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Integrated Commerce2Business Communication

The document outlines the syllabus for semester 2 of business communication courses, including 4 units covering various topics like types of communication, verbal and non-verbal communication skills, business correspondence, and report writing. It also lists 6 suggested reading materials for the course.

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iguhigu
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16 views1 page

Integrated Commerce2Business Communication

The document outlines the syllabus for semester 2 of business communication courses, including 4 units covering various topics like types of communication, verbal and non-verbal communication skills, business correspondence, and report writing. It also lists 6 suggested reading materials for the course.

Uploaded by

iguhigu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Cluster University Srinagar

Syllabus for
BBA/IMBA/8.Com(Honors)/IMCOM
For the session 2018-19
Semester II Business Communication
AECC
Credits=4

Unit1

Communication: Types of Communication, Process of Communication, Principles of


Communication,LevelsOfCommunication,BarriersofCommunication,Strategiesfor
Overcoming Barriers.

Unit2

Verbal and Non-Verbal (Spoken and Written),Speaking Skills: Monologue ,Dialogue;

ReadingSkills:UnderstandingCloseReading,Comprehension,Summary,Paraphrasing,
AnalysisandInterpretation;Translation:BasicsofTranslation{Translation fromIndian
Languages to English and Vice-Versa)Literary/Knowledge Texts.

Unit3

CommunicativeApproachestoEffectiveCommunication;EssentialsofNon-Verbal
Communication :Kinesics, Paralanguage, Chronemics and Proxemics.

Group Discussion, Group Communication through Committees ,Conference and other


Formal Communication with Public at large ,Interviews, Seminar, Symposia and
Presentations.

Unit4

Business Communication: Structure of Business Correspondence ,Inquires, Replies, Orders,


Complaints,CreditsandStatusInquires;ReportWriting:OrganizationandTechniques,Short
andLongFormalReports.MakingNotes,LetterWriting-CoverLetter,AgencyLettersand Sales
Letters ,Resume and CV ,Negotiating the Job Offer.

Suggested Readings:

1. Bovee, and Thill, Business Communication Essentials, Pearson Education.


2.Shireley Taylor, Communication for Business, Pearson Education
3. LockerandKaczmarek,BusinessCommunication:BuildingCriticalSkills,Mcfiraw
Hill Education
4.HertaAMurphy,HerbertWHildebrandt,JaneP.Thomas,EffectiveBusiness
Communication(SIE),McGraw Hill Education.
5.DonaYoung,FoundationsofBusinessCommunication:AnIntegrativeApproach, McGraw
Hill Education
6.RaymondV.Lesikar,MarieE.Flatley,KathrynRentz,Paula Lentz ,and Neeraj Pande, Business
Communication: Connecting in a digital World(SIE),Mc Graw Hill Education

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