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Topic 1 Market Segmentation

The document discusses market segmentation as a marketing technique to divide the market into distinct groups with common needs or characteristics. It provides examples of demographic, geographic, psychographic, and behavioral segmentation approaches. The document also provides an example of Coca-Cola segmenting its market based on demographics, geography, and psychographics.

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Saurabh Kant
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
31 views

Topic 1 Market Segmentation

The document discusses market segmentation as a marketing technique to divide the market into distinct groups with common needs or characteristics. It provides examples of demographic, geographic, psychographic, and behavioral segmentation approaches. The document also provides an example of Coca-Cola segmenting its market based on demographics, geography, and psychographics.

Uploaded by

Saurabh Kant
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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AAME DAURABH kANI


Cham Dev_
Roll No 36
Enoll-6 U2o S30Ro
Clam M2 A(Ro20-2)
Email Saurabh kant 9 Oemeil com
MobNo t69t324?

Signature
Topic-I
.Ncnket Seqrnedodetion
ONISULO
Date

MARKET ÜEGMENTATION
Marked_ Aeg1mentagin_k Ahe methadochjeving
mximum mYket_2AporAe om
marketina egenelloreres
he Apente_
2nt_o dhe mayke h Aepak maLkez
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neek_mddeh u media honnh
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narh hen. Make menAhasld b ame
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buyerLOaA Pach amn__e a a2
pDible
Marke~ Leamen alb2 ompamiek
loenzaion tratazies_h aget
Ahem

Signature
Mishuo
Date

|hy Seamend he Marked?


Market Lepmentatinborgrk dhe_mmkel in iRal
o facilode eght choe ped pmked
_ facilee ping e Lhoken pald
D Makek_dhe markezm efd ne eliciend
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Daocuctattiblzion-
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H_heek_D daebp_naxket elpiA ihat ae

Zadvantaget e Markef SegmeHahion

nkeduye oAhoHÍ_lucduiL_are
pro-uct VOnanon:

Signature-
GEOGRAPHIC PSYCHOGRAPHIC
SEGMENTATION MENTATION

DEMOGRAPHIC
SECMENTATION BEHAVIOURAL
SECMENTATION

MARKET
SEGMENTATION

GFEDOUGH
ONishuo
Date

lLagamMoNY ot p pemaiatoingal ky sodh


AN pelccoy qnd dhe,cliltnbum
HomOiaN and_alittahutipn_ependitwYeL
Hed day ddleren_hakóA 2aglamme, re

h e n charadeYHtICA emaIket_eg2E
change MVeLiNPna_ ade aMead mighi
becdmg Leleer
amehme{_iAONck_the Loswy meuago
CuktoIneN_
he _molt_LoMnon_Ypet emaYked Aemeta
tm aN
medaphic INentehien-A batal onLQendey
ktatusmome et. een p he akap- V
znatin he_iaget haket
1eogaphlc_Aamentertm Lghena a buinese
dvidee MaLkez
i l h e otaln
(oun-y+ AecHi_ retcknte
Locakbutinedtesmay èen eamtnd by
pe ctllc zeLn _o CountneA

Signature--
MARKET SEGMENTATION APPROACHES

GEOGRAPHICAL DEMOGRAPHIG PSYCHOGRAPHIC


continent
age
lifestyte
BEHAVIORA
country OCcasions
gender
COuntry region social class degree of loyaity
city
family size AlOs (activity.
Occupation interest, opinion) benefits sought
density income personal values Usage
climate
education attitudes buyer readiness
population stage
religion user status
subway station rece
City area nationality
-oNishuo-
Date

auchanaphic Seamntrtn low nykedeg


PoQaluc! et (pertible_utane Can_clove
Ahe2n_ ale_d Ccion da-
atude alueMTeNeLA_ ziliy ziqt
ha bmdt dna he ight,custpmemodh
kate an (tomeY atiide_and LPLLL
ehvpLnak qmetatiom42AJon o
2arkedneAqmrrtodian
ihaf aiyida ote into dlioen poyh iho ae
agcid hétaviztal_an_n_oimmon2
mainy hdel m_arctin, Macik Apeing_habid_

pndm he_ul darda ane CRM oY mphile makehn


plala_collak, theg_aye zilignu o_atnbdas_tznaa
ol ua dde Me aeliene'
dnena_belp _oale eannek Legnenti thed-
ae ardally ule jo busie
SHepp_ m_Nakes Sam9tahon

Kovio e neecl e oct_audene


rked halel
eNare N_malkot_lemi
e_behcuLaUY
Signature-
ONIShHO
Date

Example Marked Sementetion e CocA-to


CoCA oLA
demoaPAi Lean2n-tacian Coca lda ompany
CIk AeveomgLere_
oYgahizatig Crádee_intorme_levelqnou2
Including didoenA_packngfoy helonceeimabe
qlot4 HEX_Dkathr bHlee and ngLI
oMouR PIngpngramt

ingengraphe_ kanendafiz,loca Coh hed_ey


Lultome _AAcÁ AL
lacie North n ncaLatn AnCNa,
uDL and LsaAla_Afnca

eAider olaK_ConkIRd
AycÁOgajhk_ memahon
a geat eample
CIeakezl
Die oke do ioe ho are Adckih
heel ene0phorl
ADOTt_nd oo_mvde Keak hob

Pu mbeteuiolraAmenztzzhan, (oa loa


LonkuneY_ap_ _clasl_ito Aee_D1 Ahe
e r eYledgeV thpde_AoiDd

Signature-
oNIshuo
Date

nel epoyAe_Ao a praaucá, Loa


Cola bLeL_can be_etQgniza/
ocaltioe AUCh M L2elimaJettival or
bithdauk Semeing1e o pmode (oke a
adnnk n_quench_third Ónd to ehes
_he COMpanY_/ncludet pnze lnh i o p
lovY

2OA pkel in_hk_Atucly th market Aeme


-ntartan Yqdel eMen Hal ky MarkeiÝg
acho2P _vanouk Paion mcloli
aaochne popoLtiqn developmená4Pce2
cnd develbping e a k
lommunlcaton

T
Kecyene: CeverdaP:(om{bloglcuttoney Aegmentetin
SIjdethave. net[ market -Aegentafin
TenagementAtudy Aucle.cen/arked
Keqhentetm
LoomkdikuAAianMnef/market dBgmertatn
studytoL[2urEL/ B41ineAA Loure

Signature--

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