Facebook Marketing and Advertising

Lesson 2: Understanding Facebook

Section Overview

Facebook is one of the most powerful tools in Social media. Facebook is driving
innovation and new functionalities that set the standard for other social
networks.

Objectives and Learning Outcomes

By the end of this lesson, you will be able to:

● Explain the role of marketing in the future

● Explain current social media landscape

● Describe the basics of Facebook

● Start the Facebook journey for your business

● Explain the options Facebook offers to businesses

Key Takeaways

Role of Marketing in the Future

The four key areas in marketing:

● Media Channels: Layer media channels over your website to share content with
your audience.

● Stories: Provide a mix of big and small stories that is easily accessible.

● Design: Use a style that attracts and engages audiences.

● Data: Capture audience data to build relationships and carry on

conversations.

Social Media Landscape

● Facebook as a business claims the top positions with Whatsapp, Facebook
messenger and Instagram.

● Facebook video and YouTube are leading the way when it comes to sharing
videos.
 ● Messaging apps like Whatsapp, Facebook messenger, and Wechat are
identified as popular social media platforms. This follows the trend of
businesses having more and more personalized online conversations with
individual customers.

Facebook Introduction
● Facebook was one of the first social media networks that made it through
to the masses.

● Their main objective is to give people the power to build communities and
to bring the world closer together.

● Facebook achieves this by enabling people to share and express what is

important to them and to discover what is going on around them and in
the world.

Starting Your Facebook Journey

● Your personal account is the starting point of all your Facebook business
activity.

● You need to enter your personal data, add your profile photo, and start
connecting with friends and share content.

● If you want to use Facebook for your business, you must create a separate
Facebook page. Facebook does not allow you to use your personal
account to promote your business.

● After creating the page, you need to populate it with the relevant business
information and start promoting your Facebook page to get people to like
it.

● You can then advertise on Facebook to reach your target audiences.

Facebook Options for Business

● There are multiple products from Facebook that businesses can choose
from, depending on their business requirements.

What Need Solution Organic Advertising Effectiveness

Reach

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