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Effective Writing:: Adeel Afzal 431106623

Writing is an important communication skill, especially for extension workers. Effective writing requires understanding the intended audience and outlining materials. It should be clear, concise, complete, correct, and courteous. Key guidelines for good writing include knowing the readers, using logical sequence and paragraphing, and making writing attractive with titles and formatting. When writing for newspapers and magazines, extension workers must consider news value factors like timeliness, proximity, consequence, and human interest.

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72 views

Effective Writing:: Adeel Afzal 431106623

Writing is an important communication skill, especially for extension workers. Effective writing requires understanding the intended audience and outlining materials. It should be clear, concise, complete, correct, and courteous. Key guidelines for good writing include knowing the readers, using logical sequence and paragraphing, and making writing attractive with titles and formatting. When writing for newspapers and magazines, extension workers must consider news value factors like timeliness, proximity, consequence, and human interest.

Uploaded by

adeel afzal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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ADEEL AFZAL

431106623

Effective writing:
Writing is one of the basic communication skills. It is an important form of information
exchange. Among the mass media, print media has its unique role in informing literate farmers.
However, it does not involve face to face contact between the interactants. Thus a written
message cannot be reinforced with the non verbal expressions. It does not involve immediate
feedback. However, a written message is generally considered as more authentic than a verbal
message. It minimizes the dependence on memory, which generally lacks in adults. A written
message can be referred to as and when required. As an extension worker we need to develop our
understanding and skills for effective writing.

The art of good writing:


Writing is not a simple job. It requires so many factors, which need to be given due consideration
while preparing printed material for extension education purposes. The following are the
guidelines for good writing.

 Know your readers:


As a writer you must realize that the reader fails to understand the writer when the writer
fails to understand the readers. Thus always have a clear picture of the people you are
writing for. The intended readers will determine the contents and the form of writing.
 Outline:
Good writing is the result of a well prepared outline of material you intend to present.
 Clarity:
While writing for extension education you should be very clear about you want to
communicate. The message should be presented in such a way that the intended readers
could easily understand it.
 Conciseness:
Try to be as brief and comprehensive as possible. Avoid giving unnecessary details. Stop
writing when the message is completed. Remove unnecessary words, phrases, sentences,
and paragraphs if the meanings are not disturbed.
 Completeness:
The message should be complete in all respects. Don’t miss anything, which your
intended readers may wish to read or you may feel appropriate for your readers.
 Correctness:
The message should be free from all types of errors and omissions. It should be
technically correct. Any technical mistake in the message will be damaging for the
credibility of the writer in the eyes of the reader.
 Courtesy:
Try to be courteous in your writing style. Use pleasing words and tone to convey your
message. Let your writing show that you are friendly and very polite with your readers.

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ADEEL AFZAL
431106623

 Write to express:
Write to express your thoughts not to impress readers.
 Simplicity:
Use simple words and short sentences. Always keep in view the educational and mental
level of the intended readers. Difficult and technical terms should be avoided as far as
possible.
 Force and beauty:
Force and beauty in writing comes through the most appropriate choice of words and
through proper arrangement of thoughts. Ideas supported with evidence and data are
likely to make the writing forceful.
 Use a natural style:
Your writing style should make the readers feel as if you are talking to them. Use
personal words.
 Logical sequence:
Put the ideas in logical sequence. This will make it easier for the reader to move from one
idea to the next. This will also make sense for the reader.
 Paragraphing:
A paragraph is a unit of thought. Try to put different thoughts in separate paragraphs.
Present key information concisely in the lead and in the concluding paragraphs. Use short
paragraphs, this will make your writing interesting and readable.
 Headings:
Clarify the contents by using headings, sub-headings and sub-sub headings.
 Punctuations:
Use punctuations especially when there is likelihood that the message may be
misunderstood.
 Attraction:
Make your writing attractive. Use title, which attracts the readers. You may use different
colours, fonts, and diagrams for this purpose.
 Be your own editor:
Edit the first draft to eliminate unnecessary items and to add something new, if it is
essential.
 Newness:
Always try to be informative. Don’t tell your readers something they already know.

Writing for newspapers and magazines:


Newspapers and magazines are common forms of mass media which can effectively be used by
extension workers for the dissemination of new agricultural technologies. As an extension
worker you must remember that while writing for newspapers the news value of the content is an
important consideration. The news value may be determined by the following factors.

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ADEEL AFZAL
431106623

 Timeliness:
A news item published at an inappropriate time i.e. when it is of no use to the readers is
unlikely to serve any extension purpose.
 Proximity:
The closer is the location of the event, the greater is the news value to the reader.
 Consequence:
The more consequential is the reported event the more will be its news value.
 Human interest:
The more interesting is the reported event, the more will be its news value.

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