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Facebook Twitter Instagram Snapchat: Social Network

The document provides examples of media convergence across different platforms such as social networks, education, advertising, news, and entertainment. It then instructs the reader to choose one new media example and complete a SWOT analysis grid to identify the media's strengths, weaknesses, opportunities, and threats both internally and externally. An example SWOT analysis is provided for print media as a reference.

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Aza Adong
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34 views

Facebook Twitter Instagram Snapchat: Social Network

The document provides examples of media convergence across different platforms such as social networks, education, advertising, news, and entertainment. It then instructs the reader to choose one new media example and complete a SWOT analysis grid to identify the media's strengths, weaknesses, opportunities, and threats both internally and externally. An example SWOT analysis is provided for print media as a reference.

Uploaded by

Aza Adong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Adong, Azalea Faith P.

10/23/20
COMM106 | BAPS 1a-2

Activity 1. Media Convergence 1. Fill out the matrix below with other specific
examples for each platform. (10 points)
Media Convergence in Platform Specific Example
Communication Social Network Facebook
Twitter
Instagram
Snapchat
Education Learning Management Canvas
System Google Classroom
Moodle
Drupal
Instructure
Blackboard
Advertisement/Commercial Product Advertisement Lazada
Zalora
Shopee
GoDaddy
Food Panda
News News Agency Philippine Inquirer
The Manila Times
Sun Star
Wow Cordillera
Philippine Information
Agency News Center

Entertainment Multimedia Personality Raffy Tulfo in Action


Showtime
Eat bulaga
Activity 3. SWOT Analysis Grid Instructions: Choose one example of new media
and complete the SWOT Analysis grid below. Write the new media at the center
of the grid, then fill in the strength, weakness, opportunity and threat boxes. An
example using types of media is provide for your reference.

Media - Print media such as newspapers and magazines


Strength- These can be read anytime and anywhere.
Weakness- The information gained by the readers or patrons are limited to the
information that are included in the material.
Opportunity- Print media can be shared to others for reading.
Threat- Competitor with other print media companies; Printed newspapers or
magazines are susceptible to fire and water.

SWOT Analysis Grid


INTERNAL FACTORS

EDUCATION DATA MINING

OPPOTUNITY
CONNECTIVITY OF PEOPLE PROBLEM SOLVING
INFORMATION AND UPDATES MARKETING
STRENGTH

AWARENESS

SOCIAL MEDIA THREAT

HIGH CHANGE OF CYBERBULLY HACKING


WEAKNESS

SECRURITY ISSUES
ADDICTION
REPUTATION
DEATH HEALTH ISSUES
SCAMS, FRAUD
EXTERNAL FACTORS

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