1. Which of the following is an analysis  B.

If it is Environmental
and evaluation of a proposed Friendly
project to determine if it is
technically feasible, is feasible within 9. Which of the following do not
the estimated cost, and will be belong to Porter’s Six Forces?
profitable?  B. Competitors
 B. Feasibility
10. Which of the following is not
2. Who created the six forces? component of a feasibility study?
 A. Michael Porter  A. Technology Aspect

3. What do you call the ability of 11. Which of the following is not a
customers to put the firm under primary sources of data?
pressure?  C. Books
 A. Bargaining Power of
Buyers 12. Which of the following is not a
secondary source of data?
4. What aspect of feasibility tells about  B. Observations
details on how you will deliver a
product or service, including 13. Which of the following is not part of
material, labor, transportation, chapter 1 of feasibility study?
where your business will be located,  D. Sources of Data
technology needed?
 C. Technical Aspect
14. Which of the following is not
5. What part of the feasibility study determined by a feasibility study?
tells the importance of the study to  B. If it is Environmental
a particular group of people or Friendly
sector, such as: readers,
researchers, community etc.? 15. Mr. Cell want to know if his business
 C. Significance of the Study would be profitable and if it is within
his estimated cost, which of the
6. Which of the following are usually following study would he make?
derived from interviews, survey  A. Feasibility Study
question and observation?
 A. Primary Data 16. Tap water might be considered a
substitute for, coke, whereas Pepsi
7. Which of the following are usually is a marketing for drinking tap water
derived from printed materials, might “shrink the pie” for both coke
books, magazines, films, video and Pepsi, whereas increase \d Pepsi
tapes, and related studies made on advertising would likely “grow the
the subject? pie” (increase consumption of all
 B. Secondary Data soft drinks), albeit while giving Pepsi
a larger slice at Coke’s expense,
8. Which of the following is not which of the following Porter’s
determined by a feasibility? Forces is shown?
 B. Threat of Substitution
 the technological of her business.
17. Mercury Drug created a loyalty Which of the following would you
program called SUKI CARD. Which of answer?
the Porter’s Forces is reduced by the  B. Technical Aspect
company?
 D. Bargaining Power of 24. Lapu-Lapu is doing his Feasibility
Buyers Study, and asks you where he should
place the sources of capital of his
18. Deku Bakery looks for many business. Which of the following
companies that offerdifferent types would you answer?
of flour, sugar, and eggs. He usually  D. Financial Aspect
pick thecheapest price for the best 25. Which of the following describes
quality. Which of the Porter’s Forces market situations where the product
is reduced by the company can be identified through the
 Bargaining Power of demand analysis?
Suppliers  A. Marketing

19. Layla is doing her Feasibility Study, 26. Which od the following is the
and asks you where she should place section where primary (and
the description of the industry of her secondary, if any) product/s of the
business. Which of the following proposed project is/are to be vividly
would you answer? described?
 A. Marketing Aspect  B. Product Description

20. Zilong is doing his Feasibility Study, 27. Which of the following describes the
and asks you where he should place general trade practices of an
details of labor and transportation industry or business which sells the
of his business, which of the same product?
following would you answer?  C. Industry Profile
 B. Technical Aspect
28. What is usually 30 words or fewer,
21. Harith is doing his Feasibility Study, explains the reason for being and
and asks you where he should place their guiding principles of
the legal and corporate structure of companies?
his business. Which of the following  D. Mission Statement
would you answer?
 D. Organizational Aspect 29. What is the pinpoints the specific
customers who are willing and are
22. Karina is doing her Feasibility Study, able to buy the proposed product/s?
and asks you where she should place  B. Demand
the start up capital of her business.
Which of the following would you 30. Which of the following represents
answer? the number of sellers/producers
 D. Financial Aspect selling similar or substitute
products?
23. Kagura is doing her Feasibility Study,  A. Supply
and asks you where she should place
31. Which of the following is probably attractive. Which of the following
the second most noticeable element marketing plans or strategies does
of a business identity? he focus on?
 C. Tag Lines  B. Object

32. Which of the following should be 42. Uncle drew is examining when is the
done in order to attract customers time his customers in his sportswear
and the customers of competitors? business mostly buy his products.
 A. Marketing Plans Which of the following marketing
plans or strategies does he focus
33. Which of the following is not a on?
Marketing Plan?  A. Occupants
 A. Opportunity
43. After a good year of sales, Lights is
34. Which of the following is not a part curious why does his new line of
od 5P’s of Marketing Mix? candles is bought by his customers.
 D. Product Positioning Which of the following marketing
plans or strategies does he focus
35. Which of the following is not rule for on?
product packaging?  D. Occasion
 C. Understandable
44. Mr. Boots plans to sell the products
36. Which of the following is a pricing in an unknown people for him.
technique? Which of the following marketing
 C. Value for Money Pricing plans or strategies does he focus
on?
37. Which of the following is not  A. Occupants
characteristic of a Tag Lines?
 B. Proportionate 45. Pork, Vegetable, and Fruits are sold
38. Which of the following is not a step based on the markets interaction of
for deciding the packaging of a demand and supply. Which of the
product? following Pricing technique is used?
 A. Do a Market Survey  A. Market-Oriented Method.

39. Which of the following does not 46. After a bad sale period, Mr. Tan
belong to the practices under the changes the price of his product
industry profile? from P1000 to P999. Which of the
 B. Product Positioning following Pricing technique is used?
 B. Psychological Pricing
40. Which of the following to the
demographical segmentation of a 47. After a bad sale period, Mr. Zhi
business? offers a “Buy 5 at the prise of 3”.
 D. Channels of Distribution Which of the following Pricing
technique is used?
41. Mr. James wants to change the look  C. Bonus-Pack Pricing
of his products to be more
48. After a bad sale, Mr. Chan decrease
the price of his P10,000 worth by P1.
Which of the following Pricing
technique is used?
 B. Psychological Pricing

49. Fuel is sold based on the demand