Scribd
Upload
7 views2 pages

Participants Information

The document analyzes data from a survey of 54 participants, identifying demographics like gender and age as well as participants' most used e-commerce and social media sites. It also examines how ratings, reviews, forums, and recommendations influence purchasing trust via social commerce.

Uploaded by

rabia basri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
7 views2 pages

Participants Information

The document analyzes data from a survey of 54 participants, identifying demographics like gender and age as well as participants' most used e-commerce and social media sites. It also examines how ratings, reviews, forums, and recommendations influence purchasing trust via social commerce.

Uploaded by

rabia basri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Calculations

1. Participants Information
Number of Participants = 54

 Male Participants = 29 i.e., about 54%


 Female = 25 i.e., about 46%

Age of Participants:

 Age of Male participants varies between 21-45


 Age of female participants varies between 21-44

Most used E-Commerce Site:

 Amazon= 34 i.e., 62%


 Flipkart= 7 i.e., 13%
 eBay= 3 i.e., 5%

Most Visited Social Media Site

 Instagram= 29 i.e., 54%


 Facebook = 6 i.e., 11%
 Google= 3 i.e., 5%
 YouTube= 3 i.e., 5%

Occupation:

 Workers/Employees= 13 i.e., 24%


 Students= 11 i.e., 20%
2. Research Questions:
2.1 How do ratings and reviews affect trust accessed via social commerce in
purchasing?
 36 participants i.e., 66% agree that they check reviews and rating before making
any purchase
 7 strongly agree= 13%
 3 disagree i.e., 5%
 8 neither agree or disagree i.e., 15%
2.2 How do forums and communities affect trust accessed via social
commerce in purchasing?
 34 agree to the statement i.e., 62%
 4 strongly agree i.e., 7 %
 4 disagree i.e., 7%
 6 neither agree or disagree i.e., 11%
2.3 How do recommendations and referrals affect trust accessed via social
commerce in purchasing?
 38 agree to the statement i.e., 70%
 3 strongly agree i.e., 5%
 3 disagree i.e., 5%
 9 neither agree or disagree 16%

You might also like