JesusYouth

the identity guide

contents
why a guide? i
the story ii
the idea iii
identity formats iv
colours v
logo on images vi
typography vii
don’ts viii
copyrights ix

Jesus Youth
the identity guide
i
why a guide?
One of the most recognizable symbols of our 25 year old
movement, the Jesus Youth logo is today used across 20
countries in communications, promotions, across
different media in diverse expressions.

Such extensive use of the logo, especially as it

is the most visible visual signifier of the movement, calls for a certain amount
of consistency in the formats, colours and styles in which it is used
worldwide. This consistency in usage will help us to express the
same feel and style so that over a period of time, we continue to
visually convey a specific identity of our movement.

This simple guide presents some usage formats that will guide you as you
use our identity in different media.

Jesus Youth
the identity guide
ii
the logo story
Just as the name Jesus Youth, the logo of the
movement also carries the story of the Holy
Spirit’s abundant inspiration within it. The
conference Jesus Youth ‘85, which became
the inspiration for the name of the
movement in 1985 was also the platform
from which the current Jesus Youth
logo evolved.

Conceptualised by Mr. Jose Jacob and the

early leaders of the movement, the logo
was chosen from diverse options for its
simplicity, dynamism, contemporary lines
and above all, the way in which it fused the
central figure of Jesus with youth in a simple
typographic style .

Jesus Youth
the identity guide
iii

the idea
A ‘J & Y’ that signifies a young
person standing in todays world
reaching out to the eternal
reality of Jesus, benevolently
present in our midst.

Jesus Youth
the identity guide
iv

identity formats

Jesus Youth
the identity guide
 format 1
graphic with title

Used commonly when the name of the

movement is not visible in the
communication elsewhere and when the
the logo has to convey the name of the
movement too. With constant usage, today
the graphic itself is often recognized as
Jesus Youth logo, making this format less
used nowadays.

Jesus Youth
the identity guide
 format 1
spacing and alignment

‘Y ’ height
the spacing between the graphic
and the text below is exactly the
height of one ‘Y’ taken from the
‘Youth’ measured from the centre of
the circle. The type is aligned centrally
to the graphic.

Jesus Youth
the identity guide
 format 1
typography

Myriad Pro Semibold

Kerning : -20
The colour of the Jesus Youth type below
should be always black /white/ 40% black
depending on the background.

Jesus Youth
the identity guide
1 cm. The maximum reduction of this logo format in any print
medium should not be less than 1 cm. ( the circle) to preserve
readability of the letters.

format 1
maximum
reduction
Jesus Youth
the identity guide
 format 2
simple graphic

Used most commonly across media, this

graphic easily and elegantly communicates
the involvement of Jesus Youth.

Jesus Youth
the identity guide
 0.5 cm. Used as an independent graphic the minimum reduction of this
logo format in any print medium should not be less than 0.5 cm.

format 2
maximum
reduction
Jesus Youth
the identity guide
 format 3.A
graphic
with tagline

Currently used in different media when the theme and vision of the
movement needs to be highlighted.

Jesus Youth
the identity guide
 format 3.A
typography

Myriad Pro Semibold

Style : All Caps
Kerning : -20
The colour of the type beside the graphic
should be always black /white/40% black
depending on the background.

Jesus Youth
the identity guide
‘ M ’ height
the spacing between the graphic
format 3.A
and the text on the right is exactly alignment and
the height of one ‘M’ taken from the
‘MISSIONARY’ measured from the spacing
centre of the circle.

alignment
the upper and lower lines of the type are aligned exactly to the right
hand and the neck of the youth in the graphic.

Jesus Youth
the identity guide
 tagline alighed to the right

format 3.A
variations

tagline
aligned vertically

0.5 cm.

tagline alighed to the left logo cannot be

reduced further
than this size

These allowed variations make it possiible for

designers to adapt the identity according to
different visual solutions across media.
Jesus Youth
the identity guide
 format 3 . B
graphic with title
and tagline

Used in situations when the tagline,

the title and the graphic have to come
together.
Myriad Pro Semibold

Myriad Pro Regular

Always use Myriad Pro Regular for the
tagline in this format so as to distinguish
it from ‘Jesus Youth’.

format 3.B
typography
 format 3.B
alignment and
spacing

aligned equally to either side

One ‘Y’ space picked from ‘Jesus Youth.

’
v

colours

Jesus Youth
the identity guide
 colours
of the logo

Blue has been one of the dominant

colours that the movement has used
consistently from the beginning. So it
is considered as the house colour of
the movement and the logo.

The other allowed colours for the logo are green and
orange - to be used relevantly according to the feel of
the design, the media and the communication.

Jesus Youth
the identity guide
ii colour
chart
CMYK RGB Web

R= 3
C= 100 #006699
G= 78
M= 80
B= 162

C= 70 R= 95
G= 158 #669933
M= 20
Y=100 B= 69

R= 95
M= 40 G= 158 #ff9933
Y=100 B= 69

K=100

K= 40

Jesus Youth
the logo handbook
The Jesus Youth logo, in any of the allowed
colours, can be placed on almost any colour
the logo
backgrounds. Please avoid using the logo on in colour
colour backgrounds that are similar to the colours
of the logo. Similar background colours will ren- backgrounds
der the outer circle of the logo invisible.

Remember that whatever the

background colour, (except
black) the J & Y of the logo will
always remain white.

Jesus Youth
the identity guide
 The only time the J &Y will ap-
pear in black is when the logo
is used in reverse on a black
background. Other allowed
colours of the logo can also
be used on black if necessary.

reverse logo
on a black
background
Jesus Youth
the identity guide
vi
v

logo
on
images

Jesus Youth
the identity guide
If used sensibly across the
allowed colour spectrum, the
Jesus Youth identity, the Jesus
Youth logo can be used over
photographs powerfull and logo
visibly. Do try and avoid too
crowded or colourful areas of the
on
image when placing the logo to
avoid distraction.
images

Jesus Youth
the identity guide
vii logo
typography

Jesus Youth
the identity guide
Myriad Pro Light

typography
abcdefghijklmnopqrstuvwxyz
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q
Myriad Pro Light Italic
abcdefghijklmnopqrstuvwxyz
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q
Myriad Pro Regular
abcdefghijklmnopqrstuvwxyz
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q
Myriad Pro talic
abcdefghijklmnopqrstuvwxyz
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q
Myriad Pro Semibold
Myriad Pro Family
abcdefghijklmnopqrstuvwxyz Whenever possible, it is recommend-
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q ed that designers use the Myriad
Myriad Pro Semibold Italic Pro Type family in presentations and
abcdefghijklmnopqrstuvwxyz promotions in diverse media.
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q
Myriad Pro Bold
abcdefghijklmnopqrstuvwxyz
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q
Myriad Pro Bold Italic
abcdefghijklmnopqrstuvwxyz
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q
Myriad Pro Black
abcdefghijklmnopqrstuvwxyz
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q
Myriad Pro Black Italic
abcdefghijklmnopqrstuvwxyz
{}|:”ZXCVBNM<>?!@#$%^&*()_+Q

Jesus Youth
the identity guide
viii

dont’s

Jesus Youth
the identity guide
 incorrect logo on black incorrect logo incorrect logo

dont’s
Jesus Youth
incorrect logo on colour skewed logo incorrect font

incorrectformats

incorrect format

incorrect colour
Jesus Youth
the identity guide
ix
copyrights

Jesus Youth
the identity guide