Impact of Video Tutorials in An Online Educational
Impact of Video Tutorials in An Online Educational
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Abstract
This research describes the evaluation of video tutorials used in a graduate level online
statistics course. The evaluation focused on attitudes toward the tutorials and differences
in academic performance between online sections that used the tutorials and those that
did not. Attitude results were based on 78 students who completed an online survey and
indicated positive perceptions of the tutorials. The quantitative findings were supported by
narrative comments that suggested the tutorials were an effective component of the
course. However, comparisons of sections with and without access to the tutorials
showed no statistically significant difference with respect to academic performance.
These results suggest that video presentations used as supplemental materials may
provide instructional designers with a tool to create online courses that are as effective as
traditional face-to-face courses.
Keywords: Virtual learning, Higher Education, Instructional Design, Attitude,
Achievement
Introduction
It has been suggested that statistics may be one of the most demanding and rigorous courses taken
during a program of study, consequently evoking cognitive and emotional reactions that may inhibit a
student’s level of performance (Zeidner, 1991). Previous research has also suggested that one aspect of
a statistics course that induces anxiety is the use of statistical software (DeVaney, 2006). In a traditional
setting in which a student attends a weekly lab, students can be guided through the use of software by an
instructor or assistant. However, when a statistics course is delivered online, the students are often
required to learn the software on their own using resources that are included in textbooks and manuals.
These resources often consist of step-by-step instructions accompanied by selected screen shots of the
software. However, the results of research by Gellevij, van der Meij, de Jong, and Pieters (1999) and van
der Meij (2002) were not conclusive regarding the effect of including screen captures or the design layout
of the manuals.
The inconclusive results regarding the effectiveness of hardcopy training manuals may be explained by
Paivio’s dual-coding theory (Clark & Paivio, 1991; Reed, 2006) and Baddeley’s model of working memory
(Baddeley, 1992, 2003; Reed, 2006) which both proposed the existence of two channels for processing
information. Paivio focused on the presence of verbal (spoken and read words) and non-verbal (pictures)
channels, and Baddeley identified visual (text, pictures, etc.) and audio (sounds) channels. Despite
differences in the nature of the channels, both approaches suggest that information enters working
memory through the eyes and/or ears. In addition to discussing two systems for processing information,
Baddeley discussed the limited capacity of working memory. This is particularly relevant to Sweller’s
cognitive load theory (Reed, 2006; Sweller & Chandler, 1994) which proposed the possibility of
overloading the cognitive demands of the working memory. Based on these theories, all of the information
contained in traditional hardcopy manuals must be processed through a single channel. Consequently,
the high cognitive load placed on the single channel can limit the effectiveness of the manual.
In 2001, Mayer proposed a theory of multimedia learning based on three assumptions: (a) the use of
dual-channels for processing information, (b) limited capacity within working memory to process
information in each channel, and (c) active processing. The dual-channel assumption is based on Paivio’s
dual-coding theory (Clark & Paivio, 1991; Reed, 2006) and Baddeley’s working memory model (Baddeley,
1992, 2003; Reed, 2006). Mayer’s theory suggests that multimedia learning allows the user to acquire
information through both channels by combining visual and auditory information into a single
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presentation. Because Mayer’s theory suggests that each processing channel has a limited capacity,
placing a high cognitive load on one channel may hinder the effectiveness of the presentation. By
presenting material in a format that takes advantage of both channels, Mayer’s theory suggests that the
cognitive load on each channel will be reduced and the presentation will be more effective and enhance
learning.
Although Mayer (2001) defined a multimedia learning presentation as a “presentation involving words and
pictures that is intended to foster learning” (p. 3), Hoffler and Leutner (2005) point out that the model does
not appear to make a distinction between static pictures and animation. Therefore, they conducted a
meta-analysis and concluded that animations were superior to static pictures. Additionally,
representational animation (animation that depicted the content to be learned) was more effective than
decorational animation when both were compared to static pictures. Finally, Hoffler and Leutner
concluded that animations are more effective when they focus on procedural-motor knowledge compared
to declarative knowledge.
Veronokis and Maushak (2005) applied Mayer’s theory in an examination of the impact of three
instructional formats, including screen captures with audio, on the learning of computer software. The
screen capture with audio presentation involved 83 slides and was delivered as a flash animation
presentation that introduced basic commands. Based on the terminology used by Hoffler and Leutner
(2005), the flash presentation used representational animations with a focus on procedural knowledge.
The results indicated that there was no significant difference in learning among the presentation formats;
however, students expressed a preference for using a multimedia presentation style.
Although the use of a multimedia approach to deliver instruction may seem desirable, faculty must be
aware of the possible methods for distributing multimedia content. Technology advances during the
1990s included advances in computer networks, more powerful personal computers, and modern
operating systems. These advances combined to make streaming media practical for consumers. This
technology allows the end-user to view a multimedia file while it is in the process of being downloaded.
Shepard (2003) examined the role of streaming media and stated that there was great interest in the
technology but little research to support its use.
Researchers who have examined the effect of streaming video have focused on issues including student
achievement and attitudes. Keefe (2003) examined the use of streaming lectures to enhance face-to-face
classes and concluded that streaming lectures can be successfully used to prepare students for class,
which can then be devoted to activities other than simply covering course material. Boster, Meyer,
Roberto, Inge, and Strom (2006) and Boster, Meyer, Roberto, Lindsey, Smith, Inge, and Strom (2007)
examined the effect of video streaming technology on achievement. Boster et al. (2006) found significant
differences in examination performance of third and eighth-grade students, and Boster et al. (2007)
reported significant differences in mathematics achievement among sixth and eighth-grade students.
In an effort to further the research related to the use of instructional videos, the current study examines
the impact of a series of video tutorials that were created and used in an online statistics course. The
tutorials used representational screen recordings with narration to illustrate the procedures for conducting
statistical analyses using the SPSS software package.
Method
Description of Course
This research focused on the introduction of video tutorials in a master’s level introductory educational
statistics course during the Spring and Summer 2008 terms. The course was part of an online degree
program offered by a regional university in the southeastern United States. The course was delivered
using the Blackboard course management software and included descriptive statistics, inferential
statistics (e.g., t-tests, ANOVA, etc.), correlations, and selected non-parametric analyses. The
requirements for the course included a series of practice problems designed to guide students through
each topic and a graded assignment to be completed at the end of each topic. The course culminated
with a set of problems that required the students to identify and conduct the proper analyses and a final
exam. The focus of the course was on utilizing SPSS statistical analysis software to conduct the analyses
rather than learning formulas and performing hand calculations.
Based on student questions and comments from prior terms, written guides regarding each analysis
covered in the course had previously been created and were still available for students to use. These
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documents were designed to assist the student by providing detailed explanations of the steps involved in
using the SPSS software. Along with the narrative explanation, the guides included screen shots to
illustrate the steps (see Figure 1).
Video Tutorials
Seventeen tutorials that ranged from 3 to 24 minutes with an average length of approximately 13.5
minutes were created. Each tutorial was recorded using Camtasia Studio 4 (TechSmith Corporation,
2007) which was able to record movement on the screen and narration that was being provided through
the use of a headset microphone. Initial recordings took place in the researcher’s office; however, later
recordings took place in a classroom that was equipped with a Smartboard® and projector. Based on a
comparison of file sizes and the desire to have full-screen playback, each video was produced as a
Windows Media File (.wmv). Click to view a sample tutorial.
Despite the appeal of streaming video, one drawback is that the consumer must be located at a
computer with Internet access in order to view the video. Fortunately, podcasting addresses this issue by
allowing the consumer to automatically download available files and view them at their convenience.
Therefore, the initial delivery method was patterned after the podcasting-type format which is based on
an RSS (really simple syndication) feed. After installing an aggregator program (Juice, iTunes, etc.), a
student would simply subscribe to the feed. The software would then look for and download the available
media files automatically. Because iTunes®, perhaps the most well-known aggregator, was not
compatible with .wmv files, the Juice media aggregator (Curry & Winer, 2005) was used.
It is important to note that although a podcasting approach was originally used to disseminate the
tutorials, some students reported difficulties installing the aggregator software. After troubleshooting, it
was determined that the Juice software was not compatible with Microsoft’s Vista operating system
which had recently been released. Consequently, a webpage that contained links to each of the tutorials
was created and made available to all students. Therefore, students had two methods for accessing the
tutorials. This not only allowed students who were not able to use the podcast delivery technique to view
the files but also allowed students who had previously downloaded the tutorials to access them when
they did not have access to the computer on which the files were saved.
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Instrument
To evaluate the perceptions of the tutorials, a survey containing nine items to which students responded
using a 5-point likert-type scale was distributed at the end of the Spring and Summer 2008 terms. The
scale ranged from Strongly Agree (5) to Strongly Disagree (1) with a middle Neutral option. Eight of the
items were positively worded; therefore, Strongly Agree was interpreted as a favorable perception and
higher mean responses were interpreted as more favorable. For the remaining item, Strongly Disagree
was interpreted as a favorable response; however, in order to have consistent interpretation among the
means, the numerical values were reversed.
Selected information regarding demographics and Internet access was also collected. Demographic
information included gender, ethnicity, age, degree program, and number of online courses completed.
Questions concerning Internet access focused on the primary location (e.g., home, work, etc.) and type
of access (dial-up or high speed). The survey also included two opportunities for students to provide
written comments. For students who stated that they did not use the tutorials, the first opportunity
allowed them to explain why they did not use the tutorials. The second opportunity allowed students to
comment on their experience with the tutorials.
Results
Description of Students
A total of 78 students were enrolled in the sections that included the video tutorials during the Spring and
Summer 2008 terms and all students completed the attitude survey. Table 1 shows that the majority of
the students were female and the predominant ethnicity was White. The mean age of the students was
35.74 years (SD = 9.59) with a range of 22 to 60 years. With respect to the location and type of primary
Internet connection, results indicated that the main Internet connection was located at home and was
usually a high speed (dsl, cable, etc.) connection.
Table 1. Demographic information for respondents completing pre and post surveys (n = 78)
Demographic
Gender Ethnicity
Technology characteristics
Additional demographic information revealed that the students were enrolled in a variety of academic
programs. The most frequently reported program was School Counseling (38.5%) followed by
Counseling/Psyshology (19.2%). The remaining students were enrolled in Education and Library Media
programs. Students were also asked about the number of online courses that they had completed. One
student reported the completion of 45 courses; however, the remaining students reported 15 or fewer
courses. The fewest number was zero, and 50% of the students reported the completion of 3 to 8
courses.
Attitude Toward Tutorials
When asked how many tutorials were viewed, 65 (83.7%) students reported viewing at least one, and 31
of the 65 students reported viewing more than 10. Students who did not view any videos were given the
opportunity to explain why they chose not use the tutorials. When the comments were examined, two
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main reasons were identified. First, some students stated that they were not necessary. For example, one
student commented, “I feel as though I completed the course just fine without using them,” and another
added that the “textbook and teacher notes were excellent.” One respondent summed up this reason by
simply stating that he or she “didn't need it.” Although some students chose not to utilize the videos
because they were able to complete the course without them, others identified technology-related
concerns. One student reported “a problem with viewing vodcasts/tutorials . . . due to the fact that I had
dial-up internet connection.” Another student reported that that he or she had “very little time to figure out
how.”
The survey results based on the 65 students who viewed at least one tutorial are presented in Table 2.
The results show an overall favorable response to the tutorials. Approximately 75% of the students
reported that the tutorials were enjoyable and interesting, and 84.6% indicated that the tutorials met their
needs. Of particular interest are the results concerning the design of the tutorials. One-hundred percent of
the students reported that the information was presented in a straightforward and easy to understand
manner, and 92.4% agreed that the lengths of the tutorials were appropriate. Finally, 90.8% of the
students believed that the material was more easily understood by viewing the tutorials compared to the
textbook and guidesheets.
Although the results show that attitudes toward the tutorials were favorable, two items related to the
delivery format indicated some concern. Approximately 30% of the students reported that the Juice
software was not easy to use, and approximately 25% reported technical difficulties with the software.
Despite these concerns, 93.8% would recommend tutorials for other courses.
When students were asked to rate the overall value of the tutorials, 93.9% rated them as average or
better. Thirty-seven students provided additional comments that were consistent with the quantitative
findings. Ten students simply expressed their positive experience with the tutorials. For example, one
student stated, “I could not have imagined completing the course without the vodcasts/tutorials,” and
another student referred to the tutorials as “the best thing ever.”
In addition to the general comments supporting the tutorials, examination of the remaining comments
identified two recurring themes: (a) technological concerns and (b) the role of tutorials as supplemental
material. The only negative comments were provided by 10 students (25.6%) who referred to technology
issues related to the access of the tutorials. Seven of these comments concerned the inability to install
the Juice software on computers with Microsoft’s Vista operating system. Additional technology-related
comments concerned the need to have a high-speed Internet connection.
The second theme was also identified by 10 (25.6%) students and described the role of the tutorials as
supplemental. For example, one student stated, “I used every one of the vodcasts after reading to explain
and reinforce what I had just read.” Another student stated that the “vodcasts/tutorials were very helpful
and a great supplemental resource when it came to reading and understanding each lesson and chapter”.
Many of the comments that identified the supplemental role of the tutorials involved the combined use of
the tutorials, text, and other resources. However, two students stated that they were able to watch the
video and take notes as if they were in a classroom.
Although there were two major themes in addition to the general comments regarding the use of the
tutorials, additional comments were made that are worth noting. Three students provided comments
related to the human factor that was enhanced. According to one student, “It was like being in the
classroom,” and another commented “It really helped bring [the professor] into my house and helped me
to better understand the material and apply it to the class and my counseling.” Finally, two students
referred to differences in learning styles. One student stated that “everyone learns differently and the use
of the vodcasts can be beneficial for someone.” However, the student also noted that “they were not
beneficial for me. I learned the material very well from the book and the examples provided.” On the other
hand, a second student stated that
“I tried to read the book and follow the text when I first started the class” but “I started to use [the
tutorials] . . . I am an auditory learner [and] the vodcast was just what I needed. I never referred
to the book for much of anything . . . I got much more information from the vodcast.”
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The first analyses that examined the effect of tutorials on achievement compared the performance of
students enrolled in online sections of the course that had access to the tutorials and sections that did
not. All sections used the same delivery format and requirements; therefore, all sections had the same
type and number of assignments. The comparison sections were chosen because the instructors had
policies (e.g., penalties for late work, etc.) and practices (e.g., timely response to email, etc.) that were
similar. Only sections taught during the Spring 2008 term were used.
The results of the independent samples t-test comparing the performance of students in the tutorial and
non-tutorial sections are contained in Table 3. The results show that the difference in performance was
not statistically significant for either measure, t(112) = 1.53, p = .128 and t(112) = .637, p = .525.
Assignments
Projects
The purposeful selection of comparison groups for the previous analyses was designed to minimize
instructor differences. However, a second set of analyses that removed the instructor variable was
conducted. One-sample t-tests were used to compare the performance of students in sections taught by
the researcher prior to the use of video tutorials and after. The test criterion was determined by obtaining
the mean performance for the three terms prior to the use of the tutorials. The results of the analyses are
presented in Table 4. The results show that the differences were not statistically significant, t(69) = 1.49, p
= .141 and t(69) = .83, p = .408.
Assignments
Projects
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effectiveness of tutorials by students, as evidenced in the current study, supports a need for further
research. Previous research on the effectiveness of video presentations has often compared subjects
who were exposed to different conditions (e.g., text only, video and audio only, etc.); however, comments
from the current research suggest that the instructional contribution of video presentations may lie in their
use as supplemental material. In other words, video presentations may not be the “magic pill” that
enhances learning for all students, but they can be one component of an effective instructional design
that addresses the different learning styles and needs of students. Even Mayer (2001) recognized that
multimedia presentations will not have the same benefit for all learners when he proposed the individual
difference principle. This was evidenced in the current study through comments made by students who
chose not to use the tutorials because they were able to understand the material without them.
As the availability of online courses grows, faculty must continue exploring technologies that will make
these courses as effective as traditional face-to-face courses. The results of this study suggest that video
presentations may help accomplish this goal.
References
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van der Meij, H. (2000). The role and design of screen images in software documentation. Journal of
Computer Assisted Learning, 16, 294-306.
Veronikas, S. W., & Maushak, N. (2005). Effectiveness of audio and screen capture in software
application instruction. Journal of Educational Multimedia and Hypermedia, 14, 199-205.
Zeidner, M. (1991). Statistics and mathematics anxiety in social science students: Some interesting
parallels. British Journal of Educational Research, 61, 319-328.
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