09/04/2019

LEARNING COMPETENCIES
MEDIA AND INFORMATION LITERACY (MIL)
LEGAL, ETHICAL, AND SOCIETAL ISSUES Learners will be able to…
IN MEDIA AND INFORMATION (PART 1)  define intellectual property (SSHS);
INTELLECTUAL PROPERTY  identify and explain the different types of intellectual
FAIR USE AND CREATIVE COMMONS property (SSHS);
 explain copyright, fair use, etc.vis-a-vis human rights
Mr. Arniel Ping (MIL11/12LESI-IIIg20);
St. Stephen’s High School MIL PPT 16  discuss current issues related to copyright vis-à-vis
Manila, Philippines Updated: June 11, 2017
gov’t./provide sectors actions (MIL11/12LESI-IIIg21);

LEARNING COMPETENCIES TOPIC OUTLINE

I- Legal, Ethical, and Societal Issues in media and Information
Learners will be able to… (Part 1)
A. Current Events: Digital Piracy in the Philippines
 put into practice their understanding of the
intellectual property, copy right, and fair use B. Intellectual Property in International and Local Context

guidelines (MIL11/12LESI-IIIg17); and 1. Definition of IP

2. Types of IP
 explain actions to promote ethical use of media
and information (MIL11/12LESI-IIIg22); 3. IP Rights (WIPO and R.A. 8293)
B. Fair Use (Fair Dealings) and Creative Commons

CURRENT EVENTS 1 CURRENT EVENTS 2

UB: Mahigit P100-M halaga ng pirated DVD, BT: Suspek sa Pamimirata ng mga Pelikula at TV
nakumpiska sa Quiapo, Manila Series, Arestado
(Aug. 2, 2016). GMA News and Public Affairs. YouTube. Retrieved (Oct. 3, 2016). GMA News and Public Affairs. YouTube. Retrieved
on Oct 5, 2016, from on Oct 4, 2016, from
https://www.youtube.com/watch?v=bABC_7wOI5g https://www.youtube.com/watch?v=BaALtvPAUnA
 09/04/2019

WHY IS DIGITAL PIRACY A CRIME? WHAT IS INTELLECTUAL PROPERTY?

refers to creations of the

mind, such as inventions;
INTELLECTUAL literary and artistic works;
PROPERTY (IP) designs; and symbols, names
and images used in
commerce

(Source: www.quickmeme.com and www.imgflip.com) (Source: http://www.wipo.int/about-ip/en/)

INTELLECTUAL PROPERTY IS PROTECTED IN LAW INTELLECTUAL PROPERTY IS PROTECTED IN LAW

•World Intellectual Property Organization (WIPO) is the global
IP is protected in law by, for example, patents, copyright and forum for intellectual property services, policy, information and
trademarks, which enable people to earn recognition or cooperation
financial benefit from what they invent or create. By striking the • The World Intellectual Property
right balance between the interests of Organization (WIPO) is the UN agency
innovators and the wider public responsible for treaties involving copyright,
interest, the IP system aims to foster patent, and trademark laws. WIPO can be
an environment in which creativity a force for progressive change, helping the
and innovation can flourish. world take into account public interest and
development needs.

WHAT ARE THE DIFFERENT TYPES OF WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY? INTELLECTUAL PROPERTY?

TYPES OF
IP
COPYRIG INDUSTRIAL
PATENT TRADEMARKS
GEOGRAPHICAL
HT DESIGN ORIGIN
 09/04/2019

REPUBLIC ACT 8293

TYPES OF INTELLECTUAL PROPERTY INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

TYPES OF DEFINITION
LITERARY WORKS During the lifetime of the author plus
IP
50 years after death
1. Copyright • a legal term used to describe the rights that
ART 25 years from the date of creation
creators have over their literary and artistic
PHOTOGRAPHIC 50 years from publication
works
WORK
• books, music, paintings, sculpture and films, to
computer programs, databases, AUDIO- VISUAL 50 years from publication
WORK
advertisements, maps and technical drawings

REPUBLIC ACT 8293

INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES TYPES OF INTELLECTUAL PROPERTY (IP)
COPYRIGHT VALIDITY PERIOD
IP DEFINITION
SOUND 50 years from year recording took
RECORDING place
2. Patent • an exclusive right granted for an invention
• provides the patent owner with the right to
BROADCAST 20 years from date of broadcast
decide how - or whether - the invention can
RECORDING
be used by others
TRADEMARK Valid for 10 years and may be renewed
for a periods of 10 years
INVENTION Valid for 20 years from filing date
PATENT application

DESIGN
PATENT
APPLICATIONS
 09/04/2019

THE FAMOUS GRAVITY-DEFYING LEAN OF

MICHAEL JACKSON PATENT

THE SHOES THAT MADE MICHAEL JACKSON’S

ANTI-GRAVITY LEAN POSSIBLE TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3. Trademarks • a sign capable of distinguishing the goods or
services of one enterprise from those of
other enterprises.

TRADEMARKS TRADEMARK INFRINGEMENT?

 09/04/2019

TRADEMARK INFRINGEMENT? TYPES OF INTELLECTUAL PROPERTY (IP)

Mars sues Hershey for trademark infringement over
IP DEFINITION
MALTESER brand
4. Industrial • constitutes the ornamental or aesthetic
Design aspect of an article
• may consist of three-dimensional features,
such as the shape or surface of an article, or
of two-dimensional features, such as patterns,
lines or color

INDUSTRIAL DESIGN INDUSTRIAL DESIGN

INDUSTRIAL DESIGN DESIGN INFRINGEMENT?

 09/04/2019

PATENT OR INDUSTRIAL DESIGN INFRINGEMENT? TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
5. Geographical • signs used on goods that have a specific
Indications and geographical origin and possess qualities, a
Appellations reputation or characteristics that are
of Origin essentially attributable to that place of origin
• most commonly includes the name of the
place of origin of the goods.

GEOGRAPHICAL INDICATIONS AND GEOGRAPHICAL INDICATIONS AND

APPELLATIONS OF ORIGIN APPELLATIONS OF ORIGIN

VIDEO PRESENTATION: FAIR USE FAIR USE

Fair use means you can use copyrighted
material without a license only for certain
Copyright and Fair Use Animation purposes.These include:
.(2014). Common Sense Education. YouTube.  Commentary

Retrieved September 19, 2016, from  Criticism

https://www.youtube.com/watch?v=suMza6Q8J08  Reporting
 Research
 Teaching
 09/04/2019

FAIR USE VIDEO PRESENTATION: CREATIVE COMMONS

Guidelines for Fair Use

 A majority of the content you create Creative Commons & Copyright Info
must be your own. .(2012).Lifestyle & Living. YouTube.
 Give credit to the copyright holder.
Retrieved September 19, 2016, from
 Don't make money off of the https://www.youtube.com/watch?v=8YkbeycRa2A
copyrighted work.

CREATIVE COMMONS CREATIVE COMMONS

 is an American non-profit organization  Attribution: You must credit the creator.

devoted to expanding the range of creative  Non-Commercial: You can't make a profit.
works available for others to build upon
legally and to share. The organization has  No Derivative Works: You can't change the
released several copyright-licenses known as content.
Creative Commons licenses free of charge  Share Alike: You can change the content, but
to the public.
you have to let other people use your new
 Website work with the same license as the original.
https://creativecommons.org/about/

CREATIVE COMMONS
HTTP://WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-
USE?PLAYLIST=BLOG_BASICS