Module 3: Planning An Incubator - Basic Training
Module 3: Planning An Incubator - Basic Training
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Module 3: Planning an incubator
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Basic Training Module
Objectives:
By the end of the basic training module, the trainee will understand:
:: Objective 2: the different types of business model incubators can follow to ensure
sustainability;
:: Objective 3: the important elements of strategic planning and preparing a business plan
for an incubator;
:: Objective 4: the considerations to take into account when setting key incubation policies
such as entry and exit criteria;
:: Objective 5: what are the different types of governance structure incubators can choose.
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Module 3: Planning an incubator
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Module Introduction
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Module 3: Planning an incubator
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Rules DINAMIZAÇÃO ECONÓMICA LOCAL
Please take out a piece of paper and write down your responses to the following:
¾What are your personal goals for your participation in this program. (At the end
of this session, what will we have accomplished through this shared learning
experience – if you are going to consider this program a success?)
¾Write the three most important questions you want to have answered.
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Module 3: Planning an incubator
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Module 3: Index for Basic Training
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Module 3: Planning an incubator
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Module 3: Planning an incubator
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DINAMIZAÇÃO ECONÓMICA LOCAL
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Feasibility Study Planning
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1.1 Putting together the right team to plan an incubator
a working group must be set up, derived from this consensus, and should be capable of
carrying through the incubator project. The group should be driven by the will to effectively
contribute to the development of the economic activity and employment in the operating
area of the planned incubator.
Universities/
Local From sector specific fields which
Research Finance
Government are strong in the region e.g. ICT,
Institutes sector
agro-food…
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Feasibility Study Planning
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Initial tasks of the development team
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Feasibility Study Planning
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Feasibility Study Planning
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1.2 Components of a feasibility study
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Feasibility Study Planning
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1.3 Understanding the market need (incl. stakeholder
analysis)
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Feasibility Study Planning
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Services, infrastructure and financial feasibility
Buildings need to be suitable for flexible configuration, in a location that is good for
business (for the clients), free and debt minimized.
Financial feasibility - both short and long term, including establishment costs
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Feasibility Study Planning
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1.4 How to assess when an incubator is the appropriate
solution?
A solid market?
True champions?
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Feasibility Study Planning
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1.4 How to assess when an incubator is the appropriate
solution?
Decision: Go / No-Go
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Feasibility Study Planning
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DINAMIZAÇÃO ECONÓMICA LOCAL
1.4 How to assess when an incubator is the appropriate
solution?
Decision: Go / No-Go
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Feasibility Study Planning
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1.4 How to assess when an incubator is the appropriate
solution?
Decision: Go / No-Go
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Feasibility Study Planning
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1.4 How to assess when an incubator is the appropriate
solution?
True champions
Who is/are the project champion(s)?
Is the community behind them?
Do they have the knowledge and experience to run a successful
incubator?
Decision: Go / No-Go
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Feasibility Study Planning
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If no clear “Go”…
OR
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Exercise 3.1
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Commissioning a feasibility study
STEP 1 (5 minutes):
¾ Split up into groups which will represent the development teams for an incubator. Appoint a
chairperson.
¾ Each person takes on the role of a different stakeholder e.g. universities, large businesses,
investors, local government development representatives.
¾ Each stakeholder should state how they are prepared to support the incubator if it goes
ahead.
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Exercise 3.1
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STEP 3 (5 minutes):
Put together a brief specification for a feasibility study
(using the feasibility template provided)
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Exercise 3.1: Template EMPREENDEDORISMO E
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Who are the development Promoter Type e.g. How they are prepared to support the
team? university incubator? e.g. promotion and
client identification
Specify who are main
promoters, how are
they prepared to
support the incubator?
Feasibility study heading 1-2 topics to be addressed ‘Go’ or ‘No Go’ decision making
under each heading e.g. criteria e.g. market too small less
size of market than 100,000 people
Market
Facilities and Services e.g.
physical incubator or
virtual?
Infrastructure - e.g.
broadband capacity …
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Feasibility Study Planning
EMPREENDEDORISMO E
DINAMIZAÇÃO ECONÓMICA LOCAL
1.1 Putting together the right team to plan an incubator
a working group must be set up, derived from this consensus, and should be capable of
carrying through the incubator project. The group should be driven by the will to effectively
contribute to the development of the economic activity and employment in the operating
area of the planned incubator.
Universities/
Local From sector specific fields which
Research Finance
Government are strong in the region e.g. ICT,
Institutes sector
agro-food…
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Feasibility Study Planning
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1.2 Components of a feasibility study
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:: Objective 2: put together a business plan starting with the development of a strong
vision and mission statement and strategic objectives.
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Component 2: Business Planning
INDEX
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Business Planning
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2.1 Vision, mission statement & strategies for a business
incubator
In summary, the main elements of the strategic framework of an incubator are as follows:
Strategic objectives to guide the incubator’s daily, weekly and monthly actions.
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Business Planning
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Different strategic objectives for different types of
incubators
9 Technology Commercialization
9 Technology Transfer
9 Foreign Investment Attraction
9 Employment Creation
9 Wealth Creation
9 Development of a particular industry
9 Economic diversification
9 Support for entrepreneurs and growth clients from BDS/BAS/BDC style support
services
9 Helping Students become entrepreneurs
9 Entrepreneurship Development
9 To address social disadvantage, e.g. for women
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Business Planning
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Self sustainability is a perennial issue for business incubators across the globe, one that
should be considered from three principal perspectives:
¾ ‘Deal flow” i.e. the need for an ongoing critical mass of quality clients
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Business Planning
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Ongoing quality ‘deal flow’ – demand from quality clients
Pre-incubation
Physical’
‘
The wider
Business Incubation Business Incubation
Entrepreneurship environment
100
awareness
Outreach
and/or
‘virtual’
Business incubation is a business itself and needs to maximize the revenue that
is earned from its clients.
The extent to which business incubation can be financially self sufficient, the
strategies to be used and the time it will take need to be addressed carefully in
the design and planning phases of development.
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Business Planning
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2.3 Components of the incubator business plan
It supposes to:
Confirm the feasibility study results
Identify and resolve any remaining problem areas
Set performance benchmarks
Communicate the strategy with others
Provide a template for management
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Business Planning
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2.3 Components of the incubator business plan
Operating Plan
o Facilities
Mission statement o Entry and exit policies
o Types and level of services
Objectives (short, o Relations with other services
medium and longer term) o Staffing
o Role of the Board
Market Plan
o Target businesses Relationship with Stakeholders
o Their specific needs
o How to attract them Financial Plans
o Pricing o Capital budget
o Occupancy levels o Operational budget
o Cash flow projections
o Profit targets
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Business Planning
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2.4 Overview of infrastructure considerations
One condition is imperative: the provision of physical incubation space should never
represent a cost for the incubator
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And so forth.....
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:: Objective 1: be able to decide on who qualifies to join the incubator (entry criteria) on
the basis of the adequate process used to assess whether the applicant
qualifies;
:: Objective 2: be able to ensure that the incubatee develops and grows its business;
:: Objective 3: be able to identify what stage should the incubatee exit the programme;
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Component 3: Incubator policies
INDEX
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Incubator policies
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3.1 Entry and selection criteria
Preliminary query: who makes the decisions on whether or not companies make the grade?
- incubator managers
- selection committees made up of a cross-section of individuals who can assess all aspects
of the potential business from entrepreneurial traits to export potential.
The same team must define the criteria for entry and selection. As this is one of the
most essential elements of incubator policy, the approval of the selection, entry and
graduation policies of an incubator should be approved at board level.
The concern to ensure a high level of occupation of the common premises should on no
account cause the incubator to make concessions with regard to its objectives and fundamental
criteria, which are, and should remain, the stimulation and facilitating of the creation of
enterprises and new innovative activities.
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Incubator policies
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A few basic characteristics of a selection process should DINAMIZAÇÃO
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the following
Incubators should accept a diverse range of clients to increase synergy and diminish direct
market competition.
Applicants should be for-profit ventures (except for some exceptions such as arts
incubators…).
They should be identified within the technologies or other cluster supported by the incubator.
Applicants should be early-stage – generally within the first two years of business
operations – not yet profitable and still growing. Exceptions may be made for small firms that
are changing focus, in a “turn-around” mode, substantially restructuring or launching a new
business project. Those that can properly use access to an affiliated institution such as an
university, federal laboratory or other strategic partner should meet the basic requirements of
the partner if their success involves using the partner’s resources.
They should have the ability to pay rents and fees charged by the incubator while
developing positive cash flow.
They should have a management team that is capable of handling technical and operational
aspects of the business or understand the need for and be willing to obtain needed technical
assistance.
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Incubator policies
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A few basic characteristics of a selection process DINAMIZAÇÃO
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Applicants should be able to benefit from the added value provided by the incubator and its
resource network.
Applicants should be able to benefit from the added value provided by the incubator and its
resource network.
They should provide economic benefits in the form of job and wealth creation or otherwise
develop a product or service that will benefit the region and/or sponsor.
They should not be in direct competition with an existing client or, if they do, management
should take care to ensure that any intellectual property risks or other conflicts are mitigated.
Innovative potential: Some incubators for example the Business Innovation Centre (BIC)
network in Europe focus strongly on the innovation potential of companies.
Local/international focus: some incubators closely assess the international focus of
companies.
Level of commitment: it is important to understand why a company wants to locate in your
incubator. What are their motivations: Price? Reputation? Access to other companies?
Companies entering the incubator must be committed first and foremost to following the
incubator program and growing their business.
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Incubator policies
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A formal lease agreement must be signed between client and landlord (the incubator).
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Incubator policies
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DINAMIZAÇÃO ECONÓMICA LOCAL
INCUBATOR-CLIENT HANDBOOK
TABLE OF CONTENTS
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Incubator policies
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Incubator policies
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The factors that define the duration of the stay within the incubator are usually determined by:
o Follow-up of the company’s performance assessment system or progress against
agreed milestones;
o Vision and understanding held by the incubator manager;
o Perception held by the entrepreneur;
o Timeframe variables which cover the company’s incubation period.
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Incubator policies
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Summary of Graduation or Exit Criteria (2002 NBIA State
of the Incubation Industry Study)
Client has spent the maximum time allowed in the incubator 68%
Business assistance needs of client are beyond what incubator can provide 50%
Client company has had a liquidity event or attracted additional financing 59%
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Incubator policies
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Post graduation follow-up
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Incubator policies
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The vast majority of incubators world-wide take the form of public-private partnerships. Less
than 15% of incubators globally are private and generally correspond to the ‘for-profit’ type
incubators more prevalent in developed economies like the US and Japan. In Europe, 13%
of incubators in the EBN incubator network are ‘for-profit’ incubators.
An important lesson from developed countries and infoDev’s work is that Public Private
Partnerships (PPPs) show a significant success factor. Business incubation thrives when the
public and private sectors work together and build local capacity. This applies to any
business incubator anywhere, but how a PPP is affected will vary depending on the local
situation. The details of PPPs are discussed comprehensively in Component 6.
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Incubator policies
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