GROUP NO.

5
GROUP MEMBERS

HEET GALA- B006

RITHIK JAIN- B013
SHRESTH OMER- B023
SNEH PATEL- B029
PRIYANK SHAH- B038
DIYA SHROFF - B047
 ABOUT OLA
STARTUP NAME OLA
Headquarters Banglore
Founders/Owners Bhavish Aggarwal and Ankit Bhati
Sector Transportation
Founded December 2010
Operational Revenue Rs 1,679.43 crores ($225.47 million) FY21
Total Funding $4.93 billion+
Valuation $7.3 billion+ (December 2021)
Parent Company ANI technologies Pvt. Ltd.
Website Ola Cabs.com

Heet Gala B006

EXECUTIVE SUMMARY OF OLA

COMPANY VISION
BUSINESS AND REVENUE MODEL
TECHNOLOGY
TARGET AUDIENCE & MARKET
FINANCIALS
MANAGEMENT

Heet Gala B006

SERVICES OFFERED BY OLA-
OLA RENTALS AND OLA OUTSTATIONS
OLA CORPORATE
OLA PEDAL
OLA SELF DRIVE
OLA SELECT
OLA MONEY
OLA FLEET

Shresth Omer- B024

MARKET SHARE AND COMPETITON

OLA HAS A MARKET SHARE POTENTIAL OF 60% IN INDIA

Shresth Omer- B024

 BUSINESS MODEL OF OLA
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
Platform growth PROPOSITIONS RELATIONSHIPS SEGMENTS
DRIVER PARTNERS
1. Car drivers
Managing daily operations FOR PASSENGERS - SELF-SERVE APP
Managing relationships A. USERS OF TAXI SERVICE FOR:
2. Car fleet owners 1. Affordable and lean fares
- IN-APP & LIVE SERVICES City Taxi
3. Private taxi owners Government Compliance 2. High quality service and
convenient rides Outstation or intercity Taxi
Sales & Marketing - PROMOTION OFFERS
Rentals
OPERATIONAL PARTNERS 3. Certified drivers
Manage and Raising Funds Ola Corporate
4. Criminal background check
1. GPS service providers
5. Active customer support B. DRIVERS ( TAXI SERVICE
2. Internet service providers
3. E-payment provider KEY RESOURCES CHANNELS PROVIDERS)
FOR DRIVERS PARTNERS
EXTENDED PARTNERS Technology 1. Choose your own working
SELF-SERVE
1. Auto-Insurance Companies Brand reputation hours. PARTNER CHANNEL
2. Automotive maintenance 2. Access to more customers.
Employees SOCIAL MEDIA
companies 3. Instant booking.
Engaged Community 4. Daily Payments.
3. Driving school and traning
Driver partners 5. Leaseing cars.
institues

COST STRUCTURE REVENUE MODEL Ola Credit Card

PLATFORM COST Trip Commission Corporate Accounts
SALES AND MARKETING COST Ola Money Delivery Service- FoodPanda
ASSET COST In-cab promotions Ola Prime Play
OPERATIONAL COST
Cab Leasing program Ola Electric

Diya Shroff B047

KEY PARTNERS
DRIVER PARTNERS OPERATIONAL PARTNERS
1. Car drivers 1. GPS service providers
2. Car fleet owners 2. Internet service providers
3. Private taxi owners 3. E-payment provider

EXTENDED PARTNERS
1. Auto-Insurance Companies
2. Automotive maintenance companies
3. Driving school and traning institues

Diya Shroff B047

KEY ACTIVITIES
THE KEY ACTIVITIES OF OLA INCLUDES:
1. Platform growth
2. Managing daily operations
3. Managing relationships
4. Government Compliance
5. Sales & Marketing
6. Manage and Raising Funds

Diya Shroff B047

KEY RESOURCES
THE KEY RESOURCES OF OLA ARE:
Technology
Brand reputation
Employees
Engaged Community
Driver partners

Diya Shroff B047

VALUE PROPOSITION
OF OLA
FOR PASSENGERS FOR DRIVERS PARTNERS
1. Affordable and lean fares 1. Choose your own working hours.
2. High quality service and 2. Access to more customers.
convenient rides 3. Instant booking.
3. Certified drivers 4. Daily Payments.
4. Criminal background check 5. Leaseing cars.
5. Active customer support

Diya Shroff B047

CUSTOMER RELATIONSHIP
SELF - SERVE APP

IN - APP & LIVE SERVICES

PROMOTION OFFERS
1. Referrals credit points
2. Offers for their first ride
3. Credit points in case of delay in service or
cancellation of ride.

Diya Shroff B047

CHANNELS
SELF-SERVE
Through mobile application, SMS, emails

PARTNER CHANNEL
Through its extensive range of vehicles
such as autos, bikes, micro, mini,etc

SOCIAL MEDIA
By actively interacting with customers
by asking for feedbacks in order to
improve their services

Diya Shroff B047

CUSTOMER SEGMENTS
A. USERS OF TAXI SERVICE FOR:
City Taxi
Outstation or intercity Taxi
Rentals
Ola Corporate

B. DRIVERS ( TAXI SERVICE

PROVIDERS)

Diya Shroff B047

COST STRUCTURE
PLATFORM COST
New feature development cost

SALES AND MARKETING COST

Promotion & branding cost, discount & offers, partners &
community events

OPERATIONAL COST
Employee Salaries, Insurance Cost, Legal & Accounting Expense

ASSET COST
Computer Equipement- phones, tablets

Diya Shroff B047

REVENUE MODEL
Trip Commission
Ola Money
In-cab promotions
Cab Leasing program
Ola Credit Card
Corporate Accounts
Delivery Service- FoodPanda
Ola Prime Play
Ola Electric

Heet Gala B006

 FUND RAISING

BACKGROUND
Ola has raised total funding of around $4.93 billion over 28 rounds. This also
includes debt financing and secondary market.

Ola's valuation reached $6.2 billion in October 2019 when the pandemic hit
hard and the nationwide lockdown was announced, Ola, being a ride-sharing
company, suffered unimaginable losses.

The company's revenues witnessed drops close to 95% after the large-scale
lockdown was announced in India in late March 2020.

Sneh Patel B029

 FUNDING

2010 2011 2012

Bhavish Agarwal Raised $500k a Raised $5mn from
founded OLA from Kunal Bahl Tiger Global.
Cabs with Ankit and other
Bhati. Investors.

2015 2017
2013 Became a unicorn Acquired Foodpanda
Raised $20 mn after raising over
and raised $1.1 Bn
from Matrix $900M in Series E &
F funding and also
from Tencent
Partners & Tiger
acquired Holdings and
Global
TaxiForSure. Softbank
 FUNDING

2018 2020
Raised over $250M Ola raised $250
in series I funding, 2019
mn from Softbank
Ola expanded its Ola raised $250 mn
for Ola electric
service to Australia. from Softbank for
Ola Electric and
expanded its cab
service to London

Sneh Patel B029

 S W O T
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
What are you doing Where do you need to What are your goals? What are the blockers
well? What sets you improve? Are resources Are demands shifting? you're facing? What are
apart? What are your adequate? What do How can it be factors outside of your
good qualities? others do better than improved? control?
you?

Rithik Jain B013

STRENGTHS
FIRST MOVER ADVANTAGE
PRODUCT LINE
TECHNOLOGY
STRONG BRAND NAME
LOW INVESTMENT
DYNAMIC PRICING

Rithik Jain B013

WEAKNESS

NO CONTROL OVER DRIVERS

FAKE RIDES
WEAK SUPPORT
DEPENDENCE ON INTERNET
MARKET SEGMENT

Rithik Jain B013

OPPORTUNITIES

WIDER MARKET
INCREASING INTERNET
PENETRATION
POOR GOVERNMENT
TRANSPORT

Rithik Jain B013

THREATS

GOVERNMENT REGULATIONS
CUSTOMER SATISFACTION
COMPETITION

Rithik Jain B013

 FUTURE PLANS OF OLA

OLA IPO - 2022

First half of 2022.
Raising up to $1 Billion.
Issue Size - 15,000 Crores.
Valuations - $8-9 Billion.
Priyank Shah- B038
 FUTURE PLANS OF OLA

OLA ELECTRIC
OLA ELECTRIC SCOOTER
OLA S1 and S1 Pro.
Business of 1100 crores in two days.
1 Million Reservations.
Launched Mission Electric.

OLA FUTURE FACTORY

World's Largest two wheeler factory .
Annual production - 10 Million units.
World's most sustainable and Advanced two wheeler Factory.
Run by only Women Workers.
Priyank Shah- B038
 FUTURE PLANS OF OLA

OLA SUPER APP

OLA raised 500 million to Fund its Super App
Plans to broaden its services beyond mobility to include personal finance and
micro insurance.

OLA Grocery Delivery Platform

Quick Delivery platform - Mumbai, Bengaluru, Chennai.
15 Dark stores - Groceries, personal care and pet products.

OLA PEDAL
Public Bike Sharing Cycle Service.
Project testing in Educational Universities - IIT KANPUR, IIT MADRAS.
Priyank Shah- B038
THANK YOU !!