Part 1workbook: http://bit.

ly/RSMday3pt1
Part 2workbook: http://bit.ly/RSMday3pt2

DAY 3
http://bit.ly/fast-track21

Don’t miss out!

With Paul O’Mahony
Facebook.com/ads/library
The Importance of Being An Expert

With Sajen Thathiah

What Do You Have In Common With
Them?
Zero Followers
Number 1 Reason Stopping Someone From
Becoming An Expert
Comparisons
Number 2 Reason Stopping Someone From
Becoming An Expert
Procrastination
You don’t want to be positioned as “just
another coach”

BECAUSE YOU WILL COMPETE ON PRICE

FOCUS
Generic: I am a weightloss coach
 Generic: I am a weightloss coach
Expert: I help people lose weight within 30
days without them giving up their favourite
food
How to X in Y without Z
MEET MARC
Before I met Sajen, I didn't know
much about funnels, and other
technical stuff. But thanks to
Sajens skills and patience, he
guided me through and I put up
my first Video Sales Letter.
The result was that I got a first
client coming in who I could coach
at 1500 €/month. This was really a
game-changer for me.
Thanks so much Sajen, you
showed me a new way of doing
marketing.
MEET THOMAS Before I met Sajen, I already tried
several things, but all of them were not
successful. I was even thinking about
stopping my online business and start
something different. Saj took my hand
and naturally guided me, like a friend.
His knowledge and experience of
online marketing are pretty impressive.
His approach to how he coaches me
helped me to turn around and made
my online business successful in a
pretty short time. I would have never
reached this success without his
support! Thank you so much! Thomas
Common Misconceptions
Common Misconceptions

● You need years of experience

● You need to have spoken on stages
● You need a huge following
● You need a high ticket product
 5 Step Accelerator To
Explode Your Brand With
Instagram!
 Profit with Instagram!

How to build your email

database with Instagram
without spending a single
penny on advertising!
Let’s get started…
I’m a newbie
Time is against me!
I’m stuck…!
You are a hero
Stay
with me
here…
Instagram’s 5 keys…
 We have worked with…

✓ Coaches ✓ Education Businesses ✓ Solicitors

✓ Personal Brands ✓ Online startups
✓ Relationship Councillors
✓ Consultants ✓ Investors
✓ Executive Assistants
✓ Speakers ✓ Health & Wellness

✓ Experts Professionals ✓ Professional athletes

✓ Property investors ✓ Architects ✓ Tapping & hypnotherapy
✓ Serviced Accommodation ✓ Lighting designers
✓ Yoga & Pilates
✓ Fashion ✓ Gym owners
✓ High Performance
✓ Hair & Beauty ✓ Celebrity Pets
coaches
✓ Network Marketers ✓ Artists
✓ Automation Specialists
✓ Kitchen appliances
✓And many, many more…
Why Instagram Works
 2013

90M Monthly
Active Users
 Today..
.

1 Billion+ Monthly
Active Users
Optimised for mobile
Optimised for mobile

Reach your audience anywhere

Optimised for mobile

Reach your audience anywhere

Users spend 53 minutes a DAY on

Instagram!
Optimised for mobile

Reach your audience anywhere

Users spend 53 minutes a DAY on

Instagram!

Use increased 40% through

lockdown!
Instagram is
visual
Instagram is
visual
Instagram is
visual
57x Higher than
Facebook
120x Higher than
Twitter
20 Million Followers

12k Facebook Likes

20 Million Followers 12 Million Followers

12k Facebook Likes Vs 170k Instagram Likes

Liking is EASY
with Instagram’s
“Double Tap”
Instagram
Feed
Stories &
LIVE Video
DM
Reels
IGTV
Can I really go all in
on Instagram?
 Snapchat
disappearing Stories
 Instagram
disappearing Stories
TikTok goes viral…
Instagram Reels
Unlock the 4 Profit Centres
Followers
Followers = Dollars!
When you have a HUGE following on Instagram…

✓ Seen as an Expert
When you have a HUGE following on Instagram…

✓ Seen as an Expert
✓ Attract more clients
When you have a HUGE following on Instagram…

✓ Seen as an Expert
✓ Attract more clients
✓ Have more credibility
When you have a HUGE following on Instagram…

✓ Seen as an Expert
✓ Attract more clients
✓ Have more credibility
✓ More trustworthy
When you have a HUGE following on Instagram…

✓ Seen as an Expert
✓ Attract more clients
✓ Have more credibility
✓ More trustworthy
✓ “Business is Booming”
When you have a HUGE following on Instagram…

✓ Seen as an Expert
✓ Attract more clients
✓ Have more credibility
✓ More trustworthy
✓ “Business is Booming”
✓ Interesting and important!
 Instagram has
4 Profit Centres
1. Drive followers into your
bio link
2. Influencer Opportunities
 There are income
opportunities for Influencers
at all levels…
 You don’t have to be a
celebrity and have millions of
followers…
3. 10K Followers “Story
Swipe Up”
Drive followers
straight to your online
store…
4. Direct Message clickable
links
Be a Fast-Growth Account
 Fast growth
accounts…

1. Give followers what they WANT

 Fast growth
accounts…

1. Give followers what they WANT

2. Have MASSIVE visibility
 Fast growth
accounts…

1. Give followers what they WANT

2. Have MASSIVE visibility
3. Get leverage!
1. Give followers what
they WANT
You mean selfies and
pictures of my cat…?
WRONG!
Why Do You Go
On Social Media?
Why Do You Go
On Social Media?
Why Do You Go
On Social Media?
Social
MEdia
 Social
YOUdia
 Our Success Mantra…

Market Publicly and Sell Privately!

2. Have MASSIVE
Visibility
 Step 1:
Post more!
Take our latest post…
Take our latest post…

Over 260,000 impressions!

 What about an
account with 5K
followers?

1 post per day = 10,000 impressions

4 posts per day = 40,000 impressions
40,000 impressions x 30 days = 1.2 Million monthly
impressions
 What about an
account with 5K
followers?

1 post per day = 10,000 impressions

4 posts per day = 40,000 impressions
40,000 impressions x 30 days = 1.2 Million monthly
impressions
 What about an
account with 5K
followers?

1 post per day = 10,000 impressions

4 posts per day = 40,000 impressions
40,000 impressions x 30 days = 1.2 Million monthly
impressions
 Step 2:
Use Hashtags!
Hastags are MAGIC!!!

Hashtags allow your posts to be seen by

people who aren’t even following you!!!
Hastags are MAGIC!!!

Hashtags allow your posts to be seen by

people who aren’t even following you!!!
Another InstaGalactic Success…
Another InstaGalactic Success…
3. Get Leverage
VIRAL content
- over 83K views
on a single post!
96K 117K
21,000 NEW followers in ONE mon
Make Sales With Instagram
The fastest way to
FAIL…
All your followers are
different…
I’m new here
I’m new here Raving Fans!
Here’s how to get people
READY to buy from you!
1. Build
Authority
 Step 1: Build
AUTHORITY

Give people what

they WANT
Have MASSIVE
visibility
Get leverage!
 Step 1: Build
AUTHORITY

Give people what

they WANT
Have MASSIVE
visibility
Get leverage!
 Step 1: Build
AUTHORITY

Give people what

they WANT
Have MASSIVE
visibility
Get leverage!
2. Capture
raving fans
Step 2: Capture
 Step 2: Capture

Top 10% - 15% of your

audience watch
stories
 Step 2: Capture

Top 10% - 15% of your

audience watch
stories
600M people use IG
Stories EVERY DAY!
3. Make
Profits!
 Step 3: Make
Profits

DRIVE your audience

OFF Instagram
 Step 3: Make
Profits

DRIVE your audience

OFF Instagram

- Online Store
 Step 3: Make
Profits

DRIVE your audience

OFF Instagram

- Online Store
- Book a call
 Step 3: Make
Profits

DRIVE your audience

OFF Instagram

- Online Store
- Book a call
- Product Page
 Step 3: Make
Profits

DRIVE your audience

OFF Instagram

- Online Store
- Book a call
- Product Page
- Register for training
 But I don’t have
10,000 followers… yet!
 Step 3: Make
Profits

“Send me a Direct
Message”
Look at an example…
 10,000
Followers
 Top 10%
10,000
Followers
 1000
viewers
Top 10%
Top 10% 100
ACTIO
N
TAKER
S!
What if we are really
conservative…?
 1000
Followers
 Top 10%
1000
Followers
 100
viewers
Top 10%
Top 10% 10
ACTIO
N
TAKER
S!
That’s 10 people taking
action
EVERY SINGLE DAY!!
What would 10 WARM LEADS coming into
your business every day do for your
business?!
Maximise Your Results
Next Steps…?
Lead Generation Mastery

with Jason Osborn

Jason Osborn
 What We Will Cover

• Why LinkedIn is THE PLACE to find business leads

• Who should be using LinkedIn
• Why leads from LinkedIn convert so well
• Profile examples
 Who Is This For?

• You want to get on a phone call and have a direct conversation

with someone
• Sell your own high value products and services B2B or to
professionals
• Just starting and don’t have a business (will explain more later)
 Who Is This NOT For?

• People looking to get rich quick without putting any work in

• B2C
 Why LinkedIn?

• Has 700+ million users

• In 2019 LinkedIn was voted as the most trusted network
(Business Insider)
• 45% of internet users who make $75,000+ use LinkedIn
• 4 out of 5 (80%) LinkedIn members drive business decisions at
their companies
 Why LinkedIn?

• Roughly 15% of marketers are creating content for LinkedIn

• Only 10% of marketers say they’re investing in LinkedIn
• LinkedIn generates 3x higher visitor-to-lead conversion rates
then both Twitter and Facebook
• There are 2 new professionals joining every second (7,200/hr)
 Social Vs. Professional

• LinkedIn is a professional platform, not a social platform

• What does social mean? It’s for people to socialize, not for
business and growth
• LinkedIn is designed for networking and business relationships
 What Does This All Mean?

• LinkedIn is only getting started – it’s growing every second

• Almost 100 million decision makers across all markets
• Goal is to hit 3 Billion by 2025
• You can break into new markets and expand internationally
• You can have ONE focus to generate all your leads from
● Independent Financial Advisor
(IFA)
○ I can help you organise
your finances

● I help professionals retire in

comfort up to 10 years early
○ Closed over £25,000 in
commissions in 8 weeks
 Deeper Look At Who LinkedIn Is For

• Business owners that sell B2B or to professionals

• Manufacturers
• Marketers
• Accountants/Finance
• IT providers/consultants
• Engineers
• Business/Executive coaches
• Construction
• And tons more
 Deeper Look At Who LinkedIn Is For

• If you don’t have a business you can start up

• Joint Venture Broker
• Freelance Agency
 Joint Venture Broker

• This is a form of affiliate marketing

• You don’t need to create a product
• You are the middle person that connects your client with their
ideal prospect… then get paid for it if the deal goes through
• You work with companies that provide services/products of
£10K+ and get paid a percentage of the deal
 Joint Venture Broker Example

Manufacturer’s Ideal Prospect

Manufacturer

Me
 Joint Venture Broker Example

Manufacturer’s Ideal Prospect

Manufacturer

Me
 Joint Venture Broker Example

Manufacturer’s Ideal Prospect

Manufacturer

Me
 Joint Venture Broker Example

Manufacturer’s Ideal Prospect

Manufacturer

Me
 Joint Venture Broker Example

Manufacturer’s Ideal Prospect

Manufacturer

Me
 Joint Venture Broker Example

£100,000 deal agreed

JV fee is 10% Manufacturer’s Ideal Prospect
Manufacturer
I get paid £10,000

Me
 Freelance Agency

• You provide a service and either do the work yourself or you can
outsource it
• This means that you don’t need to have the actual skill yourself
• Example:
• You provide a web design service for £1,000
• Outsource the work for £300
• Deliver the website to your client
• Your profit is £700
 Beauty Of LinkedIn

• NO sales video or image

• NO sales copy
• NO ads or retargeting ads
• NO landing pages or sales pages
• NO website
 Beauty Of LinkedIn

• What this means to you:

• It’s simple
• It’s easy
• It’s low cost
• It’s effective
• You can have a full diary
 ● Started with no business
● Learned how to get leads from
LinkedIn
● In six months built up a
business doing £5,000 per
month
Richard W.
 3 Steps To Master LinkedIn

1. Position
2. Connect
3. Scale
 Lead Potential In 1 Hour Per Day

• 60 minutes X 30 connections X 20 days = 600 possible

connections
• Avg 6% will become leads = 36
• Convert 20% to clients = 7 clients per month
• £1K - £5K product/service = £7K - £35K per month
 Let’s Do Some Profile Reviews

• Roast OR
• Toast
http://bit.ly/mentorstartnow

Don’t miss out!