A Phenomenological Inquiry Into The Lived Experiences of Service Crews Amidst The COVID 19 Pandemic
A Phenomenological Inquiry Into The Lived Experiences of Service Crews Amidst The COVID 19 Pandemic
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Article in International Journal Of Advance Research And Innovative Ideas In Education · February 2021
DOI: 10.6084/m9.figshare.13728565.v1
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Abstract
Fast-food chains are among the most profitable and common businesses in the market, which is also the best option
for beginners in the business industry. Given that many fast foods were loved and provide satisfaction to a human's
physiological needs, it also benefits the unemployed and part-timers. Thus, it is the primary source of employment
worldwide from the food and beverage industry, counting these over a million employees in substantial
multinational food and drink manufacturing companies – fast food service crews. Thus, this study intended to
express service crews' insights on the challenges they are regularly facing. This study also aims to describe how
pandemic makes the service crews' personal lives and work-life even more complicated. Interpretative
Phenomenological Analysis (IPA) was employed to describe the experiences of the participants. Hence, the study's
findings were: (1) Service crews experienced many challenges during the pandemic. They had a hard time getting
used to the new normal, and they feared getting infected with the virus that may cause them or their loved one's
death. (2) For a long time, they had to work in food chains; service crews come up with several coping mechanisms
such as positive-thinking and adjustment. Service crews learned that having a healthy mindset helps a lot when
dealing with a challenging atmosphere, and they also learned the adjustments they had to make when facing
circumstances. (3) Then, although the pandemic rendered problems and changes, service crews took this as an
opportunity to take a break despite having worries about financial resources. Service Crews' positive experiences
during the pandemic are about the closer relationship they build between themselves, their families, their co-
workers, and with God.
1. INTRODUCTION
Fast-food chains are among the most profitable and common businesses in the market, which is also the
best option for beginners in the business industry. Given that many fast foods were loved and provide satisfaction to
a human's physiological needs, it also benefits the unemployed and part-timers. Thus, it is the primary source of
employment worldwide from the food and beverage industry, counting these over a million employees in substantial
multinational food and drink manufacturing companies – fast food service crews (Geneva, 2007).
Furthermore, a horrible stereotype for service crews was mentioned accusing their job is a type of lazy
work for people who want easy money, which is the exact opposite of what they do to provide for their families
(Huddleston, 2018). Thus, they are receiving low wages compared to the workload they are managing each day,
forcing them to look for part-time jobs to at least increase a little amount to their income.
The importance of a service crew member to the business's daily operations (Indeed for employers, n.d).
Maintaining fast speed service, settling customers' concerns, and complying with the company's health protocols are
also tasks done by a service crew that mainly strive for their patrons' satisfaction. Even without the threat of a
pandemic, health and safety have to be observed by the food industry. As Jaco (2020) stated, customers, are vital in
the food business in terms of success, in which they prioritized the health and safety of employees for their
customers. The health inspectors and company manager monitored the maintenance of health and safety protocols
within a food business. They pay attention not just to its appealing appearance but rather the health concerning the
public, stated by Dundes and Swann (2008).
Today, food chains are still thriving and earning hundreds of billion dollars a year. Companies must have
had healthy marketing strategies that keep the customers consuming their product repeatedly. Convenience is the
best selling point of food chains by their scheme of order, serving, and eating, alongside the service crew's
assistance. However, the best part is their marketing strategy, which is global recognition, by practically having
branches everywhere. Their goal is not to have a single person far from a fast-food (Money Instructor, N.D.).
Food businesses are on top of the success until the global outbreak of Coronavirus Disease (COVID-19)
continues to spread this year, which urges people to change the routine operation due to the virus's fast pace
transmission. This pandemic leads most countries around the world to impose lockdown for safety measures. Work
fields ordain suspension of operations adhering to the health protocols, affecting numerous people's jobs, including
restaurant businesses (Restaurant Business Staff, 2020). Regarding this kind of situation, the Association of
Southeast Asian Nations (ASEAN) Policy Brief (2020) stated that governments worldwide take measures by aiding
an individual's financial needs during the lockdown. Despite the government's initiatives towards the economic
issue, the pandemic still rendered millions of jobless people. Moreover, about 7.3 million of them were Filipinos, as
Philippine Statistics Authority reported the unemployment rate in April this year. This high record of unemployed
people magnifies a clearer vision of the Philippine labor market's economic shutdown effects (Lopez, 2020).
Fortunately, the Philippine government is now moving towards reduced quarantine rules to bring back the work
fields' operation after the economic recession during the first half of 2020 (Bautista and Lopez, 2020).
Eased quarantine allowed many establishments to reopen while tourism-related operations are still trying to
get back on track, with a little restriction due to the pandemic. For everyone's safety, businesses limit the chance of
the exposure of COVID-19 by closing the dining area and opening a safer way of transactions between the service
crew and the customer (Iglesias, 2020). On the other hand, despite the security of the implemented safety measures,
many people are still anxious about the thought of getting infected, especially those workers that are responsible for
public services; they also fear infecting their household or loved ones. The companies, especially with the food
business, strategically offered convenient services for the customers, such as pick-up, drive-thru, and delivery as
alternative options, to avoid spreading the virus and any crowding in the area (Taylor, 2020).
As of now, employees are back to work even in the struggle of facing the effects of this pandemic. As mentioned by
Slaydon (2020), wearing masks and gloves are uncomfortable to use at work according to the employees, but a good
regimen in maintaining health in this kind of circumstances; managers also monitor the temperature of their
employees in keeping track of their health and secure the safety for everyone. Despite the said struggles, the
employees were grateful as they still have their job to work on, unlike those unfortunate ones who have lost their
jobs because of the pandemic.
This study intended to express the insights of service crews on the challenges they are regularly facing.
Thus, this study describes how pandemic makes the service crews' personal lives and work-life even more
complicated.
payment. Then, sweeping, mopping, taking out the trash, and vacuuming carpeted areas were also added to their
responsibilities, as stated by Adkins (2019).
Working as a service crew member contains typical duties, tasks, and responsibilities such as greeting the
guests with a polite smile, cleaning all the tables after clients have left, and preparing the tables to welcome the next
set of clients. Service Crews should also possess embodied skills like maintaining composure during rush hours,
taking orders, and delivering them to clients as soon as possible, added by Job Description and Resume Examples
(N.D.).
According to a website (LiveCareer, N.D.), the other responsibility of food chain employees during the
shift is handling the customer's complaints calmly and effectively. This type of job also requires physical stamina as
it requires the employee to stand for long periods.
Some people might think that working in a fast-food chain is an easy job. One of the reasons is that workers
get paid a minimum wage. When, in fact, most fast-food jobs are challenging and stressful. Employees have to
ensure that every customer is satisfied and that each customer's order is accurate (Levesque, 2016).
But the reality is, service crews' duty is more than their salary. Their wages range around P4,753 per 15-day
pay cut. Aside from their duties and compensation, employees also had an issue regarding the concept of contractual
labor, where either they would look for a new job or jump off from one branch to another when their contract ended.
It is a considerable matter for them to provide for their family's needs (Bernal, 2020).
On the other hand, the study of Qin and Prybutok (2009) recognized the importance of service quality, food quality,
perceived value, customer satisfaction, and behavioral intentions in the fast-food restaurant. The two main presiding
that will meet the customer's gratification are the service quality and food quality.
As Mendoza and Gempez (2018) study, the quality of employees' work performance might be affected by
their matters, which the employees failed to recognize. Also, there are instances where an employee is not
appreciated.
Employees wanted to originate metrics that will assess service quality, price/value, customer satisfaction,
and behavioral intention. The outcome will give the variance of customer intentions, which are the service quality
and customer satisfaction—resulting in a more focused employee in improving food quality and service quality, and
customer satisfaction, Qin and Prybutok (2008).
The interaction of the environment with people involves both creation and discovery. Success is maybe due
to how members of an organization interpreted the changes to their environment. In that case, a study by Barton
(2017) suggests that it is vital for employees to undergo an Accurate Grading Quality Assurance (AGQA)
assessment for the improvement invested for the company's and employees' further success. This study is a reminder
to the companies who fail to consider and pay enough attention to the employees' human and social factors.
By that, every worker could create a mindset of job involvement, where an employee treats a job as part of
one's lifestyle. In the study of Omar, Ahmad, and Mustaffa (2019), workers' involvement in their job enhances their
satisfaction. It lessens the probability of quitting, resulting in an employee becoming more and more motivated to
work at fast-food chains, which respond to a more remarkable performance on their services.
Job satisfaction is the main ingredient in creating a healthy atmosphere at a workplace that allows
employees to encounter customer attitudes. Within the food industry, employees' attitudes shape their intention to
behave towards their job. Also, employees' job satisfaction stimulates their performance in various sectors (Ekandu
and Ukpere, 2014).
Aside from other personal concerns of a service crew, the strike of COVID-19 adds up to their challenges.
According to Galanakis (2020), the World Health Organization (WHO) confirmed COVID-19 as a global pandemic
with thousands of people were infected and lost many lives. The virus spread through food transmission, so they
also focus on food processing to be more guarded and stop spreading it.
COVID-19 breathes out fright towards millions of people smashing the lives of every individual, including
their economy. The food and beverages industry is currently in the middle of its worst nightmare at coronavirus
strike. Back then, health consciousness focused on diet and a healthy lifestyle, but now it is about buyers' fear
resulting in panic buying, affecting the future supply chain (Iyer, 2020).
Some countries' governments implemented restrictions in which businesses and schools had to shut down
for a while regarding the safety measures implemented to avoid the virus's spread. An online survey about food
consumption was also conducted, which conveys changes in shopping and food trading. The results helped the
companies strategize on handling the economy's current situation while minimizing the virus's transmission (Hassen
et al., 2020).
As of now, the COVID-19 pandemic keeps on bugging the world, including the food supply chain and the
food industry. Experts say that food transmission, surfaces, and the environment are open gates for infecting and
spreading the virus. The food industry should prioritize implementing safety measures as their consumers might get
infected (Rizou et al., 2020).
In a study by Basu et al. (2020), the COVID-19 pandemic became striving torture towards the economy and
its people. Although countries implemented immediate action against the virus, COVID-19 spread out very fast that
it slipped out of control. Treatments or cures for this virus are still unavailable, leaving social distancing and
wearing surgical masks as an alternative way of preventing the virus.
In just six weeks of lockdown due to the coronavirus outbreak, the employment rate dropped as food
businesses took a break to prevent the virus's spreading. The food industry has to close the dining service and lay off
their workers. Food businesses severely damaged since the shutdown in April (Maze, 2020).
According to Watsons (2020), COVID-19 has a massive impact on businesses and negatively hits them.
Companies planned to reduce the hiring, unpaid leaves of absence, and workforce reduction. Due to the pandemic,
the companies and employees had sudden changes. They increased their focus on their health care benefit programs,
safety, well-being, and paid leave, and those are the top priority for the employees.
The COVID-19 pandemic has reached almost a million people affected. However, it also gives people a
new way of living, which everyone requires to follow the protocols that are also known as the new normal. The
outcome of the world's crisis affects the individual and affects the world economy (Nicola et al., 2020).
Food and beverage companies have already spent decades in the industry, despite having issues about
unhealthy ingredients, verifying that the supply chain's interruption is not a new issue to the manufacturers. Yet, the
COVID-19 pandemic still rendered different changes and problems to food manufacturing companies' operations
(Thomas, 2020).
by food and health organizations, established science-based food standards and guidelines which improve food
safety and promote policies for acceptable hygienic practices in food productions (Weiler & Fernandez, 2019).
CAC's raised awareness about food safety standards influenced the agricultural output for its quality and
safety. CAC's guidelines indicate the state members have to harmonize with the given safety protocols to avoid
unnecessary costs for all the producers and the consumers, stated by Lyons (2019).
During the pandemic, a type of service became the savior of food businesses called drive-throughs. This
type of service offered by the restaurants helps the industry collect a similar revenue percentage before the
pandemic. Unfortunately, drive-throughs were not able to cover the whole population of service crews this time.
(Bellany, 2020).
Not long ago, the national government finally allowed the reopening of food establishments and the
implementation of strict health protocols. Dine-in services are available for only 30% of sitting capacity in fast-food
chains, with strict hygiene and physical distancing. In compliance with safety measures, food companies are
monitoring the health of employees. (Adel, 2020).
Although digital service from food chains is already available in recent years, it does not necessarily mean
that it promotes the removal of personal interactions with dine-in services. Due to the pandemic, people have to
perform social distancing and wearing masks, which opens people's creativity in-home cooking rather than lingering
around the fast-food services (Klein, 2020).
3. METHODOLOGY
Interpretative Phenomenological Analysis (IPA) will emphasize the participants' convergence and
divergence experiences. IPA is particular in qualitative researches as it is responsible for examining the small
number of participants' lived experiences (Tuffour, 2017). The qualitative research method is the method used in this
study. Qualitative used to scan the values, attitudes, opinions, feelings, and behavior of a person; by these, the
researchers may notice how the question affects the interviewee's life. Researchers are concerned with how
individuals react and perceive the said topic or situation (ADPhealth, 2020).
The method that the researchers' are studying is phenomenological. The technique is an individual analysis,
whereas it needs to know the interviewee's perception and everything beyond the person's lifestyle, experience, and
knowledge. Also, share the ideas that were added from what the participants already know.
3.1 Participants
Qualitative data is a data collection through interactions with participants using interviews, surveys,
questionnaires, or focus groups, and the participants have to be willing to speak about their experiences (Grabner,
2017).
This study's participants include six (6) males and four (4) females, working in different fast-food chains
around Bulacan, Philippines. One (1) from Chowking Petron Marilao, one (1) in Mcdo Lolomboy, one (1) in
Chowking Nlex, three (3) from Chowking SOA Nlex, and four (4) Jollibee Petron Marilao. All participants gladly
accept the invitation to participate in this study.
3.2 Instrument
Interview guide was utilized to gather the information from the participants. This instrument was used to
accommodate the knowledge of preparedness of the respondents. Personal bias is also avoided for lesser pressure
and immediate response, giving the respondents greater anonymity feelings.
3.3 Procedures
The study took complicated steps to develop an efficient data gathering, considering the situation under the
pandemic. First, set an appointment with the chosen participants to inform them and know their preference for the
interview. Through the use of innovative technology and social media for communication, the interview was
conducted. Along with a brief discussion regarding the interview, the questionnaire was sent to the interviewees.
The interview was done privately, to the comfort of the interviewee's houses. Second, the interviewees returned the
interview question with answers in private/ direct messages for confidentiality. Lastly, the participant's responses
were collected and reviewed to encode.
4. RESULTS
Table 1. It shows the demographic characteristics of the participants in this study. The participants live in
the residency around the province of Bulacan. They range from 20-34 years old, with six (6) males and four (4)
females.
The following data are the presentation and analysis of the data gathered from the conducted interview. For
safety measurements due to the pandemic and consideration to the limited resources of internet connections, the
interview was conducted by sending out the hard copies of the interview questions to the participant, with the
interviewer's guidance. The shown data were divided into three major themes.
4.2.1 Positive-thinking
Service crews are used to dealing with unexpected situations in their jobs, but the stresses under pandemic
circumstances bring additional survival strategies. Of course, positive thinking is the first coping mechanism that
people would use in reducing the burden rendered by the pandemic. Service crews resolve their problems during the
pandemic by saving money and keeping themselves busy with their business. Other respondents learned that they
should save money in preparation for any kind of circumstance, while others opened a little source of income, just
like the answer of Sunny:
"Raket lang. Nagtinda kami ng lugaw pandagdag para di kami totally zero."
They suggested the best coping mechanism is prayer, keeping God's faith for priceless guidance to a better
perception in life. Stellar said:
"Pinatatag lalo ang pananampalataya kay God, mas naging focus sa goal sa buhay. 'Yan ang
motivation"—she added.
The resiliency of service crews is seen in their thinking and how they view life despite their hardships.
5. DISCUSSION
This research shows how pandemic makes the service crews' personal lives and work-life even more
complicated. The main categories were divided into three topics; the faced challenges, the coping mechanisms, and
the positive experience of service crews during the pandemic. This study included how service crews perceived life
despite the challenges in every situation and how they manage to cope with those circumstances.
Faced Challenges
No job has an easy description, so being a service crew is unimaginably challenging, exhausting, and
stressful—spending all day working with feet rushing around and endless cleaning here and there. Aside from doing
the duties in fast-food chains, service crews will have to deal with customers; doing service for other people is
already tiring. Yet, there are rude customers to make their job even more challenging and exhausting.
A service crew's responsibility is a combination of duties and service; duties as an employee in a fast-food
chain, and service that should satisfy the customers' dine-in. Service crews have two bosses to deal with, the
employer and the customer, and both have to be satisfied and pleased by their crew's performance.
Under this pressure at work, the difficulties increased due to the pandemic. Some companies froze their
operation in response to the government's call for safety measures. With this circumstance, some service crews have
to stop working in the meantime and, according to them, "no work, no income." Luckily, a few months later, when
the lockdown was lifted to modified quarantine, companies come back on their operations as well, but with
limitations and restrictions, especially to those businesses that might gather a huge crowd. The employees and
customers are now required to wear face masks and face shields for safety measures, making it hard for the service
crews to understand their orders quickly. Social distancing means that the service crews now have to double their
effort to do their service.
Knowing the risks of COVID-19 and being afraid of what might happen to them, service crews urge
themselves to work carrying different reasons. Despite the danger around, service crews do not forget to be grateful
for being the lucky ones for having a job during and after quarantine. Although there are many adjustments to make,
service crews believe that they can endure the difficulties until they get used to the new normal.
Coping Mechanisms
Working in food chains is difficult, but coping mechanisms keep them winning over the stresses. First, the
responsibility and determination, Service crews play different roles in society. Some of them are students at the
same time a child of their parents. Some of them are already parents and have to support their family's financial
needs. Those responsibilities are challenging, but they used them as motivation to keep going. Determination is
another characteristic they possess in which service crews have specific goals to achieve, and they keep chasing it to
keep motivated in working. Second, working under pressure and surrounded by stress needs proper time
management. Lastly, their routine in working, they faced everyday working by moving on. Nothing will change if
there is no courage to take a step closer to goal, that is why to cope with the stresses regularly, and pandemic,
service crews learn to keep motivated and keep moving on as life goes on.
Positive Experiences
Working as a service crew is hard, exactly like how people perceive the description of their job. On the
other hand, service crews still focus on their job's brighter side despite how tired, the stress they are, plus the world's
crisis. Respondents still enjoy working; they state that they can have the right side, such as job and enjoyment. They
always keep in their minds that trials and challenges will eventually help them be the best person. Knowing that they
can acquire a new learning from working, we can say that they love their job. That's one of the advantages of a
service crew. Working in this situation is hard, but they can still do it wholeheartedly for their families even if there
are times that they are afraid of the virus but with the proper taking care of themselves and trusting God for
protection. They can still work, and of course, they still have work to help their families with expenses. Positive
experiences support their improvement and have a better relationship with their work and customers. They wouldn't
see this crisis hinder them from working; still, they follow everyone's safety protocols. They were always thankful
that even if there is a pandemic, they are safe and can learn new things by working in this kind of situation. Positive
experiences help them also to be more engage and appreciate what and where they are now.
6. CONCLUSION
This study comes up with three (3) major conclusions: (1) Service crews experienced many challenges
during the pandemic. They had a hard time getting used to the new normal, and they feared getting infected with the
virus that may cause them or their loved one's death. (2) For a long time, they had to work in food chains; service
crews come up with several coping mechanisms such as positive-thinking and adjustment. Service crews learned
that having a healthy mindset helps a lot when dealing with a challenging atmosphere, and they also learned the
adjustments they had to make when facing circumstances. (3) Then, although the pandemic rendered problems and
changes, service crews took this as an opportunity to take a break despite having worries about financial resources.
Service Crews' positive experiences during the pandemic are about the closer relationship they build between
themselves, their families, their co-workers, and with God. Aside from being bonded with their loved ones, another
positive experience for them is the life-lessons they realized during the quarantine. They learned to move on, value
their health, and build a stronger relationship with God.
Moreover, this study recommends that customers can help them by being more considerate to the service
crews. They are human too, just like any other people, they are getting tired and sometimes lose cool. On the other
hand, they still give out service to give every customer comfort they needed while eating. Every little act of kindness
means many people, especially with the service crews, as they mostly interact with strangers rather than the people
in their comfort.
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