MBA-FG-102

BUSINESS COMMUNICATION

Course Objective:
The emphasis of this course is effective communication in business, however students will be able
to apply the learned communication skills in a variety of settings.

Unit I: Understanding Business Communication (08 Sessions)

Need for effective communication.
Understanding the communication process (7Cs, AIDA strategy)
Listening, Nonverbal communication, Collaboration and meeting skills (Team
communication) Communicating Intercultural.

Unit II:- Business Messages (08 Sessions)

Planning business messages:- understanding the three step writing process, Investigating
the necessary information.
Writing business messages:- Organizing the message, composing the message and
completing the business messages.

Unit III: Business Reports and Proposals (08 Sessions)

Need for business reports and proposals
Planning business reports and proposals:- Problem definition, Investigation and
Information processing
Organizing business reports and proposals
Composing business reports and proposals

Unit IV: Giving Speeches and Oral Presentations (08 Sessions)

The three step oral presentation process
Writing speeches and presentations
Developing and completing speeches and presentations
Mastering the art of delivery

Unit V: Employment /Communication (08 Sessions)

Planning and developing resumes
Investigate employment opportunities and information
Interviewing for Employment
Following the employment process

Suggested Readings

1. Business Communication, Lesikar, Flatley, Rentz, McGraw Hill Education

2. Raymond V. Lesikar, Tata McGraw Hill
3. C.S.G Krishnamacharcyulu, Himalya Publishing House
4. HorySankar Mukherjee, Oxford Higher Education.
5. Bovee CL, Thill JV, Schatzman BE, Business Communication Today, Pearson Education
 MBA-FG -103FINANCIAL AND MANAGEMENT ACCOUNTING

The objective of this course is to familiarize students with financial accounting and
equip them with the tools and techniques of accounting for business decisions.

UNIT I: FUNDAMENTALS OF ACCOUNTING (08 Sessions)

Introduction to Financial & Management Accounting.

Accounting Process – An Overview
Branches of accounting, systems, objectives, limitations, concepts and principles of
accounting

UNIT II: Preparation of Financial Statement (Basic Level)

Books of Original Record

Ledger and Trial Balance
Preparation of Simple Final Accounts
Final Accounts with Adjustments

UNIT III:COST CONCEPTS (08 Sessions)

Basic Concepts
Classification of Costs
Elements of Cost and Cost Sheet

UNIT IV:ACCOUNTING FOR PLANNING & CONTROL (08

Sessions)
Budgeting and Budgetary Control
Standard Costing

UNIT V: ACCOUNTING FOR DECISION MAKING (08

Sessions)
Variable (Managerial) Costing
Cost Volume Profit Analysis(basic intro)
Relevant Costs for Decision-Making(basic intro)

SUGGESTED READINGS:

1.S.N. Maheshwari - Financial and Management Accounting (Sultan Chand & Sons)
2. Dinesh D.Harsolekar- Financial Accounting for Management (Multi-Tech Publishing)
3. I.M. Pandey- Essentials of Management Accounting (Vikas Publishing House)
4. Dhameja & Shastry- Accounting & Finance for Managers (A.H. Wheeler)
5. M.Y.Khan & P.K. Jain - Management Accounting (Tata McGraw Hill)
6. Bhattacharya & Dearden - Financial Accounting for Management : Text & Cases (Vikas)
 MBA-FG - 104: INTERNATIONAL BUSINESS ENVIRONMENT

UNIT I: Analysis of Global Business Environment

Economic, Political, Socio-cultural, Legal, Financial and Technological Environment

pertaining to International Business

UNIT II: Theory of International Trade and International BOP

Theories of International Trade – Comparative Advantage, Absolute Advantage,

Factor proportion, Product Lifecycle and the New Trade Theory

UNIT III: Theory of International Trade and International BOP

Balance of Payment – International Economic Transactions, Equilibrium,

Disequilibrium and Adjustment of BOP

UNIT IV: World Trade and International Institutions

World Trade – Recent Trends

International Monetary Fund – Objectives and Operations (Financial Assistance,

Technical Assistance and Surveillance)

The World Bank – Structure and Affiliates (International Bank for Reconstruction
and Development, International Development Association, International Finance
Corporation, Multilateral Investment Guarantee Agency, International Centre for
Settlement of Investment Disputes)

UNIT V: Trade and Investment Regulation

General Agreement on Tariffs and Trade (GATT), World Trade Organization

(WTO), Trade Related Intellectual Properties, Trade Related Investment Measures,
General Agreement on Trade in Services, GATT and WTO, UNCTAD

Suggested Readings

Daniel Hoh D and Radebangh, Lee H, International Business, Addision Wesley, New
York

Anant K Sundaram and J Stewart Black, The International Business Environment –

Text and Cases, Prentice Hall of India, New Delhi

Keega, Warren, Global Marketing Management, Prentice Hall of India, New Delhi

Varma S, International Business – Concept, Environment, Structure and Strategy,

Ane Books Pvt. Ltd
 MBA-FG-105
MANAGEMENT INFORMATION SYSTEM
Course Objective:
The Objective of This Course Is The Familiarize Students With Information Systems And
Equip Them With The Tools And Techniques Of Management Information System In
Today’s Highly Informative Age.

Unit I: Foundation of Information Systems In Business

Foundation Concepts: Information Systems In Business, Foundation Concepts: The
Components Of Information Systems.

Unit Ii: Enterprise Business System

Erp: The Business Backbone, Supply Chain Management: The Business Network, Decision
Support Systems- Decision Support System Business, Artificial Intelligence Technologies
In Business

Unit Iii: Development Process

Planning Fundamentals, Implementation Challenges, Developing Business Systems,
Implementing Business Systems.

Unit Iv: Telecommunications And Network Security & Ethical Challenges

The Networked Enterprise, Telecommunication Network Alternatives; Security, Ethical
And Social Challenges Of It And Security Management Of It

Unit V: Excel And Advanced Excel

Basics And Advanced Excel Functions, Pivot Tables And Macros
___________________________________________________________________________
Suggested Readings:
Management Information Systems, James O’brien
Management Information Systems, W.S. Javadekar
Information Systems The Foundation Of E-Business, Stevel Alter
Information Technology Management, Turban, Wetherbe
 MBA-FG-106 MANAGERIAL ECONOMICS

Objective- The objective of the course is to create an understanding among the students of the
relevant concepts and analytical tools of economics to enable them to appreciate their role in
managerial decision-making.

UNIT I Session 8

INTRODUCTION

Introduction to Managerial Economics. The Nature of the Firm

The Concept of Business and Economic Profit Functional Relationships: Total, Average and Marginal
Marginal Analysis and Optimization

UNIT II

DEMAND THEORY AND ANALYSIS

Session 8

Individual Demand Curve and Law of Demand, Substitution Effect and Income Effect
Individual Supply Curve and Law of Supply
Market Demand Curve (Bandwagon effect, Snob effect)
Market Equilibrium, Excess Demand and Excess Supply
Market effects and Causes of Changes in Demand
Market effects and Causes of Changes in Supply
Elasticity – Price, Income and Cross-Price
Price Elasticity and Revenue
Demand Forecasting
Indifference Curve, Budget line and Derivation of Demand Curve from Indifference Curve and Budget
Line Marginal Utility and the Law of Diminishing Marginal Utility

UNIT III

PRODUCTION ANALYSIS

The Organization of Production and Production Function Session 8

The Production Function with one Variable input, Total, Average and marginal Product
Law of Diminishing Returns and Stages of Production
Optimal Use of the Variable Input
The Production Function with two Variable inputs, Production Isoquants
Economic Region of Production, Marginal Rate of Technical Substitution
Perfect Substitutes and Complementary Inputs
Optimal Combination of Inputs, Isocost Lines, Profit Maximization
Returns to Scale.

UNIT IV Session 8

COST ANALYSIS

The Nature of Costs

Short-run Cost Curves - Total and Per unit Cost Curves
Long-run Cost Curves - Total, Average and Marginal Cost Curves
Plant Size and Economies of Scale
Learning Curves
Cost-Volume Profit Analysis and Operating Leverage.

UNIT V Session 8

MARKET STRUCTURE

Market Structure and Degree of Competition

Perfect Competition - Meaning and Importance of Perfect Competition, Price determination, Short-run
and Long run Analysis of a Perfectly Competitive firm.
Monopoly - Sources of Monopoly, Short-run Price and Output determination under Monopoly, Long-
run Price and Output determination under Monopoly.

Monopolistic Competition - Meaning and Importance of Monopolistic Competition, Short-run Price

and Output determination under Monopolistic Competition, Long-run Price and Output determination
under Monopolistic Competition

Oligopoly - Meaning and Sources, Concentration Ratios, Herfindahl Index and Contestable Markets.
Oligopoly Models - Kinked Demand Curve, Cartel Arrangement, Price Leadership.

PRICING
Pricing Strategies
Price Discrimination; First, Second and Third Degree

Suggested Readings :-

1. Managerial Economics: Thomas & Maurice, Tata McGraw-Hill (Text Book)

2. Managerial Economics: Dominick Salvatore, Thomson Publications
3. Managerial Economics: H. Craig Petersen & W. Chris Lewis, Pearson Education
4. Managerial Economics: Truett & Truett, John Wiley
5. A. Koutsoyiannis: Modern Microeconomics
6. Walter Nicholson: Microeconomics & its Applications
Business Newspapers, Business magazines and Journals
 MBA: MARKETING MANAGEMENT

UNIT 1:- MARKETING BASICS.

Marketing and its core concepts; needs, wants, Demands, exchange etc. Marketing management
and its tasks in different situations, different philosophies of marketing management; the
marketing environment; marketing information systems and marketing research

UNIT II:- MAJOR MARKETING CONCEPTS AND CONSUMER BEHAVIOUR

Concepts and components of marketing mix; target marketing; market segmentation;
positioning; consumer buying behaviour; consumer buying decision process._

UNIT III:- MANAGING PRODUCTS.

Basic concepts of a product; Concept of customer delight, Product mix and product line
decisions; branding and packaging decisions; new product development process.

UNIT IV:- PLC AND PRICING

Product life cycle (PLC) and related strategies; meaning and significance of price; factors
influencing pricing; general pricing approaches; pricing practice and strategies.

UNIT V :- DISTRIBUTION AND COMMUNICATION

Marketing channels and functions; designing a marketing channel; concepts and elements
of promotion mix. Integrated marketing communications organising and implementing
marketing in the organisation. Evaluation and control of marketing efforts.

SUGGESTED READINGS._

1. Kotler, P. Marketing Management, analysis, Planning and control.(PHI)

2. Gandhi, J.C. Marketing: A Managerial Introduction.
3. Stanton & Fultroll. Fundamentals Marketing (TMH)
 MBA-FG-107
Organizational Behaviour & Management Process

Course Objective:
To develop the students’ ability to analyse, interpret and predict individual and group
behaviour in an organisational setting, and to provide an understanding of the managerial
approaches to organisational conflict, motivation and leadership, and organisational control.

UNIT I: INTRODUCTION TO OB & MANAGEMENT. Sessions) (8

1.1 Introduction To Organisational Behaviour: Foundation Of Individual Behaviour -

Definition Need And Importance Of Organisational Behaviour - Nature And Scope -
Framework Of Organisational Behaviour Models, OB and its contribution to individual,
group and organizational goals.
1.2 Purpose of Management, Managers-Functions, roles, levels & Skills, Challenges faced
by today’s organizations, Changing role of managers,
1.3 Evolution of Management thought

UNIT II: THE INDIVIDUAL IN THE ORGANIZATION. Sessions) (8

2.1 Perception: Key components of the perceptual process, Relationship of schemas to the
perceptual process, Characteristics of the perceptual target & perception, Impact of
situational characteristics on perception, Common biases and problems in perception,
Attribution error & people’s reactions to others behaviour, Ways organizations can promote
accurate perceptions and attributions and effectively manage diverse employees.
2.2 Learning: Process of Learning, Principles of Learning, Organizational Reward Systems,
Behavioural Management.
2.3 Personalities and Abilities: Meaning of Personality, Development of Personality,
individual differences and the behaviour of people in organizations Nature and Dimension of
Attitude, Job Satisfaction, Organizational commitment.
2.4 Values. Intrinsic and extrinsic work values.-relationships between work values, work
attitudes, and work moods.
2.5 Motivation: Motivation, motives-characteristics, Theories of motivation, relationship
between work motivation and performance, Morale-definition and relationship with
productivity-morale indicators, management as tool of motivation

UNIT III: THE GROUP IN THE ORGANIZATION. (8 Sessions)

3.1 Foundations of Group Behaviour and Work teams: Types of group that exist in
organizations. The five stages of group development, important characteristics of work
groups, Group dynamics.
3.2 Communication: The major functions of communication, The steps in the communication
process, Barriers to communication and ways to overcome these barriers,
Communication channels and selection of an appropriate communication channel
3.3 Leadership: Definition, importance, formal and informal leaders, leadership styles,
models and theories of leadership styles
3.4 Power, politics and conflict: Power and politics and their impact on organizations, Sources
of individual power and tactics for increasing individual power, Organizational conflict and
sources of conflict in organizations, Techniques to manage conflict at the individual, group and
organizational levels.

UNIT IV: ORGANISING AND CONTROLLING. (8 Sessions)

4.1 Organizational structure and design: Basics of Organizing, organizational design,

organizational strategy, determinants of Organization design, Organizational design and
employee behavior.
4.2 Organizational Culture: The basic building blocks of organizational culture, the
relationship of organizational structure, Building Organizational culture in the
organization. The impact of the environment on organizational culture,
4.3 Controlling: Importance to organizations, Process of controlling, some
important management tools as means of controlling.

UNIT V: RETHINKING MANAGEMENT (8 Sessions)

5.1 Managing change

5.2 Ethics and Corporate social responsibility
5.3 Stress Management

Suggested Readings:
1. Davis, K., Human Behaviour at Work. Organisational Behaviour, McGraw-Hill.
2. Robbins, Stephen P., Organizational Behaviour, Tata McGraw Hill, New Delhi.
3. Sharma, R.A., Organizational Theory and Behaviour, Tata McGraw Hill, New Delhi.
4. Hersey, Paul and Blanchard, Kenneth H., Management of Organizational Behaviour,
Prentice Hall of India.
5. Etzioni, Amitai, Modern Organizations, Prentice Hall of India.
6. Khanka, S. S., Organizational Behaviour, S. Chand
7. Baron & Greenberg, Organizational Behaviour, Pearson Education.

Note: The Latest Editions of the Reference Books maybe referred.

 MBA 102 : QUANTITATIVE METHODS

UNIT!:- Measure of central tendencies and dispersions. Elementary Probability Theory.

Normal, Binomial and Poisson Distribution.
Elementary Sampling Theory, Estimation Theory, Hypothesis
UNIT II
Testing, Small Sampling Theory . " Students " t distribution and x2 Distribution.
UNITill:­ Linear Correlation and Regression , Variance Analysis.

UNIT IV:- Analysis of Time Series, Index numbers, Nonparametric Test .

UNITV :- Optimization techniques . Linear Programming , Integer Programming

SUGGESTED READINGS :

1. Gupta, SP and Gupta MP. Business Statistics New Delhi; Sultan Chand and Sons, 1997.
2. Kazmier , LJ and Pohl, NF, Basic Statistics for Business and Economics .New York, McGraw Hill,
1998.
3. Levin Rchard and Rubin Daavid S. Statistics for Management, New Jersey , Prentice Hall, 1995.
4. Narang, A.S. Linear Programming and Decision Making, New Delhi, Sultan Chand and Sons
1995.
5. Ravindran, Phil ips & Solberg Operations Research 2nd Edition John Wiley & Sons.