Scribd
Upload
62 views12 pages

Group 5 - Private International Financial Institutions

Citibank is an American multinational investment bank and financial services corporation established in 1812 as City Bank of New York. It has over 2,000 offices in around 20 countries and more than 700 branches nationwide. Citibank has pioneered many technologies including being the first bank to use ATMs and offer online banking services. However, it was badly impacted during the 2008 financial crisis and had to cut jobs and split its business into traditional banking and non-banking units. Today Citibank's mission is to serve as a trusted partner by responsibly providing financial services that enable growth and economic progress.

Uploaded by

Mary Kaye
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
62 views12 pages

Group 5 - Private International Financial Institutions

Citibank is an American multinational investment bank and financial services corporation established in 1812 as City Bank of New York. It has over 2,000 offices in around 20 countries and more than 700 branches nationwide. Citibank has pioneered many technologies including being the first bank to use ATMs and offer online banking services. However, it was badly impacted during the 2008 financial crisis and had to cut jobs and split its business into traditional banking and non-banking units. Today Citibank's mission is to serve as a trusted partner by responsibly providing financial services that enable growth and economic progress.

Uploaded by

Mary Kaye
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 12

GROUP ACTIVITY

NO.2
Group 5
Azurin, Molina , Sahagun,
Billones, Gutierrez, Cuevas

Private International Financial


Institutions
Citibank is an American banking
corporation, which was established in 1955
in New York. Today the division of
Citigroup is an international institution
with more than 2 thousand offices in
almost 20 countries across the globe. The
bank also has over 700 branches
nationwide.
Citibank
Logo
The timeline of the bank’s logo
can be divided into two periods —
the era of First National City Bank,
from 1955 to 1976, and the Citibank
period, which started in 1976, with
the company’s rebranding.
Citibank, Initially started out as City Bank of New York
and was founded in 1812 by Samuel Osgood. . Later, in
1863, Citi joined the US banking system and in 1868,
became one of the largest banks in the country.After the
inception of the Federal Act, Citibank was allowed to
become the first bank to start operating overseas.
The company was named Citibank in 1976 and managed
to create its very own holding company and came to be a
whole subsidiary of Citicorp.
The company is one of the pioneers in the world to
employ technology for their services and the first one to
use ATMs. In 1970, their ATMs could be used in seven-
elevens all over the United States. The bank is also one of
the first companies that started their online services. In
1991, Citibank came out with their own website. By 1995,
they allowed their clients to have direct online access to
their accounts.
Citibank was one of the worst banks to be hit during
the recession that happened in 2008-09. The bank
revealed that it needed to cut jobs worldwide in order to
regain the money lost and re-stabilize. They had to
employ a lot of services to make up for their losses and
this included selling their company to Popular Inc., a
Puerto Rican enterprise.

Citibank announced that the bank would split into


two companies; Citicorp- handling all the traditional
banking work and Citi Holdings Inc. managing the non-
banking part such as brokerage and asset management.
Citi works tirelessly to serve individuals, communities,
institutions and nations. With 200 years of experience
meeting the world’s toughest challenges and seizing its
greatest opportunities, we strive to create the best
outcomes for our clients and customers with financial
solutions that are simple, creative and responsible.
Evaluation

CITI'S MISSION IS TO SERVE AS A OUR CORE ACTIVITIES ARE


TRUSTED PARTNER TO OUR CLIENTS SAFEGUARDING ASSETS,
BY RESPONSIBLY PROVIDING LENDING MONEY, MAKING
FINANCIAL SERVICES THAT ENABLE PAYMENTS AND ACCESSING
GROWTH AND ECONOMIC THE CAPITAL MARKETS ON
PROGRESS. BEHALF OF OUR CLIENTS.
Citibank Tagline

“Live Richly” major advertising campaign


“The Citi Never Sleeps”

AND LATER IN 1996 WAS FOLLOWED WITH AN INTERNATIONAL CAMPAIGN


DESIGN TO PROMOTE CITIBANKS INTERNATIONAL SERVICES
SOCIAL RESPONSIBILITY

Pathways to Progress

Community Progress Makers

The Citi foundation financial support.


References
Community Progress Makers (N.D). Retrieved from
https://www.citigroup.com/citi/foundation/programs/community-progress-
makers-fund.htm
https://www.mbaknol.com/management-case-studies/case-study-citibank-live-
richly-ad-campaign/
https://1000logos.net/citibank-logo/
Pathways to Progress (N.D). Retrieved from
https://www.citigroup.com/citi/foundation/programs/pathways-to-
progress.htm

Small Business Assistance (N.D). Retrieved from


https://www.citigroup.com/citi/foundation/programs/smallbusiness.htm

SucessStory (2021). Citibank SuccessStory.


https://successstory.com/companies/citibank
Citibank Mission, Vission & Core Values. Retrieved from
https://ngfinders.com/citibank-mission-vision-core-values/

Citi's Value Proposition: A Mission of Enabling Growth and Economic


Progress. Retrieved from https://www.citigroup.com/citi/about/mission-and-
value-proposition.html

You might also like