Technology Mapping Using Webai: The Case of 3D Printing
Technology Mapping Using Webai: The Case of 3D Printing
1
Technical University of Munich, 2 Munich Data Science Institute, 3 Leibniz Centre for European Economic
Research (ZEW), 4 University of Mannheim, 5 University of Salzburg, 6 ISTARI.AI, 7 Justus Liebig University
Giessen; B [email protected]
arXiv:2201.01125v1 [econ.GN] 4 Jan 2022
Abstract—The diffusion of new technologies is crucial for the realization of social and economic returns to innovation.
Tracking and mapping technology diffusion is, however, typically limited by the extent to which we can observe
technology adoption. This study uses website texts to train a multilingual language model ensemble to map technology
diffusion for the case of 3D printing. The study identifies relevant actors and their roles in the diffusion process. The
results show that besides manufacturers, service provider, retailers, and information providers play an important role.
The geographic distribution of adoption intensity suggests that regional 3D-printing intensity is driven by experienced
lead users and the presence of technical universities. The overall adoption intensity varies by sector and firm size. These
patterns indicate that the approach of using webAI provides a useful and novel tool for technology mapping which adds
to existing measures based on patents or survey data.
2
providers such as consulting companies, blogs, ORBIS database. This data set consists of a cor-
and associations contribute to the diffusion of porate URL as well as company characteristics,
knowledge about 3D printing. Despite these e.g. number of employees and incorporation
insights, we still know little about the diffusion date. The definition of types was performed in
of 3D printing technology across sectors and ge- several feedback loops. A first data set was gen-
ographic regions as well as the role of different erated in May 2021 by searching the corporate
actors in this process. websites for the selected keywords. This led to
103,000 data points, each containing the URL
of the website where the keyword was found,
3 M ETHODOLOGY the keyword itself, as well as the paragraph
The main objective of this study is to map the including the respective keyword. If a URL in-
diffusion of 3D printing technology using infor- cluded multiple keywords, multiple data points
mation that is readily available and by follow- were created. In the first step, a data subset of
ing a transparent and reproducible approach. 750 data points was selected randomly and di-
For this purpose, we make use of company vided evenly among five different researchers,
websites and general company-level informa- who then made an initial proposal for the type.
tion obtained from the ORBIS database. The For this first proposal, both the paragraphs and
web analysis of this study is conducted using the overall website itself were analyzed. Since
webAI, a cloud-based and artificial intelligence the resulting classification proposals strongly
web analysis tool set developed by ISTARI.AI. resembled each other, we agreed on seven types
With the help of this tool we aim at identi- in a first feedback round: Manufacturer, Service,
fying and clustering firms according to their 3D Printing for own Products, Consulting & Ed-
role in the innovation and diffusion process of ucation, Retail, Information, and Others. Those
the 3D printing technology. Our webAI based defined types were then used to manually label
approach comprises several steps, which we a training data set. For this purpose, 3,000 data
describe in the following. points were randomly selected from the initial
103,000 data points. Again, the labels were as-
3.1 Identification of Keywords signed on the basis of a keyword, a correspond-
In order to determine 3D printing technol- ing paragraph, and the URL. To avoid any bias
ogy engaged companies, we identify a list of due to prior knowledge about the companies,
keywords related to 3D printing. A uniform this data subset differed from the first data
standardized terminology of 3D printing tech- subset used to define the types. The decisive
nologies does not exist. However, companies factor for the respective label should be the
typically use the technical terms from indus- given paragraph. The labelling of this data set
trial standards, in this case from ASTM 52900 was again carried out by multiple researchers.
and VDI 3405. These lists of terms contain We used the labeled data set to train the model.
the nomenclature of different technologies and In several feedback rounds, the prediction re-
their applications. Due to the constant and sults of the model were assessed using a test
rapid change of 3D printing technology, we data set to gauge the prediction performance.
augment these keywords with terms identified It became clear that certain highly similar cat-
in current research papers and publications by egories and their associated keywords were
a consulting company. A complete list of all difficult to distinguish for the model. This led
keywords used for the search is attached in the to the adjustments of keywords and labels.
appendix (see Table 1). Eleven keywords that were not precise enough
for identifying 3D printing technologies, i.e.
they often appeared in a different context, were
3.2 Identification of Types removed. See Appendix Table A1 for a list of
Our initial data contains 1.3 million economi- initial and final keywords. Data points stem-
cally active companies in Germany listed in the ming from keywords that only appeared in
3
menus, signatures, or similar non-content parts text parts, we further encoded several com-
of websites were also removed from the data pany and website meta-information and con-
set. This resulted in a decrease of the data catenated them into a single high-dimensional
set from 103,000 to 32,000 data points. Further, semantic vector. In our specific case, a 1,920 di-
the models showed a low accuracy in distin- mensional semantic vector represented the rel-
guishing between the labels Service, Consulting evant information about each company.
& Education and 3D Printing for Own Products. Since a company’s website usually con-
Therefore, we decided to combine those labels. sists of several sub-webpages and each sub-
We dropped the label Others due to a low num- webpage is labeled individually, a company can
ber of allocations, resulting in four final types: be labeled with multiple types, e.g. Information
Manufacturer, Service, Retail, and Information. A and Retail. To classify the entire company, we
detailed description of those types can be found introduced a hierarchy system. The final clas-
in Table 1. sification of a company corresponded to the
highest ranking label assigned to that company.
The chosen hierarchy is shown in Table 1. For
3.3 Model Creation example, a company that provides 3D print-
Based on the manually labeled data set, we ing services but also manufactures 3D printers
trained a webAI model to automatically label would be assigned the final label Manufacturer.
the context of 3D printing related web text
content according to the four pre-defined types.
The final classification system was a model 4 R ESULTS
ensemble consisting of 10 single models. Each We present our findings in two steps. First,
of the 10 constituent models received different we describe the characteristics of the firms
data during training, thus learning distinct pat- involved in 3D printing and their respective
terns from the data. Consequently, each model types. Second, we study the geographical dis-
became an expert in differentiating the defined tribution of 3D printing companies and relate
types. However, each model used a slightly the occurrence of 3D printing hotspots to the
different reasoning. As each model cast a vote location of relevant manufacturing clusters and
during inference, the type with the most votes universities.
became the final prediction. Ensemble models
greatly increase the reliability of the results,
as single models can easily over- or under-fit 4.1 Company characteristics
the training data, leading to unwanted edge When differentiating between roles that the
cases and overall sub-par performance. This companies involved in 3D printing take in the
procedure also allows to calculate confidence adoption and diffusion of the technology, we
scores for the predictions, i.e. the more models find that the vast majority of companies (total:
favor the same outcome, the higher the con- 6,336) act as service providers (71.9%). 19.7%
fidence in the decision. We further optimized of companies provide information as the main
each constituent models architecture through activity. Manufacturers comprise 8.0% of com-
an extensive neural architecture search [14]. The panies and retail 0.4%.
constituent models received semantic vectors Dividing the engaged companies into six
as inputs. The semantic vectors resulted from age classes shows that both very young as
encoding the relevant paragraphs using pre- well as relatively old firms are active in the
trained sentence transformers [20]. The advan- area of manufacturing and service provision. In
tage of pre-trained models is that they already retail, mainly medium-old companies are most
possess fundamental language understanding active. Interestingly, information providers are
[17]. Thus, only comparatively little training relatively established in terms of age suggesting
data and minor adaptions are necessary to cope that experience and credibility may matter here
with new use cases. Along with the relevant (see Figure 1).
4
TABLE 1: Labels for Website Classification
Definition Initial Classification Final Classification
Manufacturer of 3D printers or equipment (e.g. software, material) Manufacturer Manufacturer
Offering personalized 3D printing services Service Service
Using 3D printing technologies in own production 3D Printing for own Products Service
Offering consulting, training etc. for firms to adopt 3D printing Consulting & Education Service
Offering 3D printers, material, spare parts, etc. Retail Retail
Providing information about 3D printing technologies Information Information
Miscellaneous purposes Others −
lated areas that may also contribute to relatively the location choice.
high adoption intensities in their surroundings.
A more differentiated analysis can be made
4.3 Validation
when comparing the four types Manufacturer,
Service, Retailer, and Information. Regions with To check the validity of the webAI type iden-
a higher density of traditional manufacturing tification, we perform a consistency test that
firms show a stronger engagement in manufac- checks the overall innovativeness of the firms
turing (see Figure 7a) and retail (see Figure 7b). by category. If our identification of new technol-
Locations in close proximity to technical uni- ogy adopters and diffusers worked, we would
versities are stronger in 3D printing as a service expect that those firms are also more innova-
(see Figure 7c) and information provision (see tive. We make use of the InnoProb, a measure
Figure 7d). The latter seems to take place in lo- for firms overall innovativeness as developed
cations with a strong manufacturing base such in [16], which assigns an innovation probabil-
as Lichtenfels, where General Electric owns a ity to firms based on a model trained with
majority share in the company Concept Laser Community Innovation Survey data. As can be
and has since expanded its activities and at- seen in Figure 5, the 3D printing technology
tracts suppliers and service providers to the engagement correlates with the degree of in-
region. In the identified top 10 locations, we see novativeness of the respective types. We found
all types being active which suggests that clus- that 57.7% of companies engaged in 3D printing
ters emerge when there is both manufacturing were innovative (InnoProb ≥ 0.4). For manu-
and applications as well as information provi- facturers, as many as 74.9% were innovative
sion. Yet, there are areas with relatively high companies. This suggests that we were cap-
engagement intensity that are rather active in turing firms that have recently introduced a
retail. We find agglomerations north and south service or product innovation. This is true for
of Berlin as well as in the north of Germany all four types, but particularly for information
suggesting that inexpensive storage space and providers and manufacturers. Our results re-
accessibility to export markets may determine garding the use of 3D printing by sector are
in line with the findings presented by Pose-
7
Fig. 4: 3D Printing Intensity in Munich
10
(a) Manufacturer (b) Service Provider
11
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A PPENDIX
TABLE A1: 3D Printing Keywords
English German Source
Additive Manufacturing Additive Fertigung Norm: VDI 3405
Rapid Manufacturing - Norm: VDI 3405
Rapid Prototypingd - Norm: VDI 3405
Rapid Tooling - Norm: VDI 3405
Stereolithography Stereolithografie Norm: VDI 3405
Laser Sintering Laser-Sintern Norm: VDI 3405
Selective Laser Sintering Selektives Laser-Sintern Norm: VDI 3405
Laser Beam Melting Laser-Strahlschmelzen Norm: VDI 3405
Laser Forming Laser Forming Norm: VDI 3405
Selective Laser Melting Selective Laser Melting Norm: VDI 3405
LaserCUSING LaserCUSING Norm: VDI 3405
Direct Metal Laser Sintering Direktes Metall-Laser-Sintern Norm: VDI 3405
Electron Beam Melting Elektronen-Strahlschmelzen Norm: VDI 3405
Fused Layer Manufacturing Fused Layer Manufacturing Norm: VDI 3405
Fused Layer Modelling Fused Layer Modelling Norm: VDI 3405
Fused Deposition Modelling Fused Deposition Modelling Norm: VDI 3405
Filament Deposition Strangablegeverfahren Norm: VDI 3405
Multi-Jet Modelling Multi-Jet Modelling Norm: VDI 3405
Poly-Jet Modelling Poly-Jet Modelling Norm: VDI 3405
3D-Printing 3D-Druck Norm: VDI 3405
Layer Laminated Manufacturing Schicht-Laminat-Verfahren Norm: VDI 3405
Laminated Object Manufacturing Laminated Object Manufacturing Norm: VDI 3405
Digital Light Processing Digital Light Processing Norm: VDI 3405
Thermotransfer Sintering Thermotransfer-Sintern Norm: VDI 3405
Binder Jetting Freistrahl-Bindemittelauftrag Norm: ASTM 52900
Directed Energy Deposition Materialauftrag mit gerichteter Norm: ASTM 52900
Energieeinbringung
Material Extrusion Materialextrusion Norm: ASTM 52900
Material Jetting Freistrahl-Materialauftrag Norm: ASTM 52900
Powder Bed Fusion Pulverbettbasiertes Schmelzen Norm: ASTM 52900
Sheet Lamination Schichtlaminierung Norm: ASTM 52900
Vat Photopolymerization Badbasierte Photopolymerisation Norm: ASTM 52900
Metal Selective Laser Sintering - Consulting: AMPower
Laser Beam Powder Bed Fusion - Consulting: AMPower
Electron Beam Powder Bed Fusion - Consulting: AMPower
Powder Feed Laser Energy Deposition - Consulting: AMPower
Coldspray - Consulting: AMPower
Wire Arc d - Consulting: AMPower
Plasma Arc Energy Deposition - Consulting: AMPower
Wire Feed Laser - Consulting: AMPower
Electron Beam Energy Deposition - Consulting: AMPower
Resistance Welding d - Consulting: AMPower
Liquid Metal Printing - Consulting: AMPower
Ultrasonic Welding d - Consulting: AMPower
Friction Deposition - Consulting: AMPower
Nanoparticle Jetting - Consulting: AMPower
Metal Filament Fused Deposition - Consulting: AMPower
Modeling
Metal Pellet Fused Deposition Modeling - Consulting: AMPower
Metal Lithography - Consulting: AMPower
Powder Metallurgy Jetting - Consulting: AMPower
Mold Slurry Deposition - Consulting: AMPower
Electrographic Sheet Lamination - Consulting: AMPower
Thermal Powder Bed Fusion - Consulting: AMPower
Laser Powder Bed Fusion - Consulting: AMPower
Pellet Based Material Extrusion - Consulting: AMPower
Continuous Fiber Thermoplastic - Consulting: AMPower
Deposition
Continuous Fiber Material Extrusion - Consulting: AMPower
Filament Based Material Extrusion - Consulting: AMPower
Continuous Fiber Sheet Lamination - Consulting: AMPower
13
Area-Wise Vat Polymerization - Consulting: AMPower
Fiber Alignment Area-Wise Vat - Consulting: AMPower
Polymerization
Thermoset Deposition - Consulting: AMPower
Continuous Fiber Thermoset Deposition - Consulting: AMPower
Elastomer Deposition - Consulting: AMPower
Vat Vulcanization - Consulting: AMPower
Laser Chemical Vapor Deposition - ISBN: 978-1-56990-582-1
Continuous Liquid Interface Production - ISBN: 978-1-56990-582-1
Laser Metal Fusion Selektives Laserschmelzen ISBN: 978-1-56990-582-1
Selective Mask Sintering Selektive Maskensintern ISBN: 978-1-56990-582-1
Laser Engineered Net Shaping Laserpulverformung ISBN: 978-1-56990-582-1
ARBURG Kunststoff-Freiformen - ISBN: 978-1-56990-582-1
Maskless Masoscale Material Deposition - ISBN: 978-1-56990-582-1
Foam Reaction Prototyping - ISBN: 978-1-56990-582-1
Tool-Less Fabrication Werkzeuglose Fertigung d DOI: 10.4337/9781781003930.00017
Generative Manufacturing Generative Fertigung DOI: 10.4103/jorr.jorr 9 17
Digital Composite Manufacturing - DOI: 10.3233/AOP-120022
- Laserstrahlschmelzen DOI: 10.25534/tuprints-00014474
Laser Consolidation Laserkonsolidierung DOI: 10.1533/9781845699819.6.492
Ultrasonic Consolidation Ultraschallkonsolidierung DOI: 10.1177/0892705714565705
Freeform Fabrication Freiformherstellung DOI: 10.1109/JPROC.2016.2625103
Layer Manufacturing Schichtbauverfahren DOI: 10.1109/JPROC.2016.2625102
Additive Layer Manufacturing Additive Schichtherstellung DOI: 10.1109/JPROC.2016.2625101
Additive Techniques d Additive Techniken DOI: 10.1109/JPROC.2016.2625100
Additive Process d Additive Prozesse DOI: 10.1109/JPROC.2016.2625099
Additive Fabrication - DOI: 10.1109/JPROC.2016.2625098
Digital Light Synthesis - DOI: 10.1101/2020.05.25.20112201
Continuous Digital Light Manufacturing - DOI: 10.1080/17452759.2012.673152
Two-Photon Polymerization - DOI: 10.1063/1.4916886
Hot Lithography - DOI: 10.1039/D0PY01746A
Direct Shell Production Casting - DOI: 10.1036/007142928X
Thermal Polymerization - DOI: 10.1021/acsapm.8b00244
Directed Light Fabrication - DOI: 10.1016/S0924-0136(97)00321-X
Light Initiated Fabrication Technology - DOI: 10.1016/j.synthmet.2017.11.003
Ultrasonic Additive Manufacturing Ultraschalladditivherstellung DOI: 10.1016/j.scriptamat.2019.10.004
E-Manufacturing d - DOI: 10.1016/j.pnsc.2008.03.027
Programmable Photopolymerization - DOI: 10.1016/j.matdes.2020.109381
Bioprinting - DOI: 10.1016/j.ajps.2019.11.003
Fused Filament Fabrication Schmelzschichtung DOI: 10.1016/j.addma.2019.100861
Masked Stereolithography - DOI: 10.1016/j.addma.2014.08.003
Laser Metal Deposition Laserauftragsschmelzen DOI:
10.1016/B978-0-12-818411-0.00012-4
Lithography-Based Ceramic - DOI: 10.1007/s11665-017-2843-z
Manufacturing
- Robocasting DOI: 10.1007/s00170-015-7576-2
Direct Metal Deposition - DOI: 10.1007/s00170-015-7576-2
Beam Interference Solidification - DOI: 10.1007/s00170-015-7576-2
Ballistic Particle Manufacturing - DOI: 10.1007/s00170-015-7576-2
Holographic Interference Solidification - DOI: 10.1007/s00170-015-7576-2
Solid Ground Curing - DOI: 10.1007/s00170-015-7576-2
Solid Foil Polymerisation - DOI: 10.1007/s00170-015-7576-2
Film Transfer Imaging - DOI: 10.1007/978-3-662-49866-8
Cold Spraying d Kaltgasspritzen d DOI: 10.1007/978-3-319-16772-5 12
Selective Deposition Lamination - DOI: 10.1007/978-3-030-58960-8
Digital Manufacturing d Digitale Fertigung d DOI: 10.1007/978-1-4939-2113-3
- Direct Ink Writing DOI: 10.1002/adfm.200600434
Stereolithography Apparatus - DOI: 10.1.1.564.3157
d Keyword was eliminated
14
TABLE A2: Full names of the technical universities
Abbreviation Full Name
BTU Brandenburgische Technische Universität
Cottbus-Senftenberg
HCU HafenCity Universität Hamburg
KIT Karlsruher Institut für Technologie
LUH Leibniz Universität Hannover
OVGU Otto-von-Guericke-Universität Magdeburg
RWTH Aachen Rheinisch-Westfälische Technische Hochschule Aachen
TU Berlin Technische Universität Berlin
TU Braunschweig Technische Universität Braunschweig
TU Chemnitz Technische Universität Chemnitz
TU Darmstadt Technische Universität Darmstadt
TU Dortmundt Technische Universität Dortmund
TU Dresden Technische Universität Dresden
TU Freiberg Technische Universität Bergakademie Freiberg
TU Ilmenau Technische Universität Ilmenau
TUC Technische Universität Clausthal
TUHH Technische Universität Hamburg
TUK Technische Universität Kaiserslautern
TUM Technische Universität München
U Stuttgart Universität Stuttgart
15
TABLE A3: Industry classification
Industry Name NACE range Description
Mining B Mining and quarrying
Textiles/clothing C13-C15 Manufacturing of textiles, wearing apparel, fur, carpets, leather
Manufacturing of wood and of products of wood and cork, except furniture; manufacture of articles of straw
Wood/paper/print C16-C18
and plaiting materials
Chemicals C20 Manufacturing of chemicals and chemical products
Pharmaceuticals C21 Manufacturing of basic pharmaceutical products and pharmaceutical preparations
Synthetics C22 Manufacturing of rubber and plastic products, packaging
Manufacturing of glass and glass products, refractory products, clay building materials, tiles and flags, porcelain,
Glass/ceramics C23
cement, concrete
Metal C24 Manufacturing of basic metals (iron, steel, ferro, lead, zinc and tin)
Metalware C25 Manufacturig of fabricated metal products (incl. cuttlery, tools), except machinery and equipment
Electronics/optics C26 Manufacturing of computer, electronic, optical products, and peripheral equipment
Electrical engineering C27 Manufacturing of electrical equipment (incl. electric motors, machinery & equipment, appliances)
Mechanical engineering C28 Manufacturing of machinery and equipment (incl. tools)
Automotive manufacturing C29 Manufacturing of motor vehicles, trailers and transport equipment
Transportation manufacturing C30 Manufacturing of boats, trains, aircraft, spacecraft
Other manufacturing C31-C32 Manufacturing of furniture, coins, games & toys, jewellery, medical and dental instruments and supplies
Repair/installation C33 Repair and installation of machinery and equipment
Construction F Construction of buildings, roads, railways, bridges, civil engineering, demolition, drilling, roofing, other installations
Wholesale on a fee or contract basis (including raw materials, live animals, textile raw materials, household goods,
Wholesale G46
pharmaceuticals, equipment and supplies)
16
Retail G47 Retail trade of food, fuel, ICT, electronics, cultural goods, media, toys, flowers, plants
Publishing of books, periodicals and other publishing activities, motion picture, video and
Media/publishing J58-J60
television programme production, sound recording and music publishing activities, radio broadcasting
Telecommunications, computer programming, information service activities, data processing, hosting and
ICT services J61-J63
related activities; web portals
Finance/insurance K Financial and insurance activities, monetary intermediation, activities of holding companies,
Management services M69-M70 Legal and accounting activities, including accounting, bookkeeping and auditing activities; tax consultancy
Engineering/scientific services M71-M72 Architectural and engineering activities; technical testing and analysis, scientific R&D
Creative Services M73 Advertising and market research, media representation, public opinion polling
Other professional, scientific and technical activities; Specialised design activities; Veterinary activities; Administrative
Other services M74-N82
and support service activities; Rental and leasing activities; Activities of employment placement agencies
Public administration O Public administration and defence; compulsory social security; foreign affairs, defence, fire service
Education P Education, driving schools, higher education, educational support activities
Interest groups S94 Activities of membership organisations, business associations, trade unions, political and religious organisations
Personal services S95-S96 and T Repair of computers and personal and household goods, repair of computers and communication equipment
Source: https://nacev2.com/en