Multiple choice Question

1. Data that have already been collected for some other purpose is termed ______.
A. Primary data
B. Secondary data
C. Tertiary data
D. Ready-made data

2. The information is more reliable in _______

A. Primary data
B. Secondary data
C. Tertiary data
D. Ready-made data

3. Which is treated as the ‘heart of the survey operation’.

A. Observation
B. Secondary data
C. Interview
D. Questionnaire

4.Probability sampling is also known as …………. Sampling.

a) Chance
b) non - random
c) restricted

5. Which type of Questionnaires contain definite, concrete and direct

questions.
a) Unstructured
b) structured
c) closed form
d) Open form

6.Data processing consists of …………., coding and tabulation.

a) Editing
b) entry
c) classification
d) Series

7. Which helps to become the data accurate, consistent with the intentof the question and
other information in the survey, and to see the datais complete in all respects.
a) Coding
b) tabulation
c) editing
d) classification.

8.Data classified on the basis of some attributes are knownas…………..classification.

a) Qualitative
b) Quantitative
c) Geographical
d) chronological

9.When the study is related with more than two variables it is termed as …………….
Analysis.
a) Bivaraite
b) multivariate
c) casual analysis
d) unidimensional.
10.A ......................refers to one which provides several set of alternatives
for its answers.
a) Closed
b) open
c) multiple choice question
11.Independent variable is deemed to have a ……….on the dependent
variable.
(a)Direct Influence
(b) Indirect Influence
(c) Marginal Influence
(d) Casual Influence

12.Where it is not possible to collect data directly from the

informants………… method is followed
(a)Direct personal interview
(b) indirect personal interview
(c) structured interview
(d) un structured interview

13.When questionnaire is posted to informants, it is called ………….

(a) Simple questionnaire
(b) open- ended questionnaire
(c) mailed questionnaire
(d) anonymous questionnaire
14.The listing of the accessible population from which the sample is
drawn is called the……….
(a) Sample design
(b) sample block
(c) sample frame
(d) sampling premises
15. Which refers to the number of units to be chosen from the population
(a) Sampling plan
(b) sampling method
(c) sampling frame
(d) sample size
16.If the population is …………. , stratified sampling method is used.
(a) Systematic
(b) homogeneous
(c) heterogeneous
(d) scattered

17.The method helps to predict the unknown values of one variable from
the known values of another variable are called ………analysis.
(a) Correlation
(b) regression
(c) factor
(d) cluster
18.If the study is related to one variable, it is called ………. Analysis
(a) bivariate
(b) correlative
(c) casual
(d) unidimensional
19.Under ……..….sampling method, the samples are selected non- randomly according to
some fixed quota.
(a) Systematic
(b) snow ball
(c) judgment
(d) quota
20.. Sample means a ………part of an entire population.
(a) Small
(b) large
(c) sizable
(d) representative

30. The data collected from published reports is known as:

a. Discrete data
b. Arrayed data
c. Secondary data
d. Primary data
31. A survey in which information is collected from each and every individual of the
population is known as:
a. Sample survey
b. Pilot survey
c. Biased survey
d. Census survey
32. The data obtained by conducting a survey is called:
a. Primary data
b. Secondary data
 c. Continuous data
d. Qualitative data
33. Which form of data below can usually be obtained more quickly and at a lower cost than
the others?
a. Primary
b. Survey research
c. Experimental research
d. Secondary
34. Secondary data consists of information ________.
a. That already exists somewhere and was collected for another purpose
b. Used by competitors
c. That does not currently exist in an organised form
d. That already exists somewhere and is outdated
35. Survey research, though used to obtain many kinds of information in a variety of
situations, is best suited for gathering ________ information.
a. Attitudinal
b. Personal
c. Preference
d. Descriptive
36. Survey research is least likely to be conducted through which of the following?
a. Observation
b. Person-to-person interactions
c. The telephone
d. The Web
37. What are three popular methods for obtaining primary data?
a. Experimentation; personal interview; Delphi technique.
b. Survey; interviews; experimentation.
c. Interviews and surveys; observation; experimentation.
d. Interviews and surveys; observation; Harrison methodology.
38. For primary data to be useful to marketers, it must be relevant, current, unbiased, and
________.
a. Complete
b. Accurate
c. Inexpensive
d. Collected before secondary data.
39. Information collected from online databases is an example of ________ data.
a. Primary
b. Secondary
c. Observational
d. Experimental
40 . If flexibility is the most important criterion for a research project, the preferred contact
method is:
a. Intercept interview
b. Telephone
c. Focus group
d. Personal interview
41. A two-way systematic conversation between an investigator and respondent is called
a) Observation
b) Schedule
c) Interview
d) Simulation
42. Interview with a detailed standardized schedule is called
a) Clinical Interview
b) Structural Interview
c) Group Interview
d) Direct Interview
43. Questions which allow only a few alternative way of answering is called ………..
a) Open ended questions
b) Unstructured questions
c) Structural questions
d) Dichotomous questions
44. Questions in which only two alternatives are possible is called
a) Multiple choice questions
b) Dichotomous questions
c) Open ended questions
d) Structured questions
45. In a survey there is an enumerator and a ………………….
a) Guide
b) Respondent
c) Supervisor
d) Messenger
46 Of the following sampling methods, which is a probability method?
a) Judgement
b) Quota
c) Simple random
d) Convenience.
47. Which among the following is the benefit of using simple random sampling?
a) The results are always representative.
b) Interviewers can choose respondents freely.
c) Informants can refuse to participate.
d) We can calculate the accuracy of the results.
48. Which of the following is NOT a type of non-probability sampling?
a) Quota sampling
b) Convenience sampling
c) Snowball sampling
d) Stratified random sampling
49.The difference between the expected value of a statistic and the value of the parameter
being estimated is called a:
(a) Standard error
(b) Bias
(c) Sampling error
(d) Non-sampling error
50. The difference between a statistic and the parameter is called:
(a) Non-random
(b) Probability
(c) Sampling error
(d) Random
51. The distribution that is formed by all possible values of a statistics is known as:
(a) Hypergeometric distribution
(b) Normal distribution
(c) Sampling distribution
(d) Binomial distribution
52. The scale which categorize the events in collectively exhaustive manner and mutually
exclusive manner is classified as
a) discrete scale
b) continuous scale
c) valid scale
d) nominal scale
53. The type of rating scale which represents response of respondents by marking at
appropriate point is classified as
a) graphic rating scale
b) responsive scale
c) pointed scale
d) marking scale
54. The measurement scale in which the values are categorized to represent qualitative
differences and ranked in meaningful manner is classified as
a) valid scale
b) discrete scale
c) ordinal scale
d) continuous scale
55. Which of the following terms is related to the idea of validity of a test?
a) Errors of measurement
b) True score variance
c) Common factor variance
d) Random errors
56. Which one of the following is the stable measure of dispersion?
a) Range
b) Quartile Deviation
c) Average Deviation
d) Standard Deviation
57. Which of the following is a Non parametric test ?
a) Z test
b) F test
c) ANOVA
d) Chi-square
58. Which of the following is not a comparative scaling technique?
a. Paired comparison
b. Rank order
c. Constant sum
d. Itemized rating
59. A Blue print of Research work is called
a. Research Problem
b. Research design
c. Research tools
d. Research methods
60. Interview which require “Probing” is called
a. Clinical Interview
b. Depth Interview
c. Group Interview
d. Telephone Interview.
61.The process of examining the collected raw data to detect errors and omissions and to
correct these when possible _____________
a. Editing
b. Coding
c. Tabulation
d. Classification
62. Before starting to write a report it is advisable to develop ____________.
a) An outline.
b) A model.
c) A chapter.
d) A theme
63. The first chapter of the report should be entitled ____________.
a) Conclusion.
b) Results.
c) Methodology.
d)Introduction
 PART – B

21. Enumerate the different methods of collecting data? (or)

Explain the various technique of sampling methods in Business research.

22.Distinguish between questionnaire and interview schedule? (or)

What is data preparation? Why is it required? Explain briefly.