Summary of Lesson 3

Group 3

Understand Customer Problems and Connecting Solutions to Problems

Objective:

1. To identify a possible innovation opportunity that matches industry need with technological
capability.

(Prepare an opening question that must be answered already all throughout the discussion)

 (What is the relationship of creativity, innovation, and invention to each other?) (Note: you
can change it or edit it if you have better ideas feel free to edit it)

Creativity, Innovation, Invention

We are going to distinguish and elaborate creativity, innovation, and invention and note the
differences between pioneering and incremental innovation.

An innovation that modifies an existing product or service. In contrast, a pioneering innovation is

one based on a new technology, a new advancement in the field, and/or an advancement in a
related field that leads to the development of a new product.

Creative Problem-Solving Methods

Human -centric design thinking exercise

Five parts:

 Empathy
- Human ability to feel what other humans are feeling.
- Enables us to relate to people and see the problems through the eyes and feelings of
those who experienced it.
 Defining the Problem
- It must be based on honest, rational, and emotional observation for human-centric
design to work.
 Brainstorming (Ideating solutions)
- group discussion to produce ideas or solve problems.
 Prototype
- Designers put ideas into action by creating low-cost experiments to test them. These
experiments or prototypes can be created for physical products, virtual interfaces,
processes, or systems. Given that it’s a prototype, it’s considered a work in progress, not
a final solution
  Test
- Applying this process to develop a product or service, you need to return the
empathetic mindset to examine whether you have reached a viable solution and, thus,
an opportunity.

Empathetic design cycle is human centric

Empathize  Define  Ideate  Prototype  Test

Matching Innovation Methods to Circumstances

Henry Chesbrough (Note: download a picture of this person and input it to our ppt)

“Open innovation is thee use of purposive inflows and outflows of knowledge to accelerate internal
innovation and to expand the markets for external use of innovations, respectively.”

Open innovation

- Involves searching for and finding solutions outside of the organizational structure.
- Allow innovations to be shared widely sop that they can seed other innovations outside
the original form or institution.
- It takes an optimistic view of sharing information and ideas across a society connected
by instantaneous communication networks.
- Myriad sources are one of the inspirations in innovation where the constant streams
information is available to anyone with a high-speed data connection.
- It is simple but essential framework for future innovation and for managing, even
possibly guiding, disruption in an industry.

Added information’s that reporter must know:

In open innovation, you must consider that you might seek patents for your intellectual property,
particularly in fixed product or service practice form, but you should expect, or even encourage, the
widespread circulation of the key elements of your solution. If, as an entrepreneur or an innovative
corporation, you are going to look beyond your own ideation, research, and development capabilities
for solutions, you must expect that others will look your solutions for ideas to borrow.

Creativity, Innovation, Invention

Added information’s that reporter must know:

  The ability to develop and offer something unique to the marketplace is one of the key
requirements for entrepreneurial success.
 Innovation requires creativity, but innovation is more specifically the application of
creativity.
 Innovation
- It is the manifestation of creativity into a usable or service.
- Refers to any idea, process or product, or a change to an existing product or process
that adds value to that existing product or service.

 Creativity
- Ability to develop something original, particularly an idea or a representation of an idea,
with an element of aesthetic flair.
- Ideation is the purposeful process of opening up your mind to new trains if thought that
branch out in all direction from a stated purpose or problem. Brainstorming, the generation
of ideas in an environment free of judgment or dissension with the goal of creating
solutions, is just one of dozens of methods for coming up with new ideas.

 Innovation

Peter Drucker (Note: download a picture of this person and input it to our ppt)
 According to Drucker, the key point about innovation is that it is a response to both
changes within markets and changes from outside markets.

Drucker’s Seven Sources of Innovation

1. The unexpected
- Looking for new opportunities in the market; unexpected product performance;
unexpected new products as examples
2. The incongruity
- Discrepancies between what you think should be and what is rea;lity
3. Process needs
- Weaknesses in the organization, product or service
4. Changes in industry/ market
- New regulations; new technologies
5. Demographics
- Understanding needs and wants of target markets
6. Changes in perceptions
- Changes in perceptions of life events and values
Invention

Invention is the creation of a new idea or concept.

Added information’s that reporter must know:

Innovation is the process of turning a new concept into commercial success or widespread
use. Invention is the creation of a new idea or concept. Creativity is the act of turning new and
imaginative ideas into reality.

The creative process: The Five Stages of Creativity

Preparation  Incubation  Insight  Evaluation  Elaboration

Preparation

- It involves a chosen field interest, opening your mind and becoming immersed in
materials, mindset, and meaning.
- Example videogame
- Preparation broadens your mind and lets you study the products, practice, and
culture in a fiels.
- It is also a time for goal setting
- Repetitive practice
- Preparation stage, you can begin to see how other creative people put meaning
ointo their products, and you can establish benchmarks against which to
measure your own creative work.
Incubation

Mozart (Note: download a picture of this person and input it to our ppt)

 “When I am, as it were, completely myself, entirely alone, and of good cheer-
say, traveling in a carriage, or waling after a good meal, or during the night
when I cannot sleep; it is on such occasions that my ideas flow best and most
abundantly.”
- Refers to giving yourself, and your subconscious mind in particular, time to
incorporate what you learned and practice in the preparation stage.
- Involves the absence of practice
- It may look to an outsider as though you are at rest, but your mind is at work.
 - Change of environment is key to incubating ideas.
- It can take a short or long time, and you can perform other activities while
allowing this process to take place.
- One theory about incubation is that it takes language out of the thought process.

Insight

- Insight or “illumination” is the term for the “aha!” moment- when the solution to a
creative problem suddenly becomes readily accessibly to your conscious mind.
- The “aha!” moment has been observed in literature, in history and cognitive
studies of creativity.
- Insight holds the promise of success and the potential to help massive numbers
of people overcome a pain point or problem.

Evaluation

- Purposeful examination of ideas.

- Creative professionals will often invite others to critique their work at this stage,
because evaluation is specific to the expectations, best practices and existing
product leaders in each field, evaluation can take on many forms.
Note: cite some sample (read the modules)

Elaboration

- Last stage in creative process is “elaboration” that is actual production.

- Involve the release of a minimum viable product (MVP)
- Involve development and launh of a prototype the release of a software beta, or
the production of some piece of artistic work for sale.
- Example, Johnson & Johnson or Procter & Gamble
- This stage what matter the most in the entrepreneurial creative process is that
the work becomes available to the public so that they have a chance to adopt it.

(Note: Feel free to add some ideas and information and you can also remove those
unnecessary ideas.)