Faculty of Commerce Common syllabus

B.Com (Computer Applications)

Syllabus (CBCS)
(w.e.f. 2019–2020)

FACULTY OF COMMERCE
PALAMURU UNIVERSITY
MAHABUBNAGAR - 509 001 T.S.

2019

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Faculty of Commerce Common syllabus

B.COM (Computer Applications)

CBCS COURSE STRUCTURE
w.e.f. 2018-‘19

Sl.No. Code Course Title HPW Credits Exam Hrs Marks

(1) (2) (3) (5) (6) (7) (8)
SEMESTER – I
1. ELS1 English (First Language) 4 4
2. SLS1 Second Language 4 4
3. AECC1 a) Environmental Science/
b) Basic Computer Skills 2 2 1 ½ hrs 40U+10I
4. DSC101 Financial Accounting–I 5 5 3 hrs 80U+20I
5. DSC102 Business Organization and
Management 5 5 3 hrs 80U+20I
6. DSC103 Fundamentals of Information 50T+35P
Technology 3T+4P 5 1 ½ hrs + 15I
Total 27 25
SEMESTER – II
7. ELS2 English (First Language) 4 4
8. SLS2 Second Language 4 4
9. AECC2 a) Basic Computer Skills/
b)Environmental Science 2 2 1 ½ hrs 40U+10I
10. DSC201 Financial Accounting–II 5 5 3 hrs 80U+20I
11. DSC202 Business Laws 5 5 3 hrs 80U+20I
12. DSC203 Programming with C & C++ 3T+4P 5 1 ½ hrs 50T+35P
+ 15I
Total 27 25
SEMESTER – III
13. ELS3 English (First Language) 3 3
14. SLS3 Second Language 3 3
15. SEC1 a) Principles of Insurance/
b) Foundation of Digital Marketing/
c)Fundamentals of Business Analytics 2 2 1 ½ hrs 40U+10I
16. SEC2 a) Practice of Life Insurance/
b) Web Design & Analytics/
c) Application of Business Analytics 2 2 1 ½ hrs 40U+10I
17. DSC301 Advanced Accounting 5 5 3 hrs 80U+20I
18. DSC302 Business Statistics-I 5 5 3 hrs 80U+20I
19. DSC303 Relational Database Management 50T+35P
System 3T+4P 5 1 ½ hrs + 15I
Total 27 25
SEMESTER – IV
20. ELS4 English (First Language) 3 3
21. SLS4 Second Language 3 3
22. SEC3 a) Practice of General Insurance/
b) Social Media Marketing
c) Business Intelligence 2 2 1 ½ hrs 40U+10I
23. SEC4 a) Regulation of Insurance Business/
b) Search Engine Optimization &
Online Advertising
c) Data Visualisation & Story 2telling 2 2 1 ½ hrs 40U+10I
Faculty of Commerce Common syllabus
24. DSC401 Income Tax/Excel Foundation 5 5 3 hrs 80U+20I
25. DSC402 Business Statistics-II 5 5 3 hrs 80U+20I
26. DSC403 Web Technologies 3T+4P 5 1 ½ hrs 50T+35P+
15I
Total 27 25
SEMESTER – V
27. ELS5 English (First Language) 3 3
28. SLS5 Second Language 3 3
29. GE a)Business Economics / 4 4 3 hrs 80U+20I
b) Advanced Aspects of Income Tax
30. DSE501 a) Cost Accounting/
b) Financial Planning & Performance/
c) International Financial Reporting-I 5 5 3 hrs 80U+20I
31. DSE502 a) Computerized Accounting/ 50T+35P
b) Financial Decision Making-I/ 3T+4P/ 5 3 hrs + 15I/
c) International Tax &Regulation 5 80U+20I
32. DSE503 a) Management Information Systems/ 50T+35P
b) Ecommerce/c) Mobile Applications 3T+4P 5 1 ½ hrs + 15I
Total 29/27 25
SEMESTER - VI
33. ELS6 English (First Language) 3 3
34. SLS6 Second Language 3 3
35. PR Research Methodology and Project 40U+10I
Report 2T+4R 4 1 ½ hrs 35R+15VV
36. DSE601 a) Cost Control and Management Accounting/
b) Financial control/
c) International Financial Reporting-II 5 5 3 hrs 80U+20I
37. DSE602 a) Theory and Practice of GST/ 50T+35P
b) Financial Decision Making-II / 3T+4P/ + 15I/
c) International Auditing 5 5 3 hrs 80U+20I
38. DSE603 a) Multimedia Systems/ 50T+35P
b) Cyber Security/c) Data Analytics 3T+4P 5 1 ½ hrs + 15I
Total 31/29 25
GRAND TOTAL 168/164 150
ELS: English Language Skill; SLS: Second Language Skill; AEC: Ability Enhancement Compulsory Course; SEC:
Skill Enhancement Course; DSC: Discipline Specific Course; DSE: Discipline Specific Elective; GE: Generic Elective;
T: Theory; P: Practical; I: Internal Exam U: University Exam: PR: Project Report; VV: Viva-Voce Examination.
Note: If a student should opt for “a” in SEC in III semester, the student has to opt for “a” only in IV
semester and so is the case with “b” and “c”. In the case of DSE also the rule applies.
SUMMARY OF CREDITS
Sl. No. Course Category No. of Courses Credits Per Course Credits
1 English Language 6 4/3 20
2 Second Language 6 4/3 20
3 AECC 2 2 4
4 SEC 4 2 8
5 GE 1 4 4
6 Project Report 1 4 4
7 DSC 12 5 60
8 DSE 6 5 30
TOTAL 40 150
Commerce 24 106
NSS/NCC/Sports/Extra Up to 6 (2 in each year)
CREDITS UNDER NON-CGPA Curricular
Summer Internship Up to 4 (2 in each after I & II years)

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Faculty of Commerce Common syllabus
Paper AEC1 (a): BASIC COMPUTER SKILLS

Hours Per Week: 2 Credits: 2

Exam Hours: 1 ½ Marks: 40U+10I
Objective: to impart a basic level understanding of working of a computer and its usage.

UNIT I: UNDERSTANDING OF COMPUTER AND WORD PROCESSING:

Knowing computer: What is Computer, Basic Applications of Computer; Components of
Computer System, Central Processing Unit (CPU), VDU, Keyboard and Mouse, Other
input/output Devices, Computer Memory, Concepts of Hardware and Software; Concept of
Computing, Data and Information; Applications of IECT; Connecting keyboard, mouse, monitor
and printer to CPU and checking power supply.
Operating Computer using GUI Based Operating System: What is an Operating System;
Basics of Popular Operating Systems; The User Interface, Using Mouse; Using right Button of
the Mouse and Moving Icons on the screen, Use of Common Icons, Status Bar, Using Menu and
Menu-selection, Running an Application, Viewing of File, Folders and Directories, Creating and
Renaming of files and folders, Opening and closing of different Windows; Using help; Creating
Short cuts, Basics of O.S Setup; Common utilities.
Understanding Word Processing: Word Processing Basics; Opening and Closing of
documents; Text creation and Manipulation; Formatting of text; Table handling; Spell check,
language setting and thesaurus; Printing of word document.

UNIT II: SPREAD SHEET, PRESENTATION SOFTWARE & INTRODUCTION TO

INTERNET, WWW AND WEB BROWSERS:
Using Spread Sheet: Basics of Spreadsheet; Manipulation of cells; Formulas and Functions;
Editing of Spread Sheet, printing of Spread Sheet.
Basics of presentation software: Creating Presentation; Preparation and Presentation of Slides;
Slide Show; Taking printouts of presentation / handouts.
Introduction to Internet, WWW and Web Browsers:
Introduction to Internet: Basic of Computer networks; LAN, WAN; Concept of Internet;
Applications of Internet; connecting to internet; What is ISP; Knowing the Internet; Basics of
internet connectivity related troubleshooting.
World Wide Web: Search Engines; Understanding URL; Domain name; IP Address; Using e-
governance website.
Web Browsing: Software, Communications and collaboration: Basics of electronic mail;
Getting an email account; Sending and receiving emails; Accessing sent emails; Using Emails;
Document collaboration; Instant Messaging; Netiquettes.

SUGGESTED READINGS:

1. Introduction to Computers, Peter Norton, McGraw Hill , 2012.

2. Using Information Technology, Brian K Williams, Stacey C. Sawyer, Tata McGraw Hill.
Web Resources:
1. https://online.stanford.edu/courses/soe-ycscs101-sp-computer-science-101
2.https://www.extension.harvard.edu/open-learning-initiative/intensive-introduction- computer-
science.

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Faculty of Commerce Common syllabus
Paper DSC 101: FINANCIAL ACCOUNTING - I

Objective: To acquire conceptual knowledge of basics of accounting and preparation of final

accounts of sole trader.
UNIT-I: ACCOUNTING PROCESS:
Financial Accounting: Introduction – Definition – Evolution – Functions-Advantages and
Limitations –Users of Accounting Information- Branches of Accounting – Accounting
Principles: Concepts and Conventions- Accounting Standards– Meaning – Importance – List of
Accounting Standards issued by ASB -– Accounting System- Types of Accounts – Accounting
Cycle- Journal- Ledger and Trial Balance. (Including problems)
UNIT-II: SUBSIDIARY BOOKS:
Meaning –Types - Purchases Book - Purchases Returns Book - Sales Book - - Sales Returns
Book - Bills Receivable Book - Bills Payable Book – Cash Book - Single Column, Two Column,
Three Column and Petty Cash Book - Journal Proper. (Including problems)

UNIT-III: BANK RECONCILIATION STATEMENT:

Meaning – Need - Reasons for differences between cash book and pass book balances –
Favourable and over draft balances – Ascertainment of correct cash book balance (Amended
Cash Book) - Preparation of Bank Reconciliation Statement. (Including problems)
UNIT-IV: RECTIFICATION OF ERRORS AND DEPRECIATION:
Capital and Revenue Expenditure – Capital and Revenue Receipts: Meaning and Differences -
Differed Revenue Expenditure. Errors and their Rectification: Types of Errors - Suspense
Account – Effect of Errors on Profit. (Including problems)
Depreciation (AS-6): Meaning – Causes – Difference between Depreciation, Amortization and
Depletion - Objectives of providing for depreciation – Factors affecting depreciation –
Accounting Treatment – Methods of depreciation: Straight Line Method - Diminishing Balance
Method (Including problems).

UNIT-V: FINAL ACCOUNTS:

Final Accounts of Sole Trader: Meaning -Uses -Preparation of Manufacturing, Trading and
Profit & Loss Account and Balance Sheet – Adjustments – Closing Entries. (Including problems)

SUGGESTED READINGS:

1. Accountancy-I: Haneef and Mukherjee, Tata McGraw Hill Company.

2. Principles & Practice of Accounting: R.L.Gupta&V.K.Gupta, Sultan Chand.
3. Accountancy-I: S.P. Jain & K.L Narang, Kalyani Publishers.
4. Accountancy–I: Tulasian, Tata McGraw Hill Co.
5. Introduction to Accountancy: T.S.Grewal, S.Chand and Co.
6. Advanced Accountancy-I: S.N.Maheshwari&V.L.Maheswari, Vikas.
7. Fundamentals of Financial Accounting: Deepak Sehgil, Tax Mann Publication.
8. Financial Accounting: JawaharLal, Himalaya Publishing House.

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Faculty of Commerce Common syllabus
Paper DSC 102: BUSINESS ORGANISATION AND MANAGEMENT
Objective: To acquaint the students with the basics of Commerce and Business concepts and functions,
forms of Business Organization and functions of Management.

UNIT-I: INTRODUCTION AND FORMS OF BUSINESS ORGANISATIONS:

Concepts of Business, Trade, Industry and Commerce - Objectives and functions of Business –Social
Responsibility of a business - Forms of Business Organization - Meaning, Characteristics, Advantages
and Disadvantages of Sole Proprietorship – Meaning, Characteristics, Advantages and Disadvantages of
Partnership - Kinds of Partners - Partnership Deed -Concept of Limited liability partnership – Meaning,
Characteristics, Advantages and Disadvantages of Hindu Undivided Family – Meaning, Advantages and
Disadvantages of Co-Operative Organization.

UNIT-II: JOINT STOCK COMPANY:

Joint Stock Company - Meaning - Definition - Characteristics - Advantages and Disadvantages - Kinds of
Companies - Promotion - Stages of Promotion - Promoter - Characteristics - Kinds - Preparation of
Important Documents - Memorandum of Association - Clauses - Articles of Association - Contents –
Prospectus - Contents – Red herring Prospectus- Statement in lieu of Prospectus (As per Companies Act.
2013).

UNIT-III: INTRODUCTION TO FUNCTIONS OF MANAGEMENT:

Management - Meaning - Characteristics - Functions of Management - Levels of Management – Skills of
Management- Scientific Management - Meaning - Definition - Objectives - Criticism – Fayol’s 14
Principles of Management .

UNIT-IV: PLANNING AND ORGANISING: Meaning - Definition - Characteristics - Types of Plans -

Advantages and Disadvantages – Approaches to Planning - Management by Objectives (MBO) - Steps in
MBO - Benefits –Weaknesses—Definition of Organizing-Organization-Process of Organizing -
Principles of Organization - Formal and Informal Organizations - Line, Staff Organizations - Line and
Staff Conflicts - Functional Organization - Span of Management - Meaning - Determining Span - Factors
influencing the Span of Supervision.

UNIT-V: AUTHORITY, COORDINATION AND CONTROL:

Meaning of Authority, Power, responsibility and accountability - Delegation of Authority -
Decentralization of Authority - Definition, importance, process, and principles of Coordination-
techniques of Effective Coordination - Control - Meaning - Definition – Relationship between planning
and control -Steps in Control – Types (post, current and pre-control) - Requirements for effective control.

SUGGESTED READINGS:

1. Business Organization & Management: Sharma Shashi K. Gupta, Kalyani Publishers

2. Business Organisation& Management: Patrick Anthony, Himalaya Publishing House
3. Business Organization & Management: Dr. Manish Gupta, PBP.
4. Organization & Management: R. D. Agarwal, McGraw Hill.
5. Modern Business Organization: S.A. Sherlekar, V.S. Sherlekar, Himalaya Publishing House
6. Business Organization & Management: C.R. Basu, Tata McGraw Hill
7. Business Organization & Management: M.C. Shukla S. Chand,
8. Business Organisation and Management: D.S. Vittal, S. Chand
9. Organizational Behaviour Text & Cases: V.S.P. Rao, Himalaya Publishing House
10. Business Organization & Management: Uma Shekaram, Tata McGraw Hill
11. Business Organization & Management: Niranjan Reddy & Surya Prakash, Vaagdevi publishers
12. Business Organisation and Management, Dr.NeeruVasihth, Tax Mann Publications.
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Faculty of Commerce Common syllabus
Paper DSC 103: FUNDAMENTALS OF INFORMATION TECHNOLOGY
Hours Per Week: 6 (4T+2P) Credits: 5
Exam Hours: 1 ½ Marks: 50U+35P+15I

Objective: To understand the basic concepts and terminology of information technology and to
identify issues related to information security.
UNIT-I: INTRODUCTION TO COMPUTERS:
Introduction, Definition, Characteristics of computer, Evolution of Computer, Block Diagram of
a computer, Generations of Computer, Classification Of Computers, Applications of Computer,
Capabilities and limitations of computer.
Role of I/O devices in a computer system. Input Units: Keyboard, Terminals and its types.
Pointing Devices, Scanners and its types, Voice Recognition Systems, Vision Input System,
Touch Screen, Output Units: Monitors and its types. Printers: Impact Printers and its types.
Non-Impact Printers and its types, Plotters, types of plotters, Sound cards, Speakers.

UNIT -II: COMPUTER ARITHMETIC & STORAGE FUNDAMENTALS:

Binary, Binary Arithmetic, Number System: Positional & Non Positional, Binary, Octal,
Decimal, Hexadecimal, Converting from one number system to another.
Primary Vs Secondary Storage, Data storage & retrieval methods. Primary Storage: RAM
ROM, PROM, EPROM, EEPROM. Secondary Storage: Magnetic Tapes, Magnetic Disks.
Cartridge tape, hard disks, Floppy disks Optical Disks, Compact Disks, Zip Drive, Flash Drives.

UNIT-III: SOFTWARE:
Software and its needs, Types of S/W. System Software: Operating System, Utility Programs
Programming Language: Machine Language, Assembly Language, High Level Language their
advantages & disadvantages. Application S/W and its types: Word Processing, Spread Sheets
Presentation, Graphics, DBMS s/w.

UNIT-IV: OPERATING SYSTEM:

Functions, Measuring System Performance, Assemblers, Compilers and Interpreters.
Batch Processing, Multiprogramming, Multi-Tasking, Multiprocessing, Time Sharing, DOS,
Windows, Unix/Linux.

UNIT-V: DATA COMMUNICATION:

Data, Communication, Basic Networking Devices, Communication Process, Data Transmission
speed, Communication Types(modes), Data Transmission Medias, Modem and its working,
characteristics, Types of Networks, LAN Topologies, Computer Protocols, Concepts relating to
networking.

SUGGESTED READINGS:
Computer Fundamentals: P.K. Sinha

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Faculty of Commerce Common syllabus
Paper DSC 201: FINANCIAL ACCOUNTING-II

Objective: To acquire accounting knowledge of bills of exchange and other business accounting
methods.

UNIT-I: BILLS OF EXCHANGE:

Bills of Exchange - Definition- Distinction between Promissory note and Bills of exchange-
Accounting treatment of Trade bills: Books of Drawer and Acceptor- Honour and Dishonour of
Bills- Renewal of bills- Retiring of bills under rebate- Accommodation bills.(Including problems)

UNIT-II: CONSIGNMENT ACCOUNTS:

Consignment – Meaning – Features– Proforma invoice - Account sales – Del credere
commission-Accounting treatment in the books of the consignor and the consignee - Valuation
of consignment stock –Treatment of Normal and abnormal Loss - Invoice of goods at a price
higher than the cost price. (Including problems)
UNIT-III: JOINT VENTURE ACCOUNTS:
Joint Venture – Meaning –Features-Difference between Joint Venture and Consignment-
Accounting Procedure-Methods of Keeping Records for Joint Venture Accounts-Method of
Recording in co-ventures books -Separate Set of Books Method- Joint Bank Account-
Memorandum Joint Venture Account (Including problems)

UNIT-IV: ACCOUNTS FROM INCOMPLETE RECORDS:

Single Entry System – Meaning -Features–Difference between Single Entry and Double Entry
systems -Defects in Single Entry System - Books and accounts maintained - Ascertainment of
Profit - Statement of Affairs and Conversion method (Including problems)

UNIT-V: ACCOUNTING FOR NON-PROFIT ORGANIZATIONS:

Non- Profit Organization – Meaning – Features – Receipts and Payments Account – Income and
Expenditure Account – Balance Sheet (Including problems)

SUGGESTED READINGS:

1. Accountancy-I: Haneef and Mukherjee, Tata McGraw Hill Co.

2. Principles and Practice of Accounting: R.L. Gupta & V.K. Gupta,Sultan Chand & Sons.
3. Accountancy–I: Tulasian, Tata McGraw Hill Co.
4. Accountancy–I: S.P. Jain & K.L Narang, Kalyani.
5. Advanced Accountancy-I: S.N.Maheshwari&V.L.Maheswari, Vikas.
6. Advanced Accountancy: M Shrinivas& K Sreelatha Reddy, Himalaya Publishers.
7. Financial Accounting: M.N Arora, Tax Mann Publications.

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Faculty of Commerce Common syllabus
Paper DSC 202: BUSINESS LAWS

Objective: To understand basics of contract act, sales of goods act, IPRs and legal provisions
applicable for establishment, management and winding up of companies in India.

UNIT–I: INDIAN CONTRACT ACT:

Agreement and contract - Essentials of a valid contract - Types of contracts - Offer and
Acceptance - Essentials of valid offer and acceptance - Communication and revocation of offer
and acceptance – Consideration definition - Essentials of valid consideration -Modes of
Discharge of a contract - Performance of Contracts - Breach of Contract - Remedies for Breach -
Significance of Information Technology Act.

UNIT–II: SALE OF GOODS ACT AND CONSUMER PROTECTION ACT:

Contract of Sale: Essentials of Valid Sale - Sale and Agreement to Sell – Definition and Types of
Goods - Conditions and Warranties - Caveat Emptor - Exceptions - - Unpaid Seller - Rights of
Unpaid Seller. Consumer Protection Act 1986: Definitions of Consumer – Person – Goods -
Service -Consumer Dispute - Consumer Protection Councils - Consumer Dispute Redressal
Agencies - Appeals.

UNIT–III: INTELLECTUAL PROPERTY RIGHTS:

Trade Marks: Definition - Registration of Trade Marks - Patents: Definition - Kinds of Patents -
Transfer of the Patent Rights - Rights of the Patentee - Copy Rights: Definition -- Rights of the
Copyright Owner - Terms of Copy Right - Copy Rights Infringement - Other Intellectual
Property Rights: Trade Secrets - Geographical Indications.

UNIT–IV: MANAGEMENT OF COMPANIES AND MEETINGS:

Director: Qualification - Disqualification - Position - Appointment - Removal – Duties and
Liabilities – Loans – Remuneration – Managing Director – Corporate Social Responsibility –
Corporate Governance. Meeting: Meaning – Requisites - Notice – Proxy - Agenda – Quorum –
Resolutions – Minutes – Kinds – Shareholder Meetings - Statutory Meeting - Annual General
Body Meeting – Extraordinary General Body Meeting – Board Meetings.

UNIT–V: WINDING UP:

Meaning – Modes of Winding Up –Winding Up by tribunal – Voluntary Winding Up –
Compulsory Winding Up – Consequences of Winding Up – Removal of name of the company
from Registrar of Companies – Insolvency and Bankruptcy code - 2016.

SUGGESTED READINGS:
1. Company Law: ND Kapoor, Sultan Chand and Co.
2. Company Law: Rajashree. – HPH
3. Business Law - Kavitha Krishna, Himalaya Publishing House
4. Business Laws – Dr. B. K. Hussain, Nagalakshmi - PBP
5. Company Law: Prof. G. Krishna Murthy, G. Kavitha, PBP
6. Company Law and Practice: GK Kapoor& Sanjay Dhamija, Taxmann Publication.
7. Company Law: Revised as per Companies Act- 2013: KC Garg et al, Kalyani Publication.
8. Corporate Law: PPS Gogna, S Chand.
9. Business Law: D.S. Vital, S Chand
10. Company Law: Bagrial AK, Vikas Publishing House.

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Faculty of Commerce Common syllabus
Paper DSC 203:PROGRAMMING WITH C & C++
Hours Per Week: 7 (3T+4P) Credits: 5
Exam Hours: 1 ½ Marks: 50U+35P+15I
Objective:To understand the fundamental concepts of programming in C and Object Oriented Programming
using C++.

UNIT-I: INTRODUCTION TO C LANGUAGE, VARIABLES, DATA TYPES AND OPERATORS

Introduction: Types of Languages- History of C language – Basic Structure –Programming Rules –
Flow charts-algorithms–Commonly used library functions - Executing the C Program - Pre-processors in
“C”- Keywords & Identifiers – Constants – Variables: Rules for defining variables - Scope and Life of a
Variable–- Data Types - Type Conversion - Formatted Input and Output operations. Operators:
Introduction – Arithmetic – Relational – Logical – Assignment - Conditional - Special - Bitwise -
Increment / Decrement operator.
UNIT-II: WORKING WITH CONTROL STATEMENTS, LOOPS
Conditional statements: Introduction - If statements - If-else statements – nested if-else – break
statement-continue statement-go to Statement-Switch statements. Looping statements: Introduction-
While statements – Do-while statements - For Statements-nested loop statements.

UNIT-III: FUNCTIONS, ARRAYS AND STRINGS

Functions: Definition and declaration of functions- Function proto type-return statement- types of
functions-formatted and unformatted functions. Built in functions: Mathematical functions - String
functions - Character functions - Date functions. User defined functions: Introduction - Need for user
defined functions - Elements of functions – Function call – call by value and call by reference - Recursive
functions. Arrays: Introduction - Defining an array - Initializing an array –characteristics of an array-
One dimensional array – Two dimensional array – Multi dimensional array. Strings: Introduction -
Declaring and initializing string - Reading and Writing strings - String standard functions.

UNIT-IV: POINTERS, STRUCTURES AND UNIONS

Pointers: Features of pointers- Declaration of Pointers-arithmetic operations with pointers
Structures: Features of Structures - Declaring and initialization of Structures –Structure within Structure-
Array of Structures- Enumerated data type -Unions-Definition and advantages of Unions comparison
between Structure & Unions.

UNIT-V: OBJECT ORIENTED CONCEPTS USING C++

Object Oriented Programming: Introduction to Object Oriented Programming - Structure of C++ –
Simple program of C++– Storage Classes-Similarities and Differences between C & C++ - Data
Members-Member Functions - Object Oriented Concepts-Class-Object-Inheritance-Polymorphism-
Encapsulation-Abstraction.
SUGGESTED READINGS:
1. Programming with C& C++ :IndrakantiSekhar, V.V.R.Raman&V.N.Battu, Himalaya Publishers.
2. Programming in ANSI C: Balagurusamy, McGraw Hill.
3. Mastering C: K.R. Venugopal, McGraw Hill.
4. C: The Complete Reference: H.Schildt, McGraw Hill.
5. Let Us C: Y.Kanetkar, BPB.
6. Objected Oriented Programming with C++: E. Balagurusamy, McGraw Hill.
7. Mastering C++: KR.Venugopal&R.Buyya, McGraw Hill.
8. Schaum‟s Outlines: Programming with C++: by John R Hubbard.
9. Let Us C++: Y.Kanetkar, BPB.

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Faculty of Commerce Common syllabus
Paper SEC1 (a): PRINCIPLES OF INSURANCE

Objective: To make students to learn the Principles of Insurance.

UNIT I: RISK MANAGEMENT AND INSURANCE & INSURANCE TERMINOLOGY:

Risk Management –Types of Risks – Actual and Consequential Losses – Management of Risks –
Different Classes of Insurance – Importance of Insurance – Management of Risk by Individuals
and Insurers – Fixing of Premiums – Reinsurance– Role of Insurance in Economic Development
and Social Security – Constituents of Insurance Market – Operations of Insurance Companies –
Operations of Intermediaries – Specialist Insurance Companies – Role of Regulators – Common
and specific terms in Life and Non Life Insurance - Understanding Insurance Customers –
Customer Behavior at Purchase Point – Customer Behavior when Claim Occurs – Importance of
Ethical Behavior.

UNIT II: INSURANCE CONTRACT AND INSURANCE PRODUCTS:

Insurance Contract Terms – Principles of Insurance: Principle of Insurable Interest, Principle of
Indemnity, Principle of Subrogation, Principle of Contribution, Relevant Information Disclosure,
Principle of utmost Good Faith, Relevance of Proximate Cause - Life Insurance Products: Risk
of Dying Early – Risk of Living too Long – Products offered – Term Plans – Pure Endowment
Plans – Combinations of Plans – Traditional Products – Linked Policies – Features of Annuities
and Group Policies - General Insurance Products: Risks faced by Owner of Assets – Exposure to
Perils – Features of Products Covering Fire and Allied Perils – Products covering Marine and
Transit Risks – Products covering Financial Losses due to Accidents – Products covering
Financial Losses due to Hospitalization – Products Covering Miscellaneous Risks.

SUGGESTED READINGS:

1. Principles of Insurance : A Publication of the Insurance Institute of India

2. Principles of Insurance : Telugu Academy, Hyderabad
3. Guide to Risk Management : SagarSanyal
4. Principles of Insurance : Dr V Padmavathi,Dr V Jayalakshmi - PBP
5. Insurance and Risk Management : P.K. Gupta
6. Insurance Theory and Practice : Tripathi PHI
7. Principles of Insurance Management: Neelam C Gulati, Excel Books
8. Life and Health Insurance : Black, JR KENNETH & Harold Skipper, Pearson
9. Principles of Risk Management and Insurance: George E Rejda (13th Edition)
10. Risk Management and Insurance : Trieschman ,Gustavson and Hoyt . South Western
College Publishing, Cincinnati, Ohio

Suggested Websites:

1) www.irda.gov.in 2) www.polocyholder.gov.in 3) www.irdaindia.org.in

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Faculty of Commerce Common syllabus

Paper SEC1 (b): FOUNDATION OF DIGITAL MARKETING

Objective: To make students to learn Foundation of digital marketing.

UNIT I: DIGITAL MARKETING FOUNDATIONS:

Digital Marketing Strategy – Exploring Digital Marketing – Starting with the Website – Foundations of
Analytics – Search Engine Optimization – Search and Display Marketing – Social Media Marketing –
Video Marketing.

UNIT II: OPTIMIZING MARKETING EMAILS, MOBILE MARKETING

FOUNDATIONS AND CONTENT MARKETING FOUNDATIONS:
Email marketing tools and setup – Email marketing segmentation, personalization and mobile friendly
design – Content marketing foundations – Blogs for content marketing – Content marketing for staying
relevant – Newsletters for content marketing – Mobile marketing foundations.

SUGGESTED READINGS:

1. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable
Online Campaigns by Ian Dodson, Wiley
2. Fundamentals of Digital Marketing by Puneet Singh Bhatia, Pearson
3. Foundations of Digital Marketing: Dr. K.V. NAgaraj.KUsha Rani - PBP
4. Digital Marketing by Vandana Ahuja, Oxford
5. Digital Marketing by Seema Gupta, McGraw Hill
6. Digital Marketing For Dummies by Ryan Deiss and Russ Henneberry

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Faculty of Commerce Common syllabus

Paper SEC1 (c) FUNDAMENTALS OF BUSINESS ANALYTICS

Objective: To make students to understand the Fundamentals of Business Analytics.

UNIT I: USING DATA TO DRIVE BUSINESS DECISIONS:

Need for data-driven decision making: Solving the business problem using Analytics -
Overview of the Business Analytics cycle - Hierarchy of information user -The complete
Business Analytics professional: Understanding Business Analyst roles and responsibilities -
Identify the Popular Business Analytics Tools.

UNIT II: DATA ANALYTICS USING EXCEL:

Basics of Excel: Organizing data with Excel - Performing simple computations and aggregations
using Excel - Working with Summing and other Reporting functions in Excel - Working with
pivot tables and charts - Using Excel for Data Analytics: Power Query - Power Pivot - Power
view - Power Map - Building tips - Display tips - Keyboard shortcuts - Mouse shortcuts -
Standardized layouts - Understanding table based and spreadsheet-based layouts - Best practices
- Setting data rules and Cleaning data - Format as table - Data cleansing techniques using
External Data - Searching and Combining Data with Power Query: Getting started with Power
Query - Know the Environment tabs and toolbars - Access new or existing reports - Importing
and combining data from databases, web, files - Splitting and aggregating data - Query data from
SQL - Working in the Select Part of an SQL Query - Managing SQL commands - Managing
Tables - Discovering and Analyzing Data with Power Pivot: Database concepts - Loading Data
into Power Pivot - Using Power Query and Power map add-ins - Designing Pivot Table reports -
Filtering data - Creating Custom functions and formulas - Formatting Pivot Tables - Managing
Power Pivot Data - Setting Connection properties - Managing Data sources - Configuring Pivot
Table Options

SUGGESTED READINGS:

1. Fundamentals of Business Analytics, 2nd Edition; R N Prasad; Wiley

2. Business Analysis with Microsoft Excel and Power BI, 5th edition; Conrad G. Carlberg;
Pearson
3. Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and
Solutions; Andrew Roman Wells, Kathy Williams Chiang; Wiley
4. Excel Data Analysis: Your visual blueprint for creating and analyzing data, charts and
PivotTables, 3rd Edition; Denise Etheridge; Wiley
5. Microsoft Excel 2019 Formulas and Functions (Business Skills), 1st Edition; Paul
McFedries; Microsoft
6. Excel Statistics: A Quick Guide, 3rd edition; Neil J. Salkind; Sage Publications
7. Microsoft Excel 2019: For Beginners; J. Davidson
8. Microsoft Excel 2019: Learn Excel Basics with Quick Examples; James Jackson

13
Faculty of Commerce Common syllabus
Paper SEC2 (a): PRACTICE OF LIFE INSURANCE

Objectives: To make students to learn Practice of Life Insurance.

UNIT-I: INTRODUCTION TO LIFE INSURANCE AND TYPES OF LIFE INSURANCE

POLICIES AND PREMIUM CALCULATION: Meaning evolution, growth and principles of
Life Insurance –Life Insurance Organizations in India – Competition and Regulation of Life
Insurance - Types of Life Insurance Policies – Term, Whole Life, Endowment, Unit Linked and
with or without Profit Policies – Customer Evaluation – Policy Evaluation – Group and Pension
Insurance Policies – Special features of Group Insurance/Super Annuation Schemes – Group
Gratuity Schemes. Computation of Premiums - Meaning of Premium, its calculation- Rebates –
Mode of Rebates – Large sum assured Rebates – Premium Loading – Rider Premiums –
Computation of Benefits – Surrender value – Paid up value.

UNIT-II: SETTLEMENT OF CLAIMS RISK & UNDERWRITTINGS AND FINANCIAL

PLANNING & TAX SAVING: Settlement of claims: Intimation Procedure, documents and
settlement procedures - Underwriting: The need for underwriting – Guiding principles of
Underwriting – Factors affecting Insurability – Methods of Life Classification – Laws affecting
Underwriting - Financial Planning and taxation: Savings – Insurance vis-à-vis- Investment in the
Units Mutual Funds, Capital Markets – Life Insurance in Individual Financial Planning –
Implications in IT treatment.

SUGGESTED READINGS:

1. Practice of Life Insurance: Insurance Institute of India, Mumbai.

2. Insurance and Risk Management: P.K.Gupta, Himalaya Publishing House, Mumbai.
3. Fundamentals of Life Insurance Theories and Applications: Kanika Mishra, Prentice Hall
4. Principles of Life Insurance – Dr. V. Padmavathi, Dr. V. Jayalakshmi - PBP
5. Managing Life Insurance: Kutty, S.K., Prentice Hall of India: New Delhi
6. Life and Health Insurance: Black, Jr. Kenneth and Harold Skipper Jr., Prentice Hall, Inc.,
England.
7. Life Insurance: Principles and Practice: K.C. Mishra and C.S. Kumar, Cengage Learning,
New Delhi.
8. Life Insurance in India: Sadhak, Respose Books, New Delhi.

14
Faculty of Commerce Common syllabus
Paper SEC2 (b): WEB DESIGN AND ANALYTICS

Objective: To make students to understand the Web Design and Analytics.

UNIT I: WEB DESIGN AND OPTIMIZING CONVERSION RATES:

Exploring and learning web design – Understanding Conversion rate optimization (CRO) – Setting CRO
– Understanding target audience – Optimization champion

UNIT II: GOOGLE ANALYTICS:

Getting started with Google Analytics – Core concepts – Additional interface features – Using reports –
Audience reports – Acquisition reports – Social reports – Behavior reports – Track events – Conversion
reports – Additional features

SUGGESTED READINGS:

1. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable
Online Campaigns by Ian Dodson, Wiley
2. Fundamentals of Digital Marketing by Puneet Singh Bhatia, Pearson
3. Digital Marketing by Vandana Ahuja, Oxford
4. Digital Marketing by Seema Gupta, McGraw Hill
5. Digital Marketing For Dummies by Ryan Deiss and Russ Henneberry
6. Don’t Make Me Think Revisited: A Common Sense Approach to Web Usability By Steve Krug
7. Web Analytics 2.0 – AvinashKaushik
8. Successful Analytics by Brian Clifton
9. Math and Stats for Web Analytics and Conversion Optimization by Himanshu Sharma

15
Faculty of Commerce Common syllabus
Paper SEC2 (c): APPLICATION OF BUSINESS ANALYTICS

Objective: To make students to understand the Analytics of Application of Business Analytics.

UNIT I: STATISTICS USING EXCEL:

Descriptive statistics using Excel: Describe data using charts and basic statistical measures –
Histograms - Pareto charts – Boxplots - Treemap and Sunburst charts - Inferential Statistics
using Excel: Correlation and Regression - Probability distribution – Sampling techniques –
Hypothesis testing

UNIT II: GETTING STARTED WITH R:

Introduction to R and RStudio components: Read datasets into R - Export data from R -
Manipulate and Process Data in R - Use functions and packages in R - Demonstrate with a Case
Study to perform basic analytics using R

SUGGESTED READINGS:

1. Microsoft Business Intelligence Tools for Excel Analysis; Michael Alexander, Jared
Decker, Bernard Wehbe; Wiley
2. Business Analysis with Microsoft Excel and Power BI, 5th edition; Conrad G. Carlberg;
Pearson
3. Excel Data Analysis: Your visual blueprint for creating and analyzing data, charts and
PivotTables, 3rd Edition; Denise Etheridge; Wiley
4. Microsoft Excel 2019 Formulas and Functions (Business Skills), 1st Edition; Paul
McFedries; Microsoft
5. Microsoft Excel Data Analysis for Dummies, 3rd edition; Stephen L. Nelson, E. C.
Nelson; Wiley
6. Data Analytics with R; Bharti Motwani; Wiley

16
Faculty of Commerce Common syllabus
Paper DSC 301: ADVANCED ACCOUNTING

Objective: To acquire accounting knowledge of partnership firms and joint stock companies

UNIT-I: PARTNERSHIP ACCOUNTS-I:

Meaning – Partnership Deed - Capital Accounts (Fixed and Fluctuating) – Admission of a
Partner – Retirement and Death of a Partner (Excluding Joint Life Policy) (Including problems)

UNIT-II: PARTNERSHIP ACCOUNTS–II:

Dissolution of Partnership – Insolvency of a Partner (excluding Insolvency of all partners) – Sale
to a Company (Including problems)

UNIT-III: ISSUE OF SHARES, DEBENTURES, UNDERWRITING AND BONUS SHARES:

Issue of Shares at par, premium and discount – Pro-rata allotment – Forfeiture and Re-issue of
Shares – Issue of Debentures with Conditions of Redemption – Underwriting: Meaning –
Conditions- Bonus Shares: Meaning – SEBI Guidelines for Issue of Bonus Shares – Accounting
of Bonus Shares (Including problems)

UNIT-IV: COMPANY FINAL ACCOUNTS AND PROFIT PRIOR TO INCORPORATION:

Companies Act 2013: Structure – General Instructions for preparation of Balance Sheet and
Statement of Profit and Loss – Part-I: Form of Balance Sheet – Part-II: Statement of Profit and
Loss – Preparation of Final Accounts of Companies - Profits Prior to Incorporation- Accounting
treatment. (Including problems)

UNIT-V: VALUATION OF GOODWILL AND SHARES:

Valuation of Goodwill: Need – Methods: Average Profits, Super Profits and Capitalization
Methods -Valuation of Shares: Need –Net Assets, Yield and Fair Value Methods. (Including
problems)

SUGGESTED READINGS:

1. Principles and Practice of Accounting: R.L. Gupta & V.K. Gupta, Sultan Chand & Sons.
2. Advanced Accountancy: Shukla and Grewal, S.Chand & Co.
3. Advanced Accountancy: R.L.Gupta&Radhaswamy, Sultan Chand & Sons.
4. Advanced Accountancy (Vol-II): S.N.Maheshwari&V.L.Maheswari, Vikas.
5. Advanced Accountancy: Dr. G. Yogeshwaran, Julia Allen - PBP
6. Accountancy–III: Tulasian, Tata McGraw Hill Co.
7. Advanced Accountancy: Arulanandam; Himalaya.
8. Accountancy–III: S.P. Jain & K.L Narang, Kalyani Publishers.
9. Guidance Note on the Revised Schedule VI to the Companies Act, 1956, The Institute of
Chartered Accounts of India.
10. Advanced Accounting (IPCC): D. G. Sharma, Tax Mann Publications.

17
Faculty of Commerce Common syllabus
Paper DSC 302: BUSINESS STATISTICS -I

Objective: to inculcate analytical and computational ability among the students.

UNIT-I: INTRODUCTION:
Origin and Development of Statistics – Definition - Importance and Scope - Limitations of
Statistics - Distrust of Statistics.
Statistical Investigation: Planning of statistical investigation - Census and Sampling methods -
Collection of primary and secondary data - Statistical errors and approximation - classification
and Tabulation of data - Frequency distribution.

UNIT – II: DIAGRAMMATIC AND GRAPHIC PRESENTATION:

Diagrammatic presentation: One Dimensional and Two Dimensional Diagrams – Pictograms –
Cartograms Graphic presentation: Technique of Construction of Graphs - Graphs of Frequency
Distribution - Graphs of Time Series or Histograms.

UNIT-III: MEASURES OF CENTRAL TENDENCY:

Introduction –Significance -Arithmetic Mean- Geometric Mean - Harmonic Mean - Mode –
Median - Quartiles and Percentiles - Simple and Weighted Averages - Uses and Limitations of
different Averages.

UNIT-IV: MEASURES OF DISPERSION, SKEWNESS AND KURTOSIS:

Measures of Dispersion: Significance - Characteristics - Absolute and Relative Measures - Range
- Quartile Deviation - Mean Deviation- Standard Deviation - Coefficient of Variation.
Measures of Skewness - Karl Pearson’s Coefficient of Skewness - Bowley’s Coefficient of
Skewness - Kelly’s Measure of Skewness – Kurtosis: Meso kurtosis, Platy kurtosis and
Leptokurtosis.

UNIT-V: CORRELATION:
Meaning -Types - Correlation and Causation – Methods: Scatter Diagram - Karl Person's
Coefficient of Correlation - Probable Error and Interpretation of Coefficient of Correlation -
Rank Correlation - Concurrent Deviation Method.

SUGGESTED READINGS:

1. Statistics for Management: Levin & Rubin, Pearson

2. Fundamentals of Statistics: Gupta S.C, Himalaya
3. Statistics: E. Narayanan Nadar, PHI Learning
4. Business Statstics –I: Dr. Obul Reddy, Dr. D. Shridevi - PBP
5. Business Statistics: Dr. J. K. Thukral, Taxmann Publications
6. Business Statistics: K. Alagar, Tata McGraw Hill
7. Fundamentals of Statistical: S. P Gupta, Sultan Chand
8. Business Statistics: J. K. Sharma, Vikas Publishers
9. Business Statistics: S. L Aggarwal, S. L. Bhardwaj, Kalyani Publications
10. Statistics-Problems and Solutions: Kapoor V.K, S. Chand
11. Statistics - Theory, Methods and Applications: Sancheti D.C. &Kapoor V.K
12. Business Statistics: S. K. Chakravarty, New Age International Publishers
13. Statistics: Andasn,Sweenly,Williams,Cingage.

18
Faculty of Commerce Common syllabus
Paper DSC 303: RELATIONAL DATABASE MANAGEMENT SYSTEM

Hours Per Week: 7 (3T+4P) Credits: 5

Exam Hours: 1 ½ Marks: 50U+35P+15I
Objective: to acquire basic conceptual background necessary to design and develop simple database
system, Relational database mode, ER model and distributed databases, and to write good queries using
a standard query language called SQL.
UNIT-I: BASIC CONCEPTS: Database Management System - File based system - Advantages of
DBMS over file based system - Database Approach - Logical DBMS Architecture - Three level
architecture of DBMS or logical DBMS architecture - Need for three level architecture - Physical DBMS
Architecture - Database Administrator (DBA) Functions & Role - Data files indices and Data Dictionary
- Types of Database. Relational and ER Models: Data Models - Relational Model – Domains - Tuple and
Relation - Super keys - Candidate keys - Primary keys and foreign key for the Relations - Relational
Constraints - Domain Constraint - Key Constraint - Integrity Constraint - Update Operations and Dealing
with Constraint Violations - Relational Operations - Entity Relationship (ER) Model – Entities –
Attributes – Relationships - More about Entities and Relationships - Defining Relationship for College
Database - E-R Diagram - Conversion of E-R Diagram to Relational Database.
UNIT-II: DATABASE INTEGRITY AND NORMALISATION: Relational Database Integrity – The
Keys - Referential Integrity - Entity Integrity - Redundancy and Associated Problems – Single Valued
Dependencies – Normalisation - Rules of Data Normalisation - The First Normal Form -The Second
Normal Form - The Third Normal Form - Boyce Codd Normal Form - Attribute Preservation - Lossless-
join Decomposition - Dependency Preservation. File Organisation : Physical Database Design Issues -
Storage of Database on Hard Disks - File Organisation and Its Types - Heap files (Unordered files) -
Sequential File Organisation - Indexed (Indexed Sequential) File Organisation - Hashed File Organisation
- Types of Indexes - Index and Tree Structure - Multi-key File Organisation - Need for Multiple Access
Paths - Multi-list File Organisation - Inverted File Organisation.
UNIT-III: STRUCTURES QUERY LANGUAGE (SQL): Meaning–SQL commands - DataDefinition
Language - Data Manipulation Language - Data Control Language - Transaction Control Language -
Queries using Order by – Where - Group by - Nested Queries. Joins – Views – Sequences - Indexes and
Synonyms - Table Handling.
UNIT-IV: TRANSACTIONS AND CONCURRENCY MANAGEMENT: Transactions – Concurrent
Transactions - Locking Protocol - Serialisable Schedules - Locks Two Phase Locking (2PL) - Deadlock
and its Prevention - Optimistic Concurrency Control. Database Recovery and Security: Database
Recovery meaning - Kinds of failures - Failure controlling methods - Database errors - Backup &
Recovery Techniques - Security & Integrity - Database Security - Authorization.
UNIT-V: DISTRIBUTED AND CLIENT SERVER DATABASES: Need for Distributed Database
Systems - Structure of Distributed Database - Advantages and Disadvantages of DDBMS - Advantages of
Data Distribution - Disadvantages of Data Distribution - Data Replication - Data Fragmentation. Client
Server Databases: Emergence of Client Server Architecture - Need for Client Server Computing -
Structure of Client Server Systems & its advantages.
ADVANCED TOPICS: Overview: Parallel Database - Multimedia Database - Mobile Database - Web
Database - Multidimensional Database. Data Warehouse - OLTP Vs OLAP - NoSQL Database.
LAB: SQL QUERIES BASED ON VARIOUS COMMANDS.
SUGGESTED READINGS: 1)Database Systems: R.Elmasri& S.B. Navathe, Pearson.;
2) Introduction to Database Management System: ISRD Group, McGraw Hill.; 3) Database Management System:
R.Ramakrishnan & J.Gehrke, McGraw Hill.; 4) Modern Database Management: J.A.Hoffer,V.Rames&H.Topi,
Pearson.; 5) Database System Concepts: Silberschatz, Korth & Sudarshan, McGraw Hill. 6)
Simplified Approach to DBMS: Parteek Bhaia Kalyani Publishers. 7) Database Management System:
Nirupma Pathak, Himalaya. 8) Database Management Systems: Pannerselvam, PHI. 9) Relational
DatabaseManagement System: Srivastava&Srivastava, New Age 10) PHPMySQL Spoken Tutorials by IIT
Bombay. 11) OracleDatabase: A Beginner’s Guide: I.Abramson, McGraw Hill.

19
Faculty of Commerce Common syllabus

Paper SEC3 (a): PRACTICE OF GENERAL INSURANCE

Objective: To make the student understand general policies and accounting.

UNIT I: GENERAL INSURANCE POLICIES:

Introduction to General Insurance-Origin of general insurance—Classification of General
Insurance Companies—Indian and International Insurance Market—various roles in Insurance
industry—Policy Documents and forms—insurance proposals and forms—General Insurance
Products-Fire, Marine, Motor, Liability, Personal Accident and Specialty Insurance, Engineering
and other insurance.

UNIT II: UNDERWRITING, PREMIUMS, CLAIMS AND INSURANCE RESERVES

AND ACCOUNTING:
Concept of Underwriting—Underwriting Process—Risk sharing and its methods—risk
management and steps involved in it—Rating and Premiums—concept of soft and hard
markets—Concept of Claim-understanding the process of claim management—claims fraud and
fraud prevention—Insurance reserves and accounting—different types of reserves of insurance
companies—reserving process followed by insurance companies—Insurance accounting.

SUGGESTED READINGS:

1. Practice of General Insurance – Insurance Institute of India.

2. Practice of General Insurance – D.S. Vittal-HPH.
3. Principles & Practice of Insurance- Dr. P. Periasamy – HPH.
4. Risk Management : A Publication of the Insurance Institute of India.,
5. Practice of General Insurance: Dr. V. Padmavathi, Dr. V. Jayalakshmi, PBP.
6. Insurance Theory and Practice: Tripathi PHI
7. Life and Health Insurance: Black, JR KENNETH & Harold Skipper, Pearson
8. Risk Management and Insurance : Trieschman ,Gustavson and Hoyt
9. South Western College Publishing Cincinnati, Ohio.

20
Faculty of Commerce Common syllabus

Paper SEC3 (b): SOCIAL MEDIA MARKETING

Objective: To make students to understand the Social Media Marketing.

UNIT I: SOCIAL MEDIA MARKETING:

Building an online community – Understanding Social Media Marketing – Marketing and
building presence on Facebook – Marketing and building presence on Twitter – Employer
branding on LinkedIn

UNIT II: ONLINE ADVERTISING ON SOCIAL MEDIA:

Facebook advertising overview – How Facebook ads work – How to create Facebook ads –
Additional advertising options and best practices for Facebook advertising – Marketing and
monetizing on YouTube – Customize your YouTube Channel – Video optimization on YouTube
– YouTube Analytics

SUGGESTED READINGS:

1. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and
Measurable Online Campaigns by Ian Dodson, Wiley
2. Fundamentals of Digital Marketing by Puneet Singh Bhatia, Pearson
3. Digital Marketing by VandanaAhuja, Oxford
4. Tuten: Social Media Marketing, sage
5. Digital Marketing by Seema Gupta, McGraw Hill
6. Social Media Marketing All-In-One for Dummies By Jan Zimmerman and Deborah Ng
7. Facebook Growth Hacking: How to Correctly Set Up and Maintain Your Facebook
Presence and Gain Massive Amounts of Fans (Social Media Marketing) by Jeff Abston
8. Youtube Influencer: How To Become a Youtube Influencer, Why Influencer Marketing
Matters, and How To Monetize Your Channel by Jeff Abston

21
Faculty of Commerce Common syllabus

Paper SEC-3 (c): BUSINESS INTELLIGENCE

Objective: To make students to understand the Business Intelligence.

UNIT I: BUSINESS INTELLIGENCE USING POWER BI:

Getting data in Power BI: Overview of Power BI Desktop - Connect to data sources in Power BI
Desktop - Clean and transform data with the Query Editor - advanced data import and cleaning
techniques - Cleaning irregularly formatted data - Modeling the data: Manage data relationships
– Create calculated columns – Optimizing data models – Create calculated measures – Create
calculated tables – Explore time-based data - Exploring data: Introduction to the Power BI
service - Turn business intelligence data into data insights

UNIT II: POWER BI AND EXCEL:

Using Excel data in Power BI: Uploading an Excel workbook with a simple table into Power BI -
Upload workbooks created with Excel Power Pivot and Power View - Publishing and sharing:
Publish Power BI Desktop reports - Print and export dashboards and reports - Manually
republish and refresh data - Power BI Mobile - Create groups in Power BI – Publish to web

SUGGESTED READINGS:

1. Introducing Microsoft Power BI; Alberto Ferrari, Marco Russo; Microsoft Press
2. Introduction to Microsoft Power Bi: Bring Your Data to Life; M.O. Cuddley; Createspace
Independent Pub
3. Applied Microsoft Power BI: Bring your data to life; TeoLachev; Prologika Press
4. Business Analysis with Microsoft Excel and Power BI, 5th edition; Conrad G. Carlberg;
Pearson

22
Faculty of Commerce Common syllabus
Paper SEC4 (a): REGULATION OF INSURANCE BUSINESS

Objective: To equip the students with the knowledge regarding Insurance Business Regulations

UNIT I: INSURANCE LEGISLATION IN INDIA:

History of life and non-life insurance legislation—nationalization—insurance reforms—
insurance business Act, 1972—IRDA and its functions including licensing functions—Web
aggregators—regulation for intermediaries—CCS-SPV-PoS-insurance repositories-TPAs—Role
and duties of surveyors—Origin and development of micro-insurance—regulation of ULIPs—
pension schemes—money laundering—KYC—methods of receipt of premium—Exchange
control regulations relating to General and Life Insurance—IRDA Health Insurance Regulations,
2016—Health plus life combo products.

UNIT II: POLICY HOLDERS RIGHTS OF ASSAINGMENT, NOMINATION AND

TRANSFER:
Assignment and transfer of insurance policies—provisions related to nomination—repudiation—
Fraud—protection of policyholder interest—stages in insurance policy-presale stage-post sale
stage-free look period—grievance redressal—claim settlement—key feature document—dispute
resolution mechanism—insurance ombudsman—solvency margin and investments—
international trends in insurance regulation.

SUGGESTED READINGS:

1. Regulation of Insurance Business – Insurance Institute of India

2. Regulation of Insurance Business – D.S. Vittal, HPH
3. Regulation of Insurance Business: Dr. V. Padmavathi, PBP
4. Risk Management : A Publication of the Insurance Institute of India
5. Insurance Theory and Practice: Tripathi PHI
6. Life and Health Insurance: Black, JR KENNETH & Harold Skipper, Pearson
7. Risk Management and Insurance: Trieschman, Gustavson and Hoyt
8. South Western College Publishing Cincinnati, Ohio.
9. Insurance Management – S.C. Sahoo& S.C. Das-HPH.

23
Faculty of Commerce Common syllabus
Paper SEC4 (b): SEARCH ENGINE OPTIMIZATION AND ONLINE
ADVERTISING

Objective: To make students to understand the Search engine optimization and online
advertising.

UNIT I:SEO FOUNDATIONS AND SEO KEYWORD STRATEGY:

Understanding SEO – Keyword strategy – Content optimization – Long-term content planning – Link-
building strategies – Measuring SEO effectiveness – SEO for Ecommerce – Local search – Mobile SEO

UNIT II: GOOGLE ADWORDS AND REMARKETING:

Pay-Per-Click Advertising – Getting started with Google Adwords – Advertising tracking – Key Google
Adwords strategies – Remarketing with Google – Budget and ROI tips – B2B Remarketing Campaigns

SUGGESTED READINGS:

1. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and
Measurable Online Campaigns by Ian Dodson, Wiley
2. Fundamentals of Digital Marketing by Puneet Singh Bhatia, Pearson
3. Digital Marketing by VandanaAhuja, Oxford
4. Digital Marketing by Seema Gupta, McGraw Hill
5. SEO for Dummies, 6th Edition, by John Kent
6. SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization
Success on Google By Jason McDonald
7. The Art of SEO: Mastering Search Engine Optimization By Eric Enge, Stephan Spencer
and Jessie Stricchiola
8. Google Adwords for Beginners: A Do-It-Yourself Guide to PPC Advertising By Cory
Rabazinsky, 2015

24
Faculty of Commerce Common syllabus

Paper SEC-4 (c) DATA VISUALIZATION & STORYTELLING

Objective: To make students to understand the Data visualization & Storytelling.

UNIT I: DATA VISUALIZATION USING POWER BI:

Visuals in Power BI: Bar charts – Pie charts – Treemaps – Combination charts – Slicers – Map
visualizations – Matrixes and Tables – Scatter charts – Waterfall and funnel charts - Gauges and
single-number cards - Modifying visuals and reports: Modify colors in charts and visuals – Add
shapes, text boxes, and images to reports - Page layout and formatting - Other Data Visualization
features and options: Group interactions among multiple visualizations on the same report page -
Summarization and category options – Z-order - Visual hierarchies and drill-down

UNIT II: TELLING STORIES WITH DATA:

Data Storytelling: Apply storytelling principles to business analytics - Improve business
analytics presentations through storytelling - Creating high-impact reports and presentations:
Guidelines and best practices

SUGGESTED READINGS:

1. Introducing Microsoft Power BI; Alberto Ferrari, Marco Russo; Microsoft Press
2. Introduction to Microsoft Power Bi: Bring Your Data to Life; M.O. Cuddley; Createspace
Independent Pub
3. Applied Microsoft Power BI: Bring your data to life; TeoLachev; Prologika Press
4. Business Analysis with Microsoft Excel and Power BI, 5th edition; Conrad G. Carlberg;
Pearson
5. Microsoft Power BI Dashboards Step by Step, Errin O'Connor, Microsoft Press
6. Storytelling with Data: A Data Visualization Guide for Business Professionals; Cole
Nussbaumer Knaflic; Wiley

25
Faculty of Commerce Common syllabus

Paper DSC 401: INCOME TAX

Objective: To acquire conceptual and legal knowledge about Income Tax provisions relating to
computation of Income from different heads with reference to an Individual Assessee.

UNIT–I: INTRODUCTION:
Direct and Indirect Taxes – Canons of Taxation - Features and History of Income Tax in India –
Definitions and Basic Concepts of Income Tax: Assessee – Deemed Assessee – Assessee-in-default –
Assessment Year – Previous Year - Person – Agricultural Income – Heads of Income – Gross Total
Income – Total Income –– Incomes Exempt from Tax. Residential Status and Scope of Total Income:
Meaning of Residential Status – Conditions applicable to an Individual Assessee – Incidence of Tax
– Types of Incomes. (Theory only)

UNIT–II: INCOME FROM SALARIES:

Definition of ‘Salary’ – Characteristics of Salary – Computation of Salary Income: Salary u/s 17(1) –
Annual Accretion – Allowances – Perquisites – Profits in lieu of Salary – Deductions u/s. 16 –
Problems on computation of Income from Salary.

UNIT–III: INCOME FROM HOUSE PROPERTY:

Definition of ‘House Property’ – Exempted House Property incomes– Annual Value – Determination
of Annual Value for Let-out House and Self-occupied House – Deductions u/s.24 – Problems on
computation of Income from House Property.

UNIT–IV: PROFITS AND GAINS OF BUSINESS OR PROFESSION:

Definition of ‘Business and Profession’ – Procedure for computation of Income from Business –
Revenue and Capital nature of Incomes and Expenses – Allowable Expenses u/s. 30 to 37 – Expenses
expressly disallowed – Deemed Profits – Miscellaneous provisions u/s 44. Depreciation: Meaning –
Conditions for charge of depreciation – Problems on computation of Income from Business. Income
from Profession: Rules– procedure – problems on computation of Income from Profession.

UNIT-V: CAPITAL GAINS AND INCOME FROM OTHER SOURCES:

Introduction - Meaning – Scope of charge – Basis of charge – Short term and Long term Capital
Assets – Transfer of Capital Asset – Deemed Transfer –Determination of Cost of Acquisition –
Procedure for computation of Long-term and Short-term Capital Gains/Losses – Exemptions in
respect of certain Capital Gains u/s. 54 – Problems on computation of capital gains - General
Incomes u/s. 56(1) – Specific Incomes u/s. 56(2) – Dividends u/s. 2(22) – Winnings from lotteries
Puzzles, crown world puzzles, Races – Interest on Securities – Gifts received by an Individual –
Casual Income – Family Pension – Rent received on let out of Furniture- Plant and Machinery
with/without Building – Deductions u/s. 57. (Theory only)

SUGGESTED READINGS:
1. Income Tax Law and Practice: V.P. Gaur & D.B Narang, Kalyani Publishers.
2. Taxation: Dr. M.N. Ravi, PBP.
3. Direct Taxes Law & Practice: Dr.Vinod K. Singhania&Dr.KapilSinghania, Taxmann
4. Income Tax: B.B. Lal, Pearson Education.
5. Taxation: R.G. Saha, Himalaya Publishing House Pvt. Ltd.
6. Income Tax: Johar, McGrawHill Education.
7. Taxation Law and Practice: Balachandran&Thothadri, PHI Learning.
8. Direct Tax Law and Practice : AhujaGirish

26
Faculty of Commerce Common syllabus
Paper DSC 401: EXCEL FOUNDATION

Objective: Students will learn how to start working with M S Excel right from basics to Tables,
Templates and Printing of their work.

UNIT-I: INTRODUCTION TO EXCEL:

Workbooks and Worksheets, Moving Around a Worksheet, Ribbon tabs, Types of commands on
the Ribbon, Using Shortcut Menus, Working with Dialogue Boxes, Task Panes, Getting started
on your worksheet, Creating a chart, Printing your worksheet, Saving your worksheet, Exploring
Data Types, Modifying Cell Contents, Deleting, Replacing, Editing of a cell. Some handy data
entry techniques, Number Formatting.

UNIT-II: WORKSHEET OPERATIONS:

Moving and resizing windows, Switching among windows, Activating a worksheet, Adding,
Deleting a worksheet, Changing a sheet tab color, Rearranging your worksheets, Hiding, un-
hiding a worksheet, Worksheet View, Comparing sheets side by side, Selecting ranges, complete
rows and columns, noncontiguous ranges, multi-sheet ranges, special types of cells. Copying or
Moving Ranges. Paste Special dialogue box, Adding comments to cells.

UNIT-III: TABLES AND FORMATTING:

Creating a Table, Changing the Look of a Table, Navigating in a Table, Selecting parts of a
Table, Adding, Deleting new rows or columns, Moving a Table, Working with the Total Row,
Removing duplicate rows from a table. Sorting and filtering a table, Converting Table into
Range. Formatting tools on the Home tab, Mini Toolbar, Fonts, Text Alignment, Wrapping text
to fit a cell, Colors and Shading, Borders and Lines, Naming Styles.

UNIT–IV: EXCEL FILES & TEMPLATES:

Creating a New Workbook, Filtering filenames, Saving and Auto Recovery, Password-Protecting
a Workbook, Recovering unsaved work, Protect Workbook options, Checking Compatibility.
Creating a Excel Templates, Modifying a template, Custom Excel Templates, Default Templates,
Editing your Template, Resetting the default workbook, Saving your Custom Templates, Getting
ideas for creating Templates.

UNIT–V: PRINTING YOUR WORK: Normal, Page Layout, Page Break View, Choosing
your printer, Specifying what you want to print, Changing Page Orientation, Specifying paper
size, Adjusting page margins, Inserting a page break, Removing manual page breaks, Printing
Row and Column Titles, Scaling printed output, Header or Footer Options, Preventing certain
cells, Objects from being printed, Creating Custom Views of your Worksheet. Creating PDF
files. Introducing Excel:

SUGGESTED READINGS:

1. Excel 2013 Bible: John Walkenbach, Wiley.

2. Microsoft Excel 2013: Data Analysis and Business Modeling: Winston, PHI
3. Excel Data Analysis - Modeling and Simulation: Hector Guerrero, Springer.
4. Excel Functions and Formulas: Bernd Held,BPB Publications.
5. Financial Analysis and Modeling using Excel and VBA: ChandanSengupta, Wiley

27
Faculty of Commerce Common syllabus
Paper DSC 402: BUSINESS STATISTICS - II

Objective: To inculcate analytical and computational ability among the students.

UNIT-I: REGRESSION:
Introduction - Linear and Non Linear Regression – Correlation Vs. Regression - Lines of
Regression - Derivation of Line of Regression of Y on X - Line of Regression of X on Y - Using
Regression Lines for Prediction.

UNIT-II: INDEX NUMBERS:

Introduction - Uses - Types - Problems in the Construction of Index Numbers - Methods of
Constructing Index Numbers - Simple and Weighted Index Number (Laspeyre - Paasche,
Marshall – Edgeworth) - Tests of Consistency of Index Number: Unit Test - Time Reversal Test
- Factor Reversal Test - Circular Test - Base Shifting - Splicing and Deflating of Index
Numbers.

UNIT-III: TIME SERIES:

Introduction - Components – Methods-Semi Averages - Moving Averages – Least Square
Method - Deseasonalisation of Data – Uses and Limitations of Time Series.

UNIT-IV: PROBABILITY:
Probability – Meaning - Experiment – Event - Mutually Exclusive Events - Collectively
Exhaustive Events - Independent Events - Simple and Compound Events - Basics of Set Theory
– Permutation – Combination - Approaches to Probability: Classical – Empirical – Subjective -
Axiomatic - Theorems of Probability: Addition – Multiplication - Baye’s Theorem.

UNIT-V: THEORITECAL DISTRIBUTIONS:

Binomial Distribution: Importance – Conditions – Constants - Fitting of Binomial Distribution.
Poisson Distribution: – Importance – Conditions – Constants - Fitting of Poisson Distribution.
Normal Distribution: – Importance - Central Limit Theorem - Characteristics – Fitting a Normal
Distribution (Areas Method Only).

SUGGESTED READINGS:

1. Statistics for Management: Levin & Rubin, Pearson,

2. Fundamentals of Statistics: Gupta S.C, Himalaya
3. Business Statistics: Theory & Application, P. N. Jani, PHI Learning
4. Business Statics – II: Dr. OBul Reddy, Dr. D. Shridevi - PBP
5. Business Statistics: Dr. J. K. Thukral, Taxmann Publications
6. Business Statistics: K. Alagar, Tata McGraw Hill
7. Fundamentals of Statistical: S. P Gupta , Sultan Chand
8. Business Statistics: J. K. Sharma,Vikas Publishers
9. Business Statistics: Vora, Tata McGraw Hill
10. Statistics-Problems and Solutions: Kapoor V.K, S. Chand
11. Statistics-Teory, Methods and Applications: SanchetiD.C. &Kapoor V.K
12. Business Statistics: S. K. Chakravarty, New Age International Publishers
13. Business Statistics-G.Laxman,Vasudeva Reddy, K.Goud, TaxmannPublications,Hyderabad.

28
Faculty of Commerce Common syllabus
Paper DSC 403: WEB TECHNOLOGIES
Hours Per Week:7(3T+4P Credits: 5
Exam Hours:1½ Marks: 50U+35P+15I

Objective: To gain skills of usage of Web Technologies to design Web pages.

UNIT-I: INTRODUCTION:
Introduction to web technology – HTML – types of HTML tags-basic Structure of HTML –
Web design principles – HTML attributes – styles – Hypertext - Formatting text – Forms &
formulating instructions & formulation elements – Commenting code – Back grounds – Images-
Hyperlinks – Lists –Tables – Frames

UNIT-II: AN OVER VIEW OF DYNAMIC WEB PAGES & DYNAMIC WEB PAGE:
An over view of dynamic web pages – technologies: Introduction to Dynamic HTML
programing - Cascading style sheets (CSS) – types and advantages of CSS – CSS basic syntax
and structure - Changing Text and Attributes - Dynamically changing style - Text Graphics and
placements - Creating multimedia effects with filters and Transactions.

UNIT-III: JAVA SCRIPT&:

Java Script: Introduction - Client side Java script - Server side Java script - Core features - Data
types and variables – Operators - Expressions and statements – Functions – Objects – Array -
Date and math related objects - Document object model - Eventhandling.

UNIT-IV: EVENTS AND EVENT HANDLERS:

Events And Event Handlers: General information about Events – Event – OnAbort – OnClick -
Ondbl click - Ondrag drop – Onerror - Onfocus - Onkey Press – Onkey Up – Onload - Onmouse
Down – Onmouse Move - Onmouse Out – Onmouse Over - Onmove - Onrest – Onresize -
Onselect - Onsubmit - Onunload.

UNIT-V: EXTENSIBLE MARKUP LANGUAGE (XML:

Extensible Markup Language (XML): Introduction - Creating XML Documents - XML style
Sheet – Hyperlinks in XML Document Object Model - XML Query Language.

LAB WORK: CREATING A WEBSITE WITH DYNAMIC FUNCTIONALITY USING

CLIENT- SIDE AND SERVER SIDE SCRIPTING.

SUGGESTED READINGS:
1. Web Technology: IndrakantiSekhar, V.N. Battu, Himalaya Publishers.
2. Internet & World Wide Web How to Program: Deitel&Deitel,Pearson.
3. Web programming: ChrisBates.
4. HTML & XML An Introduction NIIT,PHI.
5. HTML for the WWW with XHTML & CSS: Wlizabeth Castro,Pearson
6. Internet and Web Technologies: Raj Kamal, McGrawHill.
7. Web Technology: A Developer’s Perspective: Gopalan&Sivaselvan,PHI.
8. Internet Technology and Web Page Design: R.Singh&M.Sonia,Kalyani.
9. Web Technology and Design by Xavier, New Age InternationalPub.

29
Faculty of Commerce Common syllabus

Paper GE: a) BUSINESS ECONOMICS

Objective: To acquire knowledge for application of economic principles and tools in business
practices.

UNIT-I: INTRODUCTION:
Business Economics: Meaning - Nature – Characteristics - Importance and Role - Micro &
Macro Economics - Scope - Objectives - Law of Diminishing marginal utility - Law of Equi-
marginal utility.

UNIT- II: DEMAND ANALYSIS:

Meaning – Function - Factors influencing Demand -Types of Demand -Demand Curve - Law of
Demand –Exceptions to the law of demand-Elasticity of Demand: Concept - Types of elasticity
of demand-price, income and cross Elasticity of Demand –measurement of elasticity—arc and
point methods—Importance of various Elasticity of Demand

UNIT-III: SUPPLY ANALYSIS:

Law of Supply - Factors influencing Supply - Market Equilibrium- Consumer Surplus - Theory
of Consumer behavior - Utility and indifference curve analysis.

UNIT–IV: PRODUCTION ANALYSIS:

Concept of Production –production function-Total Production - Marginal Production - Average
Production –returns to a factor- Law of Variable Proportions - Law of Returns to Scale – Isocost
– Isoquants - Economies and Dis-economies of Scale.

UNIT-V: COST AND REVENUEANALYSIS:

Theory of Cost - Concepts of Cost - Short run and Long run cost curves - Traditional and
Modern Approaches -Revenue Curves–relationship between total marginal and average
revenues- --Break Even Analysis—Meaning – Assumptions – Uses and Limitations.

SUGGESTED READINGS:

1. Business Economics: V. G. Mankar, Himalaya Publishing House

2. Managerial Economics: VanithAgrawal, Pearson Education
3. Business Economics: H. L. Ahuja, S. Chand & Co. Ltd.
4. Business Economics : R. K. Lekhi, Kalyani Publishers
5. Business Economics: D. M. Mithani, Himalaya Publishing House
6. Business Economics: P. N. Chopra, Kalyani Publishers
7. Essential of Business Economics: D. N. Dwivedi, Vikas Publishers
8. Managerial Economics: Varshney and Maheswari, Sultan Chand
9. Business Economics: P. K. Mehta, Tax Mann Publication.

30
Faculty of Commerce Common syllabus

Paper GE: b) ADVANCED ASPECTS OF INCOME TAX

Objective: To acquire conceptual and legal knowledge about Income Tax provisions relating to
computation of Income from certain heads and other provisions relating to clubbing,
aggregation of income and assessment procedure.

UNIT–I: PROFITS AND GAINS OF BUSINESS OR PROFESSION:

Valuation of Stock Depreciation: Meaning – Assets used for Business – Block of Assets – Rates
of Depreciation – Miscellaneous Provisions about depreciation – Computation of Depreciation.

UNIT-II: INCOME FROM OTHER SOURCES:

Winnings from lotteries Puzzles, crown world puzzles, Races Problems on computation on
Income from Other Sources. Treatment of Agricultural Income. Heads of income: Gross Total
Income – Taxable Income – Income Tax Rates. Problems on computation of Total Income of an
Individual based on Residential Status.

UNIT-III: CLUBBING AND AGGREGATION OF INCOME:

Income of other persons included in the total income of Assesse – Income from Firm and AOP –
Clubbing Provisions – Deemed Incomes – Provisions of set-off and Carry forward of losses –
computation of Gross Total Income – Deductions from GTI u/s 80C to 80U – Problems on
Computation of Taxable Income.

UNIT-IV: ASSESSMENT OF INDIVIDUALS:

Computation of Tax Liability – Applicability of Alternate Minimum Tax on Individual u/s
115JC – Problems on Computation of tax liability.

UNIT–V: ASSESSMENT PROCEDURE:

Income tax returns – Types of returns – Filing of e-return – Assessment – Types of assessment:
Self-assessment – Provisional assessment – Regular assessment – Best judgement assessment –
Reassessment – Rectification of mistakes – Notice on demand.

SUGGESTED READINGS:
1. Income Tax Law and Practice: V.P. Gaur & D.B Narang, Kalyani Publishers.
2. Direct Taxes Law & Practice: Dr. Vinod K. Singhania& Dr. KapilSinghania, Taxmann
3. Income Tax: M. Jeevarathinam& C. Vijay Vishnu Kumar, SCITECH Publications.
4. Taxation: R.G. Saha, Himalaya Publishing House Pvt. Ltd.
5. Income Tax: B. Lal, Pearson Education.
6. Income Tax: Johar, McGrawHill Education.
7. Taxation Law and Practice: Balachandran&Thothadri, PHI Learnin

31
Faculty of Commerce Common syllabus

Paper DSE 501 (a) : COST ACCOUNTING

Objective: To make the students acquire the knowledge of cost accounting methods.

UNIT-I: INTRODUCTION:
Cost Accounting: Definition – Features – Objectives – Functions – Scope – Advantages and
Limitations - Essentials of a good cost accounting system- Difference between Cost Accounting
and Financial Accounting – Cost concepts – Cost Classification.

UNIT-II: MATERIAL:
Direct and Indirect Material cost – Inventory Control Techniques – Stock Levels – EOQ – ABC
Analysis – JIT - VED - FSND - Issue of Materials to Production – Pricing methods: FIFO -
LIFO with Base Stock and Simple and Weighted Average methods.

UNIT-III: LABOUR AND OVERHEADS:

Labour: Direct and Indirect Labour Cost – Methods of Payment of Wages (only Incentive Plans):
Halsey, Rowan, Taylor Piece Rate and Merrick Multiple Piece Rate Methods.
Overheads: Classification - Methods of Allocation - Apportionment and Absorption of
overheads.

UNIT-IV: UNIT AND JOB COSTING:

Unit Costing: Features - Cost Sheet – Tender and Estimated Cost Sheet.
Job Costing: Features - Objectives – Procedure - Preparation of Job Cost Sheet.

UNIT-V: CONTRACT AND PROCESS COSTING:

Contract Costing: Features – Advantages - Procedure of Contract Costing – Guidelines to Assess
profit on incomplete Contracts.
Process Costing: Meaning – Features – Preparation of Process Account – Normal and Abnormal
Losses.

SUGGESTED READINGS:

1. Cost Accounting: Jain and Narang, Kalyani

2. Cost Accounting: Srihari Krishna Rao, Himalaya
3. Cost and Management Accounting: PrashantaAthma, Himalaya
4. Cost Accounting: Dr. G. Yogeshweran, PBP.
4. Cost Accounting: Jawaharlal, Tata Mcgraw Hill
5. Cost Accounting: Theory and Practice: Banerjee, PHI
6. Introduction to Cost Accounting: Tulsian, S.Chand
7. Cost Accounting: Horngren, Pearson
8. Cost Accounting: Ravi M. Kishore, Tax Mann Publications.

32
Faculty of Commerce Common syllabus

Paper DSE 501 (b) : FINANCIAL PLANNING & PERFORMANCE

Objective: To make students to understand the Financial planning & Performance.

UNIT I: STRATEGIC PLANNING:

Strategic planning: Analysis of external and internal factors affecting strategy - Long-term mission and
goals - Alignment of tactics with long-term strategic goals - Strategic planning models and analytical
techniques - Characteristics of successful strategic planning process -
Annual profit plan and supporting schedules: Operational budgets - Financial budgets - Capital budgets -
Top-level planning and analysis: Pro forma income - Financial statement projections - Cash flow
projections.

UNIT II: BUDGETING AND FORECASTING:

Budgeting Concepts: Operations and performance goals - Characteristics of a successful budget process -
Resource allocation - Forecasting techniques: Regression analysis - Learning curve analysis - Expected
value - Budgeting Methodologies: Annual business plans (master budgets) - Project budgeting - Activity-
based budgeting - Zero-based budgeting - Continuous (rolling) budgets - Flexible budgeting

UNIT III: COST AND VARIANCE ANALYSIS:

Cost and Variance Analysis: Comparison of actual to planned results - Use of flexible budgets to analyze
performance - Management by exception - Standard Cost System: Use of standard cost systems -
Analysis of variation from standard cost expectations

UNIT IV: PERFORMANCE MEASURES:

Performance Measures: Product profitability analysis - Business unit profitability analysis - Customer
profitability analysis - Return on investment - Residual income - Investment base issues - Key
performance indicators (KPIs) - Balanced scorecard - Responsibility Centers and Reporting Segments:
Types of responsibility centers - Transfer pricing - Reporting of organizational segments

UNIT V: TECHNOLOGY AND ANALYTICS:

Information Systems: Accounting information systems - Enterprise resource planning systems -
Enterprise performance management systems - Data Governance: Data policies and procedures - Life
cycle of data - Controls against security breaches - Technology-enabled finance transformation: System
Development Life Cycle - Process automation - Innovative applications
Data analytics: Business intelligence - Data mining - Analytic tools - Data visualization

SUGGESTED READINGS:
1. Wiley CMAexcel Learning System, Part 1: Planning, Performance & Analytics
2. Strategic Management and Business Policy: Globalization, Innovation and Sustainability,
15th edition; Wheelen, Thomas L., et. al.; Prentice Hall
3. Cost Management: A Strategic Emphasis, 6th edition; Blocher, Edward, J., Stout, David
E., Juras, Paul E., and Cokins, Gary; McGraw Hill
4. Horngreen’s Cost Accounting: A Managerial Emphasis, 16th edition; Charles T., Datar,
Srikant, and Rajan, Madhav; Pearson
5. Quantitative Methods for Business, 13th Edition; Anderson, David, R., Sweeney, Dennis
J., Williams, Thomas A., Camm, Jeff, and Martin, R. Kipp; Cengage Learning
6. Management Accounting: An Integrative Approach; McNair-Connolly, C.J., Merchant,
Kenneth A.; IMA.

33
Faculty of Commerce Common syllabus
Paper DSE 501 (c): INTERNATIONAL FINANCIAL REPORTING -I
Objective: To make students to understand the International Financial Reporting.

UNIT I: GENERAL PURPOSE OF FINANCIAL ACCOUNTING AND REPORTING AS PER US

GAAP AND IFRS:
Conceptual framework: Standard Setting Bodies & Hierarchy - Elements of F/S - Primary objectives of
financial reporting - Qualitative Characteristics of F/S - Fundamental Assumptions & Principles -
Accounting Cycle & Preparation of F/S - General-purpose financial statements: Balance sheet - Income
statement - Statement of comprehensive income - Statement of changes in equity - Statement of changes
cash flows - Public company reporting requirements: SEC Reporting Requirements - Interim Financial
Reporting - Segment Reporting - Revenue recognition: 5-Step approach to Revenue Recognition - Certain
Customer’s Rights & Obligations - Specific Arrangements - Long Term Construction Contracts

UNIT II: CURRENT ASSETS AND CURRENT LIABILITIES (AS PER US GAAP AND IFRS):
Monetary Current Assets & Current Liabilities: Cash & Cash Equivalents - Accounts Receivable - Notes
Receivable - Transfers & Servicing of Financial Assets - Accounts Payable - Employee-related Expenses
Payable - Inventory: Determining Inventory & Cost of Goods Sold - Inventory Valuation - Inventory
Estimation Methods

UNIT III: FINANCIAL INVESTMENTS AND FIXED ASSETS (AS PER US GAAP AND IFRS):
Financial Investments: Investments in Equity Securities - Investment in Debt Securities - Financial
Instruments - Tangible Fixed Assets: Acquisition of Fixed Assets - Capitalization of Interest - Costs
Incurred After Acquisition - Depreciation - Impairment - Asset Retirement Obligation - Disposal &
Involuntary Conversions - Intangible Assets: Knowledge-based intangibles (R&D, software) - Legal
rights based intangibles (patent, copyright, trademark, franchise, license, leasehold improvements) –
Goodwill

UNIT IV: FINANCIAL LIABILITIES (AS PER US GAAP AND IFRS):

Bonds Payable: Types of Bonds - Convertible bonds vs. Bonds with detachable warrants - Bond
Retirement - Fair Value Option & Fair Value Election - Debt Restructuring: Settlement - Modification of
terms

UNIT V: SELECT TRANSACTIONS (AS PER US GAAP AND IFRS):

Fair value measurements: Valuation techniques - Fair value hierarchy - Fair value concepts -Accounting
changes and error correction: Changes in accounting estimate - Changes in accounting principle -
Changes in reporting entity - Correction of an error - Contingencies: Possibility of occurrence (remote,
reasonably possible or probable) - Disclosure vs. Recognition
Derivatives and Hedge Accounting: Speculation (non-hedge) - Fair value hedge - Cash flow hedge - Non-
monetary exchanges: Exchanges with commercial substance - Exchanges without commercial substance -
Leases: Operating lease - Finance lease - Sale leaseback

SUGGESTED READINGS:
1. Miles CPA Review Concept Book: Financial Accounting & Reporting, Miles Education
2. Wiley CPA Excel Exam Review Course Study Guide: Financial Accounting and Reporting, Wiley
3. IFRS & US GAAP Best Practices in Accounting World: GAAP Analysis, Rajesh Dhawan
4. Transparency in Financial Reporting: A concise comparison of IFRS and US GAAP 1st Edition, Ruth Ann
McEwen, Harriman House Ltd.
5. IFRS and US GAAP: A Comprehensive Comparison, Steven E. Shamrock, Wiley
6. Wiley GAAP: Interpretation and Application of Generally Accepted Principles, Barry J. Epstein and Ralph
Nach, Wiley
7. IFRS Simplified with Practical Illustration Part 1 & 2, Mr RammohanBhave and Dr Mrs Anjali
RammohanBhave, CNBC TV 18.

34
Faculty of Commerce Common syllabus
Paper DSE 502 (a) : COMPUTERIZED ACCOUNTING

Objective: To make the students to acquire the knowledge of computer software

UNIT I: MAINTAINING CHART OF ACCOUNTS IN ERP:

Introduction-Getting Started with ERP - Mouse/Keyboard Conventions-Company Creation-Shut
a Company-Select a Company-Alter Company Details-Company Features and Configurations-
F11: Company Features-F12: Configuration-Chart of Accounts-Ledger-Group-Ledger Creation-
Single Ledger Creation-Multi Ledger Creation-Altering and Displaying Ledgers-Group
Creation-Single Group Creation-Multiple Group Creation-Displaying Groups and Ledgers-
Displaying Groups-Display of Ledgers-Deletion of Groups and Ledgers – P2P procure to page.

UNIT II: MAINTAINING STOCK KEEPING UNITS (SKU):

Introduction-Inventory Masters in ERP - Creating Inventory Masters-Creation of Stock Group-
Creation of Units of Measure-Creation of Stock Item-Creation of Godown-Defining of Stock
Opening Balance in ERP Stock Category-Reports.

UNIT III: RECORDING DAY-TO-DAY TRANSACTIONS IN ERP:

Introduction-Business Transactions-Source Document for Voucher-Recording Transactions in
ERP - Accounting Vouchers-Receipt Voucher (F6)-Contra Voucher (F4)-Payment Voucher
(F5)-Purchase Voucher (F9)-Sales Voucher (F8)-Debit Note Voucher-Credit Note (Ctrl+F8)-
Journal Voucher (F7).

UNIT IV: ACCOUNTS RECEIVABLE AND PAYABLE MANAGEMENT:

Introduction-Accounts Payables and Receivables-Maintaining Bill-wise Details-Activation of
Maintain Bill-wise Details Feature-New Reference-Against Reference-Advance-On Account-
Stock Category Report-Changing the Financial Year in ERP.

UNIT V: MIS REPORTS:

Introduction-Advantages of Management Information Systems-MIS Reports in ERP - Trial
Balance - Balance Sheet-Profit and Loss Account-Cash Flow Statement-Ratio Analysis-Books
and Reports - Day Book-Receipts and Payments-Purchase Register-Sales Register-Bills
Receivable and Bills Payable.

SUGGESTED READINGS:

1. Computerised Accounting: GarimaAgarwal, Himalaya

2. Computerised Accounting: A. Murali Krishna, Vaagdevi publications
3. Computerised Accounting: Dr. G. Yogeshweran, PBP.
4. Aakash Business Tools: Spoken Tutorial Project IIT Bombay
5. Mastering Tally: Dinesh Maidasani, Firewal Media
6. Implementing Tally ERP 9: A.K Nadhani and K.K Nadhani, BPB Publications
7. Computerised Accounting and Business Systems: Kalyani Publications
8. Manuals of Respective Accounting Packages
9. Tally ERP 9: J.S. Arora, Kalyani Publications.

35
Faculty of Commerce Common syllabus
Paper DSE 502 (b): FINANCIAL DECISION MAKING - I

Objective: To make students to understand the Financial Decision Making.

UNIT I: FINANCIAL STATEMENT ANALYSIS

Basic Financial Statement Analysis: Common size financial statements - Common base year
financial statements - Financial Ratios: Liquidity - Leverage - Activity - Profitability - Market
Profitability analysis: Income measurement analysis - Revenue analysis - Cost of sales analysis -
Expense analysis - Variation analysis - Special issues: Impact of foreign operations - Effects of
changing prices and inflation - Off-balance sheet financing - Impact of changes in accounting
treatment - Accounting and economic concepts of value and income - Earnings quality

UNIT II: FINANCIAL MANAGEMENT

Risk & Return: Calculating return - Types of risk - Relationship between risk and return
Long-term Financial Management: Term structure of interest rates - Types of financial
instruments - Cost of capital - Valuation of financial instruments

UNIT III: RAISING CAPITAL

Raising Capital: Financial markets and regulation - Market efficiency - Financial institutions -
Initial and secondarypublic offerings - Dividend policy and share repurchases - Lease financing

UNIT IV: WORKING CAPITAL MANAGEMENT

Managing working capital: Cash management - Marketable securities management - Accounts
receivable management - Inventory management - Short-term Credit: Types of short-term credit
- Short-term credit management

UNIT V: CORPORATE RESTRUCTURING AND INTERNATIONAL FINANCE

Corporate Restructuring: Mergers and acquisitions - Bankruptcy - Other forms of restructuring
International Finance: Fixed, flexible, and floating exchange rates - Managing transaction
exposure – Financing international trade - Tax implications of transfer pricing

SUGGESTED READINGS:
1. Wiley CMA Excel Learning System, Part 2: Strategic Financial Management
2. Interpretation and Application of International Financial Reporting Standards; Mackenzie,
Bruce, Coetsee, Danie, Njikizana, Tapiwa, Chamboko, Raymond, Colyvas,
Blaise,andHanekom, Brandon; Wiley
3. Financial Reporting & Analysis, 13th edition; Gibson, Charles H.; South-Western Cengage
Learning
4. Financial Statement Analysis, 10th edition; Subramanyam, K.R., and Wild, John L.;
McGraw Hill
5. Principles of Corporate Finance, 11th edition; Brealey, Richard, A., Myers, Stewart C., and
Allen, Franklin; McGraw Hill
6. Fundamentals of Financial Management, 13th edition; Van Horn, James, C., and Wachowicz,
John M. Jr.; FT / Prentice Hall

36
Faculty of Commerce Common syllabus

Paper DSE 502 (c) : INTERNATIONAL TAX & REGULATION

Objective: To make students to understand the International Tax & Regulation.

UNIT I: TAXATION OF INDIVIDUALS:

Individual Income Tax Return: Filing Status - Cash basis and Accrual basis
Gross Income: Wages, Salaries, Bonus, Commission, Fees & Tips - Interest & Dividend Income
- Business Income - Capital Gains & Losses - Passive Income - Farming Income - Deductions:
Adjustments - Deductions from AGI - Calculating Tax: Tax Credits - Alternative Minimum
Taxes - Other Taxes - Estimated Tax penalty

UNIT II: PROPERTY TRANSACTIONS & DEPRECIATION:

Capital Gains & Losses - Gains & Losses from Sale of Long-term Business Property -
Depreciation & Amortization

UNIT III: TAXATION OF CORPORATIONS:

C-Corporations: Formation - Income Tax Return - Income - Deductions - Reconciliation of
Taxable Income with books - Calculating Tax - Corporate Earnings & Distributions - Corporate
Liquidation & Reorganizations - S-Corporations: Eligibility criteria - Income Tax Return -
Shareholder basis - Earnings and Distribution - Termination of Election

UNIT IV: TAXATION OF OTHER ENTITIES:

Partnerships: Formation - Income Tax Return - Partner basis - Partnership Distributions - Sale of
Partnership Interest by a Partner - Termination of Partnership - Estate, Trust & Gift Taxation:
Estate and Trust Fiduciary Income Tax Return - Estate Tax Return - Gift Tax Return -
Generation-skipping transfer Tax - Tax Exempt Organizations: Formation - Income Tax Return

UNIT V: STATUTORY REGULATIONS, ACCOUNTANT RESPONSIBILITIES,

BUSINESS STRUCTURES:
Federal Security Regulations: Securities Act of 1933 - Securities Exchange Act of 1934 - Other
federal security regulations - Professional & Legal Responsibilities: Accountant Common Law
Liabilities - Accountant Statutory Liabilities - Accountant Liabilities for Privileged Information -
Accountant Criminal Liabilities - Employment Regulations - Environmental Regulations -
Antitrust Regulations - Business Structures: Sole Proprietorships - Partnerships - Corporations

SUGGESTED READINGS:
1. Miles CPA Review Concept Book: Regulation, Miles Education
2. Wiley CPA Excel Exam Review Course Study Guide: Regulation, Wiley
3. Internal Revenue Code: Income, Estate, Gift, Employment and Excise Taxes, CCH Tax Law
Editors
4. Federal Income Tax: Code and Regulations--Selected Sections, Martin B. Dickinson,
Wolters Kluwer
5. Federal Income Taxation by Katherine Pratt and Thomas D. Griffith, Wolters Kluwer
6. Federal Income Taxation (Concepts and Insights), Marvin Chirelstein and Lawrence Zelenak,
Foundation Press

37
Faculty of Commerce Common syllabus

Paper DSE 503 (a): MANAGEMENT INFORMATION SYSTEMS

Hours Per Week: 7 (3T+4P) Credits: 5

Exam Hours: 1 ½ Marks: 50U+35P+15I
Objective: To equip the students with finer nuances of MIS.

UNIT–I: INTRODUCTION TO MIS:

The Technical and Business Perspective, Organization Structure, Evaluation of MIS through
Information System, The Decision Making Process, System Approach to Problem Solving, The
Structure of Management Information System, MIS Organization within the Company.

UNIT-II: INFORMATION SYSTEMS FOR DECISION MAKING:

Evolution of an Information System, Basic Information Systems, Decision Making and MIS,
Decision Assisting Information System, Concepts of Balanced MIS Effectiveness and Efficiency
Criteria.

UNIT-III: DEVELOPMENT OF MIS:

Methodology and Tools/Techniques for Systematic Identification, Evaluation and Modification
of MIS. Enterprise Resource Planning: Introduction, Basics of ERP, Evolution of ERP,
Enterprise Systems in Large Organizations, Benefits and Challenges of Enterprise Systems,
E-Enterprise System : Introduction: Managing the E-enterprise, Organisation of Business in an
E-enterprise, E-business, E-commerce, E-communication, E-collaboration.

UNIT-IV: ADVANCED MIS:

Concepts, Needs and Problems in Achieving Advanced MIS, DSS., Business intelligence +
process management, systems development, and security.

UNIT-V: COLLABORATION, IMPACT & PITFALLS IN MIS:

Collaboration processes and information systems, Impact of Web 2.0 and social media on
business process, Pitfalls in MIS Development: Fundamental Weakness, Soft Spots in Planning
and Design Problems.

SUGGESTED READINGS:

1. Murdic, Rose and Clagett- Information Systems for Modern Management, PHI, New Delhi.
2. Process, Systems, and Information, David M. Kroenke,
3. MIS Cases Decision Making with Application Software, 4th Edition, Lisa Miller
4. Laudon-Laudon- Management Information Systems, Pearson Education, New Delhi.

38
Faculty of Commerce Common syllabus

Paper DSE 503 (b): E-COMMERCE

Hours Per Week: 7 (3T+4P) Credits: 5
Exam Hours: 1 ½ Marks: 50U+35P+15I

Objective: to acquire conceptual and application knowledge of ecommerce.

UNIT-I: INTRODUCTION:
E-Commerce: Meaning - Advantages & Limitations - E-Business: Traditional & Contemporary Model,
Impact of E-Commerce on Business Models - Classification of E-Commerce: B2B - B2C - C2B - C2C -
B2E - Applications of Ecommerce: E-Commerce Organization Applications - E-Marketing - E-
Advertising - E-Banking - Mobile Commerce - E-Trading - E-Learning - E-Shopping.

UNIT-II: FRAMEWORK OF E-COMMERCE:

Framework of E-Commerce: Application Services - Interface Layers - Secure Messaging - Middleware
Services and Network Infrastructure - Site Security - Firewalls & Network Security - TCP/IP – HTTP -
Secured HTTP – SMTP - SSL.
Data Encryption: Cryptography – Encryption – Decryption - Public Key - Private Key - Digital
Signatures - Digital Certificates.

UNIT-III: CONSUMER ORIENTED E-COMMERCE APPLICATIONS:

Introduction - Mercantile Process Model: Consumers Perspective and Merchant’s Perspective - Electronic
Payment Systems: Legal Issues & Digital Currency - E-Cash & E-Cheque - Electronic Fund Transfer
(EFT) - Advantages and Risks - Digital Token-Based E-Payment System - Smart Cards.

UNIT-IV: ELECTRONIC DATA INTERCHANGE:

Introduction - EDI Standards - Types of EDI - EDI Applications in Business – Legal - Security and
Privacy issues if EDI - EDI and E-Commerce - EDI Software Implementation.

UNIT-V: E-MARKETING TECHNIQUES:

Introduction - New Age of Information - Based Marketing - Influence on Marketing - Search Engines &
Directory Services - Charting the On-Line Marketing Process - Chain Letters - Applications of 5P’s
(Product, Price, Place, Promotion, People) E-Advertisement - Virtual Reality & Consumer Experience -
Role of Digital Marketing.
Lab work: Using Microsoft Front Page Editor and HTML in Designing a Static Webpage/Website.

SUGGESTED READINGS:

1. Frontiers of Electronic Commerce: Ravi Kalakota, Andrew B Whinston, Pearson

2. E-Commerce: Tulasi Ram Kandula, HPH.
3. E-Commerce: An Indian Perspective: P.T. Joseph, S.J, PHI
4. Electronic Commerce, Framework Technologies & Applications: Bharat Bhasker, McGraw Hill
5. Introduction To E-Commerce: Jeffrey F Rayport, Bernard J. Jaworski: Tata McGraw Hill
6. Electronic Commerce, A Managers' Guide: Ravi Kalakota, Andrew B Whinston
7. E-Commerce & Computerized Accounting: Rajinder Singh, Er. KaisarRasheed, Kalyani
8. E-Commerce & Mobile Commerce Technologies: Pandey, SaurabhShukla, S. Chand
9. E-Business 2.0, Roadmap For Success: Ravi Kalakota, Marcia Robinson, Pearson
10. Electronic Commerce: Pete Loshin / John Vacca, Firewall Media
11. E-Commerce, Strategy, Technologies And Applications : David Whiteley, Tata Mcgraw Hill

39
Faculty of Commerce Common syllabus

Paper DSE 503 (c) : MOBILE APPLICATIONS

Hours Per Week: 7 (3T+4P) Credits: 5
Exam Hours: 1 ½ Marks: 50U+35P+15I

Objective: To understand and apply the mobile applications.

UNIT-I: INTRODUCTION:
What is Android, Android versions and its feature set The various Android devices on the
market, The Android Market application store ,Android Development Environment - System
Requirements, Android SDK, Installing Java, and ADT bundle - Eclipse Integrated Development
Environment (IDE), Creating Android Virtual Devices (AVDs), the Android Software Stack,
The Linux Kernel, Android Runtime - Dalvik Virtual Machine, Android Runtime – Core
Libraries, Dalvik VM Specific Libraries, Java Interoperability Libraries, Android Libraries,
Application Framework, Creating a New Android Project ,Defining the Project Name and SDK
Settings, Project Configuration Settings, Configuring the Launcher Icon, Creating an Activity,
Running the Application in the AVD, Stopping a Running Application, Modifying the Example
Application, Reviewing the Layout and Resource Files,

UNIT-II: MOBILE SOFTWARE:

Understanding Java SE and the Dalvik Virtual Machine, The Directory Structure of an Android
Project, Common Default Resources Folders, The Values Folder, Leveraging Android XML,
Screen Sizes, Launching Your Application: The AndroidManifest.xml File,
Creating Your First Android Application, Android Application Components, Android Activities:
Defining the UI, Android Services: Processing in the Background, Broadcast Receivers:
Announcements and Notifications Content Providers: Data Management, Android Intent
Objects: Messaging for Components.
Android Manifest XML: Declaring Your Components, Designing for Different Android
Devices, Views and View Groups, Android Layout Managers, The View Hierarchy, Designing
an Android User Interface using the Graphical Layout Tool.

UNIT-III: MOBILE DISPLAY:

Displaying Text with TextView, Retrieving Data from Users, Using Buttons, Check Boxes and
Radio Groups, Getting Dates and Times from Users, Using Indicators to Display Data to Users,
Adjusting Progress with SeekBar, Working with Menus using views, Gallery, Image Switcher,
GridView, and ImageView views to display images, Creating Animation, Saving and Loading
Files, SQLite Databases, Android Database Design, Exposing Access to a Data Source through a
Content Provider, Content Provider Registration, Native Content Providers

UNIT-IV: MOBILE APPLICATIONS:

Intent Overview, Implicit Intents, Creating the Implicit Intent Example Project, Explicit Intents,
Creating the Explicit Intent Example Application, Intents with Activities, Intents with Broadcast
Receivers, An Overview of Threads, The Application Main Thread, Thread Handlers, A Basic
Threading Example, Creating a New Thread, Implementing a Thread Handler, Passing a
Message to the Handler. Sending SMS Messages Programmatically, Getting Feedback after
Sending the Message Sending SMS Messages Using Intent Receiving, sending email,
Introduction to location-based service, configuring the Android Emulator for Location-Based
Services, Geocoding and Map-Based Activities, Playing Audio and Video, Recording Audio and
Video, Using the Camera to Take and Process Pictures
40
Faculty of Commerce Common syllabus

UNIT-V: MOBILE APP DEVELOPMENT & INSTALLATION:

Introduction to Windows Phone App Development, Installing the Windows Phone SDK,
Creating Your First XAML for Windows Phone App. Understanding the Role of XAP Files, the
Windows Phone Capabilities Model, the Threading Model for XAML-Based Graphics and
Animation in Windows Phone, Understanding the Frame Rate Counter, The Windows Phone
Application Analysis Tool, Reading Device Information, Applying the Model-View-View
Model Pattern to a Windows Phone App, Property Change Notification, Using Commands

SUGGESTED READINGS:

1. Erik Hellman, “Android Programming – Pushing the Limits”, 1st Edition, Wiley India
Pvt Ltd, 2014.
2. Dawn Griffiths and David Griffiths, “Head First Android Development”, 1st Edition,
O’Reilly SPD Publishers, 2015
3. J F DiMarzio, “Beginning Android Programming with Android Studio”, 4th Edition,
Wiley India Pvt Ltd, 2016. ISBN-13: 978-8126565580
4. AnubhavPradhan, Anil V Deshpande, “Composing Mobile Apps” using Android, Wiley
2014, ISBN: 978-81-265-4660-2

Web Resource :
Google Developer Training, "Android Developer Fundamentals Course – Concept Reference”,
Google Developer Training Team, 2017. https://www.gitbook.com/book/google-developer-
training/android-developerfundamentals-course-concepts/details (Download pdf file from the
above link)

41
Faculty of Commerce Common syllabus

Paper PR : RESEARCH METHODOLOGY & PROJECT REPORT

Objective: To introduce the basics of conducting research in social sciences.

UNIT-I: INTRODUCTION, MEASUREMENT AND HYPOTHESIS TESTING:

Meaning of Research-Steps involved- Identification of Problem- Steps involved in the selection
of Problem-Research Design-Meaning and Types- Measurement Levels/Scales - Scaling
Techniques-Hypothesis-Meaning - Types – Testing Procedure.

UNIT-II: PARAMETRIC AND NON PARAMETRIC TESTS AND RESEARCH

REPORT:
Introduction - t-Test - F-Test - Chi Square Test - Anova (One-Way Anova, Two-Way Anova).
Concepts only Contents of a Research Report.

SUGGESTED READINGS:

1. Research Methodology: Himalaya Publications.

2. Methodology of Research in Social Sciences: Krishna Swamy,
3. Research Methodology: Kothari &Garg, New Age Publication
4. Research Methodology: Paneerselvam R, PHI
5. Research Methodology: Dr Vijay Upagade& Dr ArvindShende, S. Chand Publications
6. Research Methodology: Ranjit Kumar, Pearson Publication
7. Reading in Research Methodology in Commerce & Business Management: Achalapathi KV,
8. Research Methodology: Sashi.K Gupta, PraneethRangi, Kalyani Publishers.

GUIDELINES FOR PROJECT WORK

1) Project work is a part of the prescribed curriculum to B. Com students.

2) Project work is allotted to a group of 4 students.
3) During the IV semester, students are expected to undergo internship at a business firm/
Government Department /Software organization/Voluntary organization as per the guidance
of teacher concerned.
4) Students should get a certificate from the organization.
5) At the end of Semester-VI, the project reports would be evaluated by the external examiner
designated by the Controller of Examinations, from the panel submitted by the Board of
Studies in Commerce. The Examiner would evaluate the project reports for a maximum of 35
marks and conduct Viva-Voce examination for 15 marks. The award lists duly signed would
be sent the Controller of Examinations.
6) Examiners will examine the following in the project report: i) Survey/Analysis on the topic
chosen; ii) Method of data collection; iii) Presentation: Style, Comprehensiveness, graphs,
charts etc.; iv) Analysis and inference and implications of the study; v) Bibliography.
7) Students must ensure that they maintain regular contact with their supervisor and also that
they provide the supervisor with drafts of their work at regular intervals.
8) Students are required to submit a project report on a topic related/connected with trade,
industry & commerce. Project can be done by taking the information from the select
organization focusing on areas like marketing, finance, human resource, operations, general
management etc.

42
Faculty of Commerce Common syllabus
9) Project should be a practical, in-depth study of a problem, issue, opportunity, technique or
procedure or some combination of these aspects of business. The Students are required to
define an area of investigation, assemble relevant data, analyse the data, draw conclusions and
make recommendations.

ORGANISATION OF PROJECT REPORT

1) Project report should be presented in the following sequence:

i) Title page; ii) Student’s declaration; iii) Supervisor’s certificate; iv) Internship certificate; v)
Abstract; vi) Acknowledgements; vii) Table of contents; viii) List of tables; ix) List of figures; x)
List of appendices.

2) Chapter Design should be as follows:

Chapter-I: Introduction: this chapter includes the research problem, need for study/significance
of the project, objectives, methodology (hypotheses, statistical tools, data source, scope, sample,
chapter design).
Chapter-II: Company Profile: this chapter should contain a brief historical retrospect about the
entity of your study.
Chapter-III: Data Analysis and interpretation: this chapter should present the data analysis
and inferences.
Chapter-IV: Summary and Conclusions: This Chapter should give an overview of the project,
conclusions, implications, recommendations and scope for further research.
Bibliography: lists the books, articles, and websites that are referred and used for research on
the topic of the specific project. Follow Harvard style of referencing.
Appendices: the data, used to prepare the tables for analysis, may not be feasible to incorporate
as part of chapters, may given as appendices.

TECHNICAL SPECIFICATIONS OF THE PROJECT

1) Project should be typed on A4 white paper, and be 1.5 spaced.

2) All pages should be numbered, and numbers should be placed at the centre of the bottom of
the page.
3) All tables, figures and appendices should be consecutively numbered or lettered, and
suitably labeled.
4) 3 bound copies&a soft-copy should be handed in to the principal/director of your
college/institute at the time of submission.
5) bibliography and referencing: Referencing is necessary to avoid plagiarism, to verify
quotations and to enable readers to follow-up and read more fully the cited author’s
arguments. Reference is given within the text of the project as well as at the end of the
project. The basic difference between citation and a reference list (bibliography) is that the
latter contains full details of all the in-text citations.
 Citation provides brief details of the author and date of publication for referencing the
work in the body of the text.
 Reference list is given at the end of the text and is a list of all references used with
additional details provided to help identify each source.
Proper referencing is as crucial aspect of your project. You are therefore strongly advised to talk
to your supervisor about this, in order to make sure that your project report follows the
appropriate referencing system.
43
Faculty of Commerce Common syllabus
Paper DSE 601 (a) : COST CONTROL AND MANAGEMENT
ACCOUNTING

Objective: To be acquaint with Cost Control techniques, Managerial Accounting decision-

making techniques and reporting methods.

UNIT-I: INTRODUCTION TO MANAGEMENT ACCOUNTING &MARGINAL

COSTING:
Meaning and Importance of Management Accounting – Marginal Cost Equation – Difference
between Marginal Costing and Absorption Costing – Application of Marginal Costing – CVP
Analysis – Break Even Analysis: Meaning – Assumptions – Importance - Limitations. Marginal
Costing for Decision Making-Make or Buy – Add or Drop Products – Sell or Process Further –
Operate or Shut-down – Special Order Pricing – Replace or Retain.

UNIT-II: BUDGETARY CONTROL AND STANDARD COSTING:

Budget: Meaning – Objectives – Advantages and Limitations – Essentials of Budgets -
Budgetary Control - Classification of Budgets - Preparation of Fixed and Flexible Budgets.
Standard Costing: Meaning – Importance – Standard Costing and Historical Costing - Steps
involved in Standard Costing. Variance Analysis: Material variance - Labour variance -
Overhead variance.

UNIT-III: TECHNIQUES OF FINANICAL STATEMENT ANALYSIS:

Meaning – Objectives - Techniques: Comparative Statement, Common Size Statement, Trend
Analysis. Ratios- Meaning, Objectives and Classification—Computation of Activity, Liquidity,
Solvency and Profitability Ratios.

UNIT-IV: FUNDS FLOW ANANLYSIS:

Concept of Funds – Meaning and Importance – Limitations – Statement of Changes in Working
Capital – Statement of Sources and Application of Funds.

UNIT-V: CASH FLOW ANALYSIS (AS-3):

Meaning – Importance – Differences between Funds Flow and Cash Flow Statements –
Procedure for preparation of Cash Flow Statement.

SUGGESTED READINGS:

1. Management Accounting- Principles & Practice: Sharma RK &Shashi K. Gupta, Kalyani

2. Advanced Managerial Accounting: Srihari Krishna Rao, Himalaya
3. Advanced Managerial Accounting: Dr. Sundaram, PBP
3. Advanced Management Accounting: Robert S. Kaplan & Anthony A. Atkinson, Prentice-Hall
4. Management Accounting: Rustagi R.P, Galgotia
5. Managerial Accounting: Ronald W. Hilton, TMH

44
Faculty of Commerce Common syllabus
Paper DSE 601 (b) : FINANCIAL CONTROL
Objective: To make students to understand the Financial Control.

UNIT I: EXTERNAL FINANCIAL REPORTING DECISIONS (AS PER US GAAP &

IFRS):
Financial Statements: Balance sheet - Income statement - Statement of Comprehensive Income -
Statement of changes in equity - Statement of cash flows - Integrated reporting

UNIT II: RECOGNITION, MEASUREMENT, VALUATION, AND DISCLOSURE (AS

PER US GAAP & IFRS):
Assets, Liabilities & Equity: Asset valuation - Valuation of liabilities - Equity transactions -
Income: Revenue recognition - Income measurement - Major differences between U.S. GAAP
and IFRS

UNIT III: COST MANAGEMENT:

Measurement concepts: Cost behavior and cost objects - Actual and normal costs - Standard
costs - Absorption (full) costing - Variable (direct) costing - Joint and by-product costing -
Costing Systems: Joint and by-product costing - Job order costing - Process costing - Activity-
based costing - Life-cycle costing -Overhead costs: Fixed and variable overhead expenses -
Plant-wide versus departmental overhead -Determination of allocation base - Allocation of
service department costs

UNIT IV: SUPPLY CHAIN MANAGEMENT AND BUSINESS PROCESS

IMPROVEMENT:
Supply chain management: Lean resource management techniques - Enterprise resource
planning (ERP) - Theory of constraints - Capacity management and analysis - Business Process
Improvement: Value chain analysis - Value-added concepts - Process analysis, redesign, and
standardization - Activity-based management - Continuous improvement concepts - Best
practice analysis - Cost of quality analysis - Efficient accounting processes

UNIT V: INTERNAL CONTROLS:

Governance, Risk & Compliance: Internal control structure and management philosophy -
Internal control policies for safeguarding and assurance - Internal control risk - Corporate
governance - External audit requirements - System Controls & Security Measures: General
accounting system controls - Application and transaction controls - Network controls - Backup
controls - Business continuity planning

SUGGESTED READINGS:
1. Wiley CMA Excel Learning System, Part 1: Planning, Performance & Analytics
2. Intermediate Accounting, 17th edition; Kieso, Donald E., Weygandt, Jerry J., and Warfield, Terry
D.; Wiley
3. Intermediate Accounting, 11th edition; Nikolai, Loren A., Bazley John D., and Jones, Jefferson
P., South-Western Cengage Learning
4. Cost Management: A Strategic Emphasis, 6th edition; Blocher, Edward, J., Stout, David E., Juras,
Paul E., and Cokins, Gary; McGraw Hill
5. Horngreen’s Cost Accounting: A Managerial Emphasis, 16th edition; Charles T., Datar, Srikant,
and Rajan, Madhav; Pearson
6. Management Accounting: An Integrative Approach; McNair-Connolly, C.J., Merchant, Kenneth
A.; IMA
45
Faculty of Commerce Common syllabus
Paper DSE 601(c) :INTERNATIONAL FINANCIAL REPORTING - II
Objective: To make students to understand the International Financial Reporting.

UNIT I: PENSIONS & POST-EMPLOYMENT BENEFITS (AS PER US GAAP & IFRS):
Defined contribution pension plans - Defined benefit pension plans: Pension obligations -
Pension plan assets - Net pension expense - Other Post-retirement benefits
UNIT II: INCOME TAXES (AS PER US GAAP & IFRS):
Income tax expense: Current income tax expense - Deferred income tax expense - Deferred taxes
on balance sheet: Deferred tax assets - Deferred tax liabilities - Specific accounting -
considerations: Net Operating Losses (NOL) - Investee’s undistributed dividends
UNIT III: EQUITY (AS PER US GAAP & IFRS):
Equity accounts: Common Stock - Preferred Stock - Additional Paid-In Capital - Retained
Earnings - Accumulated Other Comprehensive Income - Treasury Stock - Specific accounting
considerations: Share-based Payments to Employees - Equity Securities Classified as Debt
Presentation of Equity: On Balance sheet - On Statement of Changes in Equity - Earnings per
Share (EPS): Basic EPS - Diluted EPS
UNIT IV: SELECT TRANSACTIONS (AS PER US GAAP & IFRS):
Business Combinations and Consolidations: Acquisitions - Non-controlling Interest -
Intercompany Transactions - Variable Interest Entities (VIE) - Foreign currency: Remeasurement
- Translation
UNIT V: NOT-FOR-PROFIT AND GOVERNMENTAL ACCOUNTING AND
REPORTING (AS PER US GAAP):
Not-for-Profit (NFP) Entities: NFP Financial Statements - Contribution Revenue - Specific
Accounting Considerations - Colleges and Universities - Voluntary Health and Welfare
Organizations - Health Care Organizations - Governmental Entities: Fund types (Governmental
funds, Proprietary funds, Fiduciary funds) - Modified Accrual Accounting - Inter-fund
transactions - Government Financial Reporting

SUGGESTED READINGS:
1. Miles CPA Review Concept Book: Financial Accounting & Reporting, Miles Education.
2. Wiley CPA Excel Exam Review Course Study Guide: Financial Accounting and
Reporting, Wiley
3. IFRS & US GAAP Best Practices in Accounting World: GAAP Analysis, Rajesh
Dhawan
4. Transparency in Financial Reporting: A concise comparison of IFRS and US GAAP 1st
Edition, Ruth Ann McEwen, Harriman House Ltd.
5. IFRS and US GAAP: A Comprehensive Comparison, Steven E. Shamrock, Wiley
6. Wiley GAAP: Interpretation and Application of Generally Accepted Principles, Barry J.
Epstein and Ralph Nach, Wiley
7. IFRS Simplified with Practical Illustration Part 1 & 2, Mr Rammohan Bhave and Dr Mrs
Anjali RammohanBhave, CNBC TV 18

46
Faculty of Commerce Common syllabus

Paper DSE 602(a) : THEORY AND PRACTICE OF GST

Objective: To equip the students with the knowledge regarding Theory and Practice of GST.
UNIT I: INTRODUCTION TO GST:
Introduction – GST - Taxes Subsumed under GST -Determination of Tax - Registration -Process of
Registration - Cancellation and renovation of registration - Supply of Goods and Services - Transition to
GST - Registered Business -Availed Input Tax Credit -Unavailed CENVAT credit and Input VAT on
capital goods-Availing the input credit held in closing stock -Invoicing -Tax Invoice -Bill of Supply -
Credit Note, Debit Note and Supplementary Invoice-Transportation of goods without issue of Invoice -
Input Credit Mechanism - Input Tax - GST Returns - Payment of Tax.

UNIT II: GETTING STARTED WITH GST:

Introduction - Enabling GST and Defining Tax Details-Transferring Input Tax credit to GST -Intrastate
Supply of Goods-Intrastate Inward Supply -Intrastate Outward Supply -Interstate -Interstate Outward
Supply - Return of Goods -Purchase Returns -Sales Returns -Supplies Inclusive of Tax -Defining Tax
Rates at Master and Transaction Levels - Defining GST Rates at Stock Group Level-Defining GST Rate
at Transaction Level -Hierarchy of Applying Tax Rate Details –Reports.

UNIT III: RECORDING ADVANCED ENTRIES, GST ADJUSTMENT AND RETURN FILING:
Introduction -Accounting of GST Transactions -Purchases from Composition Dealer -Purchases from
Unregistered Dealers-Exports -Imports -Exempted Goods -SEZ Sales -Advance Receipts and payments -
Mixed Supply and Composite Supply under GST -Mixed Supply of Goods -Composite Supply of Goods
-GST Reports - Generating GSTR- Report in ERP -Input Tax Credit Set Off -GST Tax Payment -Time
line for payment of GST tax -Modes of Payment -Challan Reconciliation -Exporting GSTR- return and
uploading in GST portal.

UNIT IV: GETTING STARTED WITH GST (SERVICES):

Introduction -Determination of supply of services -Determining the Place of Supply of Services -Enabling
GST and Defining Tax Details-Transferring Input Tax credit to GST -Intrastate Supply of Goods -
Intrastate Inward Supply-Intrastate Outward Supply -Interstate Supply -Interstate Outward Supply -
Interstate Inward Supply -Interstate Outward Supply of Services -Cancellation of Services -Cancellation
of Inward Supplies -Cancellation of Outward Supply of Services -Defining Tax Rates at Master and
Transaction Levels.

UNIT V: RECORDING ADVANCED ENTRIES AND MIGRATION TO ERP:

Introduction - Accounting Multiple Services in a Single Supply - Recording Partial Payment to Suppliers
-Outward Supplies - Recording Outward Supply with Additional Expenses - Supply of services -Business
to consumers - Time of Supply of Services - Place of Supply of Services - Determining place of supply of
services - Exempt Supply of Services under GST -Export Supply of Services - Reverse Charge on
Services under GST - Advance Receipts from Customers under GST - Advance Receipt and issuing
Invoice on same month -Advance Receipt and issuing Invoice on different month - Reversal of GST on
account of cancellation of advance receipt - Generating GSTR- Report in ERP - Input Tax Credit Set Off
- Migration to ERP - Activate Goods and Services Tax (GST) in ERP - Set up GST rates - Update
Masters - Update party GSTIN/UIN - Creation of GST Duty ledgers.

SUGGESTED READINGS:
1. Taxmann’s Basics of GST
2. Taxmann’s GST: A practical Approach
3. Theory & Practice of GST, Srivathsala, HPH
4. Theory & Practice of GST: Dr. Ravi M.N, PBP.
47
Faculty of Commerce Common syllabus

Paper DSE 602(b) : FINANCIAL DECISION MAKING - II

Objective: To make students to understand the Financial Decision Making.

UNIT I: DECISION ANALYSIS:

Cost/volume/profit analysis: Breakeven analysis - Profit performance and alternative operating
levels - Analysis of multiple products - Marginal Analysis: Sunk costs, opportunity costs and
other related concepts - Marginal costs and marginal revenue - Special orders and pricing - Make
versus buy - Sell or process further - Add or drop a segment - Capacity considerations

UNIT II: PRICING:

Pricing decisions: Pricing methodologies - Target costing - Elasticity of demand - Product life
cycle considerations – Market structure considerations

UNIT III: RISK MANAGEMENT:

Enterprise Risk: Types of risk - Risk identification and assessment - Risk mitigation strategies -
Managing risk

UNIT IV: INVESTMENT DECISIONS:

Capital budgeting process: Stages of capital budgeting - Incremental cash flows - Income tax
considerations - Evaluating uncertainty - Capital investment method analysis: Net present value -
Internal rate of return - Payback - Comparison of investment analysis methods

UNIT V: PROFESSIONAL ETHICS:

Business ethics: Moral philosophies and values - Ethical decision making - Ethical
considerations for management accounting and financial management professionals: IMA’s
Statement of Ethical Professional Practice - Fraud triangle - Evaluation and resolution of ethical
issues - Ethical considerations for the organization: Organizational factors and ethical culture -
IMA’s Statement on Management Accounting, “Values and Ethics: From Inception to Practice” -
Ethical leadership - Legal compliance - Responsibility for ethical conduct - Sustainability and
social responsibility.

SUGGESTED READINGS:
1. Wiley CMAexcel Learning System, Part 2: Strategic Financial Management

2. Cost Management: A Strategic Emphasis, 6th edition; Blocher, Edward, J., Stout, David
E., Juras, Paul E., and Cokins, Gary; McGraw Hill
3. Horngreen’s Cost Accounting: A Managerial Emphasis, 16th edition; Charles T., Datar,
Srikant, and Rajan, Madhav; Pearson
4. Principles of Corporate Finance, 11th edition; Brealey, Richard, A., Myers, Stewart C.,
and Allen, Franklin; McGraw Hill
5. Fundamentals of Financial Management, 13th edition; Van Horn, James, C., and
Wachowicz, John M. Jr.; FT / Prentice Hall
6. Enterprise Risk Management - Integrated Framework; COSO, The Committee of
Sponsoring Organizations of the Treadway Commission, 2017

48
Faculty of Commerce Common syllabus
Paper DSE 602 (c) : INTERNATIONAL AUDITING
Objective: To make students to understand the International Auditing.

UNIT I: ETHICS, PROFESSIONAL RESPONSIBILITIES AND GENERAL AUDITING

PRINCIPLES:
Introduction to Auditing: Generally Accepted Auditing Standards (GAAS) - International Standards of
Auditing (ISA) - Ethics, independence and professional conduct: AICPA Code of Professional Conduct -
Sarbanes-Oxley Act (SOX), 2002 - Public Company Accounting Oversights Board (PCAOB) - Securities
& Exchange Commission (SEC) - International Standards - Engagement Understanding and Acceptance:
Pre-Engagement Acceptance Activities - Engagement Letter - Auditor’s communication with those
charged with governance
Quality Control: Statements on Quality Control Standards (SQCS) - Elements of a System of Quality
control
UNIT II: ASSESSING AUDIT RISK AND DEVELOPING A PLANNED RESPONSE:
Audit Risk: Inherent Risk - Control Risk - Detection Risk - Fraud Risk: Fraudulent financial reporting -
Misappropriation of assets - Fraud risk factors - Auditor’s consideration of fraud
Planning the Audit: Audit Strategy - Audit Plan - Internal Controls: Auditor’s Consideration of Internal
Control - Operating Cycles - Internal Control Reports and Communications

UNIT III: PERFORMING FURTHER PROCEDURES AND OBTAINING AUDIT EVIDENCE:

Audit Evidence: Management's Assertions - Sufficient & Appropriate Audit Evidence - Audit Evidence
determined by Risk of Material Misstatement (RMM) - Substantive Procedures: Revenue cycle -
Expenditure cycle - Production cycle - Payroll cycle - Investing cycle - Financing cycle - Opening
Balances - Illegal Acts - Related Parties - Contingencies - Estimates & Fair Value Measurements -
Subsequent Events - Omitted Procedures & Subsequent Discovery of Facts - Using the Work of Others -
Evaluating Audit Findings - Audit Documentation - Management Representation Letter - Audit
Sampling: Sampling Risks - Attributes Sampling - Classical Variables Sampling - Probability
Proportional to Size (PPS) Sampling

UNIT IV: AUDIT REPORTING:

Audit Reports: Unmodified opinion - Unmodified Opinion with Emphasis-of-matter and/or Other-matter
paragraph - Qualified Opinion - Adverse Opinion - Disclaimer of Opinion - Audit Reporting
Considerations: Audit of Comparative financial statements - Supplementary Information - Audit of Group
financial statements - Audit of Single financial statements & Specific financial statement elements,
accounts or items - Audit of Special Purpose financial statements - Audit of financial statements prepared
using financial reporting framework of another country

UNIT V: OTHER ENGAGEMENTS:

Accounting & Review Services: Preparation of financial statements - Compilation engagement - Review
engagement - Attestation Engagements: Examination - Review - Agreed-upon Procedures -
Governmental Auditing: Governmental Auditing Standards - Single Audit Act

SUGGESTED READINGS:
1. Miles CPA Review Concept Book: Auditing and Attestation, Miles Education
2. Wiley CPA Excel Exam Review Course Study Guide: Auditing and Attestation, Wiley
3. Wiley Practitioner’s Guide to GAAS: Covering all SAS, SSAE’s , SSARS, PCAOB, Auditing Standards,
and Interpretations, Joanne M. Flood, Wiley
4. Auditing: A Risk Based-Approach to Conducting a Quality Audit, Karla M Johnstone, Audrey A. Gramling
and Larry E. Rittenberg, Cengage Learning
5. Principles of Auditing & Other Assurance Services, Ray Whittington and Kurt Pany, McGraw Hill
6. Auditing & Assurance Services: A Systematic Approach, William F Messier Jr, Steven M. Glover and
Douglas F. Prawitt, McGraw Hill.

49
Faculty of Commerce Common syllabus
Paper DSE 603(a): MULTIMEDIA SYSTEMS
Hours Per Week: 7 (3T+4P) Credits: 5
Exam Hours: 1 ½ Marks: 50U+35P+15I

Objective: To acquire the knowledge of multimedia systems.

UNIT-I: MEDIA AND DATA STREAMS:

Properties of multimedia systems, Data streams characteristics: Digital representation of audio,
numeric instruments digital interface Bark concepts, Devices, Messages, Timing Standards
Speech generation, analysis and transmission.

UNIT-II: DIGITAL IMAGE&ANIMATIONS:

Digital Image: Analysis, recognition, transmission, Video: Representation, Digitalization,
transmission.
Animations: Basic concepts, animation languages, animations control transmission.

UNIT-III: DATA COMPRESSION STANDARDS&STORAGE:

Data Compression Standards: JPEG, H-261, MPEG DVI
Optical storage devices and Standards: WORHS, CDDA, CDROM, CDWO, CDMO.
Real Time Multimedia, Multimedia file System.

UNIT-IV: MULTIMEDIA COMMUNICATION SYSTEM, DATABASES &

SYNCHRONIZATION:
Multimedia Communication System: Collaborative computing session management, transport
subsystem, QOS, resource management.
Multimedia Databases: Characteristics, data structures, operation, integration in a database
model.
Synchronization: Issues, presentation requirements, reference to multimedia synchronization,
MHEG.

UNIT-V: MULTIMEDIA APPLICATION:

Media Preparation, Composition, integration communication, consumption, entertainment.

SUGGESTED READINGS:

1. Ralf Steninmetz, Klara Hahrstedt, Multimedia: Computing, Communication and Applications,

PHI PTR Innovative Technology Series.
2. John F.KoegelBufford, Multimedia System, Addison Wesley, 1994.
3. Mark Elsom – Cook, Principles of Interactive Multimedia , Tata Mc-Graw Hill, 2001.
4. Judith Jefcoate, Multimedia in Practice: Technology and Application , PHI 1998.

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Faculty of Commerce Common syllabus
Paper DSE 603(b) : CYBER SECURITY
Hours Per Week: 7 (3T+4P) Credits: 5
Exam Hours: 1 ½ Marks: 50U+35P+15I
Objective: To understand the cyber security, detection, network security, the law and cyber
forensic.

UNIT-I: INTRODUCTION TO CYBER SECURITY, CYBER SECURITY VULNERABILITIES

AND CYBER SECURITY SAFEGUARDS:
Introduction to Cyber Security: Overview of Cyber Security, Internet Governance – Challenges and
Constraints, Cyber Threats:- Cyber Warfare-Cyber Crime-Cyber terrorism-Cyber Espionage, Need for a
Comprehensive Cyber Security Policy, Need for a Nodal Authority, Need for an International convention
on Cyberspace.
Cyber Security Vulnerabilities: Overview, vulnerabilities in software, System administration, Complex
Network Architectures, Open Access to Organizational Data, Weak Authentication, Unprotected
Broadband communications, Poor Cyber Security Awareness.
Cyber Security Safeguards: Overview, Access control, Audit, Authentication, Biometrics,
Cryptography, Deception, Denial of Service Filters, Ethical Hacking, Firewalls, Intrusion Detection
Systems, Response, Scanning, Security policy, Threat Management.

UNIT-II: SECURING WEB APPLICATION, SERVICES AND SERVERS:

Introduction, Basic security for HTTP Applications and Services, Basic Security for SOAP Services,
Identity Management and Web Services, Authorization Patterns, Security Considerations, Challenges.

UNIT-III: INTRUSION DETECTION AND PREVENTION:

Intrusion, Physical Theft, Abuse of Privileges, Unauthorized Access by Outsider, Malware infection,
Intrusion detection and Prevention Techniques, Anti-Malware software, Network based Intrusion
detection Systems, Network based Intrusion Prevention Systems, Host based Intrusion prevention
Systems, Security Information Management, Network Session Analysis, System Integrity Validation.

UNIT-IV: CRYPTOGRAPHY AND NETWORK SECURITY:

Introduction to Cryptography, Symmetric key Cryptography, Asymmetric key Cryptography, Message
Authentication, Digital Signatures, Applications of Cryptography. Overview of Firewalls- Types of
Firewalls, User Management, VPN Security Security Protocols: - security at the Application Layer- PGP
and S/MIME, Security at Transport Layer- SSL and TLS, Security at Network Layer-IPSec.

UNIT-V: CYBERSPACE AND THE LAW, CYBER FORENSICS:

Cyberspace and The Law: Introduction, Cyber Security Regulations, Roles of International Law, the
state and Private Sector in Cyberspace, Cyber Security Standards. The INDIAN Cyberspace, National
Cyber Security Policy 2013.
Cyber Forensics: Introduction to Cyber Forensics, Handling Preliminary Investigations, Controlling an
Investigation, Conducting disk-based analysis, Investigating Information-hiding, Scrutinizing E-mail,
Validating E-mail header information, Tracing Internet access, Tracing memory in real-time.

SUGGESTED READINGS:
1. Ramandeepkaurnagra, Cyber laws and Intellectual Property Rights, Kalyani Publishers, 7e,
2. Nina Godbole&SunitBelapureCyber Security, Wiley India Pvt Ltd, 2012.
3. Gerald. R. Ferrera, Reder and linchtenstein, Cyber laws – Text and Cases,3e, Cengage learning
4. FaiyazAhamed, Cyber Law and Information Security, DreamTech Press, 2013
5. PankajAgarwal, Information Security and Cyber Laws, Acme Learning, 2013
6. Manjotkaur, Essentials of E-Business and Cyber laws, Kalyani Publishers.

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Faculty of Commerce Common syllabus
Paper DSE 603(c) : DATA ANALYTICS
Hours Per Week: 7 (3T+4P) Credits: 5
Exam Hours: 1 ½ Marks: 50U+35P+15I

Objective: To learn the different ways of data Analysis, data streams, mining and clustering and
visualization.

UNIT-I: INTRODUCTION TO BIG DATA:

Introduction to Big Data Platform – Challenges of conventional systems – Web data – Evolution of
Analytic scalability, analytic processes and tools, Analysis vs reporting – Modern data analytic tools,
Stastical concepts: Sampling distributions, resampling, statistical inference, prediction error.

UNIT-II: DATA ANALYSIS:

Regression modeling, Multivariate analysis, Bayesian modeling, inference and Bayesian networks,
Support vector and kernel methods, Analysis of time series: linear systems analysis, nonlinear dynamics –
Rule induction – Neural networks: learning and generalization, competitive learning, principal component
analysis and neural networks; Fuzzy logic: extracting fuzzy models from data, fuzzy decision trees,
Stochastic search methods.

UNIT-III: MINING DATA STREAMS:

Introduction to Streams Concepts – Stream data model and architecture – Stream Computing, Sampling
data in a stream – Filtering streams – Counting distinct elements in a stream – Estimating moments –
Counting oneness in a window – Decaying window – Realtime Analytics Platform(RTAP) applications –
case studies – real time sentiment analysis, stock market predictions.

UNIT-IV: FREQUENT ITEMSETS AND CLUSTERING:

Mining Frequent item sets – Market based model – Apriori Algorithm – Handling large data sets in Main
memory – Limited Pass algorithm – Counting frequent itemsets in a stream – Clustering Techniques –
Hierarchical – K- Means – Clustering high dimensional data – CLIQUE and PROCLUS – Frequent
pattern based clustering methods – Clustering in non-euclidean space – Clustering for streams and
Parallelism.

UNIT-V: FRAMEWORKS AND VISUALIZATION:

MapReduce – Hadoop, Hive, MapR – Sharding – NoSQL Databases – S3 – Hadoop Distributed file
systems – Visualizations – Visual data analysis techniques, interaction techniques; Systems and
applications:

SUGGESTED READINGS:

1. Michael Berthold, David J. Hand, Intelligent Data Analysis, Springer, 2007.

2. AnandRajaraman and Jeffrey David Ullman, Mining of Massive Datasets, Cambridge
University Press, 2012.
3. Bill Franks, Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data
Streams with advanced analystics, John Wiley & sons, 2012.
4. Glenn J. Myatt, Making Sense of Data, John Wiley & Sons, 2007 Pete Warden, Big Data
Glossary, O‟Reilly, 2011.
5. Jiawei Han, Micheline Kamber “Data Mining Concepts and Techniques”, Second
Edition, Elsevier, Reprinted 2008.

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