MARIA CLARA L.

LOBREGAT NATIONAL HIGH SCHOOL

DIVISORIA, ZAMBOANGA CITY

1ST SUMMATIVE TEST IN ENTREPRENEURSHIP 12

QUARTER I

Name: ____________________________________ Date:______________

Gr. & Sec.:_________________________________ Score:_____________

I. MULTIPLE CHOICE: Direction: Read, understand and analyze each question then\ choose the
BEST answer by putting the letter of the correct answer in the blanks. (1 pt. each)

_______1. It is an entrepreneurial mindset that takes advantage and act quickly to use the opportunity while available.
A. Relevance B. Opportunity Seizing C. Opportunity Screening D. Revenues

_______2. Innovating a suitcase with wheels is one example of___?

A. Opportunity Seizing
B. Reinforcement of Entrepreneurial Interests
C. Responsiveness
D. Opportunity Screening

_______3. EX (I+R2) =0, is a formula for?

A. Range
B. Reach
C. Formula in getting your own opportunity
D. Opportunity Seizing

_______4. It is an individuals or companies that are interested in a particular product or service and are willing and able to
pay for it.
A. Demographics
B. Customers
C. Target Market
D. Psychographics

_______5. The people who buy the products and services companies offer is called?
A. Customers B. Marketing concept C. Psychographics D. Demographics

_______6. What is step cost?

A. As volume decreases, new fixed costs are incurred.
B. As volume increases, new fixed costs are incurred. For example, a larger factory or an additional layer of
management.
C. The money flows into investors
D. Loss of efficiency, reliability or performance.

_______7. It is a widely accepted strategic marketing tool that combines the original 4 Ps (product, place, price,
promotion) with the additional 3 Ps- people, packaging and process in formulating marketing tactics for a product
or service.
A. Marketing mix B. Product C. Price D. Place

_______8. It is the peso value that the entrepreneur assigns to a certain product or service after considering its cost,
competition, objectives, positioning, and target market.
A. Product B. Price C. Place D. People

_______9. One of the three additional Ps in the marketing mix. In today’s marketing arena, _______play a vital role in
servicing customers even though the entrepreneurs sell only physical goods.
A. Product B. Price C. Place D. People

_______10. Involves presenting the products or services to the public and how these can address the public’s needs,
wants, problems, or desires. In promotion, the primary target market should identify because it will become the
main audience.
B. Price B. Place C. People D. Promotion

_______11. Step-by-step procedure or activity workflow that the entrepreneur or employees follow to effectively and
efficiently serve customers.
A. People B. Promotion C. Packaging D. Process

_______12. These are short-term promotional gimmicks wherein practical incentives and appealing activities are
incorporated to entice the customers to buy the product or avail of the service. These are called “below-
the-line” promotions.
A. Public Relation B. Sales Promotion C. Advertising D. Selling
_______13. This is the act of trading a product or service for a price or a fee. The entrepreneur must identify the target
customers who will likely buy the product or service.
A. Public Relation B. Sales Promotion C. Advertising D. Selling

_______14. These are image – building initiatives of the entrepreneur to make the name of the business reputable to
stakeholders, such as target customers, government agencies, business partners, media and the public.
A. Public Relation B. Sales Promotion C. Advertising D. Selling

_______15. This is the opposite of penetration pricing where prices are initially high and they are lowered to offer the
product or service to a wider market.
A. Selling B. Public relation C. Skimming D. Psychological pricing

_______16. It considers the psychology and positioning of price in the market.

A. Selling B. Public relation C. Skimming D. Psychological pricing

_______17. It is viability into the future, called?

A. Stocks B. Income C. Sustainability D. Profitability

_______18. Viability means___?

A. Viability into the future B. Viability for defined period C. Money D. Ability to survive

_______19. It is a steady earnings market, expected to pay regular dividends to shareholder, called?
A. Income Stocks B. Income C. Sustainability D. Profitability

_______20. How does money flows in growth phase?

A. phase, money flows into the company from investors
B. The money flows into investors
C. The money return to the investors
D. None of these

_______21. The following are the ways on how to identify target market; except?
A. is the market problem needs capital?
B. is the market problem urgent?
C. is the market problem pervasive?
D. will the buyers pay to have this problem solved?

_______22. This is a type of market needs which problems doesn’t have yet undefined solutions?
A. Target Needs B. Stated needs C. Market problems D. Silent needs

_______23. Market consists three different types of customer. Which among these customers are the one who have
already purchased the product?
A. Target users B. Prospects C. existing customers D. Target market

_______24. This is a type of customer who have not yet purchased the product but are considering it. What type of
customer is this?
A. Target users B. prospects C. Target market D. Existing customers

_______25. It is an existing inefficiencies, awkward workflows or non- optimal solutions in market called?
A. Target Needs B. Stated Needs C. Market Problems D. Silent Needs
 II. MATCHING TYPE: Carefully read and understand each statement at column (A) and look for the
marketing type it is referring from column (B). Put your answers to the blanks provided. (1pt)
COLUMN A COLUMN B
_____1. Joyful store is the only store that is open
A. Identify the uniqueness of the product or
24/7, which makes her store different
service attribute
from the competitors.
_____2. It refers to how you will sell the product or
B. Unique selling proposition (USP)
service to your customers.
_____3. Tip of unique selling proposition which is the
most difficult part because you only need to
C. Value Proposition (VP)
choose one or two at the most.
_____4. Tip of value proposition that ensure the target
D. Adapt to the language of the market
market understands clearly what are trying to
say.
_____5. Knowing the customers.
E. Marketing

“Good Luck and God Bless”

Prepared by:

JHON IVY S. SALARDA

Special Science Teacher I