2021 T Magazine Rates

Effective January 1, 2021

Design
March 22, 2020

THE
NEW YORK
TIMES
STYLE
MAGAZINE

From the elegantly austere to the joyfully overstuffed, spaces that play with volume

SPACE, FORM, LINE

1 | The New York Times TMAG 2021
T: THE NEW YORK TIMES STYLE MAGAZINE | Advertising Rate Card Effective January 1, 2021

Contents
ADVERTISING RATES Reaching more than 23 million highly educated
General Rates 3 readers nationwide yearly — in print and online —
T: The New York Times Style Magazine explores
Retail Rates 3 the world of fashion, beauty, design and travel with
intelligence, originality and authority. Under the
GATEFOLDS, INSERTS AND POSTERS creative direction of Editor Hanya Yanagihara, some
Second Cover Gatefolds 6 of the most influential writers and photographers
of our time capture the way we live now, 11 times
Second Cover Double Gatefolds 6
a year.
Centerfold Gatefolds 6
Centerfold Inserts 7
Centerfold Posters and Signature Gatefolds 7
Furnished Centerfold Inserts 8
Furnished Multiple-Advertiser Centerfold Inserts 9
Furnished Centerfold Gatefolds 9
Furnished Inserts, Cards, Scent Strips and Blow-Ins 9

MECHANICAL REQUIREMENTS
Color 4
Black and White 4
Non-Bleed Ads 5
Bleed Units 5
Furnished Inserts 10

REQUIREMENTS FOR ALL ADVERTISERS

General Policies and Rate Information 11
Contract and Copy Regulations 11
Advertising Acceptability Guidelines 12
Real Estate Advertising 12
Credit and Payment Terms 12
Agency Recognition and Commission 12
Color Requirements and Extra Charges 12
Closing Dates 12

HOW TO PLACE AN AD 13

2 | The New York Times TMAG 2021

2021 GENERAL ADVERTISING RATES FOR THE NEW YORK TIMES T MAGAZINE
Four Color Open 3 pgs 6 pgs 12 pgs 18 pgs 30 pgs 60 pgs
Page $109,215 $103,755 $100,480 $97,205 $93,925 $90,660 $87,370
2-page spread 209,695 199,205 192,925 186,635 180,340 174,065 167,750

Black & White Open 3 pgs 6 pgs 12 pgs 18 pgs 30 pgs 60 pgs
Page $74,890 $71,150 $68,910 $66,650 $64,415 $62,165 $59,920
2-page spread 143,510 136,610 132,310 127,970 123,675 119,355 115,045

Note
• Magazine & ROP full-run general space run within a 12-month contract period may be applied to the same full-run general contract.

• Advertisers with a full-run general ROP contract are eligible for an equivalent contract level (up to 60-page level only) for their general Magazine advertising.
• Covers: 2nd cover is charged a 15% premium; 3rd cover is charged a 10% premium; 4th cover (four-color only) is charged a 17% premium.
• Gutter-bleed, partial-bleed or full-bleed advertising in color or black and white is charged a 10% premium.

2021 RETAIL ADVERTISING RATES FOR THE NEW YORK TIMES T MAGAZINE
Net — No Advertising Agency Commission
Four Color Open 3 pgs 6 pgs 12 pgs 18 pgs 30 pgs 60 pgs
Page $92,845 $88,195 $85,430 $82,630 $79,850 $77,060 $74,280
2-page spread 178,265 169,335 164,025 158,650 153,310 147,955 142,620

Black & White Open 3 pgs 6 pgs 12 pgs 18 pgs 30 pgs 60 pgs
Page $63,660 $60,480 $58,575 $56,660 $54,750 $52,825 $50,920
2-page spread 122,225 116,120 112,465 108,785 105,120 101,425 97,765

Notes
• Magazine & ROP full-run general space run within a 12-month contract period may be applied to the same full-run general contract.
• Advertisers with a full-run general ROP contract are eligible for an equivalent contract level (up to 60-page level only) for their general Magazine advertising.
• Covers: 2nd cover is charged a 15% premium; 3rd cover is charged a 10% premium; 4th cover (four-color only) is charged a 17% premium.
• Gutter-bleed, partial-bleed or full-bleed advertising in color or black and white is charged a 10% premium.

3 | The New York Times TMAG 2021

MECHANICAL REQUIREMENTS — COLOR
T: The New York Times Style Magazine
• Trim size is 9 1/2" x 11 1/2". See page 5 for mechanical sizes. SWOP2006-Coated3 Epson Inkjet contract proof pulled for color
• Printed by rotogravure on high-quality lightweight coated paper. evaluation and content check. Should the ad material fail the
• Please visit our website for complete, detailed specifications mechanical or preflight steps, the sender will be notified and given
at www.nytmediakit.com. the opportunity to replace the file. If there are any issues regarding
The following is acceptable for color gravure (GAA specs apply) content and color, as compared to the supplied contract proof, the
advertisements. SWOP #3 Epson proof will be submitted to the sender for review.
After review, a revised file may be sent to the printer correcting any
Digital Input
problems identified, e.g. color or text. There will not be a second
PDF/X 1-A or Adobe® Acrobat®distilled PDFs. PDFs exported
SWOP #3 Epson proof submission for replacement material.
from Photoshop are discouraged and can lead to less than
desirable results. Please visit the RRD website for complete Material arriving on extension and past the 48-hour lead time is
distilling information. subject to the terms of the NYT ad disclaimer which eliminates the
content and color inspection of the material. The ad disclaimer may
Transmission Process
be found on our website under the Sunday magazine color ad specs
PDF files may be uploaded directly to The New York Times ad
page.
portal located at www.nytmediakit.com. Please note that files must
be named the appropriate NYT ad reservation number prior to Notes
uploading. For information regarding the reservation number, please • Inkjet proofs on SWOP #3 commercial-grade paper will be ac-
email [email protected] to reach a New York Times color cepted for Press guidance, (133-150 line screen required).
representative who can also assist in providing the ad reservation All proofs must pass certification based on SWOP2006_Coated3
number. You may also obtain the ad reservation number from the characterization data set or an ICC profile made from this data
COF department by calling (212) 556-7777, hit 3, then hit 1. set. All proofs must contain an ISO 12647-7 tone scale, which
will be used to certify that the proof is within the standard toler-
Digital Proofs
ance.
It is recommended that all advertisers submit a contract proof with
• For those advertisers who submit electronic files without an
their ad files, regardless of delivery method. Electronically submitted
acceptable contract-level proof for color guidance, a SWOP2006-
ad files ARE NOT EXCLUDED. For a complete list of acceptable
Coated3 Epson Inkjet will be pulled by the printer and used for
contract proofs, visit our website at www.nytmediakit.com.
color guidance. This proof will not be sent out for review. Color
Advertisement Inspection Process reproduction will be based on the match to the proof pulled by
Advertising material, arriving within the allotted 48-hour production the printer. The Times will accept a noncontract level proof for
window, will be put through a complete inspection process, mechanical and element check only.
including a mechanical size check, preflight of the file, and

MECHANICAL REQUIREMENTS — BLACK AND WHITE

The following is acceptable for black and white gravure
advertisements.
Notes
Digital Input The New York Times T Magazine type specifications:
PDF/X 1-A or Adobe® Acrobat® distilled PDFs. PDFs exported from • Black type should not be finer than .004" at the finest part of the
Photoshop are discouraged and can lead to less than desirable character or rule, with a minimum size of 6 points. The surround-
results. Please call COF at (212) 556-7777 for more information ing tone value must be light enough to assure legibility (less than
regarding this. NOTE: When submitting black and white files, 30%).
images must be set to Grayscale, not C,M,Y, K, before distilling. • Reverse and screened type and imagery must be legible in the
Please be sure all fonts are embedded. PDF files created using final print. The surrounding tone values must be dark enough to
PDF Writer are NOT ACCEPTABLE. Images embedded in PDF files assure legibility. The finest part of the reverse character or rule
should not be downsampled below 300 dpi. should measure no less than .007", with a minimum size of 10
points.
Transmission Process
PDF files are to be uploaded directly to The New York Times ad For more detailed black and white digital specifications, please visit
portal located at www.nytmediakit.com. Please note that files must be our website at nytmediakit.com.
named the appropriate NYT ad reservation number prior to uploading.
Call (212) 556-7777, option 3 for details.

4 | The New York Times TMAG 2021

STANDARD SIZES FOR NON-BLEED ADS | Trim Size is 9 1/2" x 11 1/2"
Size Width Depth
2-page spread — gutter-bleed 18 1/2" 11"
Full page 9" 11"
3/5 page (vertical)* 5 5/16" 11"
3/5 page (horizontal)* 9" 6 3/4"
2/5 page (vertical)* 3 7/16" 11"
1/2 page (horizontal)* 9" 5 1/2"
1/2 page (vertical)* 4 3/8" 11"
Sq 1/3 page* 5 5/16" 5 1/2"

STANDARD SIZES FOR BLEED UNITS

Size Width Depth
2-page spread 19 1/4" 11 3/4"
Full page 9 3/4" 11 3/4"
3/5 page (vertical)* 5 13/16" 11 3/4"
3/5 page (horizontal)* 9 3/4" 7 3/16"
2/5 page (vertical)* 3 15/16" 11 3/4"
1/2 page (horizontal)* 9 3/4" 6 1/16"

1/2 page (vertical)* 4 7/8" 11 3/4"

Gutter type safety of 1/4" per page is required. Illustrations or type matter not intended to trim should be kept at least 3/8" from each side and 3/8" from top and bottom.

*Less than full-page units are available only in advertorial sections. Please contact your client lead for details.

5 | The New York Times TMAG 2021

GATEFOLDS, INSERTS AND POSTERS
Closing dates for gatefolds, inserts and posters that appear in T: The New York Times Style Magazine
are shown on page 13. A fifth color will be charged a 10% premium.

SECOND COVER GATEFOLDS

Printed by The New York Times
Composed of four consecutive pages, three on the gatefold cover printed on 80 lb. coated stock plus one facing right-hand page
printed on lightweight coated stock. No crossovers allowed between the inside front cover and the first page on lightweight coated stock.

GENERAL RETAIL
3 Four Color 3 Four Color
All Four Color 1 B&W Page* All Four Color 1 B&W Page*
1x in 1 year $375,975 $350,825 $319,550 $300,525
2x in 1 year 366,405 343,680 312,780 291,975
4x in 1 year 355,805 332,950 302,320 283,030
6x in 1 year 335,885 313,420 280,105 266,185
*Fourth page printed on supercalendered paper.

SECOND COVER DOUBLE GATEFOLDS

Printed by The New York Times
Four-Color Magazine Size General Retail
6 pages $690,930 $587,265
7 pages 766,380 651,355
8 pages* 841,570 715,310
*Composed of eight consecutive pages, seven on the gatefold cover printed on 80 lb. coated stock plus one page printed on L.W.C. stock.

CENTERFOLD GATEFOLDS
Printed by The New York Times
Coated stock
GENERAL RETAIL
Four-Color Magazine Size 50 lb. 60 lb. 50 lb. 60 lb.
6 pages N/A $442,620 N/A $376,230
8 pages $517,815 547,690 $439,930 465,720

6 | The New York Times TMAG 2021

CENTERFOLD INSERTS
Printed by The New York Times
General Retail
Four-Color Magazine Size 50 lb. 60 lb. 50 lb. 60 lb.
4 pages N/A $286,100 N/A $243,075
6 pages N/A 442,620 N/A 376,230
8 pages $517,815 547,690 $439,930 465,720
12 pages 613,185 651,355 521,260 553,820
16 pages 770,080 821,150 654,805 698,085
20 pages 972,050 1,035,505 826,255 880,000
24 pages 1,047,120 1,117,975 889,960 949,960
28 pages 1,195,470 1,278,065 1,016,095 1,086,150

32 pages 1,344,200 1,438,030 1,142,355 1,222,150

CENTERFOLD POSTERS
Printed by The New York Times
Rates and mechanical requirements vary. Determined by size, stock weight and binding requirements.

Note: For additional information, contact your client lead.

SIGNATURE GATEFOLDS
Printed by The New York Times
Coated stock
General Retail
Four-Color Magazine Size 50 lb. 60 lb. 50 lb. 60 lb.
4 pages N/A $375,340 N/A $319,170
6 pages N/A 509,005 N/A 432,530
8 pages $703,700 739,310 $598,375 628,375
Note: For additional information, contact your client lead.

7 | The New York Times TMAG 2021

FURNISHED CENTERFOLD INSERTS
Magazine Size General Retail
4 pages* $156,390 $132,825
8 pages 206,830 175,825
12 pages 232,910 197,975
16 pages 262,805 223,275
20 pages 292,220 248,415
24 pages 320,995 272,925
28 pages 350,405 297,900
32 pages 376,965 320,355
36 pages 392,300 333,490

Smaller than Magazine Size* General Retail

4 pages* $82,225 $69,890
8 pages 136,775 116,385
12 pages 163,960 139,300
16 pages 191,330 162,545
20 pages 205,250 174,565
24 pages 225,655 191,805
28 pages 251,260 213,620
32 pages 273,705 232,600
36 pages 298,225 253,470
Furnished inserts conforming to the following size requirement 7" x 10 7/8" are not required to buy the surrounding space.
*60 lb. or heavier stock only.

8 | The New York Times TMAG 2021

FURNISHED MULTIPLE-ADVERTISER CENTERFOLD INSERTS*
Magazine Size General Retail
4 pages** $195,490 $166,025
8 pages 258,545 219,780
12 pages 291,145 247,465
16 pages 328,500 279,090
20 pages 365,270 310,520
24 pages 401,250 341,155
28 pages 438,010 372,380
32 pages 471,210 400,440
36 pages 490,385 416,860

Smaller than Magazine Size*** General Retail

4 pages** $102,780 $87,365
8 pages 170,970 145,485
12 pages 204,950 174,125
16 pages 239,165 203,185
20 pages 256,560 218,205
24 pages 282,065 239,760
28 pages 314,080 267,025
32 pages 342,135 290,755
36 pages 372,780 316,830
Furnished inserts conforming to the following size requirements 7" x 10 7/8" are not required to buy the surrounding space.
*Full-run distribution only.
**60 lb. or heavier stock only.
***The purchase of surrounding space (centerfold) is required; contract rates apply; there is an additional 10% charge for bleed. Subject to approval by The New York Times Magazine.

FURNISHED CENTERFOLD GATEFOLDS

6-Page Gatefolds General Retail
Magazine size $174,565 $148,325

8-Page Gatefolds General Retail

Magazine size $206,985 $175,995

FURNISHED TWO-PAGE INSERTS, CARDS, SCENT STRIPS AND BLOW-INS

General Retail
Magazine size $78,480 $66,735

Notes
• For the furnished gatefolds, contract credit is calculated based on the amount charged divided by the appropriate black and white contract column inch rate.
• For general information regarding inserts and gatefolds, please see pages 11 and 13. Or for further information,
please call: Specialty Printing director, (212) 556-1788.

9 | The New York Times TMAG 2021

FURNISHED TWO-PAGE INSERTS, CARDS, SCENT STRIPS AND BLOW-INS MECHANICAL REQUIREMENTS
Notes Special Regulations
• All mechanical requirements must be obtained from the Specialty • T Magazine-size furnished inserts with only one advertiser will be
Printing director, (212) 556-1788. accepted. Editorial matter must contain the standard New York
• Stock: 50 lb. stock is minimum weight for an eight-page Times disclaimer (see below).
furnished gatefold. • For information on T Magazine-size furnished inserts carrying
• Trim: Jog direction of inserts determined by issue date. more than one advertiser and using an advertorial format, call the
• Spot gluing top and bottom of each flap is required if gate folds to ad director of the Magazine, (212) 556-3890.
more than 3/8" from backbone. • Advertisers must purchase the surrounding four-color or black and
• Specifications and delivery will change for patent bound issues. white page for furnished inserts smaller than T Magazine size.
Please call the Specialty Printing director for information, (212) • T Magazine furnished inserts that consist of more than one ad-
556-1788. vertiser and in advertorial format will be accepted subject to the
following conditions:
Insert Samples
–  The New York Times logo may not be used on the supplement. The
A “blueprint” or copy of the insert creative, plus a sample of paper
phrase “Advertising Supplement to The New York Times” must be
stock, must be forwarded to the Specialty Printing director for
spelled out in block letters on the cover.
mechanical and advertising acceptability content approval prior to
–  Every “Advertorial” page must be slugged with the word
printing. Once printed, 12 samples of the furnished insert must be
“Advertisement.” Slugs should be centered horizontally at
forwarded to the Specialty Printing director before shipping to The
the top of the page (no vertical slugs will be permitted) in Hel-
Times printer, LSC Communications.
vetica type or equivalent — ALL CAPITALS. Sample:
Print Orders
Advertisment
Once the issue date has been established, tentative print orders will
–  A disclaimer box must run on a forward page of every
be issued. It is essential that the print order be confirmed before
advertising supplement—preferably on the first reading mat-
your press start-up. If this procedure is not followed, you could easily
ter page: “This all-advertising supplement is being produced by
undership or overship the quantity needed by LSC Communications.
(name of organization) and does not involve The New York Times
Please call the Specialty Printing director at (212) 556-1788.
reporting, editorial or sales staff.” The disclaimer should also state
Insertion Order who prepared the “reading matter” (the sponsoring organization,
An insertion order showing date, cost and description of insert must a company or group of advertisers) and should be large enough
be at The Times at least 52 days prior to a T issue. Postcards must be to be clearly visible.
reserved 60 days prior to issue. –  Bylines may not appear under the title of any pieces. Authorship
credit must come within the text or at the end of the article.
Delivery –  The masthead cannot use the terms editor, writer
T Magazine inserts must be at LSC Communications West Plant, or publisher.
Lancaster, PA, no later than 26 days prior to issue date. Executive producer or copy director are acceptable.
–  A copy of the “blueprint” of the section must be submitted to the
advertising manager of The New York Times Magazine for ap-
proval prior to printing.
Specifications
Please call the Specialty Printing director for more information,
at (212) 556-1788.

10 | The New York Times TMAG 2021

REQUIREMENTS FOR ALL ADVERTISERS IN T: THE NEW YORK TIMES STYLE MAGAZINE
General Policies and Rate Information arrangement of the content of the newspaper, including any
Advertising is accepted by The New York Times subject to all terms advertisements it publishes. Advertiser agrees that to the extent
and conditions herein and in The New York Times Advertising Rate The New York Times deems it necessary, advertiser is obligated to
Card where applicable. Forwarding of an order by the advertiser cooperate and/or participate in any enforcement by The New York
constitutes acceptance by the advertiser of all rates and conditions Times of copyrights of The New York Times.
that exist when the advertising is sold by The Times, and those of
The New York Times shall carry the appropriate copyright notice
subsequent rate cards. Forwarding of an advertising order also
in its name. The advertiser and the advertising agency agree,
indicates acceptance of the advertising acceptability policies of The
jointly and severally, to indemnify and hold The Times harmless
New York Times. In the event of a conflict between the advertiser’s
from all costs, expenses (including reasonable attorneys’ fees),
order and the rate card, the rate card shall govern.
liabilities and damages arising in any way from publication of any
The terms and conditions of this rate card and all subsequent rate advertisement placed by the advertiser or the advertising agency.
cards are incorporated into every advertising contract between
The Times will not be bound by any special clauses relating to legal
The Times and the advertiser and/or agency. Submission of
liability, circulation guarantees or any other condition in contracts or
advertising subsequent to the receipt of such a contract constitutes
insertion orders that conflict with its policies, unless The Times has
acceptance of the terms and conditions of the contract.
specifically agreed in writing.
The Times reserves the right to issue new rate cards and revise its
The Times accepts no liability for its failure, for any cause, to insert
rates in writing, effective no less than five (5) days after distribution
an advertisement. The Times accepts no liability for reductions
of the new rate card and/or written notice of rate changes to the
in distribution, caused by acts of God, strikes, labor disputes,
addresses of the advertiser or agency stated in a contract.
suspension of publication, failure of transportation or any other
Contract and Copy Regulations cause beyond its control.
The rate card level applicable to an advertiser is determined by
The Times accepts no liability for any error in an advertisement
the advertiser’s projected volume during a 12-month contract
caused by it, except for the cost of the space actually occupied by
period. Our Customer Order Fulfillment Department will provide the
the error. In order to qualify for any allowances, claims for errors
advertiser/agency with a New York Times contract for signature.
must be made to The New York Times Customer Order Fulfillment
Contract requests must specify a definite beginning date and Department (212) 556-7777 within thirty (30) days from date of
are subject to a rate card effective when the contract begins and invoice. Credit for errors allowed only for first insertion. The New
subsequent rate card increases and modifications. Volume and York Times will make the final determination on the amount, if any,
frequency contract discounts will be earned only on advertising of a credit allowance.
inserted within a 12-month period. Magazine column inches will be
Two or more separate advertisements may not be submitted to fill a
credited toward fulfillment of contracts.
single standard unit space.
The volume discount levels for newspaper display advertising are
Nonstandard advertising units will be measured in column inches
based on 126 column inches per broadsheet page, 65 column
and charged the nonstandard unit rate as stated in The New York
inches per Book Review page and 60 column inches per Magazine
Times Advertising Rate Card; position cannot be assured.
page.
Cancellation of orders over the telephone will be accepted
Advertising not paid for in compliance with credit policies will
subject to written confirmation by the advertiser the same day.
not be included when calculating the final earned rate and is not
Cancellations will not be accepted after black and white and four-
eligible for volume and frequency discounts.
color close.
Contracts can be voided at The Times’s discretion unless space
Advertising orders with or without reproduction material must be
is used within 30 days after the effective date. For frequency
accompanied by identifying copy. Drawings, art and articles for
contracts, multiple insertions of the same ad on a single day count
reproduction are accepted at advertiser’s risk and should contain
as one insertion for contract fulfillment, unless otherwise specified.
an identifying mark to facilitate return. The Times shall not be
Each advertising entity will establish a separate advertising contract responsible and does not assume any liability for damage or loss to
with The Times. Corporate affiliates are not automatically entitled to original printing material supplied.
the contract benefits of each other.
The Times reserves the right to revise or reject advertisements in
The advertiser and advertising agency assume liability, jointly accordance with standards of acceptability of The New York Times,
and severally, for all content (including text representations to lighten or change type and borders, or to omit advertisements
and illustrations) of advertisements printed and also assume without notice. Placement of advertising is at The Times’s
responsibility for any claims arising therefrom made against The discretion.
Times. Advertiser acknowledges that The New York Times owns
a collective copyright in and to the selection, coordination and

11 | The New York Times TMAG 2021

REQUIREMENTS FOR ALL ADVERTISERS IN T: THE NEW YORK TIMES STYLE MAGAZINE | CONTINUED
Advertising Acceptability Guidelines Credit and Payment Terms
The New York Times maintains an Advertising Acceptability Advertisements must be paid for prior to publication deadline unless
Department whose function is to examine advertisements before credit has been established by the advertiser and/or agency with
publication to determine if they meet the standards of acceptability The Times. However, certain advertising categories will require
The Times has developed over the years. prepayment as specified in the rate cards. Acceptable forms of pre-
payment are bank wire transfer, credit card or advertiser or agency
The Times may decline to accept advertising that is misleading,
guaranteed check.
inaccurate or fraudulent; that makes unfair competitive claims;
or that fail to comply with its standards of decency and dignity. If Advertisers or agencies wishing to establish credit with The Times
an advertisement contains statements or illustrations that are not must request a credit application from The New York Times Credit
deemed acceptable, and that The Times thinks should be changed Department. Application requests can be made by fax at (646)
or eliminated, the advertiser will be notified. The Times will attempt 428-6145 or email (credit [email protected]). Completed
to negotiate changes with the advertiser; however, if changes applications should be returned to The Times Credit Department
cannot be negotiated, the advertisement will be declined by for evaluation of credit standing. If credit is granted, The Times will
The Times. establish a credit limit and applicable payment terms. Advertis-
ers and agencies granted credit will be billed weekly or monthly for
In addition, an advertisement must sometimes be amended
published advertisements, as is determined by the category
because of the applicability of laws dealing with such matters as
of ads and established credit terms. Payment is due 15 days after
libel, copyright and trademark, the right of privacy, the sale of
the invoice date.
securities, the sale of real estate and political advertising.
The advertiser and agency shall be jointly and severally liable to
The New York Times maintains a clear separation between news
The Times for the payment. Cash discounts are not available.
and editorial matter, and its advertisements. Accordingly, ads that
include elements usually associated with The New York Times Insertion orders containing disclaimers will not be accepted by
editorial matter will not be accepted (For example, but not limited The Times.
to: Times-style headlines, bylines, news-style column arrangements
Agency Recognition and Commission
or typography). Additionally, The Times reserves the right to label an
Commission of 15% will be granted only to recognized advertising
advertisement with the word “advertisement” when, in its opinion,
agencies.
this is necessary to make clear the distinction between editorial
material and advertising. Application for agency recognition must be made with The New
York Times. Applications are available upon request to The Times
Real Estate Advertising
Credit Department by fax at (646) 428-6145 or email credit depart-
All display residential real estate advertising must contain one of
[email protected].
the following:
Color Requirements and Extra Charges
1. The Equal Housing Opportunity (EHO) logo, which includes the
Four-color advertisements requiring the four-color manufactur-
words "Equal Housing Opportunity," OR
ing process but which appear as two color will be charged at the
2. We are pledged to the letter and spirit of U.S. policy for the four-color rate. Advertisements requiring the three-color manufac-
achievement of equal housing opportunity throughout the Nation. turing process but which appear as two color or three color will be
We encourage and support an affirmative advertising and marketing charged at the two-color rate.
program in which there are no barriers to obtaining housing
Closing Dates of T: The New York Times Style Magazine
because of race, color, religion, sex, handicap, familial status or
Color and Black and White • T Perfect Bound
national origin. OR
Reservation Close: Thursday, 52 days before publication.
3. The phrase "Equal Housing Opportunity." Material Close: Tuesday, 40 days before publication.
Advertisements that do not contain one of the above statements New York Times Printed Gatefolds/Inserts • T
will be rejected or amended at The Times's option and without Reservation Close: Thursday, 80 days before publication.
notice to the advertiser. Material Close: Thursday, 52 days before publication.
For more detailed information, please download the Advertising For more information on insert specifications, contact
Acceptability Booklet from the “ad specs” section under the The New York Times, Specialty Printing director, (212) 556-1788.
“magazine” bar at nytmediakit.com, or contact the Advertising
Acceptability Department at (212) 556-7171.

12 | The New York Times TMAG 2021

HOW TO PLACE AN AD
All Magazine and T advertising reservations should be made If you have any questions about production, please call
by phone to COF, at (212) 556-7777, press 1. The New York Times Magazine Production Dept.
You will then be given a confirmation number, which needs to be Color Production at Donnelley
included on your insertion order. (717) 293-2397

All four-color material, insertion orders and contract level proofs Black & White Production COF
should be sent to: (212) 556-7777
LSC Communications Specialty Printing Director
Attn: New York Times Marilyn McCauley
Dept. LPC (212) 556-1788
216 Greenfield Road
Lancaster, PA 17601 Specialty Printing Manager
Tel. (717) 293-2397 Janice Ross
Fax (717) 293-2491 (212) 556-1865
Assistant Manager, Advertising Layout
For imposition makeup purposes, please email a jpeg or low res
Tom Gillespie
PDF to: Tom Gillespie and Mike Bronner at [email protected]
(212) 556-7405
and [email protected] OR contact:
The New York Times For more information about advertising in The New York Times or
Magazine Makeup to submit files electronically, log on to nytmediakit.com.
Tom Gillespie
(212) 556-7405
Mike Bronner
(212) 556-7069

All black & white material and insertion orders should be sent to:
The New York Times
Attn: COF Dept.
101 West Main Street
Suite 2000
Norfolk, VA 23510
Tel. (212) 556-7777, press 2
Fax: (212) 556-7787

13 | The New York Times TMAG 2021