Elastic Run
Elastic Run
ElasticRun is a Kirana Commerce Platform. It enables businesses to reach small Kirana stores in the deep
rural parts of India.
ElasticRun acts as an extended arm of FMCG companies’ direct distribution networks in the rural area to
provide a set of net new customers to the FMCG companies. It has been helping eCommerce companies
reach the customers in far flung areas through its network of rural Kirana stores. ElasticRun brings banks
and financial institutions closer to a new set of underserviced SME customers from its rural Kirana network.
ElasticRun has been harnessing the data generated from its platform to help its customers sharpen their
marketing plans. ElasticRun achieves deep reach through its technology platform. This technology enables
a “no capex” and “variable cost” crowdsourced logistics network. Further, by building the technology
platforms for transactions, credit and data analytics, ElasticRun intends to become the de facto channel for
Indian businesses to reach the under-serviced rural markets.
Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn
consumption in India.
• Project 1- Employee Benefits Manual: Creating a go to guide for employees and new joiners to
better understand their benefits entitlement.
• Project 2 – Benchmarking: To study & benchmark industry best practices for developing proactive
Industrial Relation Framework for the organization.
• Project 3 - Designing Role Title Policy: Analysing and studying role titles across the organization
to provide recommendations for optimising the structure
• Project 4 - Employer Branding Strategy: Studying industry best practices to create a strategy
which addresses the need of ElasticRun's diverse business lines.
School of Business Management, NMIMS, Mumbai, V.L. Mehta Road, Vile Parle (W), Mumbai – 400056