EmpTech Module Week 1-2
EmpTech Module Week 1-2
OBJECTIVES: Upon successful completion of this module, you are expected to:
1. Describe and explain how ICT affects everyday lives and the state of our nation;
2. Identify what constitutes appropriate and inappropriate online behavior; and
3. Understand the importance of making judgment
Activity 1: What is me?
Let us review your knowledge of the different online platforms and their categories.
Identify the following online platforms and give a short description of them. Write the answer in your
notebook.
3. When was the best time to pay your bills, ahead of time or during bill due date? Why?
5. Which bank may be used by OFWs and OWWA to pay for their
membership?
It is a software system designed to search for information on the World Wide Web (WWW).
The search results are generally presented in a line of results referred to as Search Engine Results
Pages (SERPs).
Communication Services
These are outsourced enterprise communications solutions that can be leased from a single
vendor or provider.
It is any system used to settle financial transactions through the transfer of monetary value
and includes the institutions, instruments, people, rules, procedures, standards, and
technologies.
Advertising Platforms
It allows users to create and manage advertising campaigns, generate reports, and retrieve
information about the ads, campaigns, and organizations associated with an account.
With the advent of technology, these types of payments are now being done through online
transactions. It has made payments and sending or receiving money more comfortable, convenient,
less hassle, and not time-consuming for people.
Social Media
Social Media are forms of electronic communication (as Websites for social networking
and microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (as videos).
Social Networking
What is the difference between social media and social networking? These are forms of
media. Essentially, social media is a platform for broadcasting information, whereas social
networking is a platform for communicating with one another. Social media is a communication
channel, whereas, in social networking, communication has a two-way nature.
Even with the distinction being given, some nuances can be pointed out. As an example
of how they differ and yet somewhat overlap, Facebook is a social networking site. You
register and post your profile, connect with friends, and comment on topics in a generally
interactive way. On that same social networking site, companies set up a presence and use
Facebook as a way to promote their brand and gain followers.
Facebook
Facebook advertising is picking up speed in the business world. It uses social
graph and activities to pinpoint those who fall into your buyer demographics, making Facebook ads
incredibly useful. Facebook ads are more likely to bring in strong leads that are looking for your
services. They help make sure your advertising budget is
not wasted on those who are not interested in what you are offering. Facebook makes your
product or service put into the hands of the exact person who wants it.
Twitter
Twitter is a fast-paced, concise, and easy way to connect with your audience.
With over 310 million registered users (and growing), Twitter is a sea of information of 140
characters or less content waiting to be read, clicked, followed, and re-tweeted. When marketing
on Twitter, you need to have content that is enticing to stop and click through. People are usually
scrolling quickly, to take more than just a simple text to stop them in their tracks. Make sure
when you are constructing your tweets, you are making people want to click through.
LinkedIn
LinkedIn is different from the rest of the social media outlets because it is specially
designed for businesses and professionals. Users mainly go to LinkedIn to showcase their job
experience and professional thoughts, making it one of the most important platforms to use for
those in B2B.
LinkedIn is a valuable tool not only for driving traffic but
prospecting, establishing thought leadership, as well as recruiting.
YouTube
YouTube is the leading video-sharing platform in the world. On your channel,
your brand can share and edit videos, create playlists, and prompt discussions.
PLATFORM FOR ANALYZING BUSINESS
Pinterest is one of the unique marketing platforms on this list. Instead of posting content
for your audience to read, on Pinterest, you will post just a clickable picture and a short caption.
Pinterest is a top-rated platform for brands with a tangible product, i.e., clothing and food
brands, restaurants, those in eCommerce, etc
What’s More
Filipinos spend more time on social media sites than anyone else in the world, going online
roughly 4 hours and 17 minutes a day, according to a report released last Tuesday.
Brazilians and Argentinians followed closely behind, spending 3 hours and 43 minutes and
3 hours and 32 minutes on social media, respectively, the report said. The United States, where
many of these social media players were found, is among the bottom half, with Americans spending
an average of just 2 hours and 6 seconds per day. The least active were the Japanese, who log on
an average of just 40 minutes daily. “It’s probably due to the same cultural dynamics that made
us the text messaging capital of world. said Ramon Isberto, spokesperson for telecoms giant PLDT
and Smart, referring to mobile phone text messaging in the past decade that is now giving way
to Internet-based applications. “Filipinos like to keep in touch., Isberto said.
The Philippines’ social media usage was in stark contrast to its Internet speed. Fixed-
broadband speed here is among the slowest in Asia-Pacific, while mobile connections are
among the fastest, according to the most recent Akamai report. There appeared to be a relationship
between poor fixed-broadband speed and time spent on social media. The Philippines, Brazil, and
Argentina have an average fixed- line broadband speed of 4.2 megabits per second (Mbps), 5.5 Mbps
and 5 Mbps, respectively. The fastest was South Korea, with
26.3 Mbps, and its citizens just spend about 1 hour and 11 minutes a day on social media.
Internet use on the rise
According to the report, the Philippines’ internet and social media users grew by over 25
percent, up 13 million and 12 million over last year, respectively. Mobile was also a fast-growing
platform, accounting for 38 percent of all web traffic in the country, up almost a third over 2016.
The Philippines, so far, had a social media penetration rate of 58 percent, higher than the
average of 47 percent in Southeast Asia. Around the world, internet users grew 10 percent, or an
additional 354 million people, while active social media users jumped 21 percent, or an additional
482 million. Global active netizens using mobile phones and other devices surged 30 percent or
another 581 million people.
Internet Speed
What I Can Do
Assessment
Multiple Choice: Choose the letter of the best answer. Write your answer on a separate
sheet of paper.
1. What is the online platform where you can store your files online?
A. Google Drive
B. Photoshop
C. PowerPoint
D. YouTube
2. What platform is used for advertising?
A. Facebook
B. Instagram
C. Twitter
D. YouTube
3. Which is specially designed for businesses and professionals?
A. Google drive
B. Instagram
C. LinkedIn
D. Photoshop
4. Which of the following is the operating system of Blackberry phones?
A. Blackberry OS
B. Candy
C. Symbian
D. Windows Mobile
5. Which site allows you to upload and share media content like images and music?
A. Facebook
B. Pinterest
C. Twitter
D. YouTube
6. Which allows users to create and manage advertising campaigns, generate reports and retrieve
information about the ads, campaigns, and organizations associated with an account.
A. advertising platforms
B. communication platform
C. grouping platform
D. teaching Platform
7. Which electronic communication platform is used for broadcasting information?
A. Microblog
B. Social media
C. Social network
D. Youtube
8. Which platform can be useful for marketing tangible products?
A. Facebook
B. Instagram
C. Pinterest
D. Twitter
9. What type of social media website is Pinterest?
A. Blogs and Forums
B. Bookmarking site
C. Media Sharing
D. Microblogging
10. Which of the following is a communication service provider in the Philippines?
A. Lazada
B. Smart Telecommunication
C. Social Security System
D. Twitter
11. Which of the following is a communication service provider in the Philippines?
A. Lazada
B. Smart Telecommunication
C. Social Security System
D. Twitter
12. Which is the leading video-sharing platform?
A. Facebook
B. Instagram
C. Twitter
D. Youtube
13. What social networking site can register and post your profile, connect with friends, and
comment on topics in a generally interactive way?
A. Facebook
B. Instagram
C. Twitter
D. Youtube
14. What country had a social media penetration rate of 58 percent, higher than the average of
47 percent in Southeast Asia?
A. Argentina
B. Brazil
C. Philippines
D. South Korea
15. What online platform is use for hashtags and posting pictures?
A. Facebook
B. Instagram
C. Snapchat
D. Twitter
Additional Activities
Refer again to the table for social media users. Make a pie chart to show the distribution
of the number of hours spent on social media sites by the different people mentioned in the
reading text. Describe your pie chart, then send your work to your teacher’s Facebook or
Messenger account.
Congratulations! You have just finished this module. But before you formally end this
journey, kindly collect all of your activities and create an online or a traditional portfolio to
be submitted to your teacher. The collection will serve as the memory of your comprehensive and
enjoyable journey with the subject: Empowerment Technology
References
Camus, M. R. (2007). Pinoys Top Social Media Users.
Galicia, L. S. (2018). Purposive Communication. Muntinlupa:
Pandayan Lahi Publishing House, Inc.