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Assignment 5 PM

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Roy Jerald Bancolita
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31 views

Assignment 5 PM

Uploaded by

Roy Jerald Bancolita
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BSBA3 BLK3

ASSIGNMENT 5
PRODUCT MANAGEMENT

1. Complete the Matrix below by classifying the given services, stating the basis and
explaining why it is classified as such. (50pts)

Service Basis of classification Explanation

Embalmer’s skills provide services not only to the


Embalming Skills of the Service deceased but to the relatives of the deceased.
Provider
Provide human capital guidance and advice to a
Human Resource People Based Services variety of companies. They may develop human
Consultant resource models, advise businesses on policies and
procedures, and resolve any issues that a company
might have with its workforce
LRT/MRT Transportation sector is a category of companies
Transportation Degree of Regulation that provide services to move people or goods, as
Service well as transportation infrastructure

Provide conveyance, accommodation, and


Travel Agency Goals of the Service admission to entertainment activities to
Provider individuals and groups scheduling trips. They
offer advice on destinations, plan trip itineraries,
and make travel arrangements for clients. They
play a crucial role in the development and
flourishment of tourism industry.

2. CASE: Happy Hand Laundry Shop had installed a new computer system to cut the
customers’ waiting time and simplifying the drop -off and pick up processes. Customers were
enjoying the system of bringing their clothes to the Laundry shop and after few hours, their
clothes are washed and ready to bring home. But on the 4th month, the manager, Elaine Perez
received an angry letter from George Moreno that his laundry had been lost by the new system.
George demanded compensation and apology. How will the situation be resolved applying the
principles of: (50pts)
A) Customer care

B) Relationship marketing

C) Internal marketing

Mr. George Moreno is right in seeking demand compensation because Ms. Elaine Perez as the
manager will be aware about the Customer care wherein, she can identify what is the problem
and understand the side of her customers, by doing this she can build relationship ties to her
customers wherein Relationship Marketing can give higher customer retention. And by doing
this she builds Internal Marketing by becoming enthusiastic about and devoted to their work.

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