ONLINE SHOPPING PREFERENCES OF SENIOR HIGH STUDENTS OF

MANAMBRAG NATIONAL HIGH SCHOOL

A Research Paper
Presented to the Senior High School Faculty of
Catanduanes National High School

In Partial Fulfillment
For the Requirements in
Practical Research 2

Submitted by:
Solmerano, Lei Cassandra B.
Valdesimo, Mia L.
 TABLE OF CONTENTS

Chapter 1
INTRODUCTION
Background of the Study……………………………………………..1
Conceptual Framework…………………………………………….…2
Research Hypothesis………………………………………………....2
Statement of the Problem………………………………………….…2
Scope and Delimitation…………………………………………..…...3
Significance of the Study…………………………………………...…3
Definition of Terms……………………………………………….…….4

Chapter 2
REVIEW OF RELATED LITERATURE
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 Chapter 1
INTRODUCTION
This chapter deals with the important details that will serve as a guide in solving
problems prevalent in the research. This chapter includes the Introduction, Background of the
Study, Conceptual Framework, Research Hypothesis, Statement of the Problem, Scope and
Delimitations and Significance of the Study, Research Design, and Definition of Terms.
BACKGROUND OF THE STUDY
History repeats itself. It shows that the world has been repeatedly affected by
pandemics over the past decades. December 2019, A new type of Coronavirus broke out in the
city of Wuhan, China. It is called Novel Coronavirus commonly known as COVID-19 virus that
caused illness ranging from a common cold to more severe respiratory diseases that alarmed
the world health organization (WHO) to immediately declare a global health emergency that
later became a pandemic.
Here in the Philippines, the Covid-19 virus started to spread across the country at the
start of February 2020. Within a few weeks, the situation surrounding this virus developed into a
pandemic, paralyzing economies as well as financial markets all over the world and bringing
national health systems to collapse. The Covid-19 pandemic is described as one of the
spreading of human suffering, infecting the Philippine economy and upending people’s lives.
After knowing that a certain Filipino was already a carrier of the virus and so it began
spreading to her family, friends, neighbors and colleagues and all of the individuals that have a
direct contact with her set an alarming situation to the Health Organization. So the Philippine
Government together with the IATF immediately set Health Protocols and dramatically restricted
social life to slow the rapid spread of the virus.
Quarantine is a must and the restrictions ranged from bans on large events and the
closure of schools and universities to a temporary shutdown of the economy so our country
imposed a shutdown and closing most retail stores and services. Simultaneously, consumers
faced growing levels of economic uncertainty because of rising unemployment and short-term
work. Due to the closure of stationary retail stores, online shopping has become the only means
for consumers to satisfy their consumptions needs.
E-commerce has been predominant during the COVID-19 pandemic, and retailers have
put much effort into building, improving and promoting their online stores. Some small retailers
that did not manage online stores before the shutdown developed temporary solutions to sell
their products online, e.g., by posting products on social media sites and by offering product
pick-up or delivery services. Others have offered discounts for their online channels and started
promotion campaigns on social media. Due to increasing demand, companies also invested in
new technical solutions that improve platform performance and enable partners to better
manage their business on online shopping. To ensure that these efforts succeed, it is important
to investigate consumers’ online purchase motives during this pandemic.
Many online selling platforms emerged in the country this quarantine; such as
SHOPPEE, LAZADA, SHEIN, and many more. They all use a high media coverage on their
products in order to attract buyers,
 Therefore, this study investigates online shopping preferences of Filipino’s specially
here in our province of Catanduanes. We want to know what drive them to purchase online;
which online platform they prefer and why.

CONCEPTUAL FRAMEWORK
The research provides a conceptual Framework which includes the input,
process and output of the Online Preferences of Senior High Students of Manambrag National
High School.
INPUT PROCESS OUTPUT

RESEARCH HYPOTHESIS
During this pandemic, shoppers from senior high students of Manambrag
National High School have perceived usefulness is positively related to their intentions to
purchase online.

STATEMENT OF THE PROBLEM

This research aims to explain the online preferences of senior high school
students of Manambrag National High School and it aims to find the answers to the following
questions:
1. What drives students purchase online?
2. Which online shopping platform do students prefer?
3. What is the reason behind their preferred online shopping platform?

SCOPE AND DELIMITATION

This study was conducted to determine students’ online shopping preferences and primarily
focused on students from Manambrag NHS. Furthermore, the chosen participants are senior
high school students only.

SIGNIFICANCE OF THE STUDY

Those who will benefit this research are the following:
STUDENTS: Students will be guided by this study to have an idea of what is best for online
selling. They tend to have convenience of shopping at home.
E-COMMERCE: E-commerce will be given a chance to realize the importance of the
preferences of the shoppers. These will create new opportunities to help their business grow.
They can also adjust the way of selling their products so that they can be sold in the future.
FUTURE RESEARCHER: The data gathered may be used as reference for future researchers
that revolves in this field of study. The student will also have an additional idea and aid for
studying in their future research. They can use these to furthermore understand the importance
of the study. The data presented can be used for references for conducting a new research.

DEFINITION OF TERMS
ONLINE SHOPPING: It is a form of electronic commerce that allows shoppers to directly buy
goods or services from a seller over the internet using a web browser or a mobile app.
Shoppers find a product of interest by visiting the website of the retailer directly or by searching
among alternative vendors using a shopping search engine, which displays the same product's
availability and pricing at different e-retailers. As of 2020, customers can shop online using a
range of different computers and devices, including desktop computers, laptops, tablet
computers, and smartphones.
PREFERENCES: The act of preferring in the state of being preferred. They have the power or
opportunity of choosing what they want.
STUDENTS: It is the individuals learning in Manambrag National High School which are senior
high students that will serve as the corresponding respondents of the research.

RELATED STUDIES
(Here, add studies related to online shopping or e-commerce)

METHODS
Research Design
This study will employ a descriptive qualitative
Instruments
Data Analysis
 Chapter 2
REVIEW OF RELATED LITERATURE
This chapter presents the study of cited books and articles which are relevant to the
present investigation. It contains related literature that provides explanation and logical
connections between the previous researchers and the present work.

Related Literature
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