Public Discourse Surrounding Race and Racism
Public Discourse Surrounding Race and Racism
Kris Weaver
Eng 335
The public discourse surrounding racism in the United States has changed drastically
over the last twenty years. These days the general public has reached the consensus that the
overt and violent racism that took place prior to the sixties is wrong and unacceptable. This has
set the ground for political parties to often use racism as another political issue which they can
use to garner support. In addition, television programs have lessened some of the impact of this
issue by using humor to diffuse the situation. Unfortunately, the overall discourse ignores the
racism that is less open and often unrealized by the white majority. Overall, the current public
discourse does not seriously address our current race issues. In particular, it is useful to look at
this issue with respect to the four largest minorities: Blacks, Latinos, Asians and those of Middle
Eastern descent, analyzing how the above issues come into play with each of these groups.
The narrative of racism against Blacks in the United States is most often what comes to a
person’s mind when they think about racism itself, which is a direct reflection of the historical
oppression this group suffered throughout American history in terms of slavery and racial
violence that occurred after the Civil War. The most recognized figure in this history, of course,
is Dr. Martin Luther King Jr., a voice and face that in many ways has embodied the 1960’s civil
rights struggle. Looking at this struggle in a positive light, the discourse of the 1960’s and
beyond established in the American consciousness the idea that racism is wrong and led to the
abolishment of Jim Crow laws, as well as enactment of other legislation that has proven that the
United States government does not openly support discrimination. Many people would agree
that things are better for blacks and minorities in general due to these great strides in equality,
For instance, most whites do not consider racism a problem; whereas, a significant
number of minorities do. A recent CNN poll found that 49 percent of blacks say racism is a very
serious problem, yet only 18 percent of whites would say the same (CNN.com). This is a very
interesting disparity, one that is rarely covered in the media. Even less is why blacks feel this
way and the underlying social issues. The biggest factor is that recent discrimination is practiced
in ways that are not obvious because to do so would often be illegal. An interesting example of
this is studies showing how whites and white-sounding names alone can make it easier to get a
job. One group, the National Bureau of Economic Research claims that out of 5,000 resumes
they sent out, all with similar credentials, those with white-sounding names such as Greg or
Emily were far more likely, one out of ten times, to get a callback than black-sounding names
such as Lakisha or Jamal, which received callbacks at a rate of one out of fifteen (nber.org). It is
interesting how such studies, whether deemed biased or not, can often be found on the Internet,
Overall, these sorts of statistics and issues are ignored in our public discourse, which only
brings them up when talking about big political issues like affirmative action. In this case, much
of what is said concentrates on questioning the fairness of such policies by the white majority.
Of course, such things are not said overtly, instead focusing on the theme of someone less
qualified getting hired over another and ignoring situations such as the resume callbacks
described above. This is because the political parties, and the media organizations that support
them, often use race more as a way to solidify their bases, playing political games with these
Take, for instance, the case of Shirley Sherrod early in the Obama administrations tenure.
Here was a black woman who had worked for the agriculture department for years doing an
exceptional job. Then a conservative web site posted a clip of her talking about her job that was
taken out of context so as make it appear that she had been actively discriminating against whites
in her job. Conservative talk show hosts everywhere, including Fox News, demanded action. It
was demanded by the administration that Sherrod resign immediately, which resulted in her
pulling over to the side of the road to do so on her Blackberry. Fortunately, when the full clip
was released, the story actually turned out to be the opposite of what the right wing media had
reported, and the left had easily accepted without checking. The full video had shown that
instead of discrimination, Sherrod had actually gone out of her way to help the white couple save
their family farm. The parts taken out of context were part of a candid conversation she had
been having about overcoming one’s desires to not favor one race over another. Once the truth
came out she was offered a shiny new USDA job, but the stories on Fox were never really
This case is interesting in illustrating how each political side uses race. Conservatives,
who have many fewer followers within the ranks of minorities, not only do their best not to look
racist but often take any opportunity to accuse the other side of being so without hesitation. In
the last presidential election, there could often be seen an under tide of Conservatives claiming
Obama’s victory was mostly due to the fact that he was black. Conversely, with the Sherrod
incident, we see the liberal side, wanting at all costs to protect its idealistic base, distancing itself
from any semblance of racism, even to the point of acting now and finding out the truth later. In
the election, it is also interesting that the liberal media stressed the positive historical
connotations of having a black president only after president Obama’s victory. This is
interesting in contrast to the fact that they had largely tried not to mention his race at all
throughout the election. In the end, the black narrative in this country has seemed to shift only to
discuss large and dramatic events of controversy, such as the Rodney King beatings or the
Sherrod incident, while at the same time, often avoiding and underplaying larger social issues,
such as education and labor. While it is important to report on the larger instances of overt
racism, the socioeconomic problems beneath the surface are just as important and deserve a
closer look. Unfortunately, they are not the only group faced with these difficulties.
The next group discussed here is the fastest growing minority: Latinos. Much more than
with Blacks, this conversation is based on fears of population growth, which focus around
immigration and their traditional support of liberal democratic candidates. Lack of historical
coverage, as compared with Blacks, contributes to the lack of racism recognition toward Latinos.
Moreover, this leads the media to often portray this minority as a sort of foreign invader who
By many estimated projections, the Latino population is set to equal and perhaps overtake
whites usually by the far off year of 2050. The media takes advantage of the interest this shift
generates to present these statistics often when talking about census data or in the context of
illegal immigration from our southern borders. At the same time, there is a sort of underlying
threat presented through the fact that Latinos often reproduce at faster rates (USA.com).
Conservative talk shows will focus upon the illegality of many Latinos being here, rarely stating
the numbers of legitimate immigrants. Additionally, they also focus on portraying Latinos, as
well as Blacks, as being more likely to commit a crime. They have a lot of support even from
local media, often perhaps unwittingly. Consider also that Blacks and Latinos actual faces are
five times more likely to be shown on the news than whites and blacks when they are being
arrested for a crime, according to a study of local news coverage conducted throughout the late
90’s and early 2000’s by the rocky mountain media watch, a media watchdog group. (Racial)
Also deeper issues are absent from public discourse such as the fact that blacks and Latinos are
three and a half times more likely to be searched for illegal substances such as drugs, even
though whites are five times more likely to actually possess, a fact attested to by Tim Wise a
prominent professor who speaks and writes frequently about issues of race in many of his
This is why such issues of racial profiling become so important to the discussion of
discrimination against Latinos. Once such groups are presented in the media to be outsiders who
are coming over to take American jobs and create crime, there is a dehumanizing effect that
takes place, making it difficult to relate to and sympathize with them. Often these distinctions
The left not only tends to have the image as the party which sticks up for minority rights,
but also as the party that protects civil rights. The controversy surrounding the Arizona
immigration laws gave them an opportunity to take a stance on both issues, coming out on the
side of Latinos by denouncing racial profiling while at the same time making links to the break
down in civil rights all Americans suffer through such laws. Of course there is less discussion of
social issues from the left such as the education of Latino immigrant children or the conditions of
such groups as migrant workers who make very little money working difficult agriculturally
based jobs for instance. The right on the other hand, as discussed before focuses more on the
legality surrounding our border laws, often prefacing the conversation with phrases like border
security, which re-enforce the idea that Latinos are a sort of invading force and likely to be
criminals. Such discourse surrounding Latinos stands in stark contrast to blacks, but even more
This group is very different by the fact that it often is portrayed through positive
stereotypes when it comes to things like education and are not often seen as criminals. However,
this group does face its own set of discrimination and negative images. Asian-Americans are the
subject of many current Internet sensations capitalizing on common stereotypes. The Internet,
however, empowers the victims to respond effectively which changes the game for both parties.
The racists are not always of another race because many Asian-Americans experience
discrimination from others who disapprove of their assimilation or lack thereof into American
culture. Such assimilation, though, is a difficult task because many feel they lack role models
from the Asian communities in American lifestyles. Asian-Americans must deal with the
Internet memes are taking hold of Generation Y and enforcing Asian stereotypes. In
2010 an image macro series titled High Expectations Asian Father spread across blogs and chat
rooms. The image features an older man of Asian descent with quizzically-raised eyebrows and
excellence from their children, especially in school (Abra). Puns are used to attract the audience
and to imitate Asian parents. One way is to use poor English lacking in prepositions and
changing L’s to R’s to create the effect of a heavy Asian accent. Secondly, the meme
exaggerates expectations by creating standards that cannot be lived up to. Another insult to
Asians recently gained Internet fame, but this time the obvious racism received the disapproval
of its audience. Alexandra Wallace, a former UCLA student, posted a video on YouTube
complaining about Asian students that talk on their phone in the library (O’Neill). Reactions
were strong and immediate. Many response videos were posted from YouTube users of all races
with a variety of feedback, which was mainly negative. Unfortunately, despite publically
apologizing, Wallace soon felt the need to leave school due to death threats as a result of her
video. These two recent Internet sensations show that racism is still prevalent in current
generations.
The Researchers found that the Internet empowers its users by giving them the abilities to
publish, link, and communicate openly (Orita). Unlike traditional publishing methods, websites
allow instant and cheap, if not free, publication to a vast audience. Linking between pages
increase social networking and promotes both users’ publications. Communication on the
Internet is more open than face-to-face because users can be anonymous yet still taken seriously.
These benefits increase the ability of racism victims to confront their attackers and have the
potential to change the way discrimination is responded to as in the example with Alexandra
Wallace.
Racism does not just occur between majority and minority; Grace Hsiang wrote a short
article about her fellow Asian-American students discriminating against each other because of
their acceptance or refusal to assimilate into American culture. FOBs (an acronym for Fresh Off
the Boat) are Asian-Americans who cling to their parents’ traditions and reject all American
culture. They are known for harassing those who embrace American culture to the point that
they seem to be denying their roots. These students are called Twinkies because they are
“yellow” on the outside and “white” on the inside. The author discusses the internal tension
saying, “we cannot completely embody one culture when we are living in another” (Hsiang). A
popular blog called Stuff Asian People Like posted an article discussing the spectrum between
FOBs and Twinkies including Rice Boys and Fobstas (Lee). The various levels of assimilated
individuals tend toward either FOBs or Twinkies and use forums such as Stuff Asian People
Like to express their disgust with the other side. Hsiang ends her article saying, “We can avoid
this internal discrimination simply by recognizing that we are of two cultures -- and that in itself
their own ethnic group desire to look to established Asian-Americans with a strong ethos, but
they are having trouble finding them. Role models are important for an individual’s growth and
success in the community. Without positive influences, many Asian-Americans do not feel the
drive to achieve their dreams. Margret Cho, stand-up comic and television star, appeared on The
Tyra Show to discuss racism in the media. She says when, as a young girl, she did not find any
Asian role models in entertainment, she looked to Iman Abdulmajid, a Somali-American model
and actress. “When you grow up without those role models, you feel like you don’t exist,” Cho
mentioned (Cho). Asian-Americans have written many blog posts about the lack of role models
in the American community. Listed role models include Yao Ming, Jacky Chan, Bruce Lee,
Connie Chung, and Sandra Oh (moonlitesage), but there are not many more notable Asian-
Americans in the media. This discouraging fact causes some young people to question
Although racism against the Middle East had existed before, the September 11th attacks were a
catalyst for violent discourse about “Arabs.” Much of the conversation is based on
misinformation and stereotypes perpetuated through public discourse. The line between
cautionary awareness and discrimination toward Middle Easterners has become blurred.
People from the Middle East often find themselves the target of racial profiling.
Amnesty International USA defines racial profiling as “the targeting of individuals and groups
by law enforcement officials, even partially, on the basis of race, ethnicity, national origin, or
religion...” During 2003 and 2004, AIUSA researched the rising number of discrimination
complaints and found that 32 million people in the United States had been victims of racial
profiling. People of all ethnic groups reported that the victimization occurred in a wide variety
of areas in their lives such as while driving, at the airport, when shopping, and near their places
of worship. While most ethnic groups experience are affected, racial profiling against “citizens
and visitors of Middle Eastern and South Asian descent, and others who appear to be from these
areas or members of the Muslim and Sikh faiths, has substantially increased since September 11,
2001” (Amnesty).
The public reaction to injustice against fellow citizens is not on the Middle Easterners’
side. A poll conducted shortly after September 11th found that 57% of white Americans and 71%
checks before boarding airplanes (Donaldson-Evans). A 2010 article by the Atlanta Progressive
showed that not much progress has been made in attempts to reduce racial profiling. Only 25
states have racial profiling-related legislation which is commonly a “vague call for law
enforcement and other state agencies to establish policies prohibiting or combating racial
profiling” (Springston). In the same article, Azadeh Shahshahani, Director of Georgia’s National
Security/Immigrants' Rights Project, said "Using race, ethnicity, or national origin as a proxy for
criminal suspicion violates the Constitutional requirement that police and other government
In 2009 Shah Rukh Khan was detained in a New Jersey airport for nearly two hours
because his last name is commonly associated with known terrorists (“Bollywood”). Ironically,
Shah Rukh Khan is a famous Indian actor who had just finished filming a movie based on racial
profiling. In “My Name is Khan,” a Muslim man with Asperger’s syndrome is detained in an
airport and subsequently blacklisted with only the hope of President Obama clearing his name
(“IMDb”). The entertainment industry is now using its influence to reach people about the
struggles of discrimination, but issues of racial profiling still occur around the world.
Earlier this month Muslims in Australia made a plea for acceptance. A volley of articles
with barely disguised opinions exploded upon Australian and worldwide news. The most neutral
article came from an Indian online newspaper, New Kerala. It stated that Victorian Muslims felt
the need to live in enclaves due to racism from their neighbors, but they were asking for more
tolerance and the freedom to wear burqas and build mosques (“Victorian”). The Herald Sun, an
Australian newspaper, offered more information and also revealed negative stances of some
politicians. One said burqas are “un-Australian” and should be banned, and another said
allowing enclaves to form is a failure to prevent extreme Islam. In response to this, the article
had a quote by Islamic Council secretary Sherene Hassan saying, "Our biggest qualm is how we
are depicted by some media outlets and some politicians. There's constantly that focus on those
Muslims who are on the fringe” (Masanauskas). Hassan’s quote became the target of an anti-
Islam blog called Winds of Jihad meant to “inform” the public of Muslims’ true motives. The
very same quote was positioned under the heading “Freedom of Speech Irritates Muslims”
(Yer’mami). With the context completely changed, the phrase presented a whole new meaning
to Winds of Jihad’s audience. Instead of exposing the overemphasis of extremists, the quote is
now, supposedly, a direct attack on America and the things it stands for.
Critics of Middle Easterners use the September 11th attacks and the assumption of
generalization to support the so-called logical reasoning behind their rhetoric. They build their
repertoire from the belief that all Muslims are terrorists and all Americans should be in
opposition to all terrorists and therefore Muslims. September 11th is also used to pull on
America’s heartstrings and the common theme of protecting one’s family comes into play.
Pathos is a strong influential force on and is often disguised as logos in order to convince the
audience. In terms of ethos, most of the perpetuators of racism tend to rely on the idealization
that as an American, they are correct and have the authority to speak on this subject. It is not
surprising that the components of rhetoric are as manipulated as the audience is after exposure to
racist discourse.
Throughout American history, largely due to the institution of slavery at the country’s
inception, discussions of race have played an important part in the nation’s politics. Through the
civil rights movements of the 1960’s and beyond, there has been large progress made in
eliminating real discrimination and other forms of overt racism. Unfortunately, the discourse
concentrates on dramatic events where someone is being overtly racist, which should be covered,
yet omits serious conversations about economic inequalities in terms of opportunity and
education which still exist. In the final analysis of such discourse, it is evident that political and
media groups on both sides of the aisle like to play politics with these issues by concentrating on
such specific instances, while avoiding any real discussion of the underlying problems which
create such circumstances. If the United States is ever to fully eliminate racial inequalities, it
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