ETC - Self-DevElopment and Communication
ETC - Self-DevElopment and Communication
• DEVELOPMENT OF RATIONALITY.
• DEVELOPMENT OF KNOWLEDGE.
• DEVELOPMENT OF SELF-CONFIDENCE.
• DEVELOPMENT OF CULTURAL HARMONY.
• DEVELOPMENT OF TOTALITY.
• DEVELOPMENT OF GOOD HABITS.
WHAT IS AN ATTITUDE?
• DEFINITION :-
‘AN ATTITUDE IS A TENDENCY TO RESPOND EITHER POSITIVELY
OR NEGATIVELY TO CERTAIN PERSONS, OBJECTS OR SITUATIONS. ATTITUDES HAVE
COMPONENT, A COGNITIVE COMPONENT AND
A FEELING AN ACTION
COMPONENT.
NATURE OF ATTITUDE
Attitudes
• TYPES OF PERSUASION:-
❖ SUPERFICIAL
❖ SYSTEMATIC
✓ S-STRENGTH
✓ W-WEAKNESS
✓ O-OPPORTUNITIES
✓ T-THREATS
BASIC ELEMENTS OF
SWOT ANALYSIS
Strength
INTERNAL
Strength Weakness
EXTERNAL
Opportunities Threats
COMPONENTS OF SWOT ANALYSIS
➢ ENVIRONMENT
a) EXTERNAL ENVIRONMENT
b) INTERNAL ENVIRONMENT
➢ STRENGTH
➢ WEAKNESSES
➢ OPPORTUNITIES
➢ THREATS
MODEL OF INTERDEPENDENCE
• W HAT IS INTERDEPENDENCE?