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Creative Brief: Background

The client is redesigning a rotary evaporator to give it a cleaner identity. The product is a rotary evaporator that can be lit by a connected app and has an integrated Bluetooth speaker. It will have a refillable scent area and modern look. The product is priced at $29.99 and above average in terms of looks and user experience. The creative brief outlines strengths, weaknesses, opportunities, threats, priorities, competitors, positioning, users, and provides an analogy to guide the redesign.

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Kshitij Rajput
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35 views

Creative Brief: Background

The client is redesigning a rotary evaporator to give it a cleaner identity. The product is a rotary evaporator that can be lit by a connected app and has an integrated Bluetooth speaker. It will have a refillable scent area and modern look. The product is priced at $29.99 and above average in terms of looks and user experience. The creative brief outlines strengths, weaknesses, opportunities, threats, priorities, competitors, positioning, users, and provides an analogy to guide the redesign.

Uploaded by

Kshitij Rajput
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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💾

Creative brief
Background

⚗ The client is currently trying to redesign the rotary evaporator to give it a


clean product identity

The Product

💡 is a rotary evaporator for laboratory and industrial use that can be lit by
connected app with scent and an integrated Bluetooth speaker for a variety of
a

scenarios, the diya process should definitely consider a refillable scent


area and a modern look

The product is definitely above average from a simple to a luxury scale in


terms of looks and user experience and is being priced at around $29.99

SWOT

Name Created Tags

🕙 Strengths @June 14, 2021 10:18 AM

⛈ Weakness @June 14, 2021 10:18 AM

📼 Opportunities @June 14, 2021 10:18 AM

📰 Threats @June 14, 2021 10:18 AM

What does the Client Value Primary goals for the project
1. 1.

Key Problems to be solved

Creative brief 1
These are broken down in to 3 main areas where we talk about how they
can help create a great product

1. Industrial Design

2. Mechanical engineering

3. UX/UI

Project Priority

Primary Secondary Tertiary

1. 1. 1.

2. 2. 2.

3. 3. 3.

Competitors Product 🤗 Image Board


Positioning

The User

The core demographic of the user would be ____________________who


live in ____________on their own and are trying to have a
_____________________object that doesn't bind them into a traditional
box.

The Analogy

Creative brief 2
Creative brief 3

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