TRUCKING

REINVENTED
THE
QUESTION

How might we encourage market

transparency, improve industry
reliability and improve the
performance of the logistics sector
in Pakistan?
The Solution
INTRODUCING TRELLA
The first tech enabled freight matching
platform in the MENAP region

Trella is a platform that connects shippers to

carriers via a digital interface.

Using technology, Trella matches specific

carriers capabilities with shippers requirements
to provide market leading reliability and
availability at a fraction of the price.

Trella even allows shippers to track

shipments in real time as well as report key
insights on
transportation trends and performance.

Trella’s goals are simple -

seamless, efficient and fast freight.
HOW IT WORKS
Trella utilizes technology to optimise the entire
transportation process by connecting shippers with
transporters through a digital medium

1. Shipper Portal 2. Marketplace

Shipper posts load on a customised
Load is uploaded to a digital marketplace,
shipper portal, and receives notifications
which can be accessed by verified
from load acceptance to job completion
transporters depending on preference
• Reduced load pricing
• Transparent pricing
• Efficient booking process
• Reliable booking process
• Live load tracking
• Efficient matching

4. Driver 3. Transporter
Once the load is approved, driver is Transporter is able to actively view the
notified in-app and the load details are marketplace and select the loads suited to
provided to complete the trip its requirements

• 24/7 ops support • Increased utilisation

• Driver community • Load optimisation
• Increased utilisation • Improved payments
CATERING TO SHIPPER NEEDS
The core of our success thus far lies in our obsession about
creating a product that caters for shippers specific pain-points

Affordable All Around Superior

Pricing Reliability Quality
Backhauling Optimization Matching Efficiency Load Tracking
Lane density targeting and matching Automated matching allows for faster and Track your shipments as they move in
cutting costs across the value chain less manual supply for higher reliability transit and improve your planning
through major efficiency gains
Insured Loads Data Driven Insights
Owner Operator Supply Dedicated cargo insurance for all Trella Track and improve your operations using
Tap into a direct network of reliable owner shippers providing peace of mind - 10M meaningful data
operator-based carriers reducing cost PKR per trip

Transparent Pricing Supply Network 247-365 Dedicated Support

Structured pricing for shippers preferred Sophisticated vetting process and truck Dedicated customer support and LiveOps
routes at competitive market rates inspection to ensure carrier capabilities for shippers and carriers for an optimal
fits the shipper needs feedback cycle
TAILOR MADE DIGITAL SOLUTION
Our wide range of technology offerings enables us to build a customized solution
tailored towards maximizing the desired value for the Shippers business.

ERP Transport Management Pricing &

Integration System Bidding Engine
End-to-End Visibility Quality Transport Transparent Pricing
Enabled visibility on the full supply chain Efficient matching combined w. eligibility Get accurate market insights on proper
from load preparation to execution. criteria & vetting ensuring truck reliability pricing for desired destinations

Full Automation Queue Management Cost Optimization

Truck requests, routing and scheduling are Manage scheduling of loading and Truck drivers & contractors bid on desired
fully automated. Automated Invoice ' unloading times, decreasing truck waiting loads, allowing for a better rate per load
performance reporting. times & improving traffic at site

Load Batching Real Time Tracking Guaranteed Fulfillment

Data driven reporting enabling better Complete visibility on truck progress from Multiple service providers' ensuring
truck utilization and pooling of cargo start to end, with clear measures of contingency for any contractor, lowering
loading/unloading efficiency concentration risk
STELLAR GROWTH ACHIEVED
Trella has achieved unparalleled success in Egypt and Saudi Arabia,
which is indicative of product market fit and the team’s ability to execute its
business model

Completed Driver Shipper Total goods value

loads partners partners transported

+24K +18K +150 +$400M

2020 2020 2020 2020
GROWTH IN PAKISTAN
Trella has achieved commendable results in Pakistan as well

Completed Driver Shipper Total goods value

loads partners partners transported

+4.2K +3K +25 +$30M

2021 2021 2021 2021
STRONG CLIENT RELATIONSHIPS
Trella is transforming the logistics industry in Egypt, Saudi
Arabia, an now Pakistan supporting our partners to increase
the efficiency of their supply chain
 Pri

WORLD CLASS TEAM

Trella was founded by an impressive team with both
the experience and tenacity to scale Trella in the region

Omar Hagrass Pierre Saad Ali El Atrash Muhammad El Garem Peter May
Chief Executive Officer Chief Technical Officer Chief Operating Officer Head of Launch Head of Global Expansion
Omar was EMEA Launch and Pierre was Software Architect Ali was Regional Head of Muhammad was responsible Peter was a Business Designer
Expansion Manager for Uber, with Cairo- based startup, Shared Rides for Uber in Cairo, for OLX Motor division’s at Doblin, Deloitte’s innovation
where he set up the Vezeeta, where he led where he led the Shared Rides strategy and exploration of advisory in Hamburg, Germany.
operations for UberEATS Vezeeta’s infrastructure Team launching and expanding new revenue generation He was responsible for strategy
across EMEA in Dubai, Cape architecture to adapt the Uber’s first Global High avenues in Oman. development and innovation
Town, Johannesburg, Riyadh, newly adopted Microservices Capacity Vehicle (UberBus) Muhammad increased platform creation for key clients in the
and 40+ cities in the UK architecture. Pierre recruited, across MEA. Prior, Ali launched monetization through Middle East. Specifically Peter
Prior, he was Community trained and evaluated UberMoto in Egypt and helped on-ground acquisition and led the concept development
Operations, Greenlight Hub Vezeeta’s Engineering team with its launch in SSA & onboarding of new dealerships for a multinational oil company,
Manager with Uber in Cairo. and reorganized them into Pakistan. During this time Ali and OEMs. Prior, Muhammad leading to an early stage
Before Uber, Omar was an multiple product centric also oversaw Uber’s led business development at investment in Trella and forming
investment banking analyst squads to enhance the Marketplace efficiency Cairo-based CID Consulting. a seminal partnership.
with CI Capital. delivery process. initiatives across Cairo.
.
MAKING NOISE
Trella has come a long way from its modest beginnings, as such it is
humbling to be recognised across the region by leading media giants

Egypt’s Trella Secures More Than $600,000 In NEWS Cairo-based trucking marketplace Trella joins
Pre-seed Round By Algebra Ventures Y Combinator, eyes regional expansion

Exclusive: Egypt’s Trella acquires local rival Trukto to Y Combinator-backed Trella brings transparency to
create country’s largest trucking marketplace Egypt’s trucking and shipping industry
GET IN TOUCH
WITH US

Contact: Saim Chaudhary

Email: [email protected]
Phone: +923214565642

Contact: Mustafa Khan

Email: [email protected]
Phone: +92 321 8214270