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Module, Lesson 1

This document discusses cultural diversity in the tourism and hospitality industry. It defines cultural diversity and explains its three main sources: demographic characteristics, personal characteristics, and abilities/skills. The document also outlines several benefits of cultural diversity in the workplace, including improved interpersonal skills, teamwork, innovation, and attracting international guests. However, it notes that cultural diversity can also create conflicts. The tourism and hospitality industry in particular operates in a complex multicultural environment and organizations must understand cultural perceptions and reduce cultural distance gaps.

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Maryjoy Villafania
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60 views

Module, Lesson 1

This document discusses cultural diversity in the tourism and hospitality industry. It defines cultural diversity and explains its three main sources: demographic characteristics, personal characteristics, and abilities/skills. The document also outlines several benefits of cultural diversity in the workplace, including improved interpersonal skills, teamwork, innovation, and attracting international guests. However, it notes that cultural diversity can also create conflicts. The tourism and hospitality industry in particular operates in a complex multicultural environment and organizations must understand cultural perceptions and reduce cultural distance gaps.

Uploaded by

Maryjoy Villafania
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Prepared by:

Ednalyn C. Harrison, LPT, MBA, DBA


 Explain the concept of cultural diversity and workplace
diversity in tourism and hospitality industry
 Discuss about the management and issues of cultural
diversity in tourism and hospitality industry
 Study the impact on cultural diversity in tourism and
hospitality industry
IS THE SAME? OR DIFFERENT?
(HOMOGENENEOUS) (HETEROGENEOUS)
 “the set of common beliefs and practices that a person
shares with a group” (Robins et al., 2006)
 The values, beliefs, attitudes, languages, symbols, rituals,
behaviors and customs unique to a particular group of
people and that are passed down from generation to
generation
 Cultural identity is how people recognize where they
belong
 “Diversity” relates to individuals and groups with different socioeconomic
backgrounds and physical capabilities who engage in a variety of languages
 People of all ages, genders, races, ethnicity and sexual orientation
Three sources of diversity
1. demographic characteristic culture, ethnicity, language, age, gender, social
class, religion
2. personal characteristics age, gender, communication style, economic
background, personality
3. abilities and skills social and technical
Cultural Diversity
 Cultural diversity refers to the wide range of cultural
differences found between and within nations
 Can be a result of natural circumstances (climate, geography) or
social circumstances (technology or demographics)
 The cultural variety and cultural differences that exist in t
he world, a society, or an institution
 The inclusion of diverse people in a group or organiZation
1. Rise people interpersonal skills.
 Increases interpersonal skills because people of various cultures when
working together can easily understand the view of others.
2. Increases team-work.
 consequently it increase team work inside the workplace.

3. Expand innovative and creativity.


 Staff of different background can benefit when it is a time to create new
project.
 It also means different solution to a common problem.

4. Different attitudes and behaviors.


 People behave differently and it can lead to better communication and strong
relationship.
5. Skills and variety of language spoken.
 Benefit of the industry, having a large range of language spoken by their staff
could attract international guests, employee can benefit from learning new
language consequently expand their knowledge.
6. Growth company credibility.
 Having people from different backgrounds can make the company more
attractive to potential guests and future employees.
7. Increases productivity on complex tasks.
 A multicultural work environment also result in more effective execution of the
tasks with different peoples input
Studies say that,
 Teams diverse in skill sets and knowledge levels, as well as ethnicity and culture,
perform better than those with identical skills sets.

Life Without Diversity


 Imagine that everyone in the room is the same.
 Exactly the same! Same hair, eye color, height, weight, gender, race, language.
Everyone dresses the same and sounds the same. What do you see?
 Globalization and internationalization is current trends.
 It makes people moving work and live with people with
diverse backgrounds.
 Cultural diversity also can create conflict.
 In hospitality industry, has great dimension of cultural
diversity from staff, guest and tourist.
 Tourism and hospitality organizations will work in
very complex multicultural tourism environment.
 They must understand the perception of culture and
the role of national culture and how impact to tourist
behavior.
 The organization responsible to reduce gap of
cultural distance in workplace.
 Advanced of computer technology
 Efficient communication system Transportation
(budget – high class)
 Easy to book accommodation

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