TLE 6 - Week2
TLE 6 - Week2
Introduction
Modern farming technology is used to improve the wide types of production practices
employed by farmers. These innovations in agriculture help the farmers make their livelihood
more profitable, efficient, safer and environment friendly.
Uses technology in the conduct of survey to find out the elements to be observed in
planting trees and fruit-bearing trees, market demands for fruits and famous orchard farms in
the country
Objectives
TLE6AG-0b-2 Uses technology in the conduct of survey to find out the following:
2.1 elements to be observed in planting trees and fruit-bearing trees;
2.2 market demands for fruits; and
2.3 orchard farms in the country.
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3. Soil – Put sufficient fertilizers on the soil before planting It is advisable to prepare the
soil before planting by cleaning the soil and its surrounding area and mixing the soil with
organic fertilizers.
4. Removing weeds – Take care of the soil and plants regularly. Caring for the young trees
means removing grass and weeds around them so they do not compete in getting the
nutrients from the soil. Keeping the soil always moist is not a problem during the rainy
season.
B. Market Demands of Fruits
Marketing is important to all farm enterprises, regardless of size. Some farmers, such
as cash grain farmers or dairy farmers, have large and well-established markets. They can use
existing organizations to perform the marketing function for them, or they can band together,
form a cooperative, and market their products jointly. Small scale fruit and vegetable growers
generally have more difficulty finding established markets; therefore, they usually develop
marketing systems tailored to their unique situation.
Major Markets
Fruits and vegetables are produced seasonally, but the market requires product throughout the
year. For decades, It has become a practice to match product availability with consumer demand by
a. Selling fresh products during harvest and shortly thereafter
b. Processing the rest to meet demand during the rest of the year.
As technology improved and consumer incomes increased, it became possible to provide
fresh produce year-round.
Fresh markets increase consumer incomes and year-round demand for fresh produce
force retailers or their representatives to established buying points in different growing areas.
As a small-scale fresh fruit and vegetable grower, you may consider selling directly to
retailers.
Processing Market must keep unit costs low to stay competitive.
Evaluating market demands larger growers, particularly those located in major
production areas, can pursue either of the two traditional marketing alternatives.
Harvesting Fruits
Harvesting is picking fruits in their season when they are ready to be sold or eaten.
Harvesting is done at different seasons depending on the characteristics of each product.
Generally, fruits are picked when they are mature enough. Fruits should reach the market in
good condition.
1. Mangoes, bananas, and papayas are harvested before they ripen. They should be green
and matured.
2. Pomelos and chicos should be picked at the right size and maturity.
3. Native oranges or dalandan are picked while green. They eventually ripen.
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cost. Likewise, the rate of ripening and deterioration may be affected by the length of
time it takes for the product to reach the market.
3. Period of storage of harvested fruits before bringing them to the market – Longer
storage means higher risk for fruits to deteriorate. When products become over ripe and close
to deteriorating, they cannot be sold at a higher price compared to when they are fresh and at
the right degree of maturity and ripeness.
Storing the Products
Proper storage of harvest is very important to keep them in good condition. Most fruits
when ripened are perishable so they rot or decay easily. Therefore, they should be used or sold
while still slightly ripe and firm.
To ensure success in selling fruits, the farmer or seller should consider the following market
demands:
1. Buyers select fruits and other products of good quality that is based on freshness, size,
shape, and appearance and that the sellers could command higher prices.
2. Pack fruits properly in food containers to maintain freshness and avoid cuts, bruises
and blemishes
3. Price your products based on the current price on the market to make product
competitive. Generally, when products are sold during the peak season, if your products
are of superior quality, you can demand a higher price. Many consumers to pay a higher
price if they feel they are getting their money’s worth.
Marketing through cooperatives is the newest practice. Farmers from cooperatives to earn
higher profits, while consumers get the product at a lower price.
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C. Famous Orchard Farms in the Country
1. Rosa Farms
where mango lovers can pick fruits directly from the trees.
Cirilio Gapuz started the business in the 1980s to provide for his family.
Thirty years on, the farm has produced beyond expectations. The family
also helped neighboring farmers and interested locals in planting grapes.
Visitors and tourists will find the farm a refreshing experience and a feast
to the senses. Gapuz Grapes Farm is in Barangay Urayong, Bauang, Photo credit:
https://images.app.goo.gl/gbek73ZARFLH2qC
N6
La Union.
3. Rock Farm
If you are an orange lover- from Sunkist, Hamlin, and ponkan
variety- then visit Rock Farm at Café Bodega in Staunton
Road, Sagada, Mountain Province. Pick and pay rate is ₱50.00
per kilo (as of 2012). Entrance fee is ₱50.00 (you can eat as
much as you want inside the farm). Orange picking season
is from November to February. The citrus experience and
the sight of oranges will surely bring fun to families and
Photo credit
orange enthusiasts. https://images.app.goo.gl/MgV6J8JZjEHUZUDx9
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Let’s Apply
Directions: Put a smiling face if the statement is correct and a sad face if it is wrong.
Write your answer on a separate sheet of paper.
________ 1. Keeping the soil always moist is a problem during the rainy season.
________ 2. There are trees that have roots that expand sideward and those that move
downward.
________ 3. It is NOT advisable to prepare the soil before planting.
Let’s Analyze
Directions: Identify what is being described in each sentence. Write your answer on a separate sheet
of paper.
Philippine Mango Seedling Farm Corp. Cirilio Gapuz Rock Farm Rosa Farms
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5. What makes the Technology in conducting surveys for Market Demands of Fruits
important?
A. To establish product to the market
B. To evaluate market demands
C. To process the product to meet demand during the rest of the year.
D. To sell fresh products during harvest and shortly thereafter
Let’s Create
Directions: Conduct a survey on products derived from trees and fruit-bearing trees that
provide a market demand in your community (example: What fruits are in demand?). Use
technology using Facebook Messenger in conducting this survey and follow the guidelines
below.
a. Ask 5 individuals in your community on products derived from trees and fruit-bearing
trees that are in demand in your community.
b. List down their answers.
c. Present the result using a graph.
d. Write a short explanation and recommendation based on the result of the survey.
RUBRIC
5 pts 4 pts 3 pts 2 pts SCORE
Insight and depth Some depth of The work shows a Lack of content
CONCEPT of content content is evident developing understanding about
understanding understanding about the concept
are evident the concept
Completed Completed artwork Completed artwork is Artwork is incomplete
NEATNESS artwork is is neat with some more messy than neat or extremely messy
exceptionally parts less neat
neat
The student The student work The student’s work The piece shows little
CREATIVITY/ work demonstrates locked sincere or no evidence of
ORIGINALITY demonstration a originality originality original thought
unique level of
originality.
Total