Entrepreneurship and Small Business

Assignment 2: Exploration of the Entrepreneurial Mindset

Suggested outline
1. Introduction
2. Methodology
Choose
 one local entrepreneur
 one global entrepreneur
 one social enterprise
and analyze with appropriate theories

3. Analysis
3.1.Key aspects of an entrepreneurial mindset (LO3)
3.1.1. Characteristic traits and skills of successful entrepreneurs that differentiate them from
other business managers (P5)
- Research on personal characteristics, traits, mindsets of the chosen entrepreneurs
- The types of skills that entrepreneurs master and how these skills differentiate from
other organization’s managers.

3.1.2. Aspects of the entrepreneurial personality that reflect entrepreneurial motivation and
mindset (P6)
- Analyze the entrepreneurial motivation and mindsets of selected entrepreneurs
- Applied mindset theories in the analysis

3.1.3. Exploring and examining the development of entrepreneurial traits and skills, motivation
and mindsets (M3)
- Use references from journal articles
- Appropriate theories and real-life examples should be applied to explore and
examine different lines of arguments relating entrepreneurs’ characteristics, traits,
skills, as well as their motivation drivers and mindset.
- Critical analysis on entrepreneurs born or made?
- Can characteristics be learnt and adopted by anyone?
- Applied concept of growth mindset

3.1.4. Characteristic traits, skills and motivational drivers of successful entrepreneurs (D3)
- Applying the concepts, theories of traits, skills, motivation, mindsets to draw lessons
learned from the chosen entrepreneurs
- Make recommendations to young entrepreneurs to develop their entrepreneurial
mindsets and motivation and justify your recommendations
 3.2. Examine the different environments that foster or hinder entrepreneurship (LO4)
3.2.1. Examination of how background and experience can hinder or foster entrepreneurship
(P7)
- From the chosen entrepreneurs, showing the factors that influence (hinder or foster)
their decision to start a business: The range of factors that influence the choice to
start-up a business, including personal background and education, national culture,
economic circumstances and character traits.
- Explain the risks and rewards of business start-up: The potential rewards of business
start-up. The risks and uncertainties of business start-up and how they can be
mitigated. Providing specific examples to support your lines of argument.
3.2.2. The link between entrepreneurial characteristics and the influence of personal
background and experience to successful entrepreneurs (M4)
- Use references from journal articles
- Critical analysis on how the chosen entrepreneurs’ family background, education,
work experiences influence their entrepreneurial successes.
-
3.2.3. Critical evaluation of how background and experience influences entrepreneurs, both
positively and negatively (D4)
- Critically analyze to point out the how they turn negative experiences or challenges
in their lives and work into opportunities to grow, that contributes to their
successes.
- Make recommendations to young entrepreneurs to prepare themselves and succeed
in the future entrepreneurial journey regardless of different environments they
might encounter and justify your recommendations

4. Conclusion
Achieved:
Researched on personal characteristics, traits, mindsets of the chosen entrepreneurs (achieved
P5)

Showed the types of skills that entrepreneur master and how these skills differentiate from
other organization’s managers (achieved P5)

Analyzed the entrepreneurial motivation and mindsets of selected entrepreneurial personality

Have showed the factors that influence (hinder or foster) their decision to start a business
(achieved P7)

Explored and examined different lines of arguments relating entrepreneurs’ characteristics,

Analyse the characteristic traits, skills and motivational drivers of successful entrepreneurs,
supported by specific examples (achieved D3)
Analysed the link between entrepreneurial characteristics and the influence of personal background and
experience to specific successful entrepreneurs (achieved M4)

Evaluated how background and experience influences entrepreneurs, both positively and negatively, by
comparing and contrasting examples (achieved D4)

Unachieved:
Formatting error!
Lack of using reference / using inappropriate in-text citation style.
Did not submit presentation file as following the requirement of report! (IMPORTANT)
Inappropriate theoretical analysis of characteristics, trait of entrepreneur and manager
(unachieved P5)
Lack of analysing example to prove the difference in motivation and mindset of types of
entrepreneurial personality (unachieved P6)
Cannot indicate what is the difference between entrepreneurial personalities, which could lead to the difference in
motivation, and mindset between personalities. (unachieved P6)

The analysis of factors that influence the entrepreneur’s decision is too general (P7)

Improvements:
Recheck formatting of report
Recheck the way of using in-text references.
You must pay attention on all the requirements and instructions.
There is a significant difference between characteristics and features/skills of entrepreneurs.
The characteristics normally would be lonely, inspiration, socially, hardworking, lazy, curious,
passive, active, etc. They create the personality. Whereas leadership, vision, innovation is a
features and skills of a person which are created by there characteristics and daily training. (P5)
You need to provide example to support your theoretical arguments (P6)
You have to compare and indicate the different characteristics between personalities of
entrepreneur. Then analyse how those different things shape the motivation and mindset of
entrepreneurial motivation and mindset. Finally, prove the theoretical analysis by the real
entrepreneur example who have the mentioned personalities (P6)

Presentation
Have controlled presentation time.
Need consider the presentation time.
Need improve the impression and presentation skills.
Have controlled presentation time
Have not control presentation time
Fairly presentation skills
Presentation skills need to be improved a lot!