UNIVERSITY KUALA LUMPUR BUSINESS SCHOOL

E-MARKETING (ECB20403)

ME10

MEDIC GO

NAME ID
NUR BAZILAH BINTI MOHAMMAD 62212120138
AINUL AQILAH BINTI MOHAMAD @ MOHD 62212120409
AFFENDY
CAIREL HASHIM ANWAR BIN MOHAMMAD HASHIM 62212119659
SYUQERI ASHRAF BIN JAMIL 62212119567
ALIANISA ALISYA BINTI LUKMAN 62214120045

E-MARKETING PLAN

PREPARED FOR:

DR KHAIRUL SHAHIDA

6 SEPTEMBER 2021
Table of Contents
1.0 Executive Summary ........................................................................................................................ 1
2.0 Business Description ....................................................................................................................... 1
2.1 Medic Go’s Organizational Chart ................................................................................................. 2
2.2 Company History .......................................................................................................................... 2
2.3 Mission Statement ......................................................................................................................... 3
2.4 Products / Services and Target Market ......................................................................................... 3
2.5 Objectives ..................................................................................................................................... 3
2.6 Vision Statement ........................................................................................................................... 3
3.0 Business Model Canvas .................................................................................................................. 3
4.0 Industry Analysis ............................................................................................................................ 8
4.1 Demographic ................................................................................................................................... 8
4.1.1 Age ............................................................................................................................................. 8
4.1.2 Gender ........................................................................................................................................ 9
4.1.3 Income........................................................................................................................................ 9
4.2 Competitors ..................................................................................................................................... 9
4.2.1 Value Proposition....................................................................................................................... 9
4.3 Porter’s 5 Forces ............................................................................................................................. 9
5.0 E-Marketing Strategy ................................................................................................................... 10
5.1 Online Marketing ........................................................................................................................ 11
5.2 Tools and Media Used to Implement E-Marketing..................................................................... 12
5.4 Describes the impact to the business itself.................................................................................. 14
5.5 Pricing strategy ........................................................................................................................... 15
6.0 Financial Plan ................................................................................................................................ 17
6.1 Investor ....................................................................................................................................... 17
6.2 Revenue Stream .......................................................................................................................... 17
7.0 Conclusion ..................................................................................................................................... 21
References ............................................................................................................................................ 22
1.0 Executive Summary

In this current pandemic situation, people with chronic sickness and people without
sickness are afraid to go out to buy their medication or medics electronic gadget. They don’t
want to risk their lives to Covid-19. Due to this pandemic the government don’t have any
choices but to put Malaysia under Movement Control Order (MCO). With this current situation
people cannot go out easily and people are afraid to go out too. Moreover, it is not easy to get
medication supplies these days.

Medic Go provides delivery services from any pharmacies to customers. Our service is
to delivery any medication supplies including medication devices such as Oximeter and
Thermometer. Medic Go target market is any person who needs medics supplies. Specifically,
we specialize delivery to whoever needs any medical supplies wherever they are. We help them
to get what they need in time without them going out anymore. Our delivery service can deliver
any vitamins, any supplement and many more.

Delivery Services by Medic Go is a fast-paced, evolving industry. In response to this

climate, Medic Go will offer other services including facilitation and requirement analysis in
the future.

2.0 Business Description

Figure 1 Medic Go Logo

Medic Go’s Backgrounds :

Company Name : Medic Go Sdn. Bhd.

Primary Industries : Logistics

Other Industries : Application Software

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Ownership Status : Partnership

Business Types : B2C

Location : Kuala Lumpur, Malaysia.

Year Of Establishment : 2021

Email Address : [email protected]

Instagram : MedicGo_MY

Website : www.medicgo.com

Application’s Name : MedicGo

2.1 Medic Go’s Organizational Chart

Ainul Aqilah (Head of

Financial)
Cairel
(Head Marketing)
Alianisa
(Head IT Deparment)
Syuqery (CEO)

Nur Bazilah
All deliveries riders
(Admin)

2.2 Company History

The company was founded in early of August 2021. It was inspired by the Covid-19 pandemic
early year 2020. Medic Go is created to help people get their medical supplies easily without
going anywhere and we will deliver it to the customers.

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2.3 Mission Statement

Our mission is to help people to get their medical supplies from their local pharmacy.

2.4 Products / Services and Target Market

We provide delivery services for any pharmacies so that people can buy their medical supplies
from wherever they are. We are targeting consumers who live far away from their local
pharmacy.

2.5 Objectives

Our objective is to make sure we help people to get their medical supplies and provide the best
customer service in town.

2.6 Vision Statement

To bring medical supplies and devices into your everyday.

3.0 Business Model Canvas

Business modal canvas has nine buildings which is key partner, key activities, key
resources, value propositions, customer relationship, channel, customer segments, cost
structure and revenue stream. The information supplied by the canvas about the company
goods, services, resources, and partners aids in the study of the processes and functions that
contribute to the accomplishment of corporate goals and objectives. It aids in considering all
the company's inputs and producing valuable output for the consumers. It is influenced by
factors other than the firm itself, such as the outside environment and other processes.

Medic Go is one company have provided delivery service to customers to order

medicine or medical item by using Medic Go apps.

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Business Model Canvas

Key Partners Key Activities Value PropositionsCustomer Relationships

Customer Segments

- Pharmacy - Delivery - Delivery - Customer - All segment

medical medic to service population
- Health order your door
minister or anyplace - Member club - Busy
Malaysia - Online working
shopping - Fast - Discount for costumer
- Pharmaniaga delivery first time user
- Marketing - Close
- High - Customer contact
quality service covid-19
product patient
- Medic prime
Key Resources - Order Channels
anytime - Medic go apps
- Pharmacy
shop - Save time - Social Media
for
- Employees / customers - Website
staff
- Email
- technology marketing

Cost Structure Revenue Streams

- Promotion - Delivery charge

- Advertising - Commission

- Technology

- Employees

Key partner

In business, key partnerships are the connections that a company has with other
businesses to support the success of the business model. (Casey, 2008) The supply chain is the
most visible key partnership.

Medic Go has a service to costumer to get a medic and medical merchandise without
going through the pharmacy just by ordering Medic Go service. Medic go has partnership with
all pharmacies near the city centre to get a medicine and medical merchandise. In addition,
Medic Go has also established a relationship with Malaysia Ministry of Health to obtain legal

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properties of medications. This relationship can make costumers more feel safer and more
confident on Medic Go service.

Pharmaniaga Berhad is one of the key partners of Medic go to get supplies.

Pharmaniaga Berhad is a Malaysian integrated pharmaceutical group. The ambit of their
business interests ranges from warehousing and distribution of pharmaceutical and medical
products, manufacturing of generic pharmaceuticals, marketing and sales research and
development, trading, and installation of medical and hospital equipment as well as community
pharmacy. Due to this situation Medic Go have been cooperation with them to improve our
marketing and to get more supplies.

Key activities

Key activities are any activities that a business is engaged in or doing for the purpose
of making a profit and are the most important actions a company must take to operate
successfully. For medic Go, our key activities are delivery medical order, online shopping and
marketing. Medic Go delivery a customer order by anywhere regardless of time.

First Medic Go key activities is delivery medical order to customers right up to the front
of their door by using our service. Medic Go delivery a customer order by anywhere regardless
of time. Besides that, Marketing is important for every business as well as to our business as it
helps us promote and sells our product. We market our service through advertisements on
television or YouTube which can promote our service well, social media such as Instagram and
Facebook, and websites. This ensures that customers have more options to use our service by
order from Medic Go. After getting to know our service through marketing our customers may
have their preferred to use our service and we would like to reach as many potential customers
as possible.

Key resources

Linked with pharmacy shop to be one of our choices for our potential customers. The
various choice of pharmacy shop will make our customers take a longer time to choose which
shop they want, which place they want and what product they want. However, every pharmacy
shop is same, there must be slightly different from aspect of price, type of product. Besides
that, Technology plays important role in our business. As always, the creative and attractive
website our apps will always be one of the main things to attract customers. In technology, we

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Medic-go will make our website is different from the other website. Easier for customer to use,
fast, simple and always helpful one.

Value propositions

A value proposition is a feature, service, or innovation that makes a firm or product

more appealing to customers. This is a major factor why customers choose to buy the product
and services instead of buying or choosing a competitor's brand.

The management of Medic Go focuses on providing quality and services entertainment

to customers. Medic Go has provide delivery medic to costumer doors with anyplace and with
fast delivery. Our service quickly delivery which is Medic Go delivery medical to customer
with less time as tries to sync it customers to nearby pharmacy. In this era pandemic covid19
have been troublesome to some people and especially with close contact with covid-19 patient.
Due to this situation Medic Go can help close contact with covid-19 patient to order some
medicine or medical good with order anytime. This is because with services such as Medic Go
it can avoid virus to spread more if they go to pharmacy. Besides that, medic go have provide
a high-quality product to customers

Customer relationship

The customer relationships that a company’s business model need have a significant
impact on the overall customer experience. Customer relationship refers to how a company
interacts with its customers in order to improve the customer experience while still making
a profit. A direct relationship is maintained with the customers by offering services and add-
ons tailored toward needs of the customers by team Medic Go. There is a suitable procedure
for client comments and concerns, which consumers may send either online or through their
customer complaint hotline which is costumer service have been provide by Medic Go.
Otherwhile, to satisfy costumer Medic Go have open member club to customer and it was
free registration. Medic Go have provide a lot of benefit to member club to appreciate the
customer which is discount on birthday, lucky draw, event, and discount. Besides that, to
attract more customer Medic Go have been provided to first time user costumer by using
medic Go service with 10% discount for first time order.
Channel

Communication, distribution, and sales channels are common channels used to

deliver Value Propositions to customers. In the Business Canvas Model, the Channels

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Building Block describes how a company communicates with and reaches its Customer
Segments in order to deliver a Value Propositions. A company’s interface with customers is
comprised of communication, distribution, and sales channels. The touch points through
which the company communicates with its customers are known as channels, and they play
an important role in determining customer loyalty.

The easier way provided to customers for make order, Medic Go have been used one
application that call Medic go apps. Medic go apps provide customer to choosing any medic
on that apps to delivery to customers. Besides that, Medic Go apps can be downloaded on Apps
Store and Play Store just free. Besides that, Medic Go management also provided for customers
to make order on website which is can buy some medical goods such as sanitizer, mask,
healthcare product and Medic Go website can be surfing on internet just for free.

Customer Segments

The purpose of customer segmentation is to determine how to relate to customers in

each segment in order to optimize each customer's value to the company. As our target
market, Medic Go concentrated on the features and criteria of the client. The choice was
taken as part of the brand's strategy to appeal to consumers by emphasizing the Services
capacity to resolve their concerns.

Medic Go targeted costumers are all segment of the population regardless age or
gender, who maintain a healthy lifestyle. Medic Go has also been targeted to close contact
covid-19, due to this era pandemic covid-19 have been problem for some people. This is
because, they cannot go to the nearest pharmacy to buy medicines or health items because they
afraid of getting infected with virus Covid-19. Therefore, with Medic Go customer can easily
buy order through Medic Go apps. Besides that, Busy working customer also be our target
market. This customer is our target market because they do not have time to buy medicine or
medical item at the pharmacy. They will feel comfortable using the Medic Go service because
they can place orders anywhere, anytime and no matter the time.

Cost structure

In the BMC has shown the cost structure part which is already mentioned that
promotion, advertising, its technologies and employees will be the part of cost structure. Our
business will spend the amount of money on this part to run the whole business. For the its
technologies, it will be one of the first thing to spend before the whole business is ready to run.

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While employees, promotions and advertising will maybe be the monthly or quarterly cost for
us.

Revenue stream

For Medic GO, there are several revenue streams that have been highlighted on how
our company gets the revenue. On our business idea, one of our revenues will come by the
commission between our platform and our third party in this business. Which is one of them
is pharmacy or any local medical store at around our radius operation. Secondly, the register
fees by the pharmacy that wanted their shop to be in our media social apps. The fees are only
charge once. Thirdly, the revenue is come through delivery charges which actually has its
own charge that depends on how far our rider would go to deliver the orders to our customers.
However, the delivery charges will not be our main revenue since most of the charges will
go to our rider as their initiative working with our business.

4.0 Industry Analysis

As we know, Coronavirus disease (COVID-19) is an infectious disease caused by a
newly discovered coronavirus. The COVID-19 pandemic is set to spread in Malaysia on
January 25, 2020. Malaysian government has announced that they have decided to implement
a partial nationwide curfew (known as the Movement Control Order) to decrease number of
positive cases in the country. Since that, people always looking up for medical supplies delivery
since they cannot go out and it also risk for them to go out for buying medicines or healthcare
products. So, our company come out with Medic Go Apps which is we provide services of
delivering medicines or healthcare product to people.

As we know, nowadays delivery apps are very well known around the world include
Malaysia. Since this pandemic, people are less to go out because they want to avoid crowded
places or they don’t want to risk their life. The COVID-19 outbreak has impacted economic
forecasts for many of industries and businesses.

4.1 Demographic
4.1.1 Age
Age segmentation is one of the demographic segmentations. A demographic
segmentation strategy in which a product-market is grouped into segments based on the basis
of age that the organization can more precisely target its offerings to the needs and want of
each stage of life of interest to it, every marketer is aware of their targeting customers. So, our

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company already did a comparison on targeting as in ages which is starting from 18 years old
and above.

4.1.2 Gender
Our services do not concern on any specification of gender. Both male and female can
use Medic Go service. Target segments include families with children, single adults, and
married couples.

4.1.3 Income
Our target customer income is between RM 600 - RM 2,500 and middle-income groups,
entire levels of social groups with ethnic backgrounds.

4.2 Competitors
We do recognise competition as a very good and propose business competition is one
of the greatest, but challenges recognise our competitors. There are companies that have been
in this business for few years before for example Grab delivery, Doctor on call and Foodpanda.

4.2.1 Value Proposition

Although Medic Go is opening up a new niche in the delivery service industry, there is
no doubt that we are competing with a variety of similar businesses. We need to compete
against the ideas that will interact our customers to use our services. One of the biggest
advantages of using Medic Go service is we provide fast delivery and also, we delivery medical
supplies such as medicines to oximeter to your door or any places. Other than that, our company
provides high quality product that is certified by the Ministry of Health such as covid test kit
and many more. Then, by using our services, our customers also can save their time. There will
always be times when at one point or another we will have sudden sick such as fever, flu or
headache so, we don’t have time to go out to buy medicines. In addition, since pandemic Covid-
19 hit our country, people nowadays prefer to buy things online than go to store.

4.3 Porter’s 5 Forces

I. Threat of New Entrants

New entrants in Medic Go Delivery Services brings innovation, new ways of doing
things and put pressure on other company delivery services through lower pricing strategy, and
providing new value propositions to the customers. Medic Go has to manage all these
challenges and build effective barriers to safeguard its competitive edge. A great customer

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experience and a very well competitive strategy can always help our rank higher in our
marketplace than our competitors. Furthermore, a medical supplies delivery app can make
things easier for customers and leading to increased loyalty and trust.

II. Bargaining Power of Supplies

As the owner or admin of the online food marketplace, our company can set various
rules that a vendor has to follow. As the delivery services niche is involved, a code of conduct
is followed when it comes to the quality provided by vendors. Also, customers can see vendor
reviews and ratings on the web and mobile apps that build the trust factor. The vendors do not
have too many options and are bound by the rules which clearly means that the bargaining
power of vendors is on the lower side.

III. Customer Bargaining Power

Our customers look for good quality medical supplies that is certified by Ministry of
Health and great customer experience when purchasing medical supplies or healthcare product
through Medic Go delivery service. If we win customer loyalty through our services, our
customers will order medical supplies just from our online website, social media or delivery
web.

IV. Threat of Substitutes Product or Services

There is no such threat from medical or pharmacy outlets as the customers are clinging
more towards online purchases which is consumers are buying from mobile apps or website.
With a better quality of service and overall customer experience, our company can easily
overpass this threat.

V. Rivalry among the Existing Competitors

Medic Go is considered as a developing market for online medical supplies ordering and
delivery sector. There is a lot of competitors doing same service such as Grab but there are less
competitors doing only medical supplies delivering such as doctor on call. So, it means there
is a lot of potential in this e-commerce niche. With good quality and fast service and delivery
mobile app, entrepreneurs can generate a lot of revenue and sustain a profitable business.

5.0 E-Marketing Strategy

I) Atl and Btl

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 Atl and Btl is also known as above the line and below the line which both of the term
has the almost same functions which is marketing activities. As cited in (Jonathan, 2017) There
are two ways in which marketers conduct promotional activities either advertise the product
for the market as a whole or they create a focused communication for a precise customer group.

• ATL (above the line)

ATL Marketing is an abbreviation for ‘Above the Line Marketing.' This is the type of
marketing that has a very broad reach and is mostly untargeted. For example, we can see
ATL marketing on our everyday routine which is watching TV or listening to the radio or
even you are surfing the internet like Google or Yahoo.

• BTL (below the line)

BTL marketing is an abbreviation for ‘Below the Line Marketing.' This is the type of
marketing in which certain groups of individuals are targeted with attention. For
example, H&M is one of the famous fashion retail shops in Malaysia decided to do
Year End Sale promotion with giving 30 to 50 percent of discount on selected item. By
doing this, H&M could possibly drop their leaflet in certain area to ensure their
customer acknowledged their sales and promotion.

5.1 Online Marketing

Online marketing or digital marketing is actually the use of the Internet, mobile devices,
social media, search engines, and other podiums is to influence consumers to acknowledge
existence digital marketing. As cited on (Barone, 2020) Some marketing experts consider
digital marketing to be an entirely new endeavour that requires a new way of approaching
customers and new ways of understanding how customers behave compared to traditional
marketing. In the online marketing, they have 9 kind of channels which is key performance
(KPI), Website’s marketing, Pay-per-click advertising, content marketing, email marketing,
social media marketing, affiliate marketing, video marketing and SMS messages. In our
business, we are using pay-per-click advertising, social media marketing, affiliate marketing
and video marketing only to promote our business.

Pay-per-click advertising

• PPC (pay-per-click) is an internet advertising model whereby an advertiser pays a

publisher (usually a search engine, website owner, or a network of webpages) when the
ad is clicked. PPC is commonly corporate with Google, YouTube, Yahoo and many

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 more other webpages. Medic-Go will use this type of online marketing to present the
existence of Medic-go to public.

Social media marketing

• Social media marketing is also one of the types for online marketing. Businesses of all
sizes, social media marketing is a great method to reach out to prospects and consumers.
Customers are already using social media to interact with brands. Nowadays, social
media marketing can be done by collaborate with social media influencer which has
been done by many companies before. However, the other way to do social media
marketing is by choosing Facebook, Instagram, Twitter and TikTok as social media
marketing platform. This is because in Malaysia, the mentions social media platform
has the high traffic apps visitor.

Email marketing

• The act of sending a commercial message via email, usually to a group of people, is
known as email marketing. Every email sent to a potential or current consumer might
be considered email marketing in the broadest sense. It entails sending advertisements,
soliciting business, or soliciting purchases or donations by email. The majority of
businesses using the platform only send messages to those who have signed up to
receive them. This can allow for much higher conversion rates as a business are only
targeting those who already have an interest in their brand.

5.2 Tools and Media Used to Implement E-Marketing

i. Website
There are many types of websites and have different purpose depend on their
intended audience. Our company decide to use e-commerce website because it has
function of selling product to consumers. As we know, website is easier than other
medium and fast for consumers to purchase our product. It targets the ones who are
more likely to be interested in what we are selling. It also to obtain a high percentage
of sales the most popular websites are specifically designed

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ii. Social Media Tools
Nowadays, everyone is up with the social media especially with social networking
like Facebook, Instagram, Twitter and many more. So, this is one of the best
medium for our company to reach our target market through social media platform
such as Instagram. With an internet connection and computers, our company can
minimize its marketing costs. Other than that, advertising on social medias can
make our company to reach a lot of people. This also means we can reach a large
number of potential clients, thus increasing our conversion rate.

iii. Email Marketing

Email marketing is lower cost compared to mainstream marketing channels. There
are no print or postage costs and no fees paid in exchange for exposure on a certain
billboard, magazine or television channel. The majority of businesses using the
platform only send messages to those who have signed up to receive them. This can
allow for much higher conversion rates as a business are only targeting those who
already have an interest in their brand.

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 iv. Medic Go Apps
Medic Go apps help pharmacy to deliver an easy and smooth customer experience
resulting in enhanced sales with least waiting time. Through this apps, customers
can order their medical supplies from their home and our rider will delivered it as
soon as possible. It also aspires to retain our customers and generate repeat sales.

5.4 Describes the impact to the business itself

I) Conversion Rate

10% conversion rate 10% conversion rate

Total AD cost Rm 500 Rm 800

Visitor 3000 4500

Orders 600 1400

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 Profit per order RM 5-8 Rm5-8

Profit Rm 3,000-Rm 4,800 Rm 7,000-Rm 11,200

Medic Go have spent for advertisement which is Rm500 and Rm 800 for attract costumer
to use our service to buy medicine. Due to this spend our visitor have improve to 3000 visitor
which is with Rm500 total advertisement cost, this because costumer attract with Medic Go on
advertisement. Meanwhile our visitor increases to 3000 to 4500, this is because our team have
increase ad cost to Rm 800. Medic Go orders have increase due to advertisement which is 600
orders and increase to 1400 in Rm800 total advertisement. Besides that, Medic Go profit per
order is Rm5-8 depends on the Kilometre radius for Rm500 and Rm800 total cost
advertisement. Medic Go get Rm3, 000 profit to Rm 4,800 on total advertisement Rm 500 and
Rm 7,000 profit to Rm 11,200 on total advertisement Rm800.

II) Future value of E-marketing strategy

The worth of a present asset at a future date based on an expected rate of growth is
known as future value (FV). According to (Chen, 2021) the future value is important to
investors and financial planners, as they use it to estimate how much an investment made today
will be worth in the future. However, external economic factors, such as inflation, can
adversely affect the future value of the asset by eroding its value (Chen, 2021). To understand
better about future value, The FV calculation enables investors to forecast the amount of profit
that may be earned by various investments with varied degrees of precision.

5.5 Pricing strategy

A pricing strategy takes into account segments, ability to pay, market conditions,
competitor actions, trade margins and input costs, amongst others. It is targeted at the defined
customers and against competitors. Setting a pricing strategy and policy for products for the
first time when we develop it or when we introduce our product into a new geographical area,
can be a big head ache. Reason being, that price is not just a tag on the product or service, it
communicates to our customers business’s intended value positioning and also determines our
profitability. When setting a price strategy, you have to consider the following 6 steps.

Firstly, our company needs to determine demand. Each price will lead to a different level
of demand and therefore have a different impact on a company’s marketing objectives. In the
normal case, demand and price are inversely related the higher the price, the lower the demand.

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We make a survey about the price which is we a survey by using Instagram story survey. From
there we know what price that we have to set for our product.

Then next step is determining costs. Demand sets a ceiling on the price the company can
charge for its product. Costs set the floor. The company wants to charge a price that covers its
cost of producing, distribution and selling the product, including a fair return for its effort and
risk. Our company cost takes two forms, fixed and variable. Fixed costs are costs that do not
vary with production or sales revenue. Our company must pay bills each month for rent heat,
interest, salaries and so on. Variable costs vary directly with the level of production. These
costs tend to be constant per unit produced. They are called variable because their total varies
with the number of units produced. Total costs consist have the sum of the fixed and variable
costs for any given level of production. Average cost is the cost per unit at the level of
production; it is equal to total costs divided by production.

Analysing competitor’s costs, prices and offers is also important step in setting prices
strategy. While demand sets a ceiling and costs set a floor to pricing, competitors’ prices
provide in between point we must consider in setting prices. Our company must learn the price
and quality of each competitor’s product or service by sending out comparison shoppers to
price and compare. Acquire competitors’ price lists and buy competitors’ products and analyse
them. We also ask customers how they perceive the price and quality of each competitor’s
product or service. If our product is similar to a major competitor’s product, then we will have
to price close to the competitor or lose sales. If our product is inferior, we will not be able to
charge as much as the competitor.

Next is selecting pricing method. Given the customers’ demand schedule, the cost function,
and competitors’ prices, our company is now ready to select a price. Our company select a
pricing method that includes one or more of these three considerations. We will examine seven
price-setting methods, markup pricing, target-return pricing, perceived-value pricing, value
pricing, EDLP, going-rate pricing, and auction-type pricing.

Lastly, selecting the final price. Pricing methods narrow the range from which the company
must select its final price. In selecting that price, our company must consider additional factors,
including psychological pricing, gain and risk pricing, the influence of other marketing mix
elements on price, company pricing policies, and the impact of price on other parties.

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6.0 Financial Plan

First, for this Medic Go apps we need Rm100,000.00 for starting the business. It used
for company registration, mobile app, delivery drivers, delivery bags and pre-launch marketing.
For apps, we paid around RM30,000. For marketing commission, we give 20%.

6.1 Investor
For investor we are required from all the pharmacies in Kuala Lumpur will be invest to
our company.

6.2 Revenue Stream

Revenue is the main factor of productivity. The more sales we earn, the more likely we
are to increase our profit. If our company have higher sales rates and control expenses such
that they grow at a slower pace, then we can make sure to maximize our profits. By increasing
the pace of sales development, we can produce more income quicker, allowing us to gain more
money, expand in our company, build new sales opportunities, combine, or absorb another
business, and increase our business' worth. We make sales from getting order from customers
and from who downloading our application.

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Balance Sheet

[RM]

2020 2021* 2022* 2023*

Assets

Current assets:

Cash 167,971 181,210 183,715 211,069

Accounts Receivable 5,100 5,904 6,567 7,117

Prepaid expenses 4,806 5,513 5,170 5,998

Inventory 7,805 9,601 9,825 10,531

Total current assets 185,682 202,228 205,277 234,715

Property & Equipment 45,500 42,350 40,145 38,602

Goodwill 3,580 3,460 3,910 3,870

Total Assets 234,762 248,038 249,332 277,187

Liabilities

Current liabilities:

Accounts Payable 3,902 4,800 4,912 5,265

Accrued expenses 1,320 1,541 1,662 1,865

Unearned revenue 1,540 1,560 1,853 1,952

Total current liabilities 6,762 7,901 8,427 9,082

Long-term debt 50,000 50,000 30,000 30,000

Other long-term
liabilities 5,526 5,872 5,565 6,051

Total Liabilities 62,288 63,773 43,992 45,133

Shareholder's Equity

Equity Capital 170,000 170,000 170,000 170,000

Retained Earnings 2,474 14,265 35,340 62,053

Shareholder's Equity 172,474 184,265 205,340 232,053

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Total Liabilities &
Shareholder's Equity 234,762 248,038 249,332 277,187

Income Statement

Income Statement

[MYR]

2020 2021* 2022* 2023* 2024*

Revenue stream 1 7,692.6 7,814.6 7,938.7 8,064.6 8,192.6

Total Net Revenue 9,325.0 9,473.0 9,623.3 9,776.0 9,931.2

Cost of Goods Sold 3,533.2 3,589.3 3,646.3 3,704.1 3,762.9

Gross Profit 5,791.8 5,883.7 5,977.0 6,071.9 6,168.3

Expenses

Advertising & Promotion 250.6 255.6 260.7 265.9 271.1

Depreciation &
Amortization 1,456.8 1,485.8 1,515.3 1,545.4 1,576.1

Insurance 14.7 15.0 15.3 15.6 15.9

Maintenance 76.4 77.9 79.5 81.0 82.6

Office Supplies 37.5 38.3 39.0 39.8 40.6

Rent 77.7 79.3 80.9 82.5 84.1

Salaries, Benefits & Wages 3,366.7 3,433.6 3,501.8 3,571.4 3,642.3

Telecommunication 20.1 20.5 20.9 21.3 21.7

Travel 30.8 31.4 32.1 32.7 33.3

Utilities 18.8 19.1 19.5 19.9 20.3

Other Expense 1 50.9 51.9 53.0 54.0 55.1

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Other Expense 2 - - - - -

Total Expenses 5,401.1 5,508.4 5,617.9 5,729.5 5,843.4

Earnings Before Interest &

Taxes 390.6 375.2 359.1 342.4 324.9

Interest Expense 30.0 2.5 2.5 2.5 2.5

Earnings Before Taxes 360.6 372.7 356.6 339.9 322.4

Income Taxes 108.2 111.8 107.0 102.0 96.7

Net Earnings 252.4 260.9 249.7 237.9 225.7

Return On Investment

Net Income Method

Original Investment Value 100,000

Net Income 25,500

ROI 25%

Capital Gain Method

Original Share Price 12.50

Current Share Price 15.20

ROI 21.6%

Total Return Method

Original Share Price 12.50

Total Dividends Received 1.25

Current Share Price 15.20

ROI 31.6%

Annualized ROI

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 Original Share Price 12.50

Sale Share Price 15.20

Purchase Date 1/1/2020

Sale Date 25/8/2021

Annualized ROI 35.5%

7.0 Conclusion
Digital marketing has advanced significantly as a result of new technologies. With the
advancement of new technology, the market approach has also transformed. Because digital
marketing has seen numerous advancements and improvements in its strategy, it is important
to understand the digital marketing conclusion. Customers and marketers must understand the
benefits and disadvantages of digital marketing in order to get the most out of it. We do not get
the full benefits of digital marketing if we do not understand the advantages and disadvantages.

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References
(Jonathan Furman,2017) (Everything you need to know about Atl, Btl and Ttl advertising)
retrieved from https://www.business2community.com/marketing/everything-need-
know-atl-btl-ttl-advertising-01902793

Adam Barone (2020). Digital Marketing. Retrieved from

https://www.investopedia.com/terms/d/digital-marketing.asp

James Chen (2021). Future Value (FV). Retrieved from

https://www.investopedia.com/terms/f/futurevalue.asp

Investopedia. (2020). Porter’s 5 Forces. Retrieved from

https://www.investopedia.com/terms/p/porter.asp

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