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Survey On Coca Cola: About The Product

The document is a survey about consumption habits and brand perceptions regarding Coca-Cola. It collects demographic information and asks respondents multiple choice questions about how often they consume Coca-Cola, how much they spend on it, factors influencing their purchases, preferred packaging sizes and flavors. The survey also asks about perceptions of Coca-Cola's prices, quality compared to competitors, use of ingredients and response to a hypothetical "clean" soft drink alternative.

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Vinola Dsouza
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110 views

Survey On Coca Cola: About The Product

The document is a survey about consumption habits and brand perceptions regarding Coca-Cola. It collects demographic information and asks respondents multiple choice questions about how often they consume Coca-Cola, how much they spend on it, factors influencing their purchases, preferred packaging sizes and flavors. The survey also asks about perceptions of Coca-Cola's prices, quality compared to competitors, use of ingredients and response to a hypothetical "clean" soft drink alternative.

Uploaded by

Vinola Dsouza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Survey on Coca Cola

❖ Name: ______________________________

❖ Age: ______________________________

❖ Gender: ______________________________

❖ Contact no: ______________________________

❖ Email Id: ______________________________

❖ Address: ______________________________

❖ Form of interview: ______________________________

About the product

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola


Company. With more than 2,800 products available in more than 200 countries, Coca-
Cola is the largest beverage manufacturer and distributor in the world and one of the
largest corporations in the United States.

Questionnaire

1. How often do you consume Coca Cola?


A) Daily B) Weekly
C) Monthly D) Never

2. How much do you ideally spend on Coca Cola per month?


A) 100 – 200 B) 200 – 300
C) 300 – 400 D) Above 400

3. What do you think is the most important factor while buying Coca Cola?
A) Price B) Taste
C) Availability D) Others

4. Where do you usually purchase Coca Cola from?


A) Grocery stores B) Online shopping
C) Others

5. What quantity do you usually prefer to buy?


A) 200 – 250ml bottle B) 300ml can
C) 1 litre D) 2 litre

6. Do you look at the nutritional value when purchasing Coca Cola?


A) Yes B) No

7. In comparison to similar products offered by different companies how do Coca-


Cola's products compare?
A) Much better B) Somewhat better
C) The same D) Poor

8. What kind of Coca Cola do you prefer?


A) Regular Coca Cola B) Diet Coca Cola
C) Coke zero C) Flavored Coca Cola (Cherry, lime)

9. What kind of advertisements do you usually notice for Coca Cola?


A) Social media B) TV advertisements
C) Billboards C) None

10.Are you concerned about the use of artificial flavourings and sweeteners in Coca
Cola?
A) Yes B) No
C) Maybe

11.How long have you been a Coca-Cola customer?


A) 1 – 2 years C) 2 – 3 years
B) 3 – 4 years D) More than 5 years

12. If there was a "clean" soft drink on the market with zero calories, zero caffeine, and
free from artificial sweeteners, colors, flavorings, would you consider swapping Coca
Cola for this?
A) Yes B) No

13. How do you feel about Coca Cola’s current prices?


A) Great prices C) Reasonably priced
B) Below average D) Poor

14. If there is a 10% increase in the price for Coca Cola, will it affect your preferences?
A) Yes B) No
C) Maybe

15. How would you rate Coca Cola as a product?


A) Excellent B) Very good
C) Good D) Satisfactory
E)Poor

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