Chapter 4 - Supporting Social Entrepreneurship
Chapter 4 - Supporting Social Entrepreneurship
Social
Entrepreneurship
Learning Objectives:
1. Describe what role social
entrepreneurship plays in society.
2. Explain how social entrepreneurship can
help resolved wicked problems around
the world.
3. Identify the different types of social
entrepreneurship.
4. Explain how social entrepreneurs can use
capital markets to fund their ventures.
5. Identify the primary attributes of
stakeholders and how stakeholders can
help or hinder a social entrepreneur.
6. Distinguish between corporate social
responsibility and social
entrepreneurship.
7. Assess the value of social inclusion
globally within social entrepreneurship.
Social entrepreneurship is the process of
sourcing innovative solutions to social and
environmental problems.
Social entrepreneurs create ventures to
tackle social problems and bring about
social change; they measure performance
by advancing social and environmental
goals.
Wicked problems are large, complex social
problems where there is no clear solution,
where there is limited, confusing, or
contradictory information available, and where a
whole range of people with conflicting values
engage in debate.
Source: Neck, H. M., Brush, C., & Allen, E. (2009) The landscape of
social entrepreneurship. Business Horizons, 52, 13–19.
The aim of social purpose ventures is to
resolve a social problem and make a profit.
The model is based on the three factors of power, legitimacy, and urgency.
Source: Mitchell, R., Agle, B., & Wood, D. (1997). Toward a theory of
stakeholder identification and salience: Defining the principle of who
and what really counts. Academy of Management Review, 22, 853–866.
These three attributes are not necessarily independent of one another; in fact,
a stakeholder may have both power and legitimacy, or a combination of all
Types of Stakeholders:
Dormant stakeholders are “sleepers”—they hold
power but do not tend to use that power unless
they are given a reason to do so. However,
dormant stakeholders may become significant
when they begin to utilize their power.
Discretionary stakeholders have no power to
influence and no urgent claims, but they have
legitimacy.
Demanding stakeholders possess the urgency
attribute. They have no power or legitimacy and
may be the only dissenting voice in the room.
Dominant stakeholders have both power and
legitimacy, which gives them strong influence in
your organization.
Dependent stakeholders have both urgency and
legitimacy but lack the power to influence. These
stakeholders are the most passionate, and their
passion is likely to attract dominant stakeholders.
Dangerous stakeholders possess both power and
urgency but may use this power to coerce or even
resort to violence. Social issues can be emotive,
and power and urgency exercised against your
objectives can be a significant hindrance.
Definitive stakeholders are the only ones who
possess all three attributes of power, legitimacy,
and urgency. These stakeholders have a
significant role to play in your organization and
must be given priority when it comes to handling
their claims.
Remember that stakeholders are not static—they
can evolve, and through that evolution, they may
either gain or lose attributes. Social entrepreneurs
must continuously monitor the internal and
external stakeholder environment to maintain
relationships with stakeholders and ensure
support for their social mission.
Connecting and collaborating with others is the
key to resolving wicked problems.
Corporate social responsibility (CSR)
describes the efforts taken by corporations
to address the company’s effects on
environmental and social well-being in
order to promote positive change.
Social entrepreneurs are working all over
the world to include people on the margins
of society to give them new opportunities
and hope. They are also taking an inclusive
approach to resolving problems in
developing countries.
Social entrepreneurs use the fundamental
principles of entrepreneurship to build
businesses of economic and social value.