TH2107

TASK PERFORMANCE (100 POINTS)

Instructions:

1. Read and analyze the following article.

Tourism and COVID-19

The COVID-19 crisis is an opportunity to rethink how tourism interacts with societies, other economic
sectors, natural resources, and ecosystems, measure and manage it better, ensure a fair distribution of
its benefits, and advance the transition toward a carbon-neutral and resilient tourism economy.

TOURISM AND COVID-19 – UNPRECEDENTED

ECONOMIC IMPACTS

 Tourism is one of the world’s major

economic sectors. It is the third-largest
export category (after fuel and chemicals)
and in 2019 accounted for 7% of global trade.
 For some countries, it can represent over 20% of their Gross Domestic Product (GDP) and,
overall, it is the third largest export sector of the global economy.
 Tourism is one of the sectors most affected by the COVID-19 pandemic, impacting economies,
livelihoods, public services, and opportunities on all continents. As a result, all parts of its vast
value chain have been affected.

MASSIVE IMPACT ON LIVELIHOODS

 Tourism supports one in 10 jobs and provides livelihoods for many millions more in developing
and developed economies.
 As many as 100 million direct tourism jobs are at risk, in addition to sectors associated with
tourism such as labor-intensive accommodation and food services industries that employ 144
million workers worldwide. Small businesses (which shoulder 80% of global tourism) are
particularly vulnerable.
 In addition, the community quarantines and travel bans implemented are currently one of the
hurdles that tourism-related businesses are facing.

PRESERVING THE PLANET - MITIGATING IMPACTS ON NATURE AND CULTURE

 The sudden fall in tourism cuts off funding for biodiversity conservation. Some 7% of world
tourism relates to wildlife, a segment growing by 3% annually.
 The plummet of tourism activities also puts jobs at risk and has already led to a rise in poaching,
looting, and bushmeat consumption, partly due to the decreased presence of tourists and staff.
 For instance, many intangible cultural heritage practices such as traditional festivals and
gatherings have been halted or postponed, and with the closure of markets for handicrafts,
products, and other goods, indigenous women’s revenues have been particularly impacted.
 90% of countries have closed World Heritage Sites, with immense socio-economic consequences
for communities reliant on tourism. Further, 90% of museums closed, and 13% may never
reopen.

Task Performance 1 – ARG *Property of STI

Page 1 of 4
Reference:
World Tourism Organization (UNWTO). (n.d.). Secretary-General’s Policy Brief on Tourism and COVID-19. Retrieved
May 21, 2021, from https://www.unwto.org/tourism-and-covid-19-unprecedented-economic-impacts

2. Work with your group and discuss about the article and how to accomplish the requirement.
3. Visit the website (https://www.unwto.org) of the United Nations World Tourism Organization for
additional information regarding the Tourism and COVID-19 topic. You may also check on other
relevant websites for more information.
4. Select a tourism organization from the discussion where you want to be members of, and
summarize the objectives of such an organization.
5. Respond to the following discussion questions:
 What is your reaction upon analyzing the article? Explain in length.
 What would be your proposal for the current issues that tourism faces (as discussed in the
article on Page 1) to enable businesses to recover?
 How are you going to implement it? Discuss this in the form of an action plan.
6. Use the template provided on Page 3 of this document and place your output on a Word file with
the formatting below. You may also recreate the template for easier editing.
 Font and size: Calibri, 11
 Spacing: Single
 Margin: 1” all sides
7. Create a short PowerPoint presentation to summarize your output for reporting in class on Week 4.
You will be given five (5) minutes to present your output with the class, including questioning.
Coordinate with your instructor regarding this.
8. Only the group leader will upload your output in the 02 Task Performance 1 – ARG in the eLMS on
or before Week 4. Use your group number as filename.
9. You will be evaluated using the following rubric:
CRITERIA PERFORMANCE INDICATORS POINTS
The content is insightful, with complete supporting details. 20
Content
The proposal is feasible and relevant to the discussed issues. 20
The output is organized, easy to understand, and followed the prescribed
Organization 10
formatting.
The presenters spoke clearly and audibly. 20
Presentation The presenters were able to respond correctly to questions asked by the audience. 30
TOTAL 100
Group Number: Group 8 Section: BSCM 111
Members: Ciejay Macunat
Ivan Pulido
Michael Dave Besas
Nony Derama
Ricky Jordan
Calea Ashley Barrora
Tourism
Organization: World Travel & Tourism Council

The World Travel & Tourism Council (WTTC) was formed in 1991 by a group of Travel &
Tourism CEOs who felt that the sector’s contribution to economies and job creation was not
being recognized. Its objectives were to use empirical evidence to promote awareness of
Travel & Tourism’s economic contribution; to expand markets in harmony with the
environment; and to reduce barriers to growth.

WTTC is the only global body that brings together all major players in the Travel &
Tourism sector (airlines, hotels, cruise, car rental, travel agencies, tour operators, GDS, and
technology), enabling them to speak with One Voice to governments and international
bodies. It is important that WTTC has the broadest geographical representation and includes
all aspects of the sector, including organization that provide vital services to Travel &
Tourism.

With Chief Executives of over 140 of the world's leading Travel & Tourism companies as
its members, WTTC has a unique mandate and overview on all matters related to Travel &
Tourism. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest
sectors, supporting 284 million jobs and generating 9.8% of global GDP.

Mission: The World Travel & Tourism Council (WTTC) works to raise awareness of Travel
& Tourism as one of the world's largest sectors, employing 1 in 11 people and generating
approximately 10% of global GDP.

Freedom to Travel

WTTC believes in the right of people to cross international borders efficiently for leisure
or business travel purposes, without compromising national security. Despite an increasing
number of visa waiver programmes around the world, too many individuals still find it too
difficult to enter certain countries as international travelers. WTTC’s ongoing focus is visa
facilitation, convincing governments of the huge economic advantages generated by visa
policies which encourage inbound visitors.

Policies for Growth

WTTC informs governments about ways to implement policies that ensure the business
environment is conducive to the growth of Travel & Tourism. This means planning and
investing in appropriate infrastructure and creating a tax regime which allows the private
sector to be competitive. WTTC has made it a priority to raise awareness of the negative
 impact punitive taxation has – particularly aviation tax - on inbound and outbound tourism.

Tourism for Tomorrow

WTTC has a huge responsibility for safeguarding the environment and ensuring that the
growth of their sector is managed responsibly, finding the balance between people, planet and
profits. WTTC continues to promote the very best in sustainable tourism through their Tourism
for Tomorrow Awards. They are also spearheading environmental initiatives and their
Members’ global reach means that they are in a unique position to drive greener practices into
core business models.
Objectives:
 Provide a high standard of service suitable for individuals seeking relaxing,
comfortable and memorable experience in the hospitality and tourism industry

 Provide the tourist market with the quality personal required by the tourism industry

 Produce expedition and memories that would satisfy each ang every single of the
costumers.

 Evaluate current culture, economic and social issues affecting the tourism and travel
industry

 Participate in both local and regional community service by providing general lectured,
consultation, and training program

What is your reaction upon analyzing the article?

We are all totally down when Covid-19 came. December 31, 2019 was the time it came. The virus spreads
everywhere on earth. We all know that tourism is extremely popular and important in our economy and to other
countries economy. It is one of the world’s major economic sectors. And it is one of the sectors affected by Covid-
19 pandemic, impacting our economies and other source of incomes of all the workers. All of us want to travel but
we can’t do travel because of Covid-19 pandemic.
Transportation is one of the affected because of Covid-19 some agencies stop to operate and the
government implemented the travel ban. Tourism supports one in 10 jobs and provides livelihoods for many
millions more in both developing and developed economies. In some Small Island Developing States (SIDS),
tourism has accounted for as much as 80% of exports, while it also represents important shares of national
economies in both developed and developing countries.
As many as 100 million direct tourism jobs are at risk, in addition to sectors associated with tourism such as
labor-intensive accommodation and food services industries that provide employment for 144 million workers
worldwide. Small businesses (which shoulder 80% of global tourism) are particularly vulnerable. No nation will be
unaffected. Destinations most reliant on tourism for jobs and economic growth are likely to be hit hardest: SIDS,
Least Developed Countries (LDCs) and African countries. In Africa, the sector represented 10% of all exports in
2019.
Proposal:

Covid 19 has had a greater impact on tourism and travel behaviors that any disease out breaks in living
memory. Tourism has become one of the main public faces of COVID-19 in the international media. The disease
global reach and the application of classic disease control have had a dramatic effect on international and
domestic tourism. the nature of the tourism system means that tourism has both contributed to the spread of the
disease and has had repercussions throughout the value and supply chains of tourism. Globally, the disease has
had dramatic effects on international and domestic tourism, together with several sectoral effects including
transport, travel agencies and booking agencies, hospitality, restaurants, conventions and events, as well as
attraction, as have classic disease controls in the form of quarantine, reduced mobility and isolation.
To not lessen the tourisms now a days during the pandemic WTTC set a new recommendation for a safety of
re-opening of some business that cover of tourisms industry. Like WTTC safe travel protocol, they assure that
some business will operate safe in the amidst of the pandemic. That’s very important to protect the tourist and to
keep the safety of everyone and to restart the tourisms business.
Action Plan:

1. In terms of resuming international travel, coordinate among governments. It is to re-

establish effective operation. Consider also the international standard reporting on risk
assessments in re-opening borders.

2. In relation to COVID-19, health and hygiene protocols and standardized measures must be
strictly implemented to reduce the risk of possible infection. An international testing
protocol and contact tracing must also implement. For positive tests only, modify the
quarantine measures by replacing blanket quarantines to a more targeted approach.

3. In ensuring adaptation to the changed requirements of the sector, review the existing
regulations and legal frameworks to facilitate recovery and post-COVID-19 growth. Support
the most affected of COVID-19 within the Travel and Tourism sector.

4. Have a consistent, simple and coordinated communication to citizens and travelers. Also,
continue to support travel promotion campaigns and invest in crisis preparedness and
resilience to better equip the sector to respond to future risks