss the issues related to the principle of treating the financing cash flow
separately from the investment cash flow.

4. Why do role models impact the decision of people to become the entrepreneurs?
Do you think that a person whose parent was an entrepreneur of a failed business is
more or less likely to start his or her own business than a person whose parents
were managers of large established companies?

Strategic Management

1. If strategic planning is essentially a program, can it display the degree of

adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.

2. Select an Automobile industry in India, and evaluate its competitive business

strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?

3. Why would management adopt a stability strategy? Can stability strategies be

viable over a lengthy period of time? Why or Why not?

4. Take an imaginary situation relating to pricing or investment policy in a selected

industry in which there are few sellers and show how the adoption of different
strategies by a leading player defines different possible paths. Use a decision tree
to illustrate these different possible paths.

Labour Welfare and Industrial Relations

1. “Labour Union meant for the right of the employees”- Do you agree -
Substantiate your views.

2. “Ensuring Industrial Relations is the important task of Human Resource

Manager”. Do you agree or Disagree, Substantiate your views.

3. Workers education helps a worker to solve his problems not as an individual but
is a member of his social class discuss?
4. “The Government plays an important role in establishing a better industrial
relations and it passes various laws to protect the interest of both employers and
employees”-Discuss.

Training and development

1. A leading FMCG company in India decides to train its entire population of

employees and managers to provide “Legendary Customer Service.” Suggest and
explicate a design for evaluating the impact of such a massive training effort.

2. Is training transfer an important issue in the automobile manufacturing

companies? How transfer is evaluated in those companies? Design an action plan
sheet that a manager and employee could use to facilitate transfer of training.
Justify each category included in the action plan.

3. Identify the procedures and their pitfalls for the effective implementation of
MDP in organizations and suggest suitable measure to avoid pitfalls.

4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as the
result, it is difficult to develop employees through job experiences that require
relocation. How could an employee’s current job be changed to develop that
employee’s leadership skills?

Sales and Distribution Management

1. Write an essay on wholesaling? Explain the different marketing functions

performed by wholesaler-distributors for manufacturers with the help of suitable
examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable example.

3. As a marketing manager for a nondurable manufacturing company, what factors

would you consider and what process would you adopt to select a distribution
channel? Explain.

4. Explore new marketing and distribution channel for online e-marketing

Companies.

Marketing Research and Consumer Behaviour

1. “Application of Marketing Research is helpful in promoting a product” –

Comment this statement with a proper research design.

2. Illustrate with suitable example various sampling techniques used in marketing

research. Suggest a suitable sampling plan to collect information from the students
of a university regarding the recreation facility available.

3. Analyze the consumer decision making process and problems in buying a luxury
car with appropriate examples.

4. “Knowledge about individual’s exposure to various media of communication

will enable the marketer to understand consumer social behaviour:” Do you agree
with this statement? Why?

Investment, Security and Portfolio Management

1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.

3. As a individual investor, what aspects of public issues you should be familiar

with? Discuss your views with relevant to the recent trends in primary market.

4. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believes that supply and
demand are important. In what ways do the two groups disagree on the subject?
Give your comments with suitable examples.

Management of Financial Services

1. Discuss the present state of the Insurance in India and outline causes for their
high growth.

2. Discuss the statement in detail “Reserve Bank of India is Banker’s Bank. – Do

you agree?

3. I like to invest Rs 2 laths for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views in
detail.

4. Do you think credit analysis is essential before providing loan to customers?

Explain various credit appraisal techniques used by commercial banks to analyse
the credit worthiness of borrowers.

Production, Planning, Control and Maintenance

1. Is lead time in inventory really important? How can mismanaging lead time
costs company?
2. Material handing not only adds value to the product instead, add to its cost. –
Elucidate.

3. Assume that you are a production manager for TATA Steel, How will you deal
break down maintenance cost? What types of maintenance you will adopt for them.

4. Identify two industries of your choice. When one industry practices TQM and
the other practice six SIGMA. What will be the defective rate of the two
industries?

Quality Management

1. Explain the steps followed in Total Quality Management (TQM) in

manufacturing industries in detail.

2. Chose an organization of your choice having a specific quality programme.

Discuss the quality programme followed by the organization and how it has helped
the organization to sustain in the competitive world.

3. According to current quality management thinking, what type of approaches to

quality improvement is least likely to produce positive results

4. Quality and profitability are incompatible objectives.'' Do you agree? Write the
quality and profitability factors for Hyundai motor.

Personal Productivity Tools

1. List and describe the other features available with spreadsheet software in
addition to its ability to calculate members.

2. Describe the procedure for managing electronic mail. What are the problems
relating to attaching files in an electronic mail?
3. Compare the cost, overheads and sales figures of a company of your choice for
last three years through appropriate chart in MS-Excel.

4. For what purpose the Macros are used in MS-Word. Give two examples with
including the procedures to be followed while inserting Macros with step by step
instruction.

INFORMATION TECHNOLOGY

1. “E-Business and the reason for going online.” – Express your views;

2. As a manager of a company, bring out the phases of moving the company from
products to services.

3. How does CRM system enforce best practices for an Indian organization?
4. List and explain the issues involved in development of a business website.
 347 MBA HRM 2nd year

Organizational Development And Management Of Change

1. If you are an OD consultant what types and levels of changes you would observe
and study in any organization.

2. Learning organizations attack fragmentation, competitiveness, and reactiveness”

- Elaborate this statement?

3. “Resistance to change is an irrational response.” Do you agree or disagree?

Substantiate your views.

4. Discuss the major interventions. In your opinion, Which OD interventions are

most effective? Why?

Training and Development

1. Prepare a training schedule for a newly joined salesman in a textiles company.

2. Do you think job rotation is a good method to use for developing management
trainees? Why or why not? Justify your answer with suitable examples.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four arguments
for against this statement.

4. Assume you are a Human resource manager in a manufacturing organization, If

you had an opportunity to choose between adventure learning and action learning
for developing an effective team in your organization, which would you prefer?
Defend your choice with precise justification

Labour Welfare

1. Write the various statutes enacted by Indian Parliament from time to time and
various schemes implemented by government for the welfare of child, female and
contact labours in India

2. Explain the following in detail

a) Suggestions to Strengthen Trade Unions in India

b) Benefits of Collective Bargaining

c) Prevention of Industrial Disputes in India

d) Need and Importance of Labour Welfare in India.

3. Give a detail note on voluntary welfare facilities provided by the Indian

organization of your choice.

4. Explain the psychological issues relating to the employment and measures to be

taken to prevent adverse impact on overall health of employees.

Industrial Relations
1. Explain the historical perspective of Industrial relations in India. Discuss the
issues and challenges facing by the organizations related to industrial relations in
an organization you are familiar with.

2. Trade unions are inevitable for industrial democracy” – comment on this

statement with regard to its principles and functions.

3. Explain the meaning, origin and growth of trade unions in India. Describe the
present trade union scenario of an industrial area with which you are familiar.
What your suggestions are for strengthen the trade unions in India.

4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants to
declare lockouts and when workers want to go on strikes. Also identify the ways
and means of resolving such disputes within the organization and through
alternative mechanisms

Wages and Salary Administration

1. Why pay commission abolition proposed by government of India? Give SWOT

analytical report.

2. If selection and placement decisions are done effectively, an individual

performance should not vary a great; therefore, an incentive system is not
necessary”. Do you agree to this statement? Justify your view.

3. Compare the Salary template of Four Companies and find out the one that has
the most amount of Tax Saving schemes.

4. Do you agree that the objectives of collective bargaining are to reduce the areas
of conflict and to create work atmosphere geared to productivity? Elucidate.
 Strategic Management

1. Illustrate with examples of hyper competition and competitive and dynamic

approaches in strategic marketing.

2. Select an Automobile industry in India, and evaluate its competitive business

strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?

3. Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example for success and failure. Give reasons for the success and failure.

4. ‘Formality is the enemy of creativity and innovation’. Informality is the enemy

of disciplined and reliable performance’. Is it consequently impossible for an
enterprise to be both innovative and disciplined? Investigate how these qualities
can be combined.

E-Commerce

1. Enumerate Security of Internet hosts and networks, Public key infrastructure,

Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.

2. Discuss the role of data mining techniques and data visualization in

ECommerce.

3. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.

4. Discuss about the prevention procedures of the firewall to avoid the attack from
hackers.

Business Research Methods

1. “Empirical research in India creates so many problems for the researchers”
.State the problems that are usually faced by young researchers.

2. In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the
results.

3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.

4. Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations
involved in it.
 348 MBA MM 2nd year

Product and Services Marketing

1. Explain the traditional services marking mix and describe the expanded mix for
services. Discuss the marketing mix as applicable to banking service sector.

2. Assume you are a team member of the marketing research department of a low
cost domestic airline. Your manager has asked you to evaluate the service quality
of the airline. How would you go about it? What service quality dimensions would
you use to evaluate the same?

3. Write an explanatory note on origin and growth of products service marketing.

Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally. Design
strategy to focus on the measures you would prefer to initiate to increase the influx
of high spending tourists coming from abroad. Also make use of the Indian
traditional knowledge and sell books based on it in the markets abroad.

4. Every service needs a product and every product needs a service” comment.

MARKETING RESEARCH
1. Marketing Research has been suggested as a training ground for advancement in
the firm. Do you agree with this or do you feel that researchers should stay within
their specialty?

2. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?

3. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?

4. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park - Vandaloor.

CONSUMER BEHAVIOUR

1. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by

a) Changing beliefs about the brand

b) Changing beliefs about competing brands

c) Changing the relative evaluation of attributes

d) Adding an attribute

2. Assume that a soft-drink marketer wanted to increase penetration in the Hispanic

market. Prepare a set of recommendations for doing so.

3. Prepare a report that documents the effects of religious sub cultures on consumer
behavior
4. Review the activities undertaken by marketing oriented firms and show the
consumer behavior of each activity

RURAL MARKETING

1. Does Rural Marketing require strategies? If yes or no – Give a detailed note.

What are the product related strategies for rural marketing

2. Explain the various changes which are required to be made in the promotional
strategy of a company for successfully promoting a product in rural markets

3. As a product manager of a FMCG company, how would you handle the menace
of spurious brands in the rural markets?

4. Suggest the different ways of segmenting a rural market. On what bases would
you consider for marketing Detergent soaps, cool drinks and television in rural
market? Justify your views.

SALES AND DISTRIBUTION MANAGEMENT

1. Write an essay on wholesaling? Explain the different marketing functions

performed by wholesaler-distributors for manufacturers with the help of suitable
examples.

2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable example.

3. As a marketing manager for a nondurable manufacturing company, what factors

would you consider and what process would you adopt to select a distribution
channel? Explain.

4. Explore new marketing and distribution channel for online e-marketing

Companies.
 STRATEGIC MANAGEMENT

1. If strategic planning is essentially a program, can it display the degree of

adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.

2. Select an Automobile industry in India, and evaluate its competitive business

strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?

3. Why would management adopt a stability strategy? Can stability strategies be

viable over a lengthy period of time? Why or Why not?

E-COMMERCE

1. Enumerate Security of Internet hosts and networks, Public key

infrastructure,Safety of E-Commerce applications, Electronic payment systems,
Trust and reputation in E-Commerce.

2. Discuss the role of data mining techniques and data visualization in

ECommerce.

3. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.

4. Discuss about the prevention procedures of the firewall to avoid the attack from
hackers.

BUSINESS RESEARCH METHODS

1. “Empirical research in India creates so many problems for the researchers”

.State the problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.

3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.

4. Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations
involved in it.
 349 MBA FM 2nd year

Management of Financial Services

1. Tax considerations give a definite advantage to hire purchase financing option”

do you agree? Explain

2. What do you understand by credit rating? Go to any financial institution, get

your credit rating and share your experience.

3. Discuss the present state of the insurance in India and outline causes for their
high growth.

4. Discuss the structure and working of Indian banking industry. What suggestions
would you offer for improvement of their performance?

INTERNATIONAL FINANCE

1. As an executive of a leading institution, what factors should you critically

evaluate with respect to a large industrial project, from the perspective of
environmental and economic viability?

2. Do you know the foreign exchange rates fluctuate? How do these fluctuations
affect us? What can be done to minimize these fluctuations?

3. “The international financial environment has become very Volatile” Do you

agree? Discuss taking into account all relevant factors.
4. Do you know the foreign exchange rates fluctuate? How do these fluctuations
affect us? What can be done to minimize these fluctuations?

DERIVATIVES MANAGEMENT

1. “Besides serving as a barometer of the economy /market, the index also has
other applications in finance.” – Elaborate the application of index.

2. What are various types of derivative instruments traded at NSE? What are
various products available for trading in Futures and Options segment at NSE?

3. You are a portfolio manager who has just been exposed to the possibilities of
stock index futures. Respond to the following situations.

4. Give a detail note on commodity future markets in India and also explain its
impact on Production and Prices.

Risk Management And Insurance

1. “Privatization of insurance sector has led to substantial growth in the insurance

business in India and also led to improvement in confidence among policy
holders.” – give your comments

2. Discuss the need and growing importance of Liability insurance policies in India
quoting relevant examples with specific reference to Professional indemnity
liability policy in the backdrop of the recent corporate scams.

3. Describe the concepts and ideas that developed from the seventeenth to the
twentieth century which influenced the evolution of current risk management
practice.

4. Risk avoidance is a negative treatment of risk rather than a positive technique –

Elaborate.
 Investment, Security And Portfolio Management

1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.

2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.

3. As a individual investor, what aspects of public issues you should be familiar

with? Discuss your views with relevant to the recent trends in primary market.

4. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believes that supply and
demand are important. In what ways do the two groups disagree on the subject?
Give your comments with suitable examples.

STRATEGIC MANAGEMENT

1. If strategic planning is essentially a program, can it display the degree of

adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.

2. Select an Automobile industry in India, and evaluate its competitive business

strategy using Porter’s five force model? What strategies can you suggest to
convert the unattractive forces in to attractive ones?

3. Why would management adopt a stability strategy? Can stability strategies be

viable over a lengthy period of time? Why or Why not?

E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in ECommerce.

2. Discuss the role of data mining techniques and data visualization in E-

Commerce.

3. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.

4. Discuss about the prevention procedures of the firewall to avoid the attack from
hackers.

BUSINESS RESEARCH METHODS

1. “Empirical research in India creates so many problems for the researchers”

.State the problems that are usually faced by young researchers.

2. In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the
results.

3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.

4. Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations
involved in it.
 269 MBA IS 2nd year

Organizational Behavior

1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to you
and present the results with critical analysis.

2. To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.

4. Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture, analyze
them and present them with issues and strategies.

MANAGEMENT INFORMATION SYSTEM

1. A Person who understands all about Computer Hardware, software and

Programming may not be suited to design a computer based Management
Information System. Why not?

2. A Company decided to implement a highly integrated management information

system. Any transaction entered in to the system would immediately affect all
related functional subsystem at all levels of activity. The system was never
implemented successfully. Why do you think it was a failure?

3. Using the Example of Selecting a personal computer .show the elimination by

aspects Decision procedure.
4. Discuss the amount of centralization that PBS has and whether this is functional
or dysfunctional.

DATA BASE MANAGEMENT SYSTEM

1. Discuss the various update operation on relation and types of integrity

constraints that must be checked for each update operation?

2. Describe the three-level architecture of DBMS? Also explain its importance in a

database environment.

3. What do you understand by distributed databases? Give the various advantages

and disadvantages of distributed database management system.

4. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?

ELECTRONIC COMMERCE

1. Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.

2. Discuss the role of data mining techniques and data visualization in E-

Commerce.

3. Compare the communication system in traditional business and on-line business.

4. Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

ENTERPRISE RESOURCE PLANNING

Identify the Organization that has requirement for ERP systems implementations
and make an introspection of the functionality that requires such implementation.
On behalf of the Organization prepare

1) A hardware Requirement details and submit.

2) A user Interface details and submit.

3) A gap analysis report and submit.

4) Identify the Organization that has requirement for ERP systems

implementations and make an introspection of possible failure source to ERP
implementation

DATA WAREHOUSING AND DATA MINING

1. Is snowflake schema one of the forms of arrangement in fact table. How many
fact tables are there in snowflake schema? Is fact table normalized or de
normalized?

2. If you are an expert in data mining preparation, then prepare a comparison chart
for discrete and continuous data? How do you differentiate between discrete and
continuous data? Justify your answer with examples.

3. Explain the classification of data mining systems.

4. Elaborate how data warehousing and OLAP Technology useful for data mining.

Software Project Management

1. A public library is considering the implementation of a computer-based system

to help administer book loan at libraries. Identify the stakeholders in such a project.
What might be the objectives of such a project and how might the success of the
project be measured in practical terms?

2. Assume that a company has decided on a COTS solution that will replace the
whole of the existing maintenance accounting system rather than simply plugging
in additional modules to deal with group accounts. Write a memorandum to the
company’s legal department outlining the important provisions that a contract to
supply this system should have.

3. An organization is contemplating the purchase of a project planning software

tool such as MS project and has decided to draw up quality specifications for the
package. The features that they are particularly concerned are, to set up details of
new projects and updating the project details with information about actual work
completed. Draw up quality specifications in respect of the qualities of 1.)
Usability 2.) Reliability 3.) Recoverability

4. Abc software company is to develop software for effective counseling for

allotment of engineering seats for students with high scores ranking from top
colleges. The product has to be upgraded if the common entrance score is to be
considered. Describe the appropriate product development life cycle and the
standard skills required.

Advanced Web Design

1. Develop XML document that will hold player (Like Cricket) collection with
field for player - name, age, batting - average and highest - score. Write suitable
document type definition and schema for the XML.

2. Develop a web page for employee registration form using HTML and validate
the registration form with JavaScript.
3. What is RMI? Create a remote phone book server that maintains a file of names
and phone numbers and a client allows the user to scroll through the file using RMI
concept.

4. Create a website for a online super market. The website should have a home
page which helps the users to navigate to various other pages. Every web page in
the website gives a detailed description of different items present in the super
market. Make the website user friendly by adding relevant images and other
formatting options. The last web page should present a feedback form for the
customer.
 179 MBA IB 2nd year

International Human Resource Management

1. Assume yourself as a managing director of a multinational corporation; what are

the measuring tools you will utilize to evaluate the impacts of inter country
differences on HRM? Justify your views with appropriate examples

2. Manpower planning is considered as the most primary and important task of HR

department internationally. Why is it not so in India? Also discuss the
consequences of not planning manpower requirements

3. Your Organisation is a multinational company based at India. Simultaneously

three executives looking after three geographical area decides to quit. The top
Management is asking you to conduct the exit interview for those tendered their
resignation. How would you organize the exit interview? Will you impress upon
them to continue? If “Yes” why? If “No” Why Not

4. A Human Resources manager working for a multinational company would be

expected to have a much broader knowledge of employment related matters
compared with a counterpart in a domestic company. What types of knowledge
would you expect an international HR Manager to have? List and explain five
items that you think most important in this regard?

International Marketing Management

1. Explain the Different methods used by a researcher in conducting research in an

International Environment? Which method can be most effective while collecting
data about brand loyalty and why ?
2. Amazon.com has been an early winner in the on-line book business. Which
market segment has Amazon served? Are the Amazon target market segments in
the United States and the rest of the world identical?

3. “Modern marketing concept is applicable to all business organizations

irrespective of their size or nature of the goods or services marketed”- Do you
agree or disagree? Give your justification

4. Interview with friends and prepare the report and find out who would they go for
information for the products mentioned below and also indicate why do you view
her/him as the source of information and advice?

a) Computer note book b) Cell phones c) Holiday resort d) Toys.

International Financial Management

1. Elaborate the different criteria and difficulties in evaluating foreign projects

While making international investment decision for developing countries investors.

2. "In the absence of a common currency throughout the world, a series of

problems arise in International cash management." What are these problems? How
can these problems be overcome?

3. An export company wants to raise capital from international markets. What are
the basic considerations the firm should take into account while making this
international financing decision? Explain.

4. What is euro band market? How does international stock market operations is an
important aspect to a MNC.

Logistics and Supply Chain Management

1. You are assigned the position of Chief Manager in a logistics company located
at Mumbai. You have customers across globe. Your responsibility is to collect the
goods from various sources and export it from the nearest port. How do you do the
operation, and explain the problems you may face during the logistical operations?

2. Many innovations on technology-based approaches are well-suited to the

enhancement of the effectiveness of Supply Chain Management"-Justify the
statement by giving few applications of information technology in SCM.

3. Assume that you are the manager for a logistics, how will you develop your
organization? In that condition how would you manage disputes? Discuss and
elaborate the statement.

4. Illustrate with suitable example of supplier assessment techniques used in

logistics. Explain this as a logistic manager.

Global Strategic Management

1. “Strategic planning deals with formulating, implementing and evaluating

strategies to perform the cross functional decision of the company” Do you agree
or disagree? Substantiate your views.

2. Take an organization with which you familiar, and use relevant tools and
frameworks to identify and access the potential sources of competitive advantage.
To What extent will the sustainability of this competitive advantage depend upon
the organization strategic capabilities or its position within the industry?

3. Classical management-oriented organizations differ from strategy-focused

organizations. Discuss.
4. “Globalization presents a real challenge to the strategic management of Business
Corporations.” How can any group of people in any one company keep track of all
the changing technological, economic, political – legal and Socio-cultural trends
around the world? This is clearly impossible – Justify your views.

INTERNATIONAL TRADE POLICIES AND DOCUMENTATION

1. Exports made on re-export basis shall not be counted for reorganization, why?

2. Analysis the WTO, what role does the WTO play with respect to the Indian
economy.

3. “IMF and world bank serve the interests of industrialized nations rather than
these of the developing countries.” – Discuss.

4. Briefly explain the latest EXIM Policy of India. Identify the gains and losses of
those policies.

International Marketing Research And Consumer Behaviour

1. How do social and cultural influence the impact on international consumer

behavior.

2. “Experimental method of research is not suitable in management field”. Discuss,

what are the problems in the introduction of this research design in business
organization?

3. Discuss the major ethical issues in International marketing with three examples.

4. A company manufacturing electronic goods wants to know how best it can

satisfy its potential buyers in the Indian market. Give your suggestions for
formulating an appropriate marketing research proposal.
 Export and Import Finance

1. “Credit Insurance agencies will help the exporter & importer in financial
payments” – Prove it.

2. What is letter of credit? How finance importers will use letters of credit?
Elaborate different types of Letter of Credits prevailing in business.

3. Describe the general provisions related to import under the Foreign Trade Policy
(EXIM Policy) of Government of India. Do you think that these provisions
facilitate the foreign trade?

4. Do you think marine insurance is necessary one in export? Comment on it.

 178 MBA EB 2nd yr

E-COMMERCE

1. Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List the
applications and benefits if e-commerce.

2. Discuss the role of data mining techniques and data visualization in

ECommerce.

3. Compare the communication system in traditional business and on-line business.

4. Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

E-Commerce: Application and Securities

1. “Electronic Commerce and Electronic Business - The Supporting Pillars of

Successful e-Commerce Business” – Do you agree this statement or not,
substantiate your views.

2. Elaborate the role of the Web in the marketing communication mix.

3. Digital Asset Management from an Intranet Perspective – Discuss.

4. Explain the Role of Human Resource Information Systems in Human Resource

Planning.

Internet and Java Programming

1. If you look for the best internet tools online to have a leg up on the competition,
assemble the top list of internet tools and describe them with suitable illustrations.
2. HTML has been traditionally used for building web applications and web pages
that in turn, help in building a dynamic website. By using HTMLprogramming
language develop a business website for your own online business.

3. Method overloading in Java supports compile-time (static) polymorphism.

Discuss about Method Overloading with its rules and every concept with suitable
example.

4. Develop a JDBC application for storing and retrieving the vendor details from a
database of a Jewelry shop.

Advanced Web Development and Design Tools

1. Design and develop web page with Java script for calculating the total price
amount of the online purchased items of an electronics shop.

2. i) Discuss the advantages and disadvantages of VB Script.

ii) Explain the data types, Variables, Operators and error dealing in VB Script.

3. Explain the three types of session bean and its applications. Explain the steps in
creation of stateless EJB.

4. Develop an application to demonstrate the features and advantages of servlet.

ENTERPRISE RESOURCE PLANNING

1. Identify the Organization that has requirement for ERP systems implementations
and make an introspection of the functionality that requires such implementation.
On behalf of the Organization prepare

2. A hardware Requirement details and submit.

3. A user Interface details and submit.

4. A gap analysis report and submit

5. Identify the Organization that has requirement for ERP systems implementations
and make an introspection of possible failure source to ERP implementation.

STRATEGIC MANAGEMENT

1. Take an imaginary situation relating to pricing or investment policy in a selected

industry in which there are few sellers and show how the adoption of different
strategies by a leading player defines different possible paths. Use a decision tree
to illustrate these different possible paths.

2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

3. Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example success and failure. Give reasons for the success and failure.

4. Technological factors represent major opportunities and threats, which must be

taken into account while formulating strategies. Discuss. How will a firm build a
sustainable technology based competitive advantage?

Global Marketing

1. Give a detailed note on balance of payments in International Trade.

2. Elaborate Tariff and Non Tariff barriers in International Trade.

3. Examine the role of IMF and World Bank in International Trade.

4. Illustrate the various measures taken for export promotion and give a detailed
note on export licensing procedure.

Structured System Analysis and Design

1. Develop a Conceptual and ER model with DFD for online education student
centric learning process.

2. Describe how logical and physical design with dialogues can use in system
development and implementation with real time example.

3. Elaborate the various types of databases available and its use in business
applications.

4. Why some of the new system implementation fails? Explain how this can be
overcome and identify ways to increase the success rate.

Contact:

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

Mail ID: [email protected]

Ph: - 9025810064 (whatsapp available)

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