AGEMENT STU“TITLE OF THE PROJECT”

A STYDY OF TOURISM MANAGEMENT AND MARKETING

IN
KONKAN REGION.

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR

Master of Management Studies
(University of Mumbai)

2020-2022

ROLL NO. – P52

SUBMITTED TO:

DR. V. N. BEDEKAR INSTITUTE OF MAN DIES, THANE

1
 DECLARATION BY THE CANDIDATE

This is to certify project report entitled A study of tourism management and marketing in
Konkan region which is submitted by me in partial fulfillment of the requirement for the award
of Master of Management Studies, (University of Mumbai) Dr. V.N. Bedekar Institute of
Management Studies, comprises of my original work and due acknowledgment has been
made in the text to all other material used.

Wherever references have been made to intellectual properties of any individual / Institution
/ Government / Private / Public Bodies / Universities, research paper, text books, reference
books, research monographs, archives of newspapers, corporate, individuals, business /
Government and any other source of intellectual properties viz., speeches, quotations,
conference proceedings, extracts from the website, working paper, seminal work et al, they
have been clearly indicated, duly acknowledged and included in the Bibliography.

____________________________________
Date & Signature of Candidate

2
 CERTIFICATE BY THE GUIDE

This is to certify that project report entitled A study of tourism management and marketing
in Konkan region. Which is submitted by Aditya Sudarshan Sakpal in partial fulfillment of
the requirement for the award of Master of Management Studies, (University of Mumbai) Dr.
V.N. Bedekar Institute of Management Studies, is a record of the candidate's own work carried
out by him under my guidance. The matter embodied in this report is original and due
acknowledgment has been made in the text to all other material used.

Authorized Signatory:
Date:

3
 ACKNOWLEDGEMENT

The list who all have helped me is difficult because they are so many numerous and the depth
is so enormous.
I would like to acknowledge the following as being idealistic channel and fresh dimensions in
the competition of this project.
I take this opportunity to thanks the VPM’s Dr. V. N. Bedekar Institute of management Studies,
Thane for giving me chance to do this project.
I take this opportunity to thank our placement cell for moral support and guidance.
I would also like to express my sincere gratitude to work guide Prof. Dr. Pankaj Nandurkar Sir
Whose guidance and care made the project successfully.
Lastly I would like to thanks each and every person whose fill my questionaries’ respondents
and direct and indirect helped me I the completion of the project.

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 INDEX

CHAPTER NO. CONTENTS PAGE NO.

Executive summery 08

Objective of study 09

Chapter No. 01 1.1 Meaning of tourism 11 – 12

1.2 Tourism development in India 13

1.3 Tourism growth in India 13

1.4 Meaning of tourism marketing 14 – 15

1.5 Konkan Tourism 16

1.6 Konkan Region of Maharashtra state 17

1.7 Ganesh Chturthi and other festivals in Konkan 17

1.8 Culture 18

1.9 Climate 19

1.10 Konkani’s Today 19

zx 1.11Natural Vegetation 19

1.12 Agriculture 20

1.13 Konkan Railway 20

1.14 Konkan map 21

1.15 Konkani Food 22 – 23

1.16 Konkan Ran Meva 24 – 25

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 1.17 Konkani People 26

1.18 Languages 26

1.19 Konkan Tourists Places 27 – 42

Chapter No. 2 Literature Review 43 – 51

Chapter No. 3 Research Methodology 52-54

3.1 Introduction 53

3.2 Sampling Design 54

3.3 Sampling Method 54

3.4 Source Of Collection Data 54

Chapter No. 4 Data collection 55 – 85

4.1 Konkan tourism survey by tourist 56 – 69

4.2 Konkan tourism survey by service providers 70 – 85

Chapter No. 5 Findings 86 – 88

5.1 Findings from tourist 87

5.2 Findings from service providers 88

Chapter No. 6 Recommendation / Suggestions 89 -90

Chapter No. 7 Conclusion 91 – 92

Chapter No. 8 Bibliography 93 – 94

Chapter No. 9 Appendices 95 - 101

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 EXECUTIVE SUMMERY

Konkan tourism is just not about visiting the place but also understand the lifestyle of Konkan
people. Konkan people live a very simple life and love the exotic gift which they got from the
god. They have all the modern amenities available and electronic gadgets. But people over here
don’t let gadgets to overtake them. Rice farming and fishing is the main source of income who
live in Konkan coastal regions. Konkan, a beautiful place which is as good as a paradise, a
coastline at the western part of India. The sandy golden beaches with crystal clear ocean are
the main attraction for all the travelers across the world to visit Konkan at least once in a
lifetime. But Konkan is just not all about the beaches. Konkan tourism has many more attributes
that everyone ought to know about. A sample of 100 tourist and service provider was selected
from metro cities and local peoples for primary survey. Google form questionnaire method was
used to collect data. The tourism marketing and management was studied using various
parameters such as demographic factors and the impact of covid 19 pandemic situation on
tourism industry. The mean value were calculate of the pandemic impact on Konkan tourism
each of the parameters and to analyze the impact pandemic , use of cashless payment and age,
promotional tools of Konkan tourism.

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 OBJECTIVES OF STUDY

 To study impact on Konkan tourism in covid 19 pandemic situation.

 To study Konkan tourism management and marketing.

 To study Konkan tourism promotional tools.

 To identified usage and challenges of cashless payments in Konkan region.

 To identify specific needs of tourist about Konkan region.

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CHAPTE R NO. 01

INTRODUTION
OF
TOURISM

9
1.1 Meaning of tourism

The concept of tourism is as old as mankind. The word “Tourism” miss related to our which
derive from the Latin word “tornus”. Tornus means a term for describing a circle or a wheel. It
is from that the notion of the round tour or a package tour has come, which is very much essence
of tourism.

In the 21th century, ‘Tourism’ is a very popular and common word in every nook and corner of
the world. Everybody has an experience, feeling, urge, wish and idea about it, because it is an
inevitable activity of any human being. The meaning of life is associated with certain activities
like, eating, drinking, sleeping, etc. Among these activities, travelling is one of them.

Travelling on the other hand, is used an a broader sense. We travel to Mumbai or to Kolkata
for certain purpose using certain transport modes rail, air, motor coach to cover the distance.
But ‘tour’ relates to a more specific purpose and it is distinct from travelling. A person visiting
different place in and around the core destination can be labeled as tour. For example, if a
person travels from Bhuvneshwar to Mumbai and visit a few sightseeing spot like Elephannta
caves, Juhu beach, Hanging garden, gateways of India and the like, then it is Calles a tour.

Tourism denote travel and tour practices based fundamental principle which hover around
knowledge and experience people visiting and unfamiliar destination outside their places of
residence are supposed to enquire regarding few essential tips, place to stay, food and so on
and so forth. These element are not directly coming under the abmit of travel and tour. But the
conglomeration of all the above can indirectly referred to as tourism. Hence, all these element
can be treated as the basic components of tourism.

Tourism encompasses a wide spectrum of activities including, excursion, picnic, Visiting

friends and Relative (VFR), study tour, sightseeing, pilgrimage, sports, health, conference,
exhibition, etc.

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Travel may be considered tourist if it satisfies the following condition:

1. Travel must be temporary

2. Travel must be voluntary
3. Travel should not have remunerative employment as its objective.

Definition of tourism:
The business providing and arranging holiday and service for people who
are visiting a place.

Feature of tourism:
1. Perishability
2. Inconsistency
3. Investment and immobility
4. People – oriented
5. Inseparability
6. Intangibility

Factor influencing growth of tourism

1. Environmental
2. Socio – economic
3. Historical and cultural factor
4. Religious factor
5. Political factors
6. Other factors

Purpose of Tourism
1. Culture exchange
2. Ethnic consideration
3. Health consideration
4. Special interest group
5. Business
6. Educational travel
7. Government travel
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1.2 Tourism development in India:

India is on target to construct the world's fourth-biggest travel and the travel industry - haul
behind china, the Unified State and Germany – by 2027, as per the World travel and The
travel industry Gathering. Indeed, in 2016, India's movement and the travel industry best its
economy all in all, and in 2017, the area created more prominent than $ 230 billion. The
enormous Advancement of traveler India does not shock anyone. The nation has 36 World
Legacy site and 103 public parks. Vacationer in India can visit the Taj Mahal in Agra, the
slope post in Rajasthan and the blessed city of Varanasi, in addition to wilderness and
outlandish untamed life. Alone with unfamiliar vacationers, Indian are finding their own
nation too, with homegrown travel on the ascent alongside global visits.

1.3 Tourism Growth in India:

Starting at 2019, India is home to local 1.2 billion inhabitants, who communicate in 22
authority language and practice a variety of strict. The country's money is the Indian rupee,
and travel and the travel industry are its generally imperative and quickest developing
monetary businesses.

Guest travel to India for a plenty of reason, including clinical the travel industry, eco-the
travel industry and religion. The country's topographical variety, tasteful sea shores and broad
assortment of World Legacy destinations and bio-geological zones additionally draw in
explorers from different nations. The India Brand Value Establishment projects that global
traveler appearances in India will reach 30.5 million by 2028.

In ongoing year, the Indian government has executed to exploit the nation's thriving the travel
industry area. In October 2018,the government introduced the sculpture of sardar Vallabhbhai
Patel-the most noteworthy standing sculpture on the planet trying to draw in more traveler
appearances by 2020,and a 2 percent share by 2025.Moreover, India's 2018-19 spending plan
assigns almost $184 million for the incorporated improvement of vacationer circuits.

The nation additionally plans to grow its e-Visa program, through which vacationer from
select nations' can apply for visas to visit India totally on the web. India's administration
means to twofold the country's travel industry inflow by working on the visa application
measure.

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1.4 Meaning and tourism marketing:-

A reasonable view of the travel industry showcasing require a concise examination of

promoting. We are very much aware of the way that there have been some crucial changes in
the conventional idea of showcasing which, obviously, have been impact by the changing
natural conditions. A change in the mentality, want, taste, need and assumption can't be denied;
the social, social, political, lawful and monetary condition continue to move. Demonstrable
skill clears ways for greatness and this opens entryway for contest. Practically every one of the
associations delivering great or producing administration consequently think that it is protected
to dole out an abrogating need to clients or clients fulfillment. Along these lines requires an
adjustment of the idea of showcasing which in a characteristic manner grow its utilitarian
regions. Accordingly client or clients fulfillment become the point of convergence; record
explaining the impression of the travel industry advertising, it is fundamental that we dole out
due weightage to the social thought since the comprehensive methodology focuses on sub
overhauling the social interests. We consider showcasing a human movement coordinated and
fulfilling the need and need through trade measure. The English foundation of advertising store
it as the administration work which put together and direct that load of exercises includes in
surveying and changing over client buying power into compelling interest for a particular item
or administration and to accomplish the benefit thought process in moving the item to the last
client or clients. Showcasing idea is, no question, client arranged. Along these lines the
significant choice in the advertising idea are client direction where the traveler association think
and plan in term of the advantage sold as opposed to the items. The utilization of showcasing
idea in the travel industry is enormously rearranged as the piece of the interaction currently
complete by the craving for movement. This is explained with one model that the interaction
currently complete by the longing for movement. This is explained with one model that an
individual could possibly picked a substantial item which has been presented by make in a
market contingent on his capacity to manage the cost of it or his always changing preferences.
At the point when we adjust the idea of showcasing in the travel industry business it known as
the travel industry advertising

Definition if tourism marketing:-

“Tourism marketing is integrate efforts by tour – organization to optimize
the satisfaction of tourist groups and individuals.”

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Significance of Tourism Marketing:-

1. Marketing helps in studying the user’s behavior.

2. Marketing helps on organization in attaining organizational effectiveness.
3. Marketing makes possible management of information.
4. Marketing helps in excelling completion.
5. Marketing simplifies the task of planning the product.
6. Marketing simplifies the of setting price.
7. Marketing innovates the promotional efforts.

Features of Tourism Marketing:-

1. Tourism basically is an infrastructure base service product.
2. Tourism as Non material Product.
3. Production and Consumption of Tourist Service are closely Inter-related.
4. High Multiplicity of Producers.
5. High Multiplicity of producers.
6. Variation and Demand
7. Dominant Role of Intermediaries
8. Diverse Motivations

Purpose of tourism marketing

1. To satisfy the user.
2. To make possible operational economy
3. To generate profits
4. To project a fair image
5. To excel competition

Why Tourism Need to be marketed?

Gone those occasions when traveler can acknowledge your visit programed. Food and
so forth On the off chance that a visit association in after this training; it may not make due in
21st century. Truth be told traveler need to, be perceived and appropriately visit to be
arranged. Subsequently the showcasing is practice to get what request by traveler is and how
to supply it. With such of cycle he association will ready to extend splendid picture in
vacationer world.

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1.5 Konkan Tourism

Konkan is notable for its tendency excellence and quick arising as a most loved vacationer
location for vacationer Konkan's plant life, coconut trees, wonderful virgin sea shores,
cascades, mountains and lavish green valleys will give a rich and charming experience for the
voyager. Maharashtra's 720-km. coastline and bordering region or 'Konkan' as it is called,
reaches out from Dahanu in the north up to Goa in south.

This district is a normally gifted space of the state. Individuals are educated and by and large
well off. They are a for the most part harmony adoring individuals who are useful and
agreeable towards Vacationer. They rely for the most part on completing and cultivating for
their work and these days some are making their living with the assistance of developing the
travel industry nearby. The spaces of devgad, Dapoli and Ratnagiri are renowned for its
alphonso mangoes and furthermore a great deal of fish are sent out from Ratnagiri port.

Konkan a delightful stretch of the western coastline of India having 720 km Long Ocean face
comprising spotless and peaceful sea cost, divine alphonso mangoes, cashew-nuts, long and
tall coconut trees.

For voyagers and travelers Konkan is loaded up with bunches of normal marvels, great sea
shores, prehistoric sanctuary, recorded landmarks, sahayadris uneven reach and malavani
mouth-watering delectable food. Our association is notable for giving Bundle Visits,
Individual Visits, bunch Visit for explorers to partake in the magnificence of Konkan.

Every one of our visits are planned Wight extreme attention to detail guaranteeing the
wellbeing and security of every single Visitor of our own and furthermore they can partake in
all of their movement. We are lost in Konkan's excellent and quiet nature excellence, desire
green climate, wonderful sea shores, authentic fortress and slopes, delicious Konkani food
and respectful and kind human and this we welcome all of you to come and experience the
genuine normal delightful of Konkan

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1.6 Konkan Region of Maharashtra State

Maharashtra's 720-km coastline and the connecting region or "Konkan" as it is called,

stretches out from Dahanu in the north up to Goa in south Konkan is notable for its normal
magnificence and is quick arising as a most loved vacationer location for traveler location for
sightseers. Konkan's plant life, coconut trees, excellent virgin sea shores, cascade, mountains
and lavish green valleys will give a rich and wonderful experience for the voyager. The travel
industry in Konkan is growing exceptionally quick. From Maharashtra none really like to
visit Konkan due to a few reasons like close area, simple openness due better streets and
Konkan rail line. The financial convenience and in general lower costs for visiting
beforehand neglected spots is an additional fascination.

1.7 Ganesh Chaturthi and Other Festivals of Konkan

The Konkan Public are generous and celebration individuals naturally. Their adoration
for festivity is well established in their way of life and it discovers its appearance through the
different celebrations celebrated consistently. Ganesh Chaturthi festivities don't simply occur
in individual homes. It is additionally the standard for local area icons to be set up. These are
alluded to as Sarvajanik Ganeshostav mandals and can be found in the city across the Konkan
district. Mumbai is generally popular for these yet we have the in Goa too. Panjim, the se
capital of Goa has a major local area icon introduced near the primary church square. Guests
crowd from everywhere to visit specific icon. This is celebration that is incredibly dear to
Hindu family across the Konkan district. Considering that a great many people don't live in
their local towns. One more significant part of Chaturthi festivity is the matoli or conopy
which is introduced over the icon o master Ganesh. For quite a long time before the genuine
date on which Ganesh Chaturthi is commended, individuals crowd the business sectors
watching out for blossoms, wild frits, and even vegetables to put all around the matoli. A
celebration like Ganesh Chaturthi is a suitable increase to advance generosity, kinship, and
solidarity among individuals, which empower us to keep up with the congruity and friendship
in the state, Sinha said. A portion of the Primary celebrations celebrated in the Konkan are:
Diwali, Dassera, Gudhi Padawa, Ganesh Chaturthi, Narali Purnima, Holi, Bother Panchami
and Makar Sankranti

1.7 Culture:

Inhabitant of Konkan and their relative are called Konkani's. The Konkani public are a good,
well-disposed and bubbly individuals commonly. Their adoration for festivity is well
established in their way of life are it discover articulation through the different celebrations
celebrated consistently. The Konkani culture is basically, a beach front culture. They depend
fundamentally with after fishing and cultivating for their occupation and these days some are
making their living with the assistance of developing The travel industry nearby. The spaces
of Devgad, Dapoli and Ratnagiri are renowned for its Alphonso mangoes and furthermore a
great deal of fish is sent out from Ratnagiri port.8 Konkani's are an exceptionally assorted
gathering of individuals. The variety is reflected in the religion, geological spread, beginnings
and tongues. Great sign in Konkan locale is that individuals of all strict live respectively and
praise all religions celebrations calmly. Collective strain is nearly nil around district.

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1.9 Climate

For the most part the environment of Konkan area is hot and moist. The district observer all
climatic occasional changes for example storm, winter and summer. Storm, from June to
September, for the most part Konkan got precipitation between 300 mm up to 900 mm. July
and august are very stormy and ordinarily the wettest months of the year, however by
September the precipitation debilitated. During storm period the area looks alluring because
of plant life around. At times because of substantial downpour the area might notice flood.
Winter, October to February, the temperatures are somewhat milder with less damp
conditions. Day temperatures are moderate and cool evenings (15 C); normal temperatures
between 20 to 25 degrees. Summer, Walk to June, warm and sticky environment. Most
sizzling month is generally April. Normal temperature for the late spring season are between
32 to 40 degrees. Summer 2010 was recorded are most sizzling in the set of experiences, he
greatest temperature recorded was 46 degrees; might be because of indication of
environmental change.

1.10 Konkani’s today:

The Konkan people group, notwithstanding, bounce back from each difficulty. With the
finish of the English and Portuguese Domains in India, the local area has taken critical steps
Konkani's are accomplished and for the most part monetarily well-off. A huge part of the
local area works in the financial area, given their experience in exchange and business. Be
that as it may, the local area has expanded into different callings and become well known in
the modern, specialized and clinical fields. A high level of Konkani's are currently occupied
with tertiary occupations when contrasted with different networks. 9 A huge number moved
to Mumbai and other huge urban areas after Freedom. Today, almost 50% of the Konkani's
can be found external India, Especially the Bedouin states and Anglosphere, either as
naturalized residents or exiles.

1.11 Natural Vegetation:

Since Konkan area gets substantial precipitation, normal vegetation is

bountiful and full or different valuable trees and restorative plants. Koran is notable for its
normal magnificence and that is the explanation is alluded as normally gifted. Konkan's plant
life, coconut trees, lovely virgin sea shores, cascades, mountains and lavish green valleys will
give a rich and charming experience for the explorer. The majority of the region is covered by
thick tropical jungle, and appropriate for habitant of wild creatures.

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1.12 Agricultural:

The warm and muggy climatic conditions are very positive for Agriculture, for example
mangoes, Kokum, Cashew Nuts, Coconuts, Strawberry… and so on Considerably Elastic
manors is likewise effectively rehearsed in certain spaces. There are two significant editing
seasons the sharif and Rabi. The Kharif crop is the pre-winter gather (otherwise called the
mid year or storm crop); Kharif crops are normally planted with the asking of the main
downpours in July, during the rainstorm season. The Rabi crop is the spring harvest
(otherwise called the colder time of year crop). A large portion of the editing is coordinated
towards rice and some extra heartbeat yields and inferior quality oats. A portion of the
harvests here are expectedly filled in Konkan locale. Grains like rice, Jowar, Maize, ragi,
kodra, Vari… and so on; beats like Gram, Mung, tur, Udid, Kulthi, wal, Chawali… and so
forth; Toppings and Flavors betel Nuts, coriander, chilies, and so on

1.13 Konkan Railway:

Around ten years prior (around mid 90s), this area opened up with the approach of
the 'Konkan rail line'- the rail course that associates Mumbai (Bombay) with the whole
western shoreline of India. 'Konkan rail route' in itself is an unmatched accomplishment of
designing greatness for 11 India including development of a few extensions and passages
through its whole stumble into the state. Current on Konkan rail route track, the rail course
additionally interfaces with Pune by means of Panvel and venture is likewise proposed to
associate/Konkan to Kolhapur through Chiplun.

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1.14 Konkan Map

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1.15 Konkani Food:-

Konkani food is for the most part affected by the practices and culture of Maharashtra,
Karnataka and Goa. Ocean depths like prawns, crabs and fish, coconut and neighborhood
flavors are a portion of the principle fixings utilized in their delectable despite the fact that
Konkani food sources are pre-predominantly No veggie lover, the vegan toll is similarly
heavenly. Konkan food is solid in flavor, red bean stew powder, corianders, and ready with
coconut oil. It is ready with coconut oil. It is arranged utilizing a profound purple berry that
has a satisfying prepared taste, kokum and crude mango as souring specialists alongside
tamarind and lime. Konkan cooking is of two styles, initial one is Brahmin food, which
utilizes little zest and a greater amount of coconut based fixings. One more form is known as
non-Brahmin style, ready with loads of flavor. Konkan food would discover ready with
peanuts, sesame and coriander as the primary flavoring specialists in the event that one goes
somewhat further towards inland. Heaps of charcoal barbecued onions, which are either
utilized slashed or ground alongside masalas in the wake of being barbecued are utilized in
Konkan cooking. Coconut is likewise utilized in different structures as crude ground, seared
ground, coconut glue and coconut milk.

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21
1.16 Konkan Ran Meva
Konkan mew implies Ratnagiri or Dapoli, However Konkan comprises of three
regions specifically Raigad, Ratnagiri and Sindhudurg. Under one rooftop we have attempted
to put accessible all on the map Konkan items from over three areas. The item range is of 135
things. We have 18 kinds of Syrups (Sarbat), 24 sorts of Pickles (Lonachi), 6Types of
Chatnies, 13 kinds of Papad, Kurdai, Chakli and so on and 8 Sort of cashews (Kaju).
Moreover, Earthy colored Rice, Wheat grass Powder, Korfad Juice, Kakwi, Amchur,
Amboshi, thease is our uncommon things. Crude Cashews (Ola Kaju), White Onions,
Ratambe, Alphanso Mangoes are our occasional items.

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23
1.17 Konkani People

Konkani individuals are an ethno-etymological local area who possess the Konkan
shoreline of south western India and communicate in the Konkani language. They begin from
waterfront Maharashtra, Karnataka, and Goa and in the Darn locale and close by Dharampur
spot of Gujrat.

2.3 million

Karnataka 9,53,505
Goa 7,88,204
Maharashtra 3,99,204
Daman & Diu 69,305
Dadra & Nagar Haveli 27,000
Dang District, India 92,210

1.18 Language

Konkani (Counting Katkari, Varli, Kadodi, Phudagi and Kukna)

The word Konkan and, thus Konkani, is gotten from Kunkan or Kunkanu. Various specialists
clarify historical background of this word in an unexpected way. Some include:

• Keon significance top of the mountain.

• Name of native mother goddess Renuka.

Consequently the name Konkan, comes from the word Konkan, which implies individuals of
Konkan. The Konkani public talk various vernaculars of Konkani, their local tongue; albeit
an exceptionally high rate are bilingual.

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1.19 Konkan Tourist places

Ganpatipule
Ganpatipule, an unassuming community living in the midst of white sandy sea
shores of Maharashtra. This town may be little however stand firm on a critical foothold in
the Hindu folklore. Ganpatipule is 25 km away from Ratnagiri and along the Konkan
shoreline of Maharashtra. It is administered and kept up with by the ganpatipule gram
panchayat. The magnificence of ganpatipule dwells essentially in the old stories of Master
Ganesha. Ganpatipule has vanquished everything. The town contain notable sanctuaries and
sacred strict confidence. The most one of a kind spot of the town is simply the 400 years of
age, made stone monument of master Ganesha. Around to the ocean bring about a damp
environment of Ganpatipule. In summer, may is considered as the most sweltering month
when the temperature ascend to 40 degrees and substantial precipitation is normally seen
from June to October. These sea shores boats grayish clear sands and flawless water, ideal for
a very occasion.

25
Alibag:

Alibag is found just beneath the line of Mumbai, alibag is a little seaside town in the
province of Maharashtra. The name of the town in a real sense signifies "The nursery of ali"
and alludes to the organic product plantations that were planted by Ali, an Israelite who used
to live in the town during its previous days. Possessing to its helpful area by the ocean. The
town was viewed as a significant key port during the English reign in India. Being a
waterfront town, the excellence of alibag gets carelessly from the different sea shores here.
With its sparkling brilliant dark stand and clear blue waves, the perfect and shimmering sea
shores of the town are an incredible sight. The greatness of the sea shores is frequently
supplemented by the authentic strongholds runs and antiquated sanctuaries that can regularly
be found spread around the spot.

26
Ratnagiri:
Ratnagiri has an enduring effect on each explorer through its appealing mountain,
mitigating sea shores, age old fortifications and old sanctuaries. This tranquil objective has a
charming vibe and climate that make it's an ideal escape in Maharashtra. Generally known for
its delicious beach front food, Ratnagiri is likewise home to alphonso mangoes and the Olive
Ridley Turtles. The city of Ratnagiri is arranged along the Konkan coast and is an extremely
famous travel objective in Maharashtra. The name Ratnagiri implies gem of slopes in the
Marathi language. The city is notable for its abundance of normal excellence in the types of
seahorse, underground aquifer, Caverns Streams and cascades. The sea shores along the
Konkan coast, some of them being incredibly long are one of the principle purpose for this
extremely alluring objective

27
Tarkarli:
Tarkarli is popular for its long and tight stretch of sea shore, with its perfect
water, white sand, and of flowed singhdurg, Maharashtra famous ocean fortress. Tarkarli with
a progression of flawless sea shores comprised of white sand settles on it a thought ln decision
for a vacation end of the week. On the off chance that fortunate enough, you may spot Dolphins
as well. Tarkarli gloats of the best bath powder sand to be found alone Konkan. And so forth
could be known as the most excellent sea shore in all of Maharashtra, if no in India. As this
spot is simply being found, you may be on schedule to think that it is clean by
commercialization. The unblemished to unwind, reach out to nature and eat astonishing
malvani food. The decision goes from a long walk around unblemished white sand sea shores
to returning to the past wonder of Maratha stronghold and fortresses.

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Sindhudurg:
Sindhudurg area is the principal the travel industry locale in Maharashtra to be
the travel industry region. It is arranged exceptionally near goa. It's renowned for its tranquil
and lovely sea shores, sanctuaries, chronicled posts and people work of art like Dashavtar,
Chitrakathi, Pangul, Keertan, Dhangiri dance. This area has an extraordinary potential for
drawing in unfamiliar sightseers. This Konkan district of Maharashtra has pleasant stretch of
land on the west expense of I India enriched with the wonderful beach, beautiful mountain
and grand regular magnificence. This area is renowned for tropical organic product like
alphonso mangoes, cashew, jamuns and so forth

29
Goa:
Goa is a little date dependent on the western expense of India. It was free from the
standard of Portuguese in 1961 and is consider as he 254th state in the association provinces
of India. In 30th may 1987, it become isolated state. Situated on the western ghat of Konkan,
the western coast is framed by Middle Eastern Ocean. It is additionally considered as the
most extravagant Indian state. The biggest city of goa is Vasco da Gama while Panaji is the
capital. Margao is known as the chronicled city of goa that mirrors the Portuguese culture. It
is on the grounds that the Portuguese arrived here as shipper first and vanquished the land in
the mid sixteenth century. Global and homegrown vacationers visit this small express each
year, in a huge number. Vacationers are drawn to its brilliant sea shores, engineering and
places of love. It is a biodiversity area of interest and is wealthy in vegetation and funna. Goa
is as one of the most outstanding province of India terms of venture climate and framework.

30
Dapoli:
Dapoli is a town in Ratnagiri locale, Maharashtra,. It is 215 km from the
state capital Mumbai. Dapoli is otherwise called English set their camps in Dapoli. Many high
positioning English officials Grave are found around here. The town additionally has an
unwanted church from the hour of English Raj. The sea shores that dapoli is known for are a
good ways off 10-15 km from the town. The most great season for visiting this objective is
from wend of October to the center of February. Dapoli takes on an out and out various
beautiful symbol during the storms. In the whole Konkan coast, Dapoli has the longest
shoreline. The most excellent sea shores in this shoreline are dahls, Anjali, harnai, Ladghar and
Karde.Dapoli well known places of interest are suvarndurg and kanakdurg fortresses, Harnai,
Panhalekaji caves, Unhavare-Boiling water spring, Kadyavarcha Ganapati sanctuary and
Keshavraj

31
Murud:
Murud is both quiet sea shores and authentic landmarks that will blow your mind.
Murud janjira stronghold is unrivaled in magnificence as it remains on a little islet near the
town, consequently making murud one of the most desired spots to visit in Konkan coast.
Aside from the janjira post, look at the castle of the nawab, where his relatives still occupy
the spot. The khokri Gumbaj house old burial places and the Dutta Mandir, arranged at the
peak give a breathing perspective on the town underneath. The kashid sea shore is nearby
where you can have a go at the experience sports, and without a doubt you ought not miss the
cooking as the fish here is incredible. Best an ideal opportunity to visit the murud is winter
and storms.

32
Mahad:
Mahad is one of the most old spot to visit in Konkan coast as it house old Buddhist
Gumpas and Maratha posts the same, as this chronicled town was once the capital of the
Maratha Realm under Shivaji. Continuous floods made this catastrophe inclined region look
like a three-sided promontory with Water on three sides. The fundamental fascination in
mahad is close top the savitri stream, this spot is contiguous the slopes lodging the antiquated
gandhar pale Buddhist caverns Raigad, pratapgad, Lingana, Birwadi, and Warandha
Fortifications are in general and sick help anybody to remember the previous magnificence of
Shivajis Empire.tha dapoli mandangad sea shore is nearest to mahad and offers extraordinary
fish and delicate coconut water. Winter is a best an ideal opportunity to visit.

33
Kelshi:
Kelshi is a little town in Dapoli taluka, generally popular for the sea shore it has. The
Utamber Slope Arrives at the Middle Eastern ocean at this spot, consequently making kelshi
the ideal vacationer location as the whole scene is virgin but then not crowed by movement
bugs and it is one of the most outstanding spot to visit in Konkan. The sea shore at kelshi is
one of the most delightful spots to visit in Konkan coast as one is encircled by the rich
verdure and funna, causing it to show up as a little heaven, shipped in the corners of the
immense beach. There are numerous verities of the kingfisher bird that regularly visits this
region, and the saline backwaters give the ideal propensities to mangroves and coconut estate
particularly in the colder time of year, the entire spot is a birdwatchers homestead as
numerous transient birds have been spotted here the best an ideal opportunity to visit is
winter.

34
Roha:
Roha is arranged between the band of the kudalika stream and kalasgiri slopes, This
modest community is the Ratnagiri locale is rapidly arising as a well known traveler torment
in the Konkan area. Best attractions are the Kundalika Stream offers waterway boating and
subsequently an incredible spot for experience sweetheart at Wild West Undertakings in
kolad. The Avchitgad fortress runs is an extraordinary traveling spot as one ascensions
through the slopes and backwoods to arrive at the spot at the culmination. The dhavir
sanctuary and the Bande all shah Dargah are two of the most popular landmarks to visit here
at long last. The Hanuman Tekadi offers a beautiful perspective on the town from the highest
point of the hillock the best an ideal opportunity to visit is winter.

35
Amboli:
Amboli is the last slope station before one arrives at Goa if going towards the
equivalent from Mumbai. Situated in the Sahyadri Reach, encircled by rich green slopes, this
town is an eco-area of interest because of the wealth and assortment of greenery. As per
nearby legends, there should be around 108 Shiva sanctuaries, are as yet being found until
late years. The most Attractions are the precipitation is exceptionally weighty, yet it causes
the spot to show up significantly more lovely as nature around is doused and revived in the
showers. Falling cascades are found in wealth and the Hiranykeshwar sanctuary, arranged in
a cavern at the wellspring of the Hiranyakeshi Waterway, is the most famous traveler
objective of the spot alongside the wild around.

36
Shivardhan:
Shrivardhan is seaside town brags of one of the best sea shore encounters
in the Konkan belt. Arranged on a landmass, this spot isn't just well known for its unblemished
coastline yet in addition has incredible verifiable significance, since the hour of the Peshwas.
Because of its essential area, Srivardhan was a significant port in bygone eras and presently an
explorer's heaven. The most Fascination are the pined for spots to visit here contains the
Kondivali sea shore and the Diveagar sea shore where you can appreciate nightfalls, have long
strolls and encountered the awesome Konkani food. The Shri Laxmi Narayan sanctuary is as
yet remaining here which was the work environment transport for the incomparable Peshwa
rules. The Kusumdevi Sanctuary and the sanctuaries of Somjai, Bhairavnath and jivaneshwara
are famous traveler places. There are an enormous number of giving all cutting edge
extravagances at a pitiful pocket squeeze

37
Malvan:
Malvan as an enamoring waterfront town treasures numerous attractions
that welcome voyagers from all over. Its refreshing climate unquestionably causes one to feel
formed and loose. Here, the attractions you can observer here are lined as a for, gardens, sea
shores and sanctuaries, while with Middle Eastern Ocean directly at your entryway step, water
experience sports like swimming and scuba jumping are an absolute necessity do. Malvan will
not release your visit to no end as it is presented with different attractions to keep you locked
in. Various should visit places during your outing to Malvan are Sindhudurg Fortification, Tidal
wave island, Padma Stray, Rajkot, Rock garden, Moryacha Dhonda and Jai Ganesh mandir. In
any case, the best thing to do in Malvan is to unwind by the sea shore and partake in the quietude
for which Kolamb sea shore, Tarkarli Sea shore, Devbaug sea shore, and Chivla Sea shore are
great.

38
Mahabaleshwar:

Settled in the beautiful Western Ghat, traveler place in mahabaleshwar

will enamor visit creative mind with their regular magnificence. Mahabaleshwar is notable for
its various streams, eminent falls, and magnificent pinnacles. The city contains antiquated sanc-
tuary, live-in school, manicured and rich green thick backwoods, cascades, slopes, valley that
will blow your mind on your visit. The city is certainly among the most pursued end of the
week escapes from metropolitan urban communities like Mumbai and pune. Once, a late spring
capital of Abomey during the English Raj. The city has English impact of in its design. It is
exceptionally famous slope station that offers a plenty of vacationer exercises and appreciation
for enthusiastic explorers and nature sweethearts.

39
Chiplun:
Adjoining the stream vashishthi, this town is named so as legend accepts
this was the house of the fighter parashuram. Having a heat and humidity around
the year, Chiplun appreciate substantial precipitation which is the most alluring
chance to visit the spot. The most vacation destination is the akkalkot master
math, the parshuram sanctuary and the Bhawani Waghjal Sanctuary are the most
desired places of interest around. The walavalkar Shivaji Maharaj Gallery is
additionally a top picks Traveler torment. The pandvas cave, Narayan lake and
kalwaande Dam are additionally a few games that you wouldn't have any desire
to miss,. Being a recorded town, this spot has a gigantic gathering of strict places
and spots of fanciful significant that will guarantee a serious memorable occasion.
The vast majority of the traveler best an ideal opportunity to visit is rainstorm.

40
CHAPTER NO.2

LITERATURE
REVIEW

41
Introduction:

Tourism can be domestics or global and international tourism has both return and
gregarious implications on a country balance of payments. Nowadays, tourism is a
foremost source of income in India is economically important and rising quickly the
world travel and tourism assembly calculate the tourism generate the nations GDP.
Tourism design general police for empowerments and encouragement of tourism

This chapter concentrate of the survey of literature. It deals with the important studies
about the various aspects of travel, recreational, hospitality tourism. Many books have
been written by scholar expressing their view on tourism and its issues in this chapter
the report of ministry of tourism and government of India about the issue of tourism
have been analyzed.

Review and literature

Mr.Ratnadeep keer, Mr. Pradip Sharma, Mr. Gajanan Khapre (2019) in there article title
“Challenges of implementing “Cashless” in rural India – Konkan region have highlight
the to create awareness of cashless payment and give training for villagers. To
implement transaction are all shops of palshet and velneshwar village. From this field
survey and door to door interaction we come to know that villagers are ready to learn
and implement but shopkeeper and some vendors are fear for getting income tax slab.
A lot of efforts to be taken to literate villagers in E Commerce. From survey we got the
basic data about there (villagers) Qualifications number of bank account holders,
number of smart phone users, availability of pan card, availability of Adhar car,
infrastructure facility such as internet connectivity, point of sale machine etc. internet
connectivity in rural Konkan region is very weak hence it is very difficult to transact
digitally. The shopkeeper and vendor ae hesitate to use point of sale (POS) machine are
not affordable very less number of population is having knowledge about internet and
mobile banking

42
J. K. Sharma (2001) in his book enitiated, “Tourism Planning and Development: A New
perspective” has emphasized on an integrated approach and incremental increase in the
quality of service in tourism for an effective management of tourism. He has said that
transportation, service, information and promotion, physical environment and tourism
organization are the basic component for planning and developing tourism in a
particular region. He has made an attempt to present an alternative plan and
development process which is sustainable, for tourism and also suggest for
conceptualization sustainable development the important of forming concept.

Dr. Vijay M. Kumbhar (2011) in their article title “tourist Expectations Regarding Agro
tourism: Empirical Evidence from Ratnagiri and Sindhudurg District of Konkan
(Maharashtra)” have highlight the Agritourist become popular among the urban people
in worldwide and many farmer ae establishing agritourist center in their farm to create
additional; income source. As agrarian economy of India there is very significant scope
to apply the concept of agritourist in agriculture sector of the India. It create additional
income source, employment opportunity, educational value, culture exchange etc.
However, success of tourism business is depends upon providing tourism service
according to the expectation regarding agritourist. Result of the survey indicate that
typically rural foods, chance to be involved in the farm, Entertainment Value, Quality
water, Peace and Quit, On-site restrooms, clean and green environment, countryside
accommodation, educational value Attraction location and interaction with service
provider quality food. Purchasing opportunities, Security & trust, Interpersonal
congruency, participate in local festivals, Interact with rural people, Continue
relationship with farmer and primary healthcare facilities are important factors in
agritourist.

Dr. Rajendra S. Suryavanshi (2019) in their article title “A geographical study of

tourism potential with reference to ware beach in Ratnagiri district (Maharashtra).’ A
find out the geographical tourism potential and its scenic beauty in the present research,
beach morphology, landscape feature, beach and color, beach sunrise and sunset view
and beach water clarity,. Coastal slop, size of the area, adjacent land use, sea, lake,
stream Criteria were used to evaluate Ware beach tourism potential. The coastal tourism
potential and sonic beauty were studied on the basis of the physical vulnerability index
43
(PVI). After a geographical study of all the above factors, it become clear that this
coastline need to be developed for tourism. For this, along with the natural beauty, it is
necessary to provide the necessary financial and social service to the tourist destination.
It is equally important to provide the security to the tourists at the tourist spot. If all
these factors are implemented, this tourist destination will be developed in the future
and this will provide a lot of financial employment to the local citizen in this area.

Dr. P. R. Karulkar and Dr. Madhukar Dalvi (2018) in their article "Sightseers
fulfillment about the travel industry place" The travel industry has been assuming the
crucial part in help area as respects monetary advancement of Indian economy.
Likewise an evaluation of the assistance accessible ton the traveler craftsmanship
vacationer places is vital. In this review principle center is around fulfillment of
travelers in sindhudurg and palghar area of Konkan locale of Maharashtra. Palaghar is
near capital city Mumbai though sindhudurg region is near well known vacationer place
goa. Sindhudurg is the travel industry region and palghar region is having potential for
the travel industry. Study uncovers that traveler are happy with transportation office,
vacationer's site scenes. Vacationer place (Social/Chronicled) Mentality/Conduct of
neighborhood individuals. Stopping office, wellbeing and security and tidiness at
vacationer puts yet drinking water. Latrine squares and guide office are fundamental
issue of concern. Fulfillment of vacationer rely upon transportation office. Vacationer
site detects. /Vacationer Spot (social/recorded). Stopping office, drinking water office,
and accessibility of latrine squares, wellbeing and security cleanness, Guide office. By
and large framework and shopping office at vacationer place. Comparable outcome are
acquired by Hajare private investigator 2012in their review on the travel industry in
raigad region. Curiously fulfillment of vacationer is reliant upon Mentality/conduct of
neighborhood; individuals. The fundamental purpose for this would be that vacationer
primary spotlight is on traveler place however not on individuals living in that spaces.

P. J. Hajare (2015) in their article “tourist satisfaction of murud janjira sea fort in raigad
district” Tourism geography is the main branch of human geography. Tourism is also
the largest service industry which provides employment and foreign currency earning.
To access the level of satisfaction of tourist, it is necessary to know the view of tourist
about the various facilities provided ton them at the destination. Maharashtra a has
44
tremendous potential for the growth of tourism development. Attraction of tourist is
mainly depending on the tourism products. The location of all these forts are associated
with the great Maratha rural, Chatrapati Shivaji Maharaj. All the forts have a historical
significance and great potential of tourism development but not much developed here
murud janjira has been assessed for the tourists satisfaction with these tourism products.
Murud janjira is the famous historical tourist place because janjira is the capital of
sidddis, sea fort, alluring murud beach and its historical importance the factor wise
satisfaction index is calculate, it reveals that the in generally tourist are satisfied with
tourism products As per the tourist opinion, tourist are fully satisfied about this place
collapse.

Gurudas Nulkar (2013) in their article “Lesson from velas: Assessment of eco – tourism
as a model for conservation in Konkan” Many countries already have policies in
existence for managing and promoting eco-tourism. New Zealand, notably, has a
growing industry which supports eco – tourism and conserves natural resources of the
small island country (Higham, Carr and Gale, 2001). Similarly shri lanka, our neighbor,
has led the turtle conservation movement since 1988 and eco- tourism has been funding
it. Growing tourism and the demand for second homes has already put the fragile remain
of biodiversity of Konkan under severe pressure. While everyone agree that the
environment has paid a huge price, no one quite knows when the government will pull
up its act to address the challenge. Each on of us and the generation to come are and
will be affected by the changing Konkan landscape and its dwindling biodiversity. We
have already experienced the fury of the tsunami in absence of mangrove cover. Many
such calamities, consequences of human interventions, may yet be lurking below the
surface Eco, - tourism has the potential to benefits residents, tourists and the
environment, provided each stakeholder makes some sacrifices. This, according to this
author, seems to be the pragmatic way ahead, instead of waiting for the government to
extend a command and control regime.

Celly R. K. is the directed (planning and m,arketing) at the National Small Industries
Corporation (NSIC) limited. Ho wrote an article on NSIC in the service of small scale
food processing industries’’ in Indian Food packer, May-June 2004. The author has
pointed out the role of NSIC in the development of small scale food processing sector.
NSIC provides marketing, technology and credit support to small industries. NSIC tries
45
to meet the challenges of growth and competition in the small scale industries. Because
this sector needs competitive to contribute effectively to the economy.

NSIC provides marketing support through Government Stores Purchase Programmed,

Consortia Marketing and Brand building, Trade Fair and Exhibition, Buyer-Seller
Meets, Exports of products and products, etc. It also provides credit support through
financial scheme like Equipment Financial Scheme, Term Loan Scheme, Composite
Term Loan Scheme, Raw Material Assistance, Export Financial etc. NSIC also provides
support in the technology by rendering services like technology audits and bench
marketing, technology needs assessment, technology sourcing services like technology
sourcing, application of new techniques, technology acquisition, material testing
facilities through accredited laboratories. Etc. NSIC gives some common facility
support like information service, mentoring and advisor services etc. This is how SSI
sector in fruit and vegetable processing is supported by NSIC for its development.
Prime Minister Dr. Manmohan Singh has called for private-public sector partnership
for ushering in a second green revolution in the country. As per his opinion the nature
of this second green revolution would be different than the first which happened 1970,
which was focused on production of food grain to alleviate poverty. The second green
revolution will be focused on enhancing production of fruits and vegetables for which
a National Horticultural Mission (NHM) has been launched. With the help of
biotechnology, power, irrigation and rural infrastructure this \mission of second green
revolution can be achieved.

In this issue of Food and Beverage News, December 2004, these is an article entitled
“Indian Food Processing Industry- an overview.” This article is based on the
information from Ministry of Food Processing Industries. Scenario of the entire food
processing industry has been discussed in this article with fruit and vegetable
processing is just one of the other sub-sector. The article ends with the concluding
remark as India is the world’s second largest today.

After having exhaustive review of existing literature, the researcher has found a gap
between marketing mix strategies, and marketing of processed fruit products in the
Konkan region and decided to work on that. Hence, he has selected the topic named as
“A study Of Marketing Mix Strategies adopted by Fruit Processing Industry in the
46
Konkan Region and its Application at Global Level”. To carry out this research study,
the researcher has formulated following objectives.

1. To search out whether marketing orientation is present or absent among the fruit
processing units of Konkan Region.
2. To find out which marketing strategies are used by fruit processing units of Konkan
region.
3. To find out whether global orientation is present or absent among the fruit
processing units of Konkan region.
4. To find out the opportunities for export of processed fruit products from the Konkan
region.
5. The study of employment opportunities available in fruit processing activity of the
Konkan region.
6. To study the problems related with marketing of fruit processing industry in the
Konkan region.
7. To study the future prospects available for fruit processing industry in the Konkan
region.
8. To work out the importance of diversity in processing to ensure sustainable growth
in the fruit processing industry of Konkan region.

Mali Babasaheb Vithoba, Problem and prospect of tourism in sidhudurg District (2011)
reveled that tremendous development in tourism industry over the last four decades,
multifarious benefits and the magnitude of impact and its future growth prospects. Have
all together made tourism a subject of extensive study and research. In many of the
developing countries where chronic unemployment often exist, the promotion of
tourism can be great encouragement to economic, development and especially
employment.

Paranjpe Mandar, Sustainable Domestic Tourism: An Instrument of Economic

Development (2011) In this study author reveled must globalization amps technology
have played a major role in winter the geographical boundaries. Human tendency of
inviting new geographer have natured tourism. In this paper an attempt is made to
analyze the contribution of domestic tourism as a potential adjustment of economic
development.
47
Ghorude K. Katti Nandini, sustainable tourism and economic development of
Maharashtra (2011) – The present paper sharply focus on tourism industry in
Maharashtra. Tourism todays is well recognized engine of growth in the decade over
sustainable tourism. The economic cost and benefits need to be consider with great
sensitivity. Tourism industry contributes to the economic development of India and
Maharashtra. The benefits are in the form of employment generation, foreign exchange
generation, through the impact of multiple effects.

Sadamale Mohan G., Agro tourism concept scope and opportunity in India (2011)
Reveled that there is an increasing number of tourist preferring non-urban tourist spots.
Hence there is a scope for promotion of non –urban tourist spot in interior village by
establishing agro-tourism centers. But adequate facilities and publicity must to promote
such center. Promotion of agro tourism needs conceptual convergence with rural
tourism, ecotourism, adventure – tourism and culinary adventures.

Kadam somnath d., tourist of sindhudurg in the context of archaeological heritage – inia
is associate with the golden past and heritage tourism is a popular tourism for tourist
specially, foreign tourists. It is observed that 54.7 tourist are interested in heritage
tourism sindhudurg is attractive place of heritage tourism. The past of the district is
closely rooted in ancient Indian dynasties and Maratha history. Sindhudurg has a lot to
offer heritage tourism.

Lal S.N. & Wadkae S.B., Tourism Development in India –marketing Perspective
Approach (2011) The study indicate that tourism industry in India is on a great boom.
At the present India has tremendous potential to become a major global tourist
destination and India tourism industry is exploiting the potential to the hill.

G.S. Batra and R.C. Dangwal (2001) in their book titled, “Tourism Promotion and
Development” have viewed that Indian has great tourism potential due to its unique
cultural and natural attractions. The potential has not been fully further exploited and
whatever attempt made in this direction has not met the excepted “. They have further
explored immense vistas in Indian tourism.
48
S. Gill (2002) in his book entitled,. “Tourism and Hotel Management’ has provided
information regarding the quality and accountability of hotel service. Todays tourism
has acquire the status of modern industry. Both government and private sector consider
tourism as an important element in their planning. This study has analyzed the various
aspects of hotel management like hotel rate, Quality of hotel service and hotel
accounting.

M. B. Potdar (2003) in his thesis entitled, “Tourism Development in south Konkan” has
shown that beaches, horticulture, scenic beauty, Historical monuments temples ahd
churches, local folk arts, handicraft, food and festivals, biotic life are the resources for
tourism. She has analyzed some problems and suggested remedial measures for better
development of tourism in south Konkan.

49
.

CHAPTER NO. 03

RESEARCH
&
METHODOLOGY

50
3.1 Introduction

Research methodology is a systematic way of solving the research problems. It may be

understood as a science of studying how research is done scientifically

In it we study the various steps that are generally adopted by researchers in studding his
research problem along with the logic behind them. Researchers not only know hoe to develop
certain tests, how to apply particular research technique but they need to know which of the
method are relevant and which are not. A researcher will always need to understand the
assumption underlying various technique and he / she need to know the certain by which they
can decide certain technique and procedure will be applicable to certain problems.

So it is very important to understand research methodology before proceeding further for

collecting any data for a project work. As this project explain the performance appraisal system
in hospital; it is very important to explain what are the source of data, which been collected,
analyzed & presented to come out with useful suggestions & recommendations.

1. Publications

2. Website

51
3.2 Sampling Design:

As per the study of Konkan tourism for the research select convenience sampling for the collect
information.

For the study filled questionnaires by hotel & resorts 30 sample and from tourist 100
questionnaires are considered as a sample.

3.3 Sampling method

a) Sample selection:

The researcher are has convenience sampling.

b) Sample Size :
Researcher has select 30 hotel and resorts.
The researcher has select 100 tourist.

3.4 Source of collection data

1) Primary data :
The primary data has been collected by using google forms. The data was collected by
the researcher with the help of questionnaires.

2) Secondary Data :
This is the data which is provided by the above mentioned personal; but the main
differentiation is about the way of delivering the data. This data is already collected and
for secondary data researcher has use book on tourism marketing, magazine and
research articles are used for secondary data.

52
CHAPTER
NO. 04

DATA
ANALYSIS

53
4.1 KONKAN TOURISM SURVEY BY TOURIST

Q.1 Where do you currently live?

A) City B) Village
Table no. 4.1.1.

People Percentage

City 68 68 %

Total 100 100 %

Village 32 32 %

Chart no 4.1.1.

32

city
68 village

Interpretation:-
As per survey most 68% tourist come from city place and 32 % from Village

54
Q. 02 Are you?

A) Student B) Retired Person C) Salaried D) others

Table No. 4.1.2.

People Percentage

Student 63 63%

Retired person 0 00%

Salaried 31 31%

Others 06 06%

Total 100 100%

Chart No. 4.1.2.

31
Student
Retired person
salaried
63
others

Interpretation:-
Asper the survey 63 percent of tourist are students, 31% tourist are salaried
and 6 % are other peoples.

55
Q 03. What are your main interest in selecting a Tourist destination
A) Culture B) Peace C) Nature D) Other

Table No. 4.1.3.

Person Percentage

Culture 22 22 %

Peace 29 29 %

Nature 43 43 %

Other 6 6%

Total 100 100 %

Chart No. 4.1.3.

6%
22%
culture
peace
43% nature
other
29%

Interpretation:
As per the survey 43 % tourist interested in Nature, 29 % interested in
Peace, 22 % interested in Culture and 6 percent tourist interested in others.

56
Q. 04 Do you happy with this tourist destination ?
A) Yes B) No

Table No, 4.1.4.

People Percentage

Yes 96 96 %

No 4 4%

Total 100 100%

Chart No. 4.1.4.

4%

yes
no
96%

Interpretation:-
As per the survey 96% peoples are happy with destination and 4% of
peoples are not Happy with tourist destination.

57
Q. 05 What are the problem that you face when choosing a destination?

A) Quality of service B) Reliabilities C) Price D) Road Quality

Table No. 4.1.5.

People Percentage

Quality of service 26 26%

Reliabilities 29 29%

Price 12 12%

Road Quality 33 33%

Total 100 100%

Chart No. 4.1.5.

26%
33%

12%
29%

Quality of service Reliebilities Price Road Quality

Interpretation:-
As per the survey 33 % tourist face the problem when choosing a tourist
destination because of road quality, 29 because of reliabilities, 26% because of Quality of
service and 1`2% is price.

58
Q. 06Which mode of transportation do you use while on tourism destination?

A) Bus B) Car C) Bike D) Bicycle E) Other

Table No. 4.1.6.

People Percentage

Bus 20 20%

Car 37 37%

Bike 37 37%

Bicycle 2 2%

Other 4 4%

Total 100 100%

Chart No. 4.1.6.

4%
2%
20%

Bus
Car
Bike

37% Bicycal
Other

37%

Interpretation:-
As per the survey, 37% tourist come from car and bike, 20% Tourist come
from bus, 2% come from bicycle and 2 % tourist come from other transportation services

59
Q. 07 Do you prefer to use Tourist Guide?

A) Yes B) No
Table No. 4.1.7.

People Percentage

Yes 68 68%

No 32 32%

Total 100 100%

Chart No. 4.1.7.

No

Yes

Yes No

Interpretation:-
B As per the survey, 68% tourist are prefer tourist guide and 32% tourist use
not prefer tourist guide.

60
Q.08 Where from you get information about destination?

A) Internet B) Travel Guide C) Family& Friends D) Travel Agency

Table No. 4.1.8.

People Percentage

Internet 48 48%

Travel guide 13 13%

Family & Friends 39 39%

Travel Agency 0 0%

Total 100 100%

Chart No. 4.1.8

0%

39% Internet
48%
Travel guide

13%
Family & Friends

Travel Agency

Interpretation:-.
As per the survey, 48% tourist get information about this destination from
internet, 39% tourist get information from family and friends, and 13 % tourist get information
from Travel guide.

61
Q.09 How long did you stay in Konkan?

A) 7 Days or less B) 15-21 Days C) 1 Month

Table No. 4.1.9.

People Percentage

7 Days or Less 70 70%

15-21 Days 21 21%

1 Months 09 09%

Total 100 100%

Chart No. 4.1.9.

80

70

60

50

40

30

20

10

0
7 Days or Less 15-21 Days 1 Month

Interpretation:-
As per the survey 7% tourist stay in Konkan up to 7 Days or less, 215 tourist
stay 15 to 21 Days and 9% tourist stay in Konkan up to 1 month.

62
Q.10 In what kind of accommodation did you stay?

A) Hotel B) Camper C) Own House / Villa d) Tent

Table No. 4.1.10.

People Percentage

Hotel 59 59%

Camper 13 13%

Own house / Villa 20 20%

Tent 8 8%

Total 100 100%

Chart No. 4.1.10.

Tent
Own House/ 8%
Villa Hotel
20% Camper
Hotel
Camper 59% Own House/ Villa
13% Tent

Interpretation:-
As per the survey, 59% tourist prefer for stay in hotel, 20% tourist prefer
for stay in own house and villas, 13% tourist prefer for stay in camper and 8% tourist prefer
for stay in tents.

63
Q. 11 With how many people did you come to Konkan?

A) Alone B) With Friends C) With my partner D) Family

Table No. 4.1.11.

People Percentage

Alone 5 5%

With Friends 50 50%

With my partner 11 11%

Family 34 34%

Total 100 100%

Chart No.4.1.11.

5%
34%
Alone

50% With Friends

With My partner
11%
Family

Interpretation:-
As per the survey 50% of tourist come to Konkan with a friends, 34% of
tourist with a family, 11% of tourist with a his/ her partner and 5 % tourist come to Konkan
alone.

64
Q.12 Do you happy with the quality of your accommodation?

A) Poor B) Average C) Good D) Very Good E) Excellent

Table n. 4.1.12.

People Percentage

Poor 1 1%

Average 8 8%

Good 39 39%

Very good 32 32%

Excellent 20 20%

Total 100 100%

Chart No. 4.1.12

Average
Poor 8%
Excellent 1%
20%

Good
39%

Very Good
32%

Interpretation:-
As per the survey, most of the people are very good and good satisfied with
current accommodation in Konkan tourism.

65
Q. 13 How many times do you visit Konkan?

A) Never Visit B) Occasionally C) Sometime D) Often E) Always

Table No. 4.1.13.

People Percentage

Never visit 5 5%

Occasionally 22 22%

Sometime 39 39%

Often 8 8%

Always 26 26%

Total 100 100%

Chart No. 4.1.13

5%
26%
22%

8%

39%

Never Visit Occassionally Sometime Often Always

Interpretation:-
As per the survey, 39% tourist are sometime visit the Konkan, 26% tourist
are always visit the Konkan, 22% tourist are occasionally visit the Konkan, 8% tourist often
visit the Konkan and 5% tourist are never visit the Konkan.

66
Q. 14 How many time do you visit the Konkan in covid 19 ?

A) Never Visit B) Occasionally C) Sometime D) Often E) Always

Table No. 4.1.14.

People Percentage

Never visit 65 65%

Occasionally 10 10%

Sometime 15 15%

Often 8 8%

Always 2 2%

Total 100 100%

Chart No. 4.1.14.

Often Always
8% 2%

Sometime
15% Never Visit
Occassionally
Occassionally Never Visit
Sometime
10% 65%
Often
Always

Interpretation:-
As per the survey most of the tourist are never visit the Konkan in this covid
19 situation.

67
4.2. KONKAN TOURISM SURVEY BY SERVICE PROVIDER

Q.01 Age?

A) 15-30 B) 30-50 C) 50 above

Table No. 4.2.1

People Percentage

15-30 11 36.7%

30-50 16 53.3

50 Above 3 10%

Total 30 100%

Chart No. 4.2.1

10%

37% 15-30
30-50
50 above
53%

Interpretation:-
As per the survey most of the 53% service providers age are 30 to 50 years
, 37% service provider age is 15 to 30 and 10 % service providers age is 50 above.

68
Q. 02 Gender?

A) Female B) Male
Table No. 4.2.2

People Percentage

Female 5 16.7

Male 25 83.3

Total 30 100%

Chart No. 4.2.2

17%

Female
Male
83%

Interpretation:-
As per the survey 83% service provider are male and 17 % are female in
Konkan region.

69
Q. 03 Education

A) SSC and below SSC B) HSC C) Graduation D) Post Graduation

Table No. 4.2.3

People Percentage

SSC and below SSC 3 10%

HSC 11 36.7%

Graduation 11 36.7%

Post Graduation 5 16.7%

Total 30 100%

Chart No. 4.2.3

17% 10%

SSC and below SSC

36% HSC
37% Graduation
Post Graduation

Interpretation:-
As per the survey 37% service providers are graduate, 36 % are HSC pass
and 17 % Post Graduate and 10 % service providers education are SSC and Below SSC.

70
Q.04 What type of business are you doing?

A) Accommodation provider B) visitor attraction C) Café and restaurant

D) Home stay and Food E) Other
Table No.4.2.4.

People Percentage

Accommodation provider 6 20%

Visitor attraction 9 30%

Café and Restaurant 6 20%

Home stay ond Food 8 26.7%

Other 1 3.3%

Total 30 100%

Chart No. 4.2.4

3%
20%
27% accommodaton povider
Visitor attraction
Café and Restuarant
30%
20% Home stay and Food
other

Interpretation:-
As per the survey 30% service providers business is Visitors Attraction,
27% businesses are home stay and food 20 % businesses are café and Restaurant and
Accommodation providers and 3 % business are other
71
Q. 05 In your hotel /Restaurant Pick up And Drop service are available?

A) Yes B) No
Table No, 4.2.5

People Percentage

Yes 7 23.3%

No 23 76.7%

Total 30 100%

Chart no. 4.2.5

23%

Yes
No
77%

Interpretation:-
As per the survey 77% Restaurant hotel/ home stay do not have pick up and
drop service and 23% Restaurant and hotel/home stay do have pick up and drop service.

72
Q. 06 What is the bed capacity in your hotel rooms?

A) 2 people B) 4 People C) 4 or More People

Table No. 4.2.6.

People Percentage

2 People 2 6.7%

4 People 6 20%

4 or More People 22 73.3%

Total 30 100%

Chart No. 4.2.6

7% 2 People

20%
4 People

73% 4 or More people

Interpretation:-
As per the survey, majority of service proiders have a bed capacity in a
rooms is 4 or more people

73
Q. 07 What is average length of stay of your guest?

A) 1 Night B) 2-4 Nights C) 4 or More Nights

Table No. 4.2.7

People Percentage

1 Night 1 3.3%

2-4 Nights 16 53.3%

4 or More Nights 13 43.3%

Total 30 100%

Chart No. 4.2.7

3%

43%
1 Night
54%
2-4 nights
4 or More Nights

Interpretation:-
As per the survey, 54% tourist stay in hotel up to 2 – 4 nights, 43% tourist
stay in hotel up to 4 or more nights. And 3% of tourist stay in hotel for a 1 night.

74
Q. 08 Which of the following best describe your attraction?

A) Natural site B) Food C) Adventure sports D) Quality service

Table No.4.2.8

People Percentage

Natural site 12 40%

Foods 4 13.3%

Adventure sports 1 3.3%

Quality service 13 43.3%

Total 30 100%

Chart No. 4.2.8

44% 40%
Narural site
Foods
Adventure Sports
Quality service

3% 13%

Interpretation:-
As per the survey, 44% tourist come towards service providers for Quality
service, 40 % tourist come towards service providers for natural sites, and 13 % for food , 3%
for adventure sports.

75
Q. 09 How many visitors do you estimate you receive each year an average?

A) Less than 500 B) 500 C) 500 or More

Table No. 4.2.9

People Percentage

Less than 500 17 56.7%

500 5 16.7%

500 Or More 8 26.7%

Total 30 100%

Chart No. 4.2.9

27% Less than 500

500
56%
500 or More
17%

Interpretation:-
As per the survey, Less than 500 tourist come/ visit to 56 % service
providers in an average of per year,

76
Q.10 What are your most business time of year?

A) Summer B) winter C) Christmases D) Scholl Holiday E) Rainy Season

Table No. 4.2.10

People Percentage

Summer 16 53.3%

Winter 11 36.7%

Christmases 00 00

School holiday 00 00

Rainy season 3 10%

Total 30 100%

Chart No. 4.2.10

Summer Winter Christmances School Holiday Rainy Season

Interpretation:-
As per the survey 53% service providers business time is summer , 37%
service providers business time is winter season and 10 % service providers business time is
rainy season.

77
Q.11 How do you promote your business?

A) Word of mouth B) Your Own Business C) Link from partner website

D) Social Media E) Other
Table No, 4.2.11

People Percentage

Word of mouth 9 30%

Your own website 8 26.7%

Link from partner website 00 00%

Social media 13 43.3%

Total 30 100%

Chart No. 4.2.11

30%
43% Word of mouth
Your own website
Link from partner website
0% 27%
Social media

Interpretation:-
As per the survey 43% service providers promote business through social
media, 30% service providers promote business through word of mouth and 27% are promote
business through own website.

78
Q.12 Do you used cashless payment in your business?

A) Yes B) No C) May be
Table No. 4.2.12

People Percentage

Yes 11 36.7%

No 18 60%

May be 1 3.3%

Total 30 100%

Chart No. 4.2.12

3%

37%
Yes

60% No
may be

Interpretation:-
As per the survey, 60% majority of service providers are not used cashless
payment.

79
Q.13 what is the treats / challenges of implementing cashless payment?

A) Inconvenient network B) Lack of awareness C) Lack of resources D) Think it’s a high

risk
Table No. 4.2.13

People Percentage

Incontinent network 17 58.6%

Lack of awareness 4 13.8%

Lack of resources 4 13.8%

Think it’s a high risk 4 13.8%

Total 30 100%

Chart No. 4.2.13

14% inconviniant network

14% Lack of awarness

58% Lack of Resouces

14% Think it’s a high risk

Interpretation:-
As per the survey 58% service provider may not used cashless payment
because inconvenient network and 14 % not used because of lack of resources, lack of
awareness and think it’s a high risk.

80
Q. 14 How many people employed of your business?

A) Less than 5 B) 5 C) More Than 5 D) More than 10

Table No. 4.2.14

People Percentage

Less than 5 20 66.7%

5 4 13.3%

More than 5 4 13.3%

More than 10 23 6.7%

Total 30 100%

Chart No. 4.2.14

7%

13%

Less than 5
13%
5
67% More than 5
More than 10

Interpretation:-
As per the survey 67% service providers less than 5 employes in his/ her
business, 13% service providers 5 or More than 5 employees employed in his/ her business
and 7 % are more than 10

81
Q. 15 As a result of the COVID 19 (CORONA VIRUS) please indicate whether booking for
2020 have increase or decrease?

A) Significantly decrease B) Decrease C) No change D) Increase E) Significantly Increase

Table No. 4.2.15

People Percentage

Significantly decrease 22 73.3%

Decrease 7 23.3%

No change 1 3.3%

Increase 0 00%

Significantly increase 0 00%

Total 30 100%

Chart No. 4.2.15

Significantly decrease
Decrease
No change
Increase
Significantly increase

Interpretation;-
As per the survey majority of service providers booking are significantly
decrease in covid 19 (Corona virus)

82
Q.16 As result of the COVID 19 (CORONAVIRUS) please indicate the estimate loss in
business / booking for your business / destination for 2020?

A) NO losses in revenue B) Less than 10 % C) 11-25% Decrease D) 26-50% Decrease

E) Greater than 50% decrease
Table no. 4.2.16

People Percentage

NO losses in revenue 4 13.3%

Less than 10 % 2 6.7%

11-25% Decrease 0 00%

26-50% Decrease 9 30%

Greater than 50% decrease 15 50 %

Total 30 100%

Chart No. 4.2.16

13%
7%
50%
30%

NO losses in revenue Less than 10 %

11-25% Decrease 26-50% Decrease
Greater than 50% decrease

Interpretation:-
Majority of service provider greater than 50% loss in this covid 19 (Corona
virus) in 2020,

83
CHAPTER NO. 5

FINDINGS

84
5.1 FINDING FROM SURVEY PF TOURIST:-

1. Most of the tourist are come in Konkan for tourist from city and metro politonym
2. Majority of students are professionals and students.
3. Nature is a biggest attraction for tourist in Konkan tourism.
4. Almost all tourist are enjoyed Konkan tourist destination.
5. Poor road quality transportation is one of major hurdle in Konkan tourist development.
6. Most of Tourist come in Konkan by own or rented cars and few come by public
transports and bike
7. Most of tourist are not preferred tourist guide.
8. Most of the tourist got the destination information from internet and family/ friends.
9. Most of tourist stay in Konkan up to 7 days.
10. Tourist prefer for stay in hotel and villas.
11. Tourist prefer come in Konkan with friends and family.
12. Most of tourist are satisfied with current accommodation in Konkan tourism.
13. Most of tourist sometime visit Konkan.
14. Most of the tourist are never visit the Konkan in covid 19 situation.

1.2 FINDINGS FROME SURVEY OF SERVICE PROVIDER:

85
1. Most of the service providers age is 30 to 50 years old
2. Most of service provider are male in Konkan.
3. Most of the service provider’s education is HSC an Graduation in Konkan.
4. In Konkan tourist majority are provide home stay & food and accommodation provider.
5. Approx. all restaurant and hotels do not have pick up and drop service.
6. Majority service providers have a bed capacity in a room is 4 or more peoples.
7. Majority of the tourist stay in hotel 4 or More Nights.
8. As per the survey majority of tourist come towards service provider for quality service,
natural site and also food.
9. Approximately less than 500 tourist are come in each year.
10. Customer prefer summer and winter season for Konkan tourism.
11. Majority of service providers utilize social media and word of mouth for promote the
business.
12. Majority of service providers are not using cashless payment in Konkan.
13. In Konkan major threats for implementing cashless payment is inconvenient network.
14. Majority of service provider have less than 5 people employed by service provider.
15. Majority of service providers booking are significantly decrease in covid 19 (corona
virus0.
16. Majority of service providers are greater than 50 % loss in the covid 19 (coronavirus)
in 2020.

86
CHAPTER NO. 6

SUGGESTIONS

87
 1. For improve Konkan tourism strongly need to improve road quality.

2. Students and other professional people need to communicate better for improve Konkan
tourism.
3. Need to develop local transport and public transport for improve Konkan tourism.
4. Hotel and home stay people need to increase pick up and drop service from railway
station and bus stop.
5. Service providers need to utilize new way for promotion such as attractive website you
tube other technology use digital platform for promotion.
6. Service provider needed many more training for hospitality and secure natural beauty
of Konkan tourism.
7. Need to create awareness of digital payments

88
CHAPTER NO. 7

CONCLUSION

89
 As per the survey and literature review it is conclude that there is many more attraction
for Konkan tourism as like food, site and culture. Many tourist come in Konkan from metro
cities but the poor quality of transportation and communication creates hurdle in development
of Konkan tourism. In Konkan region most the service providers (entrepreneur) are male. In
the Konkan most of the service providers are never using cashless payment because of poor or
inconvenient networks and lack of awareness of digital or cashless payment. The service
providers are never provide pick up and drop service. In a Konkan service providers are using
social media, word of mouth and very less service providers are using website as a promotional
tools. Konkan tourism have a large potential provide employment and revenue for the
government.
In this covid 19 pandemic Konkan tourism suffering a big loss because of tourist are
never visit the Konkan. As per the survey approximately 50 % or more loss of tourist service
providers in the covid 19 pandemic.

90
CHAPTER NO. 8

BIBLOGRAPHY

91
1. Dalvi, D. P. (2018, AUGUST ). TOURISTS’ SATISFACTION ABOUT TOURISM
PLACE: A STUDY OF SINDHUDURG AND PALGHAR DISTRICT OF
MAHARASHTRA. IJRAR- International Journal of Research and Analytical Reviews,
5(3), 560-565. Retrieved JULY 2021
2. Gill, S. (2002). “Tourism and Hotel Management. january: Anmol Publisher. Retrieved
july 2021
3. Monitor, r., & Mumbai. (2018, 12 10). proquest. Kokan Bhumi Pratisthan announces
1st Global Kokan Village Tourism Festival to promote village experiencesvillage
experiences village experiences. Retrieved from proquest.com.
4. Mr. Ratnadeep Keer, 2. P. (2019). Challenges of implementing “cashless” in rural India
– Konkan region. Indian Journal of Economics and Development, 7((1). Retrieved 2021
5. Nulkar, G. (2015). Lessons from Velas : Assessment of Eco-tourism as a model for
conservation in konkan. JOURNAL OF ECOLOGICAL SOCIETY, 26, 71-81. Retrieved
july 2021
6. Potda, M. B. (2003). Tourism Development in South Konkan. doctoral. Thesis, dr
bhimrao Ambedkar ambedkar college mahad. Retrieved july 2021
7. Sharma, J. K. (2000). Tourism Planning And Development. Kanishka Publishers
Distribotors.
8. Suryawanshi, P. D. (2019). A Geographical study of Tourism Potential with reference
to Ware Beach in. Mukt Shabd Journal, IX(8), 371 - 385. Retrieved july 2021
9. tourism marketing and mangement . (n.d.). Retrieved from proquest .
10. tourist place in kan. (2021, may 15). Retrieved july 2021, from thrillophilla.com:
https://www.thrillophilia.com/places-to-visit-in-konkan
11. tyourism marketing and mangement. (2020). Retrieved july 2021, from proquest.com:
http://www.ProQuest.com
12. V.M., K. (2012). tourist exceptation regarding agroturism empirical evidences from
ratnagiri and sindhudurg district of konkan maharashtra. online international
interdisciplinary research journal., 2, 82 to 91. Retrieved july 2021, from
http://www.oiirj.org/.../09.pdf
13. Vijay, M. K. (2011). AGRO-TOURISM: SCOPE AND OPPORTUNITIES FOR THE
FARMERS IN MAHARASHTRA. Retrieved july 2021
14. Vithoba, a. B. (2011). Problem and prospect of tourism in sidhudurg District.

92
Geography of Tourism, 147-181. Retrieved july 2011

CHAPTER NO 9.
APPENDICES

93
KONKAN TOURISM SURVEY BY TOURIST

Q.1 Where do you currently live?

A) City
B) Village

Q. 02 Are you?
A) Student
B) Retired Person
C) Salaried
D) Others

Q 03. What are your main interest in selecting a Tourist destination?

A) Culture
B) Peace
C) Nature
D) Other

Q. 04 Do you happy with this tourist destination?

A) Yes
B) No

Q. 05 What are the problem that you face when choosing a destination?
A) Quality of service
B) Reliabilities
C) Price
D) Road Quality

Q. 06Which mode of transportation do you use while on tourism destination?

A) Bus
B) Car
C) Bike
D) Bicycle
E) Other
94
Q. 07 Do you prefer to use Tourist Guide?
A) Yes
B) No

Q.08 Where from you get information about destination?

A) Internet
B) Travel Guide
C) Family& Friends
D) Travel Agency

Q.09 How long did you stay in Konkan?

A) 7 Days or less
B) 15-21 Days
C) 1 Month

Q.10 In what kind of accommodation did you stay?

A) Hotel
B) Camper
C) Own House / Villa
D) Tent

Q. 11 With how many people did you come to Konkan?

A) Alone
B) With Friends
C) With my partner
D) Family

Q.12 Do you happy with the quality of your accommodation?

A) Poor
B) Average
C) Good
D) Very Good
E) Excellent
95
Q. 13 how many times do you visit Konkan?
A) Never Visit
B) Occasionally
C) Sometime
D) Often
E) Always

Q. 14 How many time do you visit the Konkan in cove 19 ?

A) Never Visit
B) Occasionally
C) Sometime
D) Often
E) Always

96
KONKAN TOURISM SURVEY BY SERVICE PROVIDER

Q.01 Age?
A) 15-30
B) 30-50
C) 50 above

Q. 02 Gender?
A) Female
B) Male

Q. 03 Education
A) SSC and below SSC
B) HSC
C) Graduation
D) Post Graduation

Q.04 What type of business are you doing?

A) Accommodation provider
B) Visitor attraction
C) Café and restaurant
D) Home stay and Food
E) Other

Q. 05 in your hotel /Restaurant Pick up And Drop service are available?

A) Yes
B) No

Q. 06 What is the bed capacity in your hotel rooms?

A) 2 people
B) 4 People
C) 4 or More People

97
Q. 07 What is average length of stay of your guest?
A) 1 Night
B) 2-4 Nights
C) 4 or More Nights

Q. 08 Which of the following best describe your attraction?

A) Natural site
B) Food
C) Adventure sports
D) Quality service

Q. 09 How many visitors do you estimate you receive each year an average?
A) Less than 500
B) 500
C) 500 or More

Q.10 What are your most business time of year?

A) Summer
B) Winter
C) Christmases
D) Scholl Holiday
E) Rainy Season

Q.11 How do you promote your business?

A) Word of mouth
B) Your Own Business
C) Link from partner website
D) Social Media
E) Other

Q.12 Do you used cashless payment in your business?

A) Yes
B) No
C) May be
98
Q.13 what is the treats / challenges of implementing cashless payment?
A) Inconvenient network
B) Lack of awareness
C) Lack of resources
D) Think it’s a high risk

Q. 14 How many people employed of your business?

A) Less than 5
B) 5
C) More Than 5
D) More than 10

Q. 15 As a result of the COVID 19 (CORONA VIRUS) please indicate whether booking for
2020 have increase or decrease?
A) Significantly decrease
B) Decrease
C) No change
D) Increase
E) Significantly Increase

Q.16 As result of the COVID 19 (CORONAVIRUS) please indicate the estimate loss in
business / booking for your business / destination for 2020?
A) NO losses in revenue
B) Less than 10 %
C) 11-25% Decrease
D) 26-50% Decrease
E) Greater than 50% decrease

99