Module 10A: Behavioral Analysis by Skinner: C-Psym213 Theories of Personality
Module 10A: Behavioral Analysis by Skinner: C-Psym213 Theories of Personality
Skinner was even more influenced by John Watson, who argued that psychology
must deal with the control and prediction of behavior and that behavior-not
introspection, consciousness, or the mind-is the basic data of scientific psychology.
C- PSYM213 THEORIES OF PERSONALITY
Module 10A: Behavioral Analysis by Skinner
A. Philosophy of Science
Skinner believed that, because the purpose of science is to predict and control,
psychologists should be concerned with determining the conditions under which
human behavior occurs so that they can predict and control it.
B. Characteristics of Science
Skinner held that science has three principle characteristics: (1) its findings are
cumulative, (2) it rests on an attitude that values empirical observation, and
(3) it searchers for order and lawful relationships.
V. Conditioning
Skinner recognized two kinds of conditioning: classical and operant.
A. Classical Conditioning
In classical conditioning, a neutral (conditioned) stimulus is paired with an
unconditioned stimulus until it is capable of bringing about a previously
unconditioned response, now called the conditioned response.
For example, Watson and Rayner conditioned a young boy to fear a white rat (the
conditioned stimulus) by associating it with a loud, sudden noise (an
unconditioned stimulus). Eventually, through the process of generalization, the
boy learned to fear stimuli that resembled the white rat.
B. Operant Conditioning
With operant conditioning, reinforcement is used to increase the probability that
a given behavior will recur. Three factors are essential in operant conditioning: (1)
the antecedent, or environment in which behavior takes place; (2) the behavior,
or response; and (3) the consequence that follows the behavior.
C- PSYM213 THEORIES OF PERSONALITY
Module 10A: Behavioral Analysis by Skinner
Psychologists and others use shaping to mold complex human behavior. Different
histories of reinforcement result in operant discrimination, meaning that different
organisms will respond differently to the same environmental contingencies.
People may also respond similarly to different environmental stimuli, a process
Skinner called stimulus generalization.
The effects of punishment are much less predictable than those of reward. Both
punishment and reinforcement can result from either natural consequences or
from human imposition.
Conditioned reinforcers are those stimuli that are not by nature satisfying (e.g.,
money), but that can become so when they are associated with a primary
reinforcer, such as food.
1. Natural Selection
As a species, our behavior is shaped by the contingencies of survival; that is, those
behaviors (e.g., sex and aggression) that were beneficial to the human species
tended to survive, whereas those that did not tended to drop out.
2. Cultural Evolution
Those societies that evolved certain cultural practices (e.g. tool making and
language) tended to survive. Currently, the lives of nearly all people are shaped, in
part, by modern tools (computers, media, various modes of transportation, etc.)
and by their use of language. However, humans do not make cooperative
decisions to do what is best for their society, but those societies whose members
behave in a cooperative manner tended to survive.
Inner States
Skinner recognized the existence of such inner states as drives and self-
awareness, but he rejected the notion that they can explain behavior. To Skinner,
drives refer to the effects of deprivation and satiation and thus are related to the
probability of certain behaviors, but they are not the causes of behavior.
Complex Behavior
Human behavior is subject to the same principles of operant conditioning as
simple animal behavior, but it is much more complex and difficult to predict or
control.
Skinner viewed dreams as covert and symbolic forms of behavior that are subject
to the same contingencies of reinforcement as any other behavior.
There are four basic methods of social control: (1) operant conditioning, including
positive and negative reinforcement and punishment; (2) describing
contingencies, or using language to inform people of the consequence of their
behaviors; (3) deprivation and satiation, techniques that increase the likelihood
that people will behave in a certain way; and (4) physical restraint, including the
jailing of criminals.
Although Skinner denied the existence of free will, he did recognize that people
manipulate variables within their own environment and thus exercise some
measure of self-control, which has several techniques: (1) physical restraint, (2)
physical aids, such as tools; (3) changing environmental stimuli; (4) arranging the
environment to allow escape from aversive stimuli; (5) drugs; and (6) doing
something else.
C- PSYM213 THEORIES OF PERSONALITY
Module 10A: Behavioral Analysis by Skinner
A. Counteracting Strategies
People can counteract excessive social control by (1) escaping from
it, (2)revolting against it, or (3) passively resisting it.
B. Inappropriate Behaviors
Inappropriate behaviors follow from self-defeating techniques of counteracting
social control or from unsuccessful attempts at self-control.
Module References:
Feist, J., Feist, G. & Roberts, T. (2018). Theories of personality. (9th ed.). New
York: Mc Graw-Hill Higher Education.