Scribd
Upload
164 views2 pages

Steps Involved in Questionnaire Design

The document provides steps for designing an effective questionnaire. It recommends identifying the research scope, keeping questions simple, asking one question at a time, being flexible in answer options, choosing open- or closed-ended questions based on the goal, knowing the target audience, using representative sampling, and choosing the right survey tool. The key steps are to clearly define the research scope, use simple unambiguous questions, and choose questions styles that suit obtaining the desired data and engaging respondents.

Uploaded by

Hami KhaN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
164 views2 pages

Steps Involved in Questionnaire Design

The document provides steps for designing an effective questionnaire. It recommends identifying the research scope, keeping questions simple, asking one question at a time, being flexible in answer options, choosing open- or closed-ended questions based on the goal, knowing the target audience, using representative sampling, and choosing the right survey tool. The key steps are to clearly define the research scope, use simple unambiguous questions, and choose questions styles that suit obtaining the desired data and engaging respondents.

Uploaded by

Hami KhaN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Steps Involved in Questionnaire Design

1. Identify the scope of your research: Think about what your questionnaire is going to include
before you start designing the look of it. The clarity of the topic is of utmost importance as this is
the primary step in creating the questionnaire. Once you are clear on the purpose of the
questionnaire, you can begin the design process.

2. Keep it simple: The words or phrases you use while writing the questionnaire must be easy to
understand. If the questions are unclear, the respondents may simply choose any answer and
skew the data you collect.

3. Ask only one question at a time: At times, a researcher may be tempted to add two similar
questions. This might seem like an excellent way to consolidate answers to related issues, but it
can confuse your respondents or lead to inaccurate data. If any of your questions contain the
word “and,” take another look. This question likely has two parts, which can affect the quality of
your data.

4. Be flexible with your options: While designing, the survey creator needs to be flexible in
terms of “option choice” for the respondents. Sometimes the respondents may not necessarily
want to choose from the answer options provided by the survey creator. An “other” option often
helps keep respondents engaged in the survey.

5. The open-ended or closed-ended question is a tough choice: The survey creator might end
up in a situation where they need to make distinct choices between open or close-ended
questions. The question type should be carefully chosen as it defines the tone and importance of
asking the question in the first place.

If the questionnaire requires the respondents to elaborate on their thoughts, an open-ended


question is the best choice. If the surveyor wants a specific response, then close-ended questions
should be their primary choice. The key to asking closed-ended questions is to generate data that
is easy to analyze and spot trends.

6. It is essential to know your audience: A researcher should know their target audience. For
example, if the target audience speaks mostly Spanish, sending the questionnaire in any other
language would lower the response rate and accuracy of data. Something that may seem clear to
you may be confusing to your respondents. Use simple language and terminology that your
respondents will understand, and avoid technical jargon and industry-specific language that
might confuse your respondents.

For efficient market research, researchers need a representative sample collected using one of the
many sampling techniques. It is imperative to plan and define these target respondents based on
the demographics required.

7. Choosing the right tool is essential: QuestionPro is a simple yet advanced survey software
platform that the surveyors can use to create a questionnaire or choose from the already
existing 300+ questionnaire templates.
Always save personal questions for last. Sensitive questions may cause respondents to drop off
before completing. If these questions are at the end, the respondent has had time to become more
comfortable with the interview and are more likely to answer personal or demographic questions.

You might also like