Sakshamaa Women Entrepreneurship Brochure 21 08 2019
Sakshamaa Women Entrepreneurship Brochure 21 08 2019
EMPOWERMENT AND
ENTREPRENEURSHIP
DEVELOPMENT
C o n t e x t | O p p o r t u n i t i e s | C h a l l e n g es
CONTEXT
Globally, over 2.7 billion women are legally restricted from having the same choice of jobs as
men (Fifth Report on Women Business and the Law, World Bank, 2018). The report focuses on
seven indicators of gender equality and women’s economic participation: getting a job; providing
incentives to work; accessing institutions; going to court; using property; building credit; and
protecting women from violence. Though in India, the legal and institutional frameworks are more
equal and progressive compared to other countries, it has not translated into more women joining
the workforce and having a growing share in the entrepreneurship domain.
I
n India, women’s low work participation driven by run it. To further elaborate: an entrepreneur is aware of a
complex set of factors including norms, insufficient jobs need related with a product or service and creates a business
and increase in household income. Entrepreneurship is to fulfil that need, generally by taking on greater than normal
promising area for growing women’s work participation as financial risk in order to do so. It may be noted that entre-
there are opportunities for women from diverse contexts and preneurship is a practice by which the individual pursues
capacities within current social norms. opportunities and takes on the responsibility to establish and
The term women entrepreneurs, refers to women or run an enterprise.
group of women who lay the foundation of a business and
GoI focus on
growing needs of the increasing young work force/ youth
population.
1
MUDRA is a refinancing Institution. MUDRA do not lend directly to the micro entrepreneurs / individuals. Mudra loans under Pradhan Mantri Mudra Yojana (PMMY) can be availed of from nearby branch office of a
bank, NBFC, MFIs etc. MUDRA has been formed with primary objective of developing the micro enterprise sector in the country by extending various support including financial support in the form of refinance, so as
to achieve the goal of funding the unfunded. Source: https://www.mudra.org.in
in India
employment generated in the enterprise to women.”
G
oI has defined women entrepreneurs based on preneurs are introducing products or services that are new
women’s participation in equity and employment of a to customers and not generally offered by competitors. The
business enterprise. Accordingly, the GOI has defined report also says that about 50% among those seeing good
women entrepreneur as “an enterprise owned and controlled opportunities to start a business express fear of failure which
by a women having a minimum financial interest of 51 per prevented them to start a business. As per the report, entre-
cent of the capital and giving at least 51 per cent of the em- preneurship in India is continues to be dominated by males
ployment generated in the enterprise to women.” as Female/Male Total early-stage Entrepreneurial Activity
India is witnessing a major growth in entrepreneurship. (tea3 ) ratio stands at only 0.62% indicating start at little more
According to Global Entrepreneurship Report 2018, India has than half the rate of men in entrepreneurship. The report
been ranked at five (5) in entrepreneurship context2 , further also mentions that business capital requirement of women
innovation among entrepreneurs is most prevalent in India entrepreneurs has largely been met by informal sources.
(47%) (after Luxembourg and Chile -both 48%) where entre-
2
GEM introduces a composite index, the National Entrepreneurship Context Index (NECI), which assesses the environment for entrepreneurship in 54 economies. Derived from 12 framework conditions, the NECI
weighs ratings for these conditions by the importance experts place on them. NECI results are consistently high in the East and South Asia region, where three economies rank in the top five for NECI results—Indone-
sia (2), Taiwan (4), and India (5). http://www.epf.um.si/fileadmin/user_upload/GEM_2018_-_2019_Global_Report_WEB_160119.pdf. Overall ranking of India is 68 and its regional ranking is 12.
3
GEM has coined the term Total early-stage Entrepreneurial Activity (TEA) as entrepreneurial activity that is centered on the period preceding and immediately after the actual start of a firm. It includes the phases of
(i) nascent entrepreneurship when an entrepreneur is actively involved in setting up a business, and (ii) new business ownership, owning and managing a business in existence up to 42 months.
As per the Sixth Economic Census (2013)4 report, released employment to 13.45 million persons (10.24%), out of which
by the Ministry of Statistics and Programme Implementation, 83.19% were without hired workers. About 88.8% of the
women constitute around 14% of total number of entrepre- workers were employed in the establishments hiring less than
neurs in India. The report indicates that about 58.5 million 10 workers.
establishments were found to be in operation, which includes As per the data in the report, the average employment in
34.8 million establishments (59.48%) in rural areas and nearly women-owned enterprises is a meagre 1.67 - most women
23.7 million establishments (40.52%) located in urban areas. run companies / set-up are small scale and self-financed.
Total number of establishments owned by women entre- Women entrepreneurs are in higher numbers in five states
preneurs was 8.05 million (13.76%) with Tamil Nadu having - Tamil Nadu, Kerala, Andhra Pradesh, West Bengal and
the highest share (13.51%). These establishments provided Maharashtra.
The Mastercard Index of Women Entrepreneurs (MIEW)5
2018 uses 12 indicators and 25 sub-indicators to track how
Overview of Women Entrepreneurs in India 57 economies (Asia Pacific, Europe, North America, Latin
America, Middle East & Africa -representing 78.6 percent of
Number of
Establishments
(in million)
34.8
Rural Area
23.7
Urban Area
the world’s female labour force) differ in terms of the level
of Women’s Advancement Outcomes, Knowledge Assets &
Financial Access and Supporting Entrepreneurial Factors. The
index also explores conditions which are deterrents of wom-
en’s ability to thrive in the business world.
By women
entrepreneurs
(in million)
2.76
Agriculture
5.29
Non-Agriculture
As per the MIEW Report 2018 India ranked a low 52nd
out of 57 countries when it came to women entrepreneurs’
sector sector ability to capitalise on opportunities offered by their local
environments. India had ranked 52nd in year 2017 too.
Female Owners as a percentage of Total Business Owners
80,50,819 Total number of establishments
owned by women entrepreneurs
remains as the benchmark indicator of the MIWE 2018. For
India, it is at only 11%; the country shares the space with
other low-middle income markets such as Egypt, Bangladesh
and Tunisia.
52,43,044 28,07,775 MIWE 2018 report states cultural bias and lack of
Rural establishments Urban establishments access to financial services are amongst major hindrances
owned by women owned by women for women business holders. The report also indicates that
entrepreneurs entrepreneurs Indian women business owners are less likely to grow their
businesses, either locally or overseas, and are more eager to
4
http://www.indiaenvironmentportal.org.in/files/file/All%20India%20Report%20of%20Sixth%20Economic%20Census.pdf
5
Source : https://newsroom.mastercard.com/wp-content/uploads/2018/03/MIWE_2018_Final_Report.pdf
Delhi
31,292 | 0.39
70,434 | 0.87 Bihar
Himachal Pradesh 1,53,610 | 1.91
Chandigarh 49,173
5,783 | 0.07 0.61
Punjab Assam
Uttarakhand
110,921 | 1.38 1,54,158 | 1.91
31,419 Sikkim
Haryana
0.39 5,304 Arunachal Pradesh
1,24,524 | 1.55 Uttar Pradesh
0.07 6,413 | 0.08
4,82,379
Rajasthan 5.99 Nagaland
2,47,992 | 3.08 13,657
0.17
Gujarat
528,623 | 6.57 Manipur
88,286 | 1.1
Madhya Pradesh Meghalaya
2,23,405 | 2.77 29,530 | 0.37
Daman & Diu Mizoram
805 | 0.01 Jharkhand 15,828 | 0.2
54,732 | 0.68
Tripura
Dadar & Nagar Haveli
1,304 | 0.02
Orissa 14,506 | 0.18
2,49,600 | 3.1
West Bengal
Maharashtra
6,64,300 | 8.25 Chhattisgarh 8,31,337 | 10.33
Goa 77,976 | 0.97
16,656 | 0.21
Karnataka Telengana
Kerala
2,513 | 0.03
Andhra Pradesh
9,13,917 | 11.35 84,912 | 34.8
Lakshadweep
460 | 0.01
Pondicherry
10,169 | 0.13
Tamil Nadu
10,87,609 | 13.51
Source: All India report of Sixth economic census 2016
entrepreneurs,
countries, India ranks 16th in the overall index and 1st
in the group of south Asian countries examined. As per the
report, the strongest area for India is youth entrepreneurship
where are
supported by targeted policies and training opportunities. As
per the report, there is a clear divide when it comes to gen-
der. Young women are more likely to be outside education,
123,90,523 20
PERCENTAGE SHARES
15
10.37
9.96
10
7.56 7.58
484,50,722
5
Source : DC-MSME
0
Uttar Pradesh Karnataka Telangana Tamil Nadu West Bengal
Source : Annual MSME Report, 2017-18
6
https://gyi.miskglobalforum.com/wp-content/uploads/2018/11/GYI-Key-findings-paper-English-12-Nov-2018-final.pdf
7
http://www.dcmsme.gov.in/publications/census10.pdf
8
http://www.mospi.gov.in/sites/default/files/publication_reports/NSS_report%20582_73rd_round_10aug18.pdf
Services (Including lawyers, accountants, architects, public over to husband / any other male member from family or go
relations firms and management consultants). for closure. Apart from social barriers, the key challenges being
Women entrepreneurs often face gender-based barriers to faced by women include: -
starting and growing their businesses, like discriminatory prop-
erty, matrimonial and inheritance laws and/or cultural practic- LIMITED ACCESS to finance due to inadequate avenues for
es) social norms blocking access to participation for business first generation women entrepreneurs due to lack of financial
networking, lack of access to formal finance mechanisms; records
limited mobility and access to information and networks, etc. LACK OF INFORMATION on available financial markets and
These challenges hinder women’s advancement and their inte- how to materialize linkage.
gration in the mainstream. LIMITED BUSINESS intelligence and knowledge of trends
Due to lack of business understanding and ability to man- due to lower level of digital literacy; and lack of understanding
age growth, either they limit the business activity or hand it on implementing ideas to ongoing business and marketing of
products.
LIMITED ACCESS to support network, also lack of availability
of support for rural entrepreneurs.
LESS EXPERIENCE in running an enterprise / business, strate-
gy & people management process, business formalization pro-
cess and limited knowledge about compliances and taxation.
ILLITERATE/LOW LITERATE women with entrepreneurship
abilities, especially in rural areas, also face constraints related
with access to financial and technical support to expand the
business from home based to commercial level.
LACK OF SUITABLE financial products and services for wom-
en entrepreneurs
FINANCIAL INSTITUTIONS especially generally don’t prefer
to link women owned enterprises due to small size, and uncer-
tainties involved with continuity of the business.
LIMITED ABILITY to own assets due to property rights and
inheritance laws
Despite supportive policies and institutional arrangements,
women entrepreneurship in India remains low. Entrepreneur-
ship is often regarded as a preferred choice among women
considering greater flexibility than day job. Due to technology
advancement and increasing e-business opportunities more
number of women may be nurtured to become entrepreneurs.
But a majority of women led enterprises remain home based and
unregistered and hence are unable to reap available benefits.
The women entrepreneurs, especially first generation
and stationed at districts / villages require sensitisation and
support to run and expand the enterprise. Women interested
to initiate business require information and market assistance
to initiate the business, also mentoring and support services to
facilitate sustainability.
Promoting women’s entrepreneurship will boost the
economy by better demand conditions, resource utilisation,
capacity expansion, increased employment – in the process it
would prove to be an effective tool to improve female labour
force participation.
1.3. The WDC- WECD cell may further set-up district level Wom- 1.1. District Based Enterprise Lab for Aspiring Women
en Business Centres (DL-WBC) to facilitate engagement of
Entrepreneurs
youth in entrepreneurship and economic empowerment
initiatives; act as interface between market and entrepre- A. Objective:
neur; organise capacity building programme and mentoring • A short week-long programme for identified women at pro-
services. ject districts aspiring to start their own micro-enterprise.
1.4. DL-WBC may run enterprise labs for select existing and
prospective women business holders. A brief on proposed
B. Course Design and Period of Support:
district based labs is presented below: -
• Week-long module based course (20-25 hours) to be deliv-
4.1.1. District Based Enterprise Lab for Existing ered to prospective / aspiring women entrepreneurs.
Women Business Holders • A general guideline / ready reference to be developed for
A. Objective: participants. This should cover information on financial as-
• To support women led early stage businesses by capacity sistance available at the district / state and include sample
building in entrepreneurship, providing information on project report generally desired by financial institutions.
available capital and support services, guide in upscaling C. Broad Module Based Course Coverage:
and achieving sustainability in the long run and provide • Scanning the business environment and identification of
mentoring support during period of support. Business Opportunity
B. Course Design and Period of Support: • Selecting an opportunity and deciding on enterprise to set-
• Three-month continuous support with 3 weeks (about up – target segment, players involved & competition, availa-
80-85 hour) classroom and on-job training followed by ble resources, risk factors, strategy to be employed etc.
mentorship support covering business intelligence, digital • Business Planning and Resource Mobilisation- Costing &
literacy for business, trend analysis, expansion, leadership Pricing, workers to place, capital deployment, analysis of
etc. The course should have an embedded training need returns and other financials.
assessment exercise. • Leadership building and situation analysis.
• The implementation of course will also have monitoring and • Business Formalisation and Development.
evaluation system. How and to monitor what indicators • Establishing linkages.
• The course module needs to be designed with integration of • Setting milestones, when to exit
case studies and practical examples. Suggest some module D. Monitoring and Evaluation System
sources that ca be used • To track trainees pursuing setting enterprise
• During mentorship period, provision for an App based sup-
port interface may be considered. Any examples? E. Documenting Success Stories
• Master Trainers to be developed at district level to deliver Bihar women Entrepreneuship Fund
9
http://www.msmedithrissur.gov.in/woman-cell 7 http://www.dcmsme.gov.in/publications/census10.pdf
References
https://smallb.sidbi.in/sites/default/files/knowledge_base/statewisedistributionofwomenentrepreneurs.pdf
https://smallb.sidbi.in/%20/fund-your-business%20/additional-benefits-msmes%20/women-entrepreneurship