West Visayas State University

COLLEGE OF BUSINESS & MANAGEMENT

Luna St., La Paz, Iloilo City 5000
Iloilo, Philippines
* Trunkline: (063) (033) 320-0870 loc 1817 * Telefax No.: (033) 320-0879
* Website: www.wvsu.edu.ph * Email Address: [email protected] Acc. No.: M2700903PM

PHI-18939-2-QM

Unified Outcomes-Based Education (OBE) Course Design/Syllabus in THM 205 – Micro Perspective of Tourism and Hospitality

Date Revised/Enhanced: January 17, 2022

I. University

Vision: A research university advancing quality education towards societal transformation and global recognition.

Mission: WVSU commits to develop life-long learners empowered to generate knowledge and technology, and transform communities
as agents of change.

Core Values: Excellence Creativity and Innovation Service

Institutional Outcomes (BOR Resolution 79-2020): A taga-West…

1. is a creative and critical thinker

2. is an effective and responsible communicator
3. is technologically skilled
4. has the capacity to engage in research
5. has teaming and collaborative skills
6. is socially responsible and has strong national identity
7. is globally competitive
8. is self-directed, competent, and accountable professional
9. has uncompromising personal and professional ethical standards
10. can utilize lifelong learning skills or personal development and excellence in professional practice.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
II. College Objectives

Objectives of the College Of Business and Management

1. Assured of quality instruction and industry driven curriculum;
2. Emphasized the need for research in business and industry and allied disciplines and disseminate product of research in
actual instruction;
3. Innovated, collaborative, and shared expertise
4. Achieved relentless excellence.

Common to the Business & Management Discipline:

At the end of the semester the students must have:

1. performed the basic functions of management such as planning, organizing, leading and controlling;
2. applied the basic concepts that underlie each of the functional areas of business ( marketing, finance, human resources management,
production and operations management, information technology, and strategic management) and employed these concepts in various
business situations;
3. selected the proper decision making tools to critically, analytically and creatively solved problems and derived results;
4. applied information and communication technology (ICT) skills as required by the business environment;
5. worked effectively with other stakeholders and managed conflict in the workplace;
6. planned and implemented business-related activities;
7. demonstrated corporate citizenship and social responsibility; and
8. exercised high personal, moral and ethical standards.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Common for TOURISM and HOSPITALITY Discipline:

At the end of the semester the students must have:

1. demonstrated knowledge of tourism industry, local tourism products and services;

2. interpreted and applied relevant laws related to tourism industry;
3. observed and performed risk mitigation;
4. utilized information technology applications for tourism and hospitality;
5. managed and marketed a service-oriented business organization;
6. demonstrated administrative and managerial skills in a service-oriented business organization;
7. prepared and monitored industry specific financial transactions and report;
8. performed human capital development functions of the tourism oriented organization; and
9. utilized various communication channels proficiently in dealing with guests and colleagues.

For BS in HOSPITALITY MANAGEMENT:

At the end of the semester the students must have:

1. produced food products and services complying with enterprise standards;

2. applied management skills in F&B service and operations;
3. performed and provide full guest cycle services for front office;
4. performed and maintain various housekeeping services for guest and facility operations;
5. planned and implement a risk management program to provide a safe and secure workplace; and
6. provided food and beverage service and manage the operation seamlessly based on industry standards.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
III. Program/Degree:

Bachelor of Science in Hospitality Management

IV. Course No. and Title

THM 205 – Micro Perspective of Tourism and Hospitality

Prerequisite: THM 201 – Macro Perspective of Tourism and Hospitality

V. School Year / Semester Offered

2021-2022/Second Semester

VI. Course Description

This course will cover the workings, operations and the integrative activities of major stakeholders in the Tourism and Hospitality
Industry. The student will also gain knowledge on managing and marketing a service-oriented business organization. Apart from the scope
and structure of travel organizations, it provides an in-depth study of the nature and distinctive characteristics of each sector of the entire
tourism industry, focusing on the management, organization and planning of specific business strategies for the various entities in the local
setting. This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and
specific types of business. It will also look into client profiling such as travel motivations and influences as it relates to aligning strategic and
tactical solutions to the business. The course also identifies the employment opportunities available in each sector and the corresponding
qualifications for the jobs.
Virtual events/webinars relating to the tourism and hospitality sectors’ (transportation, accommodation, food and beverages,
attractions) operations and management may be included.

IX. Course Credit / Unit

Lecture- 3 units 3hrs / week

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
X. Course Outcome

Upon successful completion of this course the students must have:

1. discussed the concept and nature of tourism as an industry;

2. explained the role played by the various tourism subsectors in the production, distribution, and delivery of the tourism goods and
services;

3. understood the typical organizational structure of main tourism business entities and the functions of the relevant divisions within the
structure;

4. understood the impact of macro-environmental trends on the operations of tourism business; and

5. elucidated and analyzed the importance of planning, development, promotion, and organizations in the success of tourism in the area.

6. have an understanding of the career opportunities and qualifications in the tourism industry.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
XI. Course Design Matrix

Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)

At the end of the unit, students Unit 0. The university 2013 University Discussion of Paper Pencil Slide Week 1
must have: mission, vision, and core Code WVSU’s VMGO Test Presentation (1.5 Hours)
values, college objectives WVSU’s Hymn on
1. internalized and demonstrated 2011 WVSU Marked Laptop
and course outcomes; Google Classroom
the vision, mission and core Student Handbook
with PPT Assignment (
Books
values of the university, college Presentation Discussion on
a. The University’s Vision, Bulletin of
program, goals of the college Mission, Core Values Information WVSU’s VMGO’s Module
and degree program; and Outcomes Discussion, and Hymn
b. The College of Business List of Books and comparison and Hymn) Online
2. Read and analyzed the course References ( critiquing Documents/
Management’s Mission,
syllabus; clarified with the Vision and College Electronic and Journals
professor some questions as Outcomes Published) Research Work:
regards their expectations of the Research on the Laptop/
c. The Degree Outcomes OBE Syllabus tablet
course, including course references
d. The Course Outcomes Template
requirements written and oral materials(publish
and Class Agreements Internet
reports, and others; ed and electronic) Connection
e. Course Description of
3. Submitted list of books, journals, THM 205
references and internet sources
about the course, Curriculum Value Focus: Excellence
Theory and Practice. Creativity and Innovation
Service
This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)

At the end of the unit, students Unit I. Introduction to Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 2
must have: Tourism (2019). Micro of PPT Pencil Test Presentation (3 Hours)
Perspective of
Tourism and presentation on
1. defined and understood the Laptop
a. What is Tourism? Hospitality. Rex Book LMS Oral
definition of tourism ;
Store, Inc. Nicanor Questioning
b. Classification of Books
2. described the different types of Reyes Sr. St., Manila, Reading &
Travelers Philippines
travelers; Studying of Individual/ Module
c. Motivational Factors for
3. enumerated the factors that Tuazon- Module Group
Travel
motivate people to travel; Disimulacion, Maria Assignment Online
d. Types of Tourism Arlene (2019). Micro Interactive Documents/
4. described the different types of Journals
tourism;
e. Components of Tourism Perspectives of Discussion via
Case Study
and Tourism Tourism and Zoom/Google

5. explained the relationship among the Management Hospitality. Books classroom/Brightspace Laptop/
many components of tourism
Atbp. Publishing tablet
f. Operating Sectors of Corp. Mandaluyong, Video Clips
system;
the Tourism Industry Kalakhang Maynila. Internet
6. identified the various sectors Connection
g. Characteristics of World Wide Web Activity
involved in the tourism industry; and
Tourism Products
7. described the nature and Value Focus: Mutual Yueng, Mylene.
characteristics of tourism products. Respect, Appreciative (2019). Micro
Perspective of
Tourism and
Hospitality. Edric
Publishing House.
Sta. Cruz, Manila.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)
Unit II. Travel Agencies,
At the end of the unit, students Tours Operations, and Tour Sharing/Posting Paper and Slide Week 3-4
Cruz, Zenaida L.
Guides (2019). Micro Presentation
must have: of PPT Pencil Test (6 Hours)
a. Travel Agency Perspective of presentation on
Tourism and Laptop
1. expounded on the roles of tour Ø History Hospitality. Rex Book LMS Oral
guides, travel agents, and tour Ø Types of Travel Agencies Store, Inc. Nicanor Questioning Books
operators; Ø Types of Travelers Reyes Sr. St., Manila, Reading &
Served by Travel Philippines Studying of Module
2. reviewed the history of travel Individual/
Agencies
agents; Lim, Romeo D. Module Group
Ø Travel Agency (2017).
3. familiarized themselves with the Assignment Online
Operations Understanding Travel Interactive Documents/
members of the Philippine Travel b. Tour Operations & Tours Essentials.
Discussion via Journals
Agencies Association (PTAA); Ø Types of Tours and Tour Mindshapers Co., Inc.
Zoom/Google
Case Study
4. identified the different types of Components Intramuros, Manila. classroom/Brightspace Laptop/
tours; Ø Tour cost pricing tourism Manning, Nick. tablet
5. determined and analyzed the product (2016). How to be a Video Clips
Tour Guide: The Internet
elements that make up the total Ø Tour booking conditions
Essential Training
price of tour packages; and limitations of liability
Manual for Tour Activity Connection
6. discussed and analyzed the tour c. Tour Guides Managers and Tour
booking conditions and Ø Getting to know a tour
Guides. Nick Manning
associated liability; guide World Wide Web
7. described and understood the Ø Learning the ropes in Yueng, Mylene. (2019).
Tour Guiding Micro Perspective of
role of a tour guide; and
Ø Tricky Stuff in Tour Tourism and Hospitality.
8. familiarized with the common Guiding Edric Publishing House.
problems in tour guiding. Value Focus: Diligence, Sta. Cruz, Manila.
Cooperation
This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)

At the end of the unit, students Unit III. Air Transport Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 5-6
(2019). Micro Presentation
must have: of PPT Pencil Test (6 Hours)
Perspective of Tourism
a. Industry Overview and Hospitality. Rex presentation on
1. provided an overview of air Laptop
b. Classes of Service Book Store, Inc. LMS Oral
transport and airport operations; Nicanor Reyes Sr. St.,
c. Seat Plans and In-flight Questioning Books
2. reviewed the top airlines and Manila, Philippines
Reading &
Services
airports around the world; Lim, Romeo D. (2017). Studying of
d. Airport Formalities Understanding Travel Individual/ Module
3. explained the classes of service; Module
e. Industry Codes, & Tours Essentials. Group
4. created seating plans and Mindshapers Co., Inc. Online
Terminology, and Assignment
described in-flight services; Intramuros, Manila. Interactive Documents/
Definition
5. described airport facilities for Tuazon-Disimulacion, Discussion via Journals
f. Airline 2 Character Case Study
arriving, departing, and Codes Maria Arlene (2019). Zoom/Google

transit/transfer passengers; Micro Perspectives of classroom/Brightspace Laptop/

g. International Air Tourism and tablet
6. coded and de-coded the listed 2 Transportation Hospitality. Books Video Clips
character airline designators; Regulations and Atbp. Publishing Corp.
Mandaluyong, Internet
7. understood and explained Country Codes Connection
Kalakhang Maynila. Activity
international regulations h. Travel Documents and
World Wide Web
pertaining to international air Philippine Travel
transportation; and Regulations Yueng, Mylene.
(2019). Micro
8. identified the travel documents Perspective of Tourism
and explained the various travel and Hospitality. Edric
regulations Value Focus: Mutual Publishing House. Sta.
Respect, Self-Reliance Cruz, Manila.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)

At the end of the unit, students Unit IV. Cruise Ship Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 7
(2019). Micro Presentation
must have: Industry of PPT Pencil Test (3 Hours)
Perspective of
Tourism and presentation on
1. discussed the history and Laptop
a. History and Industry Hospitality. Rex Book LMS Oral
explained the profile of the
Profile Store, Inc. Nicanor Questioning
cruise ship industry; Books
Reyes Sr. St., Manila, Reading &
2. provided a market perspective of b. Market Perspective Philippines
Studying of Individual/ Module
the industry; c. Classification of Cruise
Tuazon- Module Group
3. explained the classification of Ships
Disimulacion, Maria Assignment Online
cruise ship; d. Cruise Ship Facilities Arlene (2019). Micro Interactive Documents/
4. enumerated the facilities of e. Organizational Structure Perspectives of Discussion via Journals
Tourism and Case Study
cruise vessels; Zoom/Google
f. Management on Ship Hospitality. Books classroom/Brightspace Laptop/
5. discussed the organizational
and Shore Atbp. Publishing tablet
structure of cruise ships; Corp. Mandaluyong,
g. Life on Board the Ship Video Clips
6. differentiated the hotel division Kalakhang Maynila. Internet
from the marine division of a Connection
World Wide Web Activity
cruise ship; and
7. created a flow chart that
Value Focus: Rationality, Yueng, Mylene.
describes the life on board the Love (2019). Micro
ship; Perspective of
Tourism and
Hospitality. Edric
Publishing House.
Sta. Cruz, Manila.
This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)

At the end of the unit, students Unit V. Land Transport: Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 8
must have: Railways and Motor (2019). Micro of PPT Pencil Test Presentation (3 hours)
Coaches Perspective of presentation on
Tourism and Laptop
1. explained the contribution of a. Railways LMS Oral
Hospitality. Rex Book
railway systems in tourism b. Motor Coaches Store, Inc. Nicanor Questioning Books
c. Railways and Motor Reyes Sr. St., Manila, Reading &
development;
Coaches in the Philippine Philippines Studying of Module
Individual/
Setting Tuazon- Module Group
2. reviewed the major railway
d. The Philippine Motor Disimulacion, Maria Assignment Online
systems around the world; Arlene (2019). Micro Interactive Documents/
Coach Industry
Perspectives of Discussion via Journals
Tourism and Case Study
3. discussed the history and Zoom/Google
development of the Philippine Hospitality. Books classroom/Brightspace Laptop/
Atbp. Publishing tablet
railway system; Value Focus: Rationality Corp. Mandaluyong,
Video Clips
Kalakhang Maynila.
Internet
4. provided an explanation why World Wide Web Connection
Activity
people travel through motor
Yueng, Mylene.
coaches; and (2019). Micro
Perspective of
Tourism and
Hospitality. Edric
Publishing House.
Sta. Cruz, Manila.
MIDTERM EXAM Week 9
This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)
At the end of the unit, students must
have: Unit VI. Hotels and Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 10-11
1. cited the history of the (2019). Micro Presentation
Resorts of PPT Pencil Test (6 hours)
accommodation or lodging industry; Perspective of Tourism
and Hospitality. Rex presentation on
2. defined a hotel and a resort based Laptop
a. Hotels and Resorts Book Store, Inc. LMS Oral
on the Philippine Depart of Tourism Nicanor Reyes Sr. St.,
Overview Questioning
Standard; Manila, Philippines Books
Reading &
3. identified the different types of b. The Global Hotelier Lim, Romeo D. (2017). Studying of
hotels; Understanding Travel Individual/ Module
& Tours Essentials. Module Group
4. reviewed the list of top hotels and c. Hotel and Resort Online
Mindshapers Co., Inc. Assignment
resorts worldwide based on rooms Departments Documents/
Intramuros, Manila. Interactive
offered and properties owned and
Tuazon-Disimulacion, Discussion via Journals
managed; d. The Language of Case Study
Maria Arlene (2019). Zoom/Google
5. discussed the two major players in Accommodation Micro Perspectives of classroom/Brightspace Laptop/
the industry. The global hotelier and Tourism and tablet
the hotel guest; Hospitality. Books
Video Clips
Atbp. Publishing Corp.
6. discussed the standards for hotels Internet
Value Focus: Cooperation, Mandaluyong,
and resorts based on the Kalakhang Maynila. Connection
Department of Tourism’s policies in
Diligence Activity
the accreditation of hotels; and World Wide Web

7. discussed and familiarized the Yueng, Mylene.

operations and managements in (2019). Micro
different departments of hotel and Perspective of Tourism
resort; and and Hospitality. Edric
Publishing House. Sta.
8. familiarized and understood the Cruz, Manila.
lodging terminologies.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)
At the end of the unit, students Unit VII. Food and Cruz, Zenaida L.
must have: Beverage Sector (2019). Micro Sharing/Posting Paper and Slide Week 12
Perspective of Presentation
1. traced history of the food and a. History Tourism and of PPT Pencil Test (3 hours)
beverage industry; Hospitality. Rex Book presentation on
2. described the different types of b. Types of Restaurants Laptop
Store, Inc. Nicanor LMS Oral
restaurants; c. Hotel Fine Dining Reyes Sr. St., Manila,
3. enumerated and discuss the French Questioning Books
Restaurant Philippines
kitchen brigade and the dining Reading &
d. Table Service Studying of
operations of a fine dining Tuazon- Individual/ Module
restaurant; e. Franchising Disimulacion, Maria Module Group
4. explained the importance of f. Restaurant Profitability Arlene (2019). Micro Online
franchising to the restaurant Assignment
g. Airline Catering Perspectives of Interactive Documents/
industry; Tourism and Discussion via Journals
5. discussed restaurant profitability h. Food Quality Case Study
Hospitality. Books Zoom/Google
and calculate food cost percentage,
i. Logistics Atbp. Publishing classroom/Brightspace Laptop/
gross profit and average guest
j. Airplane Galleys Corp. Mandaluyong, tablet
check;
6. differentiated airline catering from
Kalakhang Maynila. Video Clips
k. Flight Kitchens
restaurant catering; Internet
7. discussed restaurant promotion; l. Restaurant Promotion World Wide Web
Activity Connection
and m. Accreditation of
8. discussed and understood the Yueng, Mylene.
Restaurants in the Ph
factors to consider for the (2019). Micro
accreditations of restaurants in the Perspective of
Philippines; Value Focus: Honesty, Tourism and
Cleanliness of Body and Hospitality. Edric
Mind
Publishing House.
Sta. Cruz, Manila.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)
Unit VIII. Recreation
At the end of the unit, students must and Leisure Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 13
have: (2019). Micro of PPT Pencil Test Presentation (3 hours)
Ø Meaning of Recreation Perspective of presentation on
1. defined recreation and leisure; and Leisure Laptop
Tourism and LMS Oral
2. determined the varied views of
Ø Varied views of Hospitality. Rex Questioning
recreation and leisure; Books
Recreation and Leisure Book Store, Inc. Reading &
3. described the motivations for
recreational participation; Ø Motivations for Nicanor Reyes Sr. Studying of Individual/ Module
4. explained the factors which promote Recreational St., Manila, Module Group
the growth of recreation; Participation Philippines Online
Assignment
5. discussed the major types of Ø Promoting the Growth Interactive Documents/
organized recreation; of Recreation Discussion via Journals
World Wide Web Case Study
6. explained the role of sports and Zoom/Google
Ø Types of Organized classroom/Brightspace Laptop/
tourism as major recreation service
Recreation tablet
components;
7. differentiate theme parks, water Ø Two Major Recreation Video Clips
parks, fun centers, and sports service Component Internet
Activity Connection
tourism; Ø Theme Parks
8. analyzed the need for professional
Ø Professional Leadership
leadership in the recreation field;
and Ø Recreation and Leisure
9. discussed the challenges facing the Service in the Twenty-
recreation and leisure service field First Century
in the 21st century. Value Focus: Public
Spiritedness, Love

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)
Unit IX. Tourism
At the end of the unit, students Attractions and Theme Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 14
(2019). Micro Presentation
must have: Parks of PPT Pencil Test (3 hours)
Perspective of
a. The Nature and Scope Tourism and presentation on
1. described the nature and scope Laptop
of Tourist Attractions Hospitality. Rex Book LMS Oral
of tourist attraction; Store, Inc. Nicanor
b. The evolution of Questioning Books
2. explained the evolution of tourist Reyes Sr. St., Manila, Reading &
Tourists Attractions Philippines
attractions; Studying of
c. Classification of Tourist Individual/ Module
3. define and clarify tourist Module
Attractions Tuazon- Group
attractions; Disimulacion, Maria Online
d. Theme Parks and Assignment
4. differentiate theme parks from Arlene (2019). Micro Interactive Documents/
Amusement Park
amusement parks; Perspectives of Discussion via Journals
e. Issues in Management Tourism and Case Study
5. discussed the main issues in the Zoom/Google
of Tourist Attractions Hospitality. Books classroom/Brightspace Laptop/
management of tourist Atbp. Publishing
f. Role of Technology in tablet
attractions; Corp. Mandaluyong,
Tourists Attractions Video Clips
6. clarified the role of technology in Kalakhang Maynila. Internet
g. Destinations Image and
tourist attractions; Connection
Branding World Wide Web Activity
7. identified the four broad
h. Future of Tourists
strategies for attracting visitors; Yueng, Mylene.
Attractions
8. explained the future of tourist (2019). Micro
i. International Association
attractions; and Perspective of
of Amusement Parks Tourism and
9. described the International
and Attractions Hospitality. Edric
Association of Amusement Parks
Value Focus: Public Publishing House.
and Attractions. Spiritedness Sta. Cruz, Manila.

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)

At the end of this unit, students Unit X. MICE Industry: Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 15
Meaning and (2019). Micro Presentation
must have: Perspective of of PPT Pencil Test (3 hours)
Importance
Tourism and presentation on
Laptop
1. explained the meaning and Hospitality. Rex Book LMS Oral
a. Meaning and Store, Inc. Nicanor
importance of the MICE Importance of MICE Questioning Books
Reyes Sr. St., Manila, Reading &
industry; industry Philippines
2. traced the evolution of the MICE b. Evolution of MICE Studying of Individual/ Module
industry; Industry Rodolfa, Bernardo Module Group
3. clarified the difference between c. Key Players in the MICE (2022). Events Assignment Online
industry Management: Intro Interactive Documents/
meeting, incentives, duction to MICE,
d. Trends in the MICE Discussion via Journals
conventions, and exhibitions; Industry Festivals, & Other Zoom/Google
Case Study
4. discussed the key players in the e. Growth of the MICE Special Events. classroom/Brightspace Laptop/
MICE industry; Industry Mindshapers Co., tablet
5. described the emerging trends in Inc. Intramuros,
Video Clips
Manila.
the MICE industry; and Internet
6. explained the growth of the Yueng, Mylene. Activity Connection
Value Focus: Self-Reliance,
MICE industry. Diligence (2019). Micro
Perspective of
Tourism and
Hospitality. Edric
Publishing House.
Sta. Cruz, Manila.

World Wide Web

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)
Unit XI. Planning,
At the end of the unit, students Development, Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 16
Promotion, and Catalyst (2019). Micro Presentation
must have: Perspective of of PPT Pencil Test (3 hours)
Organization
Tourism and presentation on
Laptop
1. explained the reasons for Hospitality. Rex Book LMS Oral
a. Tourism Planning Store, Inc. Nicanor
tourism planning and Questioning
Reyes Sr. St., Manila, Books
consequences of poor planning • Reasons for tourism Reading &
planning Philippines
process; Studying of Module
Individual/
2. analyzed the tourism planning • Tourism planning Tuazon- Module
process
Group
process; Disimulacion, Maria Assignment Online
b. Tourism Development Arlene (2019). Micro Interactive Documents/
3. examined the roles of the public Perspectives of Discussion via Journals
and private sector in tourism • The roles of the Tourism and Case Study
Zoom/Google
development; government and the
Hospitality. Books classroom/Brightspace Laptop/
private sector in
4. described the characteristics of Atbp. Publishing tablet
tourism development
individual tourism projects; Corp. Mandaluyong,
Video Clips
• Characteristics of Kalakhang Maynila.
5. elucidated the relation between individual tourism Internet
promotion and communication; World Wide Web Activity Connection
c. Tourism Promotion
6. described the relationship
• Promotion and Yueng, Mylene.
between promotion and the communication
traveler’s buying process; and (2019). Micro
• Promotion and Perspective of
7. discussed the importance of traveler’s buying Tourism and
promotion planning and process Hospitality. Edric
budgeting.
• Promotion planning Publishing House.
and budgeting Sta. Cruz, Manila.
This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)

At the end of the unit, students Unit XII. Career Cruz, Zenaida L. Sharing/Posting Paper and Slide Week 17
Opportunities (2019). Micro Presentation
must have: Perspective of of PPT Pencil Test (3 hours)
Tourism and presentation on
a. Airlines Laptop
1. described the available jobs in Hospitality. Rex Book LMS Oral
the airline industry; b. Travel Agencies Store, Inc. Nicanor
Questioning Books
Reyes Sr. St., Manila, Reading &
2. clarified the career opportunities c. Hotels and Motels Philippines
in the travel agency; Studying of Individual/ Module
d. Cruise Lines
Tuazon- Module Group
3. discussed the employment
e. Motor Coaches Disimulacion, Maria Assignment Online
opportunities in hotels and
Arlene (2019). Micro Interactive Documents/
motels; f. Car Rental Companies Perspectives of Discussion via Journals
4. explained the job opportunities g. Gaming Entertainment Tourism and Zoom/Google
Case Study
in the cruise line industry; Hospitality. Books classroom/Brightspace Laptop/
Industry Atbp. Publishing tablet
5. familiarized with the available Corp. Mandaluyong,
jobs in motor coaches; h. MICE Industry Video Clips
Kalakhang Maynila.
Internet
6. described the career fields in Connection
World Wide Web Activity
the car rental industry; Value Focus: Appreciative,
Diligence, Courage
7. explained the employment Yueng, Mylene.
opportunities in the gaming and (2019). Micro
entertainment industry; and Perspective of
8. explained the employment Tourism and
opportunities in the MICE Hospitality. Edric
industry. Publishing House.
Sta. Cruz, Manila.
This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.
 Desired Learning Outcomes Course Content Subject Textbook and Outcome-Based Assessment Resource Time
(DLO) Matter References Teaching of Learning Material Table
& Learning Outcomes
(OBTL) (ALO)
FINAL EXAMINATION Week 18

Note: This syllabus is flexible and may include additional topics and activities deemed necessary to the students and teacher.

XII. Grading System

MIDTERM (1/3)
FINAL (2/3)

Major Exam 40
Quizzes/Long Exam 30
Class Performance (Attitude/Recitation/Reporting) 10
Supplementary Output:
Case Study /Assignment/Seat Work 20
Total --------------------------------------------------------------------------100%

Designed and Prepared by: Recommending Approval: Approved:

ZENDLE ANN D. BINOBO CYNTHIA G. MIÑON, MSLT MARIA CORAZON M. SAMORIN, Ph.D
Instructor Division Chair, Hospitality Management Dean

This syllabus is the intellectual property of WVSU. It can be used for instruction purposes provided that prior approval is granted by the University. Likewise, the designer(s) of the
syllabus must be properly acknowledged.