STRATEGIC OPPORTUNITIES PORTFOLIO MANAGEMENT SERVICES

About SmartOwner

Ranked by the Financial Times as the fastest growing FinTech firm in South Asia, and among the 100 fastest growing companies in

all of Asia-Pacific, SmartOwner is a new age investment management firm which combines the financial acumen of a top P.E. fund,

the project expertise of a top developer, and the legal expertise of a top law firm into a common platform, offering opportunities not

available in the general market.

24.72% $1.3 Billion 14 Million

Average IRR track record of Total value of projects funded Total square feet funded to
SmartOwner clients to date date
 Board of Directors

Vikram Chari Shripati Acharya

Chairman and CEO Managing Partner of Prime Venture Partners
Vikram is the founder of SmartOwner and an Shripati is a Managing Partner at Prime Venture
international real estate expert. Prior to SmartOwner, Partners and a director of SmartOwner Pte Ltd,
he established and ran CCH USA, a large property Singapore. Shripati has held leadership roles at Cisco
investment company in the US. Vikram holds a and with India's UID (Aadhar) initiative. He has a
bachelor’s in commerce from Loyola College in bachelor's degree from IIT-Madras, a master's from
Madras and a law degree (Juris Doctor) from The Stanford and an MBA from Harvard.
University of California.

Akshay Kothari Gautham Pai Mohan Lakhamraju

COO of Notion Labs MD of Manipal Technologies Ltd CEO of Great Learning and
and Manipal Media Group Great Lakes Institute of Management
Akshay is currently the COO of Notion
A third-generation entrepreneur, Mohan, founder of Great Learning,
Labs in San Fransisco, previously he
Gautham is the chairman of Primacy was previously the India country
founded Pulse, the award-winning news
Industries and the MD of Manipal head of Tiger Global, one of the
application acquired by LinkedIn for $90
Technologies Ltd, India’s largest print- world’s largest venture funds. He
million. Akshay earned a bachelor’s from
tech solutions provider. He earned his holds a bachelor’s from IIT-Bombay,
Purdue, where he is a member of the
bachelor’s from the Manipal Institute a master’s from The University of
advisory board, and a master’s in
of Technology. California-Berkeley, and an MBA
engineering from Stanford.
from Stanford.
 SmartOwner Team

Abhishek Singhvi Nitin Anand Diana Mathew

Head, Investments Head, Products Director, Operations
Holds a B.E. from Anna University, Holds a Masters degree from London
Holds an MBA from MDI, Gurgaon and
followed by extensive experience working School of Economics and has a decade’s
previously managed a $1.5 billion fund at
in the wealth management space with experience setting up operations for
Goldman Sachs.
leading banks like RBS, DBS and IndusInd companies both in London and in India.
bank.

Shivakumar Shivalinga Nicholas Iyadurai Ramana Reddy

Head, Legal Director, Architecture & Design Head, Projects
Has close to 20 years of legal experience, Has over 25 years of experience with some Has over 25 years experience in project
working at leading developers like Sobha of the leading architecture firms and management working with both leading
and top law firms in Bangalore. developers in the US and in India such as developers and construction firms like
Christner Inc, Mantri, Ozone. He holds a Casa Grande, Synergy, VBHC, Shapoorji
Masters degree in Architecture from the Pallonji etc. He has an M.Tech in Structural
University of Minnesota. Engineering from REC Warangal.

Lohith Gurumurthy Harshil Shah Nupur Mandal

Head, Contracts Director, Institutional Sales Head, Risk Control
Holds an MBA from IIM-Kozhikode, a Has over 14 years of experience in product Holds an MS in Finance from Ohio State
qualified structural engineer with extensive and business development with fund University and previously worked at DE
experience in structural engineering and services firms such as Edelweiss and Shaw, a leading hedge fund.
cost optimization with WS Atkins, Nitesh Amicorp Group.
Estates, etc.
 Rigorous Due Diligence

Preliminary Curation

• Location evaluation • Massing study

• Access evaluation • Financial analysis
• Product and pricing • Commercial negotiations
• Survey evaluation • Deal structuring

Execution of Term Sheet at discounted valuation

Financial Legal Project

• Detailed quarterly cash flow analysis • In-house title diligence • In-house master plan evaluation
• Pricing & sales velocity evaluation • Title opinion from a leading law firm • In-house floor plan evaluation
• Cost & BOQ evaluation • Meeting with Sub Registrar, Tahsildar, AC, DC • In-house project feasibility checks
• Detailed evaluation & verification of NOC's • Government survey
• Sales strategy profitability evaluation
• Verification of past encumbrances • Geotechnical survey
• Deal structuring to optimize tax, risk, return & litigations • Soil testing
• Gap analysis • Land use verification with village maps

Transaction Consummation with SPV

 Expertise Comparison | Financial

Real Estate Developer PE Fund SmartOwner

Detailed Cash Flow Analysis

Pricing & Sales Velocity Evaluation

Cost & BOQ Evaluation

Sales Strategy Profitability Evaluation

Deal Structuring to Optimize Tax, Risk, Return

Risk Evaluation of Outlier Scenarios

Gap Analysis
 Expertise Comparison | Legal

Real Estate Developer PE Fund SmartOwner

In-house Title Diligence

Title Opinion from a Leading Law Firm

Meeting with Sub Registrar, Tahsildar, AC, DC

Detailed Evaluation & Verification of NOC's

Verification of Past Encumbrances &

Litigations

Land Use Verification with Village Maps

 Expertise Comparison | Project

Real Estate Developer PE Fund SmartOwner

In-house Master Plan Evaluation

In-house Floor Plan Evaluation

In-house Project Feasibility Checks

Government Survey

Geotechnical Survey

Soil Testing
 Expertise Comparison | Investor Focus

Real Estate Developer PE Fund SmartOwner

In-house Exit Capability

Laser Focus on Investor Return

 The Opportunity in Indian Real Estate

A perfect blend of macroeconomic trends, government initiatives, and market cycle position, has created the ideal set of conditions for
substantial capital gains from real estate for those who are able to identify and execute the right opportunities at the right time

Affordability

Profit
 Rise of Co-working

1. With about 50% reduction in the cost per seat and 25% savings on maintenance compared to conventional leasing, coworking spaces have
grown rapidly by accessing new demand for office space

2. Coworking facilities have the potential to deliver 30-40% gross margins for operators at 80% occupancy, with a break-even period of
approximately 6-9 months

3. Led by SoftBank investing $4.4 bn in WeWork, coworking in India is set to see investments in excess of $400 mn per year for the next 5 years.

4. Coworking spaces are projected to reach 10 msf by 2020.

Commercial
 Residential

Rapid Demand Growth Shortage of Urban Housing

1. Indian Real Estate is estimated to grow at 19.5% 1. 27% more units sold in H1 2019 over H1 2018 in
Bangalore
CAGR from 2017 to 2028
2. Increased wages and standard of living continue to 2. Urban housing shortage is set to rise with sales trend
drive urbanization, with 40% of the Indian population picking up and fewer new launches

set to live in urban areas within the next few years

Population Breakdown of India (mn) Housing: New Launches & Sales (in '000)
1600 1470 600

1400 1270 1311 488

1210 500 471
1200
1028
400 363 355 347
1000 846
290 281 288
800 300 245
590 233
600
429 200 176
377 406
400 286 104
217
100
200

0 0
1991 2001 2011 2014 2015 2030E 2012 2013 2014 2015 2016 2017

Urban Population Total Population New Launches Sales

Sources: Indian Census, World Bank, McKinsey estimates, Cushman & Wakefield, TechSci Research Source: India Real Estate: Residential and Office (January to June 2018), Knight Frank, August 2018
 Affordability at its Peak

• Average white-collar salary growing rapidly every year

• Top-8 cities have driven job opportunities
• Affordability is unusually high

10-year Population Growth Average White-collar Salary

60% 700,000
50% 600,000
40% 500,000
400,000
30%
300,000
20% 200,000
10% 100,000
0% 0

Average Apartment Price Years of Income to Pay for a Home

20,000,000 30
25
15,000,000
20
10,000,000 15
10
5,000,000
5
- 0
 RERA Driven Opportunities

• Increased transparency leading to higher investor confidence

• Unorganized players exiting the business

• Unique opportunity for Real Estate investment strategies

 Increase in Real Returns

• Consumer inflation at 5% in 2017/18, has halved compared to 2012/13 levels

• Risk factors are lower for investors in the post-RERA environment

• Increased inflation-adjusted returns

 The PMS Advantage

• Expert management of portfolios

• SEBI-registered portfolio manager

• Every portfolio decision backed by concrete data

• Direct ownership of financial securities

• Superior returns from exclusive assets, available only to institutions

• No hidden charges
 Investment Strategy

• Fast growing sectors like Coworking, Commercial, and Residential real estate

• Investments in NCDs of carefully selected assets with watertight structuring

• Highly curated investments that maximize profitability

• Prime locations and high-demand pockets within each city

• Diversified portfolio across a variety of asset classes

• Each deal evaluated individually

a. Comprehensive, stringent due diligence of project, legal & financial aspects

b. Shortlisted deals further evaluated by CEO-led investment committee

• Quick deployment of capital, with ready pipeline of projects, that start earning early
 Features

Balanced NCD Portfolio Offering

▪ 12% annual coupon*

▪ 18% hurdle rate (best in class)

▪ Profit sharing of 70% to investors above the hurdle rate

▪ Minimum investment amount of INR 25 lakhs with additional SIP option

▪ Investment horizon of 5 years

▪ Low base management fee of only 1.5% per annum

▪ Early redemption option with exit load:

Year 3 - 2%

Year 4 - 1%

NIL thereafter
*8% paid out annually
 Portfolio Samples | Pune Coworking

• Project Description: Cutting edge coworking office in the heart of Pune’s Tech Business District.

• Highlights: Fastest growing sector of the booming commercial real estate

• Location: Prime business hub, walking distance to one of the largest malls

• Project size: < 0.5 million sqft

• Investment amount: INR 25 - 35 cr

• Duration: 3 - 4 years

• Project IRR targeted: 22 - 24%

 Portfolio Samples | Tech Park in Bangalore

• Project Description: Grade A office space in north Bangalore

• Highlights: Funding at construction stage, in one of the hotbeds of growth in Bangalore

• Location: Close proximity to Hebbal in one of the fast-developing north Bangalore corridor

• Project Size: < 1 million sqft

• Investment Amount: 50 – 90 cr

• Duration: 2 - 2.5 years

• Project IRR targeted: 20 - 24%

 Portfolio Samples | Bangalore CBD Coworking

• Project Description: Cutting edge coworking office in the heart of Bangalore’s Tech Business

District

• Highlights: High demand center for Grade A offices, with almost nil availability

• Location: Bangalore’s Central Business District –

the flagship commercial hub, 2 mins from a metro station

• Project size: < 0.7 million sq.ft

• Investment amount: INR 20 - 30 cr

• Duration: 6 years

• Project IRR achieved: 21%

 Portfolio Samples | Luxury Apartment

• Project description: High-end luxury apartments in an upscale area

• Highlights: Exclusive limited inventory project with state-of-the-art luxury amenities and
specifications

• Location: One of the most upscale locations in North Bangalore, 5 mins from Hebbal flyover

• Project size: < 0.1 million sq.ft

• Investment amount: INR 20 - 30 cr

• Duration: 3 - 3.5 yrs

• Project IRR targeted: 20 - 24%

 Thank You

The SmartOwner promise is to help clients get in on the ground floor of tomorrow's real estate trends. Our expertise lies in
identifying unique opportunities across sectors and geographies to lock in profits from the future of real estate.
We have a track record of being at the cutting edge of real estate investments.

Concept of co-working spaces catching on in India The Rise of Short Term Rental Businesses Investing in real estate? These micro markets can The top places to invest in Bengaluru real estate
give good returns

Coworking spaces investment ahead of the 1st short term rental investment with a Capitalized on the market growth of 9.4% North Bangalore before it became the fastest
curve global portfolio in Whitefield in 2017 growing micro-market in India
 Contact Us

Head Office
Bangalore
8th Floor, Delta Block,
Sigma Tech Park,
Varthur Road, Whitefield,
Bangalore 560066, India
+91 80 4667 9500

[email protected] www.smartowner.com +91 80 4667 9500

Chennai Cochin Mumbai

Alpha Block, Ground Floor, 5th Floor, Chicago Plaza, Enam Sambhav,
Raheja Towers, Rajaji Rd, C - 20, G Block Rd, G Block
177 Mount Road, Shenoys, Ernakulam, BKC, Bandra Kurla Complex,
Chennai 600002, India Cochin 682035, India Mumbai 400051 , India
+91 80 4667 9768 +91 80 4667 9502 +91 80 4667 9502

UK US Singapore
+44 808 1782 585 PO Box 7257, Chandler, 800 101 3307
AZ 85246, United States
+1 800 313 9390

Canada Bahrain Australia

1 844 323 7256 +973 16 199 203 1 800 458 767
 Disclaimer

The purpose of this presentation is to provide general information to prospective investors to help them in making an informed investment decision. This

presentation does not purport to contain all the information that the prospective investor may require. The presentation is made for informational purposes only and

should not be regarded as an official opinion or recommendation of any kind. This presentation is intended for the use of only the prospective investors to whom it is

addressed and who are eligible and intending to invest in the SmartOwner Portfolio Management Product. The information contained in this presentation is obtained

from sources believed to be reliable. We do not represent or warrant that any of the information, including any third-party information, is accurate or complete and it

should not be relied upon without proper investigation on the part of the investor. SmartOwner Services India Private Limited or any of its directors or employees do

not guarantee the accuracy of any of the facts or interpretations in this document, and shall not be liable to any person for any claim or demand for damages or

otherwise in relation to this presentation or its content. This presentation is qualified in its entirety by the Disclosure Document / Agreement and other related

documents, copies of which will be provided to prospective investors. All investors must read the detailed Disclosure Document / Agreement including the Risk

Factors and consult their tax advisors, before making any investment contribution. Capitalized terms used herein shall have the meaning as assigned to such terms

in the disclosure document, agreement and other documents.