ITIS5431

Business Analytics for Managers

Winter/ 2022

Instructor: Hugh Cairns

Email: [email protected]
Phone: 613 755 2324
Office: NA
Office Hours: By appointment

Class Meeting: Monday, 6:00 pm – 9:00pm, 3020 Nichol Building

Learning Modality: Each week, attending class for this course will normally require the following time
commitment (excluding readings and assignments):
• 3 hours in-person

Course Calendar Description:

Business Analytics for Managers

Decision support systems in organizations; moving from business intelligence to business analytics; big
data trends in organizations; theories and trends in data analytics.
Includes: Experiential Learning Activity

Course Description: This course covers key concepts for managers involved with Business Analytics. Students
are expected to interact with specialized software to manipulate data and explore data sets to uncover
answers to business questions.

Course Learning Objectives:

Introduction of the role of data mining in current business organizational strategy. This course will provide an
overview of the different Analytics approaches by situating data mining in organizational and commercial
context. Students will be expected to understand and communicate the business value of the business
analytics and the merits of different analytical approaches.

Course Prerequisites: ITIS 5401 or permission of the School of Business.

Required Materials: Textbook:

Chambers, M., & Dinsmore, T. W. (2015). Modern Analytic Methodologies; Driving
Business Value with Analytics. Upper Saddle River, New Jersy: Pearson
Educational Inc.

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Final Exam Date: TBD

Drop Course Policy: The deadline for academic withdrawal is the last day of classes (each term).

Grading Scheme: Organizational Overview 20%

Business Case 20%
Strategic Recommendations 20%
Final Exam 40%

TOTAL 100%

Each component of your grade will be assigned a percentage score. Your final course grade will be a
weighted average of each of these components.

• Organizational Overview: Students will be required to complete an overview of how analytics are
presently used in an organization. Students are encouraged to complete the overview using primary
research methods such as interviewing members of a data analytics team.

• Business Case: Students will choose a business case analysis and write a 6 – 8-page report.

• Strategic Recommendations: Students will complete a presentation discussing the strategic

recommendations on

• Final Exam: The exam will be scheduled during the final exam period in December. The format of the
exam will be discussed in the final lecture.

Late Assignments:

To ensure fairness for all students, penalties will be applied to late assignments: Failure to submit an
assignment on time will result in an initial penalty of five (5) percentage points, followed by an additional
(2) percentage points per day thereafter. For example, an assignment that would normally merit a grade
of 80% would receive a grade of 75% if submitted after the deadline on the due date, 73% if submitted the
following day, and so on. Requests for extension will be considered in cases of illness, family emergency,
or other exceptional circumstances.

Preparation and Participation:

Students are expected to have read the required readings and submitted relevant assignments by the
start of class.

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Contribution to Program Learning Goals (MBA):

MBA Learning Goal Not Covered Introduced Taught but Taught and
Not Assessed Assessed
MB1 Leadership and
Collaboration
✓
Graduates will be equipped for
leadership and collaboration.
MB2 Communication
Graduates will be effective V
communicators
MB3 Critical Thinking and
Problem Solving
Graduates will be skilled in ✓
critical thinking and problem
solving.
MB4 Functional Knowledge
Graduates will have functional
✓
knowledge of all areas of
business.

MB5 Global Business

Graduates will have an
✓
appreciation of the global
environment of business.
MB6 Ethical Reasoning
Graduates will be skilled in
✓
ethical reasoning and decision-
making.

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 ADDITIONAL INFORMATION

Course Sharing Websites:

Materials created for this course (including presentations and posted notes, labs, case studies, assignments
and exams) remain the intellectual property of the author(s). They are intended for personal use and may
not be reproduced or redistributed without prior written consent of the author(s).

Recommended Calculator for Examinations:

If you are purchasing a calculator, we recommend any one of the following options: Texas Instruments BA
II Plus (including Pro Model), Hewlett Packard HP 12C (including Platinum model), Staples Financial
Calculator, Sharp EL-738C & Hewlett Packard HP 10bII

Group Work:
The Sprott School of Business encourages group assignments. They provide you with opportunities to
develop and enhance interpersonal, communication, leadership, followership and other group skills. Group
assignments are also an effective way to learn integrative skills for putting together a complex task. Your
professor may assign one or more group tasks, assignments, or projects in this course. Before embarking
on a specific problem as a group, it is your responsibility to ensure that the problem is meant to be a group
assignment and not an individual one.

Peer Evaluation for Group Work

To deter social loafing and ensure fairness in grading, you will be asked to assess the
contribution of your fellow group members. This information will be used when assigning
the grade for the final project. The procedure is as follows: Each student should take 100
points and allocate those points to the various members of the group (including
him/her/themself) to reflect the contributions made by each member. For instance, if
there are four members in a group and everyone contributed equally, each individual
would receive 25 points. Conversely, if an individual contributed relatively little, the
remaining group members might allocate few points to that member. To ensure that these
peer evaluation scores are reasonable and free from personal bias, you will be asked to
provide a detailed written explanation for your point allocation.

Letter Grades:
In accordance with the Carleton University Undergraduate Calendar (p 34), the letter grades assigned in
this course will have the following percentage equivalents:
A+ = 90-100 B+ = 77-79 C+ = 67-69 D+ = 57-59 F = Below 50
A = 85-89 B = 73-76 C = 63-66 D = 53-56
A - = 80-84 B - = 70-72 C - = 60-62 D - = 50-52

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Grades entered by Registrar:
WDN = Withdrawn from the course
DEF = Deferred

Academic Regulations:
University rules regarding registration, withdrawal, appealing marks, and most anything else you might
need to know can be found on the university’s website, here:
http://calendar.carleton.ca/undergrad/regulations/academicregulationsoftheuniversity/

Requests for Academic Accommodation:

You may need special arrangements to meet your academic obligations during the term. For an
accommodation request, the processes are as follows:

• Pregnancy
Please contact your instructor with any requests for academic accommodation during the first two
weeks of class, or as soon as possible after the need for accommodation is known to exist. For more
details, visit the Equity Services website: https://carleton.ca/equity/wp-content/uploads/Student-
Guide-to-Academic-Accommodation.pdf

• Religious Obligations
Please contact your instructor with any requests for academic accommodation during the first two
weeks of class, or as soon as possible after the need for accommodation is known to exist. For more
details, visit the Equity Services website: https://carleton.ca/equity/wp-content/uploads/Student-
Guide-to-Academic-Accommodation.pdf

• Students with Disabilities

If you have a documented disability requiring academic accommodations in this course, please
contact the Paul Menton Centre for Students with Disabilities (PMC) at 613-520-6608 or
[email protected] for a formal evaluation or contact your PMC coordinator to send your instructor
your Letter of Accommodation at the beginning of the term. You must also contact the PMC no later
than two weeks before the first in-class scheduled test or exam requiring accommodation (if
applicable). After requesting accommodation from PMC, meet with your instructor as soon as
possible to ensure accommodation arrangements are made. https://carleton.ca/pmc/

• Survivors of Sexual Violence

As a community, Carleton University is committed to maintaining a positive learning, working and
living environment where sexual violence will not be tolerated, and its survivors are supported
through academic accommodations as per Carleton's Sexual Violence Policy. For more information
about the services available at the university and to obtain information about sexual violence and/or
support, visit: https://carleton.ca/sexual-violence-support/

• Student Activities
Carleton University recognizes the substantial benefits, to both the individual student and the
university, that result from participating in activities beyond the classroom experience. Reasonable
accommodation will be provided to students who compete or perform at the national or international
level. Please contact your instructor with any requests for academic accommodation during the first

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 two weeks of class, or as soon as possible after the need for accommodation is known to exist.
https://carleton.ca/senate/wp-content/uploads/Accommodation-for-Student-Activities-1.pdf

For more information on academic accommodation, please contact the departmental administrator or visit:
https://students.carleton.ca/course-outline/

Academic Integrity:
Violations of academic integrity—presenting another’s ideas, arguments, words or images as your own,
using unauthorized material, misrepresentation, fabricating or misrepresenting research data,
unauthorized co-operation or collaboration or completing work for another student—are a serious
academic offence, weaken the quality of the degree, and will not be tolerated. Penalties may include; a
grade of Failure on the submitted work and/or course; academic probation; a refusal of permission to
continue or to register in a specific degree program; suspension from full-time studies; suspension from all
studies at Carleton; expulsion from Carleton, amongst others. Students are expected to familiarize
themselves with and follow the Carleton University Student Academic Integrity Policy which is available,
along with resources for compliance at: https://carleton.ca/registrar/academic-integrity/

Centre for Student Academic Support:

The Centre for Student Academic Support (CSAS) is a centralized collection of learning support services
designed to help students achieve their goals and improve their learning both inside and outside the
classroom. CSAS offers academic assistance with course content, academic writing and skills development.
Visit CSAS on the 4th floor of MacOdrum Library or online at: https://carleton.ca/csas/

Other Important Information:

- Students must always retain a hard copy of all work that is submitted.
- All final grades are subject to the Dean’s approval.
- For us to respond to your emails, we need to see your full name, CU ID, and the email must be written
from your valid CARLETON address. Therefore, in order to respond to your inquiries, please send all email
from your Carleton cmail account. If you do not have or have yet to activate this account, you can do so by
visiting https://carleton.ca/its/get-started/new-students-2/

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 COURSE SCHEDULE

Mandatory
Optional
Date Topic/Agenda Readings
1/10/ 2022 • Introduction and review of course outlines, class norms and • Chambers and Dinsmore 1-3
6pm-9pm technical environment • Lecture Slides
• Principles of Modern Analytics • Kiron, D., & Shockley, R. (2011). Creating Business
• Discussion on the spectrum of business Analytics and the Value with Analytics. MIT Sloan Management
types of business problems that can be solved. Review Vol 53. No. 1, 57-63.
• Business Analytics Maturity Model • Davenport, T. H. (2006). COMPETING ON
• The Environment enabling Business Analytics ANALYTICS. Harvard Business Review, 84(1), 98-
The Business Analytics Model 107.
• The Levels of Business Analytics
1/17 2022 • Goals of analytical Projects • Chambers and Dinsmore 4-6
6pm-9pm • Introduction to the data lifecycle and how it supports • Lecture Slides
analytical activities.
• Sources of Data
• The Data Warehouse
• Overview of data integration by means of the ETL process.
• The Data Analytics Roadmap
• Discussion of data quality and sources of poor data.

1/24 2022 • Predictive Analytics Methodology • Chambers and Dinsmore 7,8,10

6pm-9pm • Alternate Methodologies (CRISP & SEMMA) • Lecture Slides
• Introduction to Big Data
• Conditions to implement Big Data Analytics
• Challenges of Big Data Implementation
• Future Trends in Big Data
• New Technologies supporting Big Data
• The Internet of Things (IoT)

1/31/2022 • Global legislation of Analytics • Lecture Slides

6pm-9pm • Analytics Governance • Nguyen, Bang (2011). The Dark Side of CRM, The
• Ethical considerations of Analytics Marketing Review Vol 11 No.2 pp137-149.
• Final Exam Discussion • Research 15(2) 150-165
Boyd, D., & Crawford, K. (2012). Critical Questions
for Big Data; Provocations for a cultural,
technological, and scholarly phenomenon.
Information, Communication, and Society Vol. 15
No. 5, 662-679.
2/07/2022 • Strategic Recommendations Presentations
6pm-9pm
2/14/2022 • Strategic Recommendations Presentations
6pm-9pm • Review

COVID-19 Information:
For the most recent information about Carleton’s COVID-19 response and required measures, please see the University’s COVID-19
webpage and review the Frequently Asked Questions (FAQs). Should you have additional questions after reviewing, please
contact [email protected]

Please note that failure to comply with University policies and mandatory public health requirements, and endangering the safety of
others are considered misconduct under the Student Rights and Responsibilities Policy. Failure to comply with Carleton’s COVID-19
procedures may lead to supplementary action involving Campus Safety and/or Student Affairs.

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